Would you utilize an attribute-based or an attitude-based decision approach to purchasing (or renting) a BBQ grill? Which if any, situational factors would change your strategy?


Answered 1 year ago
Answered 1 year ago
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The attitude-based choice approach is a choice driven by the use of general attitudes, impressions, intuitions, or heuristics during decision-making.

Attribute-based choices are driven by the use of knowledge of the specific attributes at the time of decision making. Individuals make decisions by considering each attribute and making comparisons attribute by attribute.

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