Chapter 1: Overview of MarketingPage 13:
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Chapter 2: Developing Marketing Strategies and a Marketing PlanPage 31:
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Chapter 3: Digital Marketing : Online, Social and MobilePage 59:
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Chapter 4: Conscious Marketing, Corporate Social Responsibility, and EthicsPage 86:
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Chapter 5: Analyzing The Marketing EnvironmentPage 107:
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Chapter 6: Consumer BehaviorPage 144:
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Chapter 7: Business-to-Business MarketingPage 164:
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Chapter 8: Global MarketingPage 189:
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Chapter 9: Segmentation, Targeting, and PositioningPage 212:
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Chapter 10: Marketing ResearchPage 232:
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Chapter 11: Product, Branding, and Packaging DecisionsPage 254:
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Chapter 12: Developing New ProductsPage 281:
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Chapter 13: Services: The Intangible ProductPage 310:
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Chapter 14: Pricing Concepts for Capturing ValuePage 333:
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Chapter 15: Supply Chain and Channel ManagementPage 367:
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Chapter 16: Retailing and Omnichannel MarketingPage 380:
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Chapter 17: Integrated Marketing CommunicationsPage 407:
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Chapter 18: Advertising, Public Relations, and Sales PromotionsPage 437:
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Chapter 19: Personal Selling and Sales ManagementPage 459:
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