Which of McGuire’s motives would be useful in developing a promotional campaign for the following? Why?

Supercuts (hair salon chain)

Which of McGuire's motives would be useful in creating promotional campaign for Cadillac CTS? Explain why.

How could Maslow's motive hierarchy be used to develop marketing scheme for Crest Whitestrips?

How could Maslow's motive hierarchy be used to develop marketing scheme for the BlackBerry?

How could Maslow's motive hierarchy be used to develop marketing scheme for the Chipotle Mexican Grill?

In the book Business Research Methods ($5\text{th}$ ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as "first-time" buyers or "repeat" buyers, were asked to express their preference for one of two types of styling-European styling or Japanese styling. Of $40$ first-time buyers, $8$ preferred European styling and $32$ preferred Japanese styling. Of $60$ repeat buyers, $40$ preferred European styling and $20$ preferred Japanese styling.

Set up a contingency table for these data.

In the book Business Research Methods ($5\text{th}$ ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as "first-time" buyers or "repeat" buyers, were asked to express their preference for one of two types of styling-European styling or Japanese styling. Of $40$ first-time buyers, $8$ preferred European styling and $32$ preferred Japanese styling. Of $60$ repeat buyers, $40$ preferred European styling and $20$ preferred Japanese styling.

Carry out a graphical analysis to investigate the nature of any relationship between buyer status and styling preference. Describe the relationship.

The shares of the U.S. automobile market held in 1990 by General Motors, Japanese manufacturers, Ford, Chrysler, and other manufacturers were, respectively, $36\%$, $26\%$, $21\%$, $9\%$, and $8\%$. Suppose that a new survey of $1,000$ new-car buyers shows the following purchase frequencies:

Test to determine whether the current market shares differ from those of $1990$. Use $\alpha = .05.$

The shares of the U.S. automobile market held in 1990 by General Motors, Japanese manufacturers, Ford, Chrysler, and other manufacturers were, respectively, $36\%$, $26\%$, $21\%$, $9\%$, and $8\%$. Suppose that a new survey of $1,000$ new-car buyers shows the following purchase frequencies:

Show that it is appropriate to carry out a chi-square test using these data.

How could Maslow's motive hierarchy be used to develop marketing scheme for Purell hand sanitizer?

How could Maslow's motive hierarchy be used to develop marketing scheme for Redkin shampoo?

Broker Satisfaction. The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with discount brokers. As part of the survey, members were asked to rate the quality of the speed of execution with their broker as well as provide an overall satisfaction rating for electronic trades. Possible responses (scores) were no opinion $(0)$, unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker summary scores were computed by calculating a weighted average of the scores provided by each respondent. A portion of the survey results follow (AAII website, February 7, 2012).

$$\begin{array}{lcc}\text { Brokerage } & \text { Speed } & \text { Satisfaction } \\ \text { Scottrade, Inc. } & 3.4 & 3.5 \\ \text { Charles Schwab } & 3.3 & 3.4 \\ \text { Fidelity Brokerage Services } & 3.4 & 3.9 \\ \text { TD Ameritrade } & 3.6 & 3.7 \\ \text { E*Trade Financial } & 3.2 & 2.9 \\ \text { Vanguard Brokerage Services } & 3.8 & 2.8 \\ \text { USAA Brokerage Services } & 3.8 & 3.6 \\ \text { Thinkorswim } & 2.6 & 2.6 \\ \text { Wells Fargo Investments } & 2.7 & 2.3 \\ \text { Interactive Brokers } & 4.0 & 4.0 \\ \text { Zecco.com } & 2.5 & 2.5\end{array}$$

d. Provide an interpretation for the slope of the estimated regression equation.

The Toyota Camry is one of the best-selling cars in North America. The cost of a previously owned Camry depends on many factors, including the model year, mileage, and condition. To investigate the relationship between the car’s mileage and the sales price for Camrys, the following data show the mileage and sale price for 19 sales (PriceHub Web site, February 24, 2012).

$$\begin{array}{cc} \text { Miles (1000s) } & \text{ Price (\$1,000s) } \\ 22 & 16.2 \\ 29 & 16.0 \\ 36 & 13.8 \\ 47 & 11.5 \\ 63 & 12.5 \\ 77 & 12.9 \\ 73 & 11.2 \\ 87 & 13.0 \\ 92 & 11.8 \\ 101 & 10.8 \\ 110 & 8.3 \\ 28 & 12.5 \\ 59 & 11.1 \\ 68 & 15.0 \\ 68 & 12.2 \\ 91 & 13.0 \\ 42 & 15.6 \\ 65 & 12.7 \\ 110 & 8.3 \end{array}$$

Test whether each of the regression parameters $\beta_0$ and $\beta_1$ is equal to zero at a $0.01$ level of significance. What are the correct interpretations of the estimated regression parameters? Are these interpretations reasonable?

A marketing professor at Givens College is interested in the relationship between hours spent studying and total points earned in a course. Data collected on 10 students who took the course last quarter follow.

$$\begin{matrix} \text{Hours} & \text{Total}\\ \text{Spent Studying} & \text{Points Earned}\\ \text{45} & \text{40}\\ \text{30} & \text{35}\\ \text{90} & \text{75}\\ \text{60} & \text{65}\\ \text{105} & \text{90}\\ \text{65} & \text{50}\\ \text{90} & \text{90}\\ \text{80} & \text{80}\\ \text{55} & \text{45}\\ \text{75} & \text{65}\\ \end{matrix}$$

Develop an estimated regression equation showing how total points earned is related to hours spent studying.