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4 Written questions

4 Multiple choice questions

  1. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  2. building, protecting and enhancing the brand
  3. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
  4. is created by an effective brand identity

4 True/False questions

  1. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  2. Abstract marksUses literal and recognizable image. May allude to name of company or a brand attribute.

          

  3. Letterform marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  4. CoherenceUnified voice, one company strategy

          

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