Chapter 1: Marketing Is All Around UsPage 5:
Deca Connection
Section 1.1:
Marketing and the Marketing Concept
Section 1.2:
The Importance of Marketing
Section 1.3:
Fundamentals of Marketing
Page 25:
Review and Activities
Page 27:
Standardized Test Practice
Chapter 2: The Marketing PlanPage 29:
Deca Connection
Section 2.1:
Marketing Planning
Section 2.2:
Market Segmentation
Page 51:
Review and Activities
Page 53:
Standardized Test Practice
Chapter 3: Political And Economic AnalysisPage 59:
Deca Connection
Section 3.1:
What Is an Economy?
Section 3.2:
Understanding the Economy
Page 79:
Review and Activities
Page 81:
Standardized Test Practice
Chapter 4: Global AnalysisPage 83:
Deca Connection
Section 4.1:
International Trade
Section 4.2:
The Global Marketplace
Page 103:
Review and Activities
Page 105:
Standardized Test Practice
Chapter 5: The Free Enterprise SystemPage 111:
Deca Connection
Section 5.1:
Traits of Private Enterprise
Section 5.2:
Business Opportunities
Page 131:
Review and Activities
Page 133:
Standardized Test Practice
Chapter 6: Legal And Ethical IssuesPage 135:
Deca Connection
Section 6.1:
Government and Laws
Section 6.2:
Social Responsibilities and Ethics
Page 155:
Review and Activities
Page 157:
Standardized Test Practice
Chapter 7: Basic Math SkillsPage 163:
Deca Connection
Section 7.1:
Math Fundamentals
Section 7.2:
Interpreting Numbers
Page 185:
Review and Activities
Page 187:
Standardized Test Practice
Chapter 8: Communication SkillsPage 189:
Deca Connection
Section 8.1:
Defining Communication
Section 8.2:
Speech and Writing
Page 207:
Review and Activities
Page 209:
Standardized Test Practice
Chapter 9: Technology For MarketingPage 211:
Deca Connection
Section 9.1:
Computer Applications
Section 9.2:
Technology and Marketing
Page 227:
Review and Activities
Page 229:
Standardized Test Practice
Chapter 10: Interpersonal SkillsPage 231:
Deca Connection
Section 10.1:
Personal Interactions
Section 10.2:
Leadership and Teamwork
Page 247:
Review and Activities
Page 249:
Standardized Test Practice
Chapter 11: Management SkillPage 251:
Deca Connection
Section 11.1:
Management Structures
Section 11.2:
Management Functions
Page 267:
Review and Activities
Page 269:
Standardized Test Practice
Chapter 12: Selling OverviewPage 275:
Deca Connection
Section 12.1:
The Sales Function
Section 12.2:
Sales Career
Page 291:
Review and Activities
Page 293:
Standardized Test Practice
Chapter 13: Beggining The Sales ProcessPage 295:
Deca Connection
Section 13.1:
Preliminary Activities
Section 13.2:
First Steps of a Sale
Page 315:
Review and Activities
Page 317:
Standardized Test Practice
Chapter 14: Presenting The ProductPage 319:
Deca Connection
Section 14.1:
Product Presentation
Section 14.2:
Objections
Page 335:
Review and Activities
Page 337:
Standardized Test Practice
Chapter 15: Closing The SalePage 339:
Deca Connection
Section 15.1:
How To Close a Sale
Section 15.2:
Customer Satisfaction
Page 359:
Review and Activities
Page 361:
Standardized Test Practice
Chapter 16: Using Math In SalesPage 363:
Deca Connection
Section 16.1:
Sales Transactions
Section 16.2:
Cash Registers
Section 16.3:
Purchasing, Invoicing, and Shipping
Page 385:
Review and Activities
Page 387:
Standardized Test Practice
Chapter 17: Promotional Concepts And StrategiesPage 393:
Deca Connection
Section 17.1:
The Promotional Mix
Section 17.2:
Types of Promotion
Page 413:
Review and Activities
Page 415:
Standardized Test Practice
Chapter 18: Visual Merchandising And DisplayPage 417:
Deca Connection
Section 18.1:
Display Features
Section 18.2:
Artistic Design
Page 435:
Review and Activities
Page 437:
Standardized Test Practice
Page 439:
Deca Connection
Section 19.1:
Advertising Media
Section 19.2:
Media Rates
Page 461:
Review and Activities
Page 463:
Standardized Test Practice
Chapter 20: Print AdvertisementsPage 465:
Deca Connection
Section 20.1:
Elements of Advertising
Section 20.2:
Advertising Layout
Page 483:
Review and Activities
Page 485:
Standardized Test Practice
Chapter 21: Channels Of DistributionPage 491:
Deca Connection
Section 21.1:
Distribution
Section 21.2:
Distribution Planning
Page 509:
Review and Activities
Page 511:
Standardized Test Practice
Chapter 22: Physical DistributionPage 513:
Deca Connection
Section 22.1:
Transportation
Section 22.2:
Inventory Storage
Page 531:
Review and Activities
Page 533:
Standardized Test Practice
Page 535:
Deca Connection
Section 23.1:
The Role of the Buyer
Section 23.2:
The Purchasing Process
Page 551:
Review and Activities
Page 553:
Standardized Test Practice
Chapter 24: Stock Handling And Inventory ControlPage 555:
Deca Connection
Section 24.1:
Stock Handling
Section 24.2:
Inventory Control
Page 575:
Review and Activities
Page 577:
Standardized Test Practice
Chapter 25: Price PlanningPage 583:
Deca Connection
Section 25.1:
Price Planning Issues
Section 25.2:
Price Planning Factors
Page 599:
Review and Activities
Page 601:
Standardized Test Practice
Chapter 26: Pricing StrategiesPage 603:
Deca Connection
Section 26.1:
Basic Pricing Policies
Section 26.2:
Pricing Process Strategies
Page 621:
Review and Activities
Page 623:
Standardized Test Practice
Page 625:
Deca Connection
Section 27.1:
Calculating Prices
Section 27.2:
Calculating Discounts
Page 645:
Review and Activities
Page 647:
Standardized Test Practice
Chapter 28: Marketing ResearchPage 653:
Deca Connection
Section 28.1:
Marketing Information
Section 28.2:
Issues In Marketing Research
Page 673:
Review and Activities
Page 675:
Standardized Test Practice
Chapter 29: Conducting Marketing ResearchPage 677:
Deca Connection
Section 29.1:
Marketing Research
Section 29.2:
The Marketing Survey
Page 697:
Review and Activities
Page 699:
Standardized Test Practice
Chapter 30: Product PlanningPage 705:
Deca Connection
Section 30.1:
Product Development
Section 30.2:
Sustaining Product Sales
Page 725:
Review and Activities
Page 727:
Standardized Test Practice
Chapter 31: Branding, Packaging, And LabelingPage 729:
Deca Connection
Section 31.1:
Branding
Section 31.2:
Packaging and Labeling
Page 747:
Review and Activities
Page 749:
Standardized Test Practice
Chapter 32: Extended Product FeaturesPage 751:
Deca Connection
Section 32.1:
Warranties
Section 32.2:
Credit
Page 769:
Review and Activities
Page 771:
Standardized Test Practice
Chapter 33: Entrepreneurial ConceptsPage 777:
Deca Connection
Section 33.1:
Entrepreneurship
Section 33.2:
Business Ownership
Page 793:
Review and Activities
Page 795:
Standardized Test Practice
Chapter 34: Risk ManagementPage 797:
Deca Connection
Section 34.1:
Business Risk Management
Section 34.2:
Handling Business Risk
Page 813:
Review and Activities
Page 815:
Standardized Test Practice
Chapter 35: Developing A Business PlanPage 817:
Deca Connection
Section 35.1:
The Business Plan
Section 35.2:
Marketing and Financial Plans
Page 837:
Review and Activities
Page 839:
Standardized Test Practice
Chapter 36: Financing The BusinessPage 841:
Deca Connection
Section 36.1:
Financial Analysis
Section 36.2:
Financial Statements
Page 863:
Review and Activities
Page 865:
Standardized Test Practice
Chapter 37: Identifying Career OpportunitiesPage 871:
Deca Connection
Section 37.1:
Define Goals
Section 37.2:
Careers in Marketing
Page 887:
Review and Activities
Page 889:
Standardized Test Practice
Chapter 38: Finding And Applying For A JobPage 891:
Deca Connection
Section 38.1:
Finding a Job
Section 38.2:
Applying For a Job
Page 911:
Review and Activities
Page 913:
Standardized Test Practice
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