Chapter 1: Marketing in Today's Business MilieuPage 85:
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Management Decision Case
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Management Decision Case
Chapter 2: Marketing Foundation: Global,Ethical,SustainablePage 148:
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Management Decision Case
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Management Decision Case
Chapter 3: Elements of Marketing Strategy, Planning,and CompetitionPage 202:
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Management Decision Case
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Marketing Plan Exercises Activity 1
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Marketing Plan Exercises Activity 2
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Management Decision Case
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Marketing Plan Exercises Activity 2
Chapter 4: Market Research EssentialsPage 282:
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Management Decision Case
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Marketing Plan Exercises Activity 3
Chapter 5: CRM, Big Data, and Marketing AnalyticsPage 338:
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Management Decision Case
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Marketing Plan Exercises Activity 4
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Marketing Plan Exercises Activity 4
Chapter 6: Understand Consumer and Business MarketsPage 436:
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Management Decision Case
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Management Decision Case
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Marketing Plan Exercises Activity 5
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Marketing Plan Exercises Activity 6
Chapter 7: Segmentation Target Marketing,and PositioningPage 498:
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Management Decision Case
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Marketing Plan Exercises Activity 7
Chapter 8: Product Strategy and New Product DevelopmentPage 568:
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Marketing Plan Exercises Activity 8
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Marketing Plan Exercises Activity 9
Chapter 9: Build the BrandPage 612:
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Management Decision Case
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Marketing Plan Exercises Activity 10
Chapter 10: Service as the Core OfferingPage 664:
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Marketing Plan Exercises Activity 11
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Management Decision Case
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Marketing Plan Exercises Activity 11
Chapter 11: Manage Pricing DecisionsPage 719:
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Marketing Plan Exercises Activity 12
Chapter 12: Manage Marketing Channels,Logistics, and Supply ChainPage 773:
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Marketing Plan Exercises Activity 13
Chapter 13: Promotion Essentials: Digital and Social Media MarketingPage 844:
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Marketing Plan Exercises Activity 14
Chapter 14: Promotion Essentials: Legacy ApproachesPage 909:
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Marketing Plan Exercises Activity 16
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Marketing Plan Exercises Activity 15
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