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Question

Which of the following statements about the routes of persuasive messages is true?

a. Persuasion usually occurs via the central route.

b. Attitudes formed via the central route are longer lasting than those formed via the peripheral route.

c. Attitudes formed via the peripheral route are better predictors of behavior than those formed via the central route.

d. Attitudes formed via the central route are longer lasting, but those formed via the peripheral route are more resistant to challenge

Solution

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Answered 7 months ago
Answered 7 months ago
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When we invest significant effort into analyzing and understanding the components of the persuasive message, our attitudes are likely to be long-lasting, and we call this process the central route.

On the other hand, a shallow understanding of the message is referred to as the peripheral route, and its effects are likely to disappear after a while.

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