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4 Written questions

4 Multiple choice questions

  1. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  2. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  3. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
  4. flexible brand identity to seize new opportunities in the marketplace.

4 True/False questions

  1. Durabilitythe capacity to transcend change

          

  2. WordmarksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  3. Sustainabilitythe capacity to transcend change

          

  4. Differentiationflexible brand identity to seize new opportunities in the marketplace.

          

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