Chapter 1: Buying, Having, and Being: An Introduction to Consumer BehaviorPage 30:
Review
Page 30:
Consumer Behavior Challenge
Page 31:
Apply
Page 32:
MyMarketingLab
Page 32:
Discussion Questions
Chapter 2: Consumer and Social Well-BeingPage 62:
Consumer Behavior Challenge
Page 62:
Review
Page 63:
Apply
Page 64:
Discussion Questions
Page 65:
MyMarketingLab
Page 70:
Task 1: Correct the Table
Page 70:
The Tangled Web
Page 71:
Task 2: Making Inferences about Athletic Shoe Buyers
Page 71:
Task 3: Estimating the Value of the Shoe Buying Segments
Page 71:
Discussion and Debate
Page 103:
Consumer Behavior Challenge
Page 103:
Review
Page 104:
Apply
Page 105:
Discussion Questions
Page 105:
MyMarketingLab
Chapter 4: Learning and MemoryPage 142:
Review
Page 143:
Review
Page 143:
Apply
Page 143:
Consumer Behavior Challenge
Page 144:
Discussion Questions
Page 145:
MyMarketingLab
Chapter 5: Motivation and AffectPage 172:
Review
Page 173:
Consumer Behavior Challenge
Page 173:
Apply
Page 174:
Discussion Questions
Page 175:
MyMarketingLab
Chapter 6: The Self: Mind, Gender, and BodyPage 211:
Review
Page 211:
Consumer Behavior Challenge
Page 212:
Apply
Page 213:
Discussion Questions
Page 214:
MyMarketingLab
Page 229:
Marketing Pitfall
Chapter 7: Personality, Lifestyles and ValuesPage 253:
Review
Page 253:
Apply
Page 253:
Consumer Behavior Challenge
Page 254:
Discussion Questions
Page 255:
MyMarketingLab
Page 258:
The Data
Page 259:
Discussion
Chapter 8: Attitudes and Persuasive CommunicationsPage 304:
Consumer Behavior Challenge
Page 304:
Review
Page 306:
Apply
Page 307:
MyMarketingLab
Page 307:
Discussion Questions
Chapter 9: Decision MakingPage 348:
Consumer Behavior Challenge
Page 348:
Review
Page 350:
Apply
Page 351:
Apply
Page 352:
Case Study
Page 353:
MyMarketingLab
Chapter 10: Buying, Using, and DisposingPage 380:
Review
Page 381:
Consumer Behavior Challenge
Page 382:
Apply
Page 383:
Discussion Questions
Page 383:
MyMarketingLab
Page 387:
Task 1: Understanding the Data
Page 388:
Table 2 Question
Page 389:
Table 3 Questions
Page 389:
Discussion and Debate
Chapter 11: Groups and Social MediaPage 417:
Review
Page 418:
Consumer Behavior Challenge
Page 419:
Apply
Page 420:
MyMarketingLab
Page 420:
Discussion Questions
Chapter 12: Income and Social ClassPage 450:
Review
Page 451:
Apply
Page 451:
Consumer Behavior Challenge
Page 451:
Review
Page 452:
Discussion Questions
Page 475:
MyLab Marketing
Page 484:
Consumer Behavior Challenge
Page 484:
Review
Page 485:
Apply
Page 487:
Discussion Questions
Page 488:
MyMarketingLab
Page 532:
Review
Page 533:
Apply
Page 533:
Consumer Behavior Challenge
Page 535:
Discussion Questions
Page 535:
MyMarketingLab
Page 542:
Task 2: Estimating ScalesPage 542:
Task 1: Understanding the Data
Page 542:
Task 3: Estimating SalesPage 543:
Discussion and Debate
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