NAME

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4 Written questions

4 Multiple choice questions

  1. A graphic focal point. Mnemonic device.
  2. Uses literal and recognizable image. May allude to name of company or a brand attribute.
  3. Free-standing word or words.
  4. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.

4 True/False questions

  1. Coherencebuilding, protecting and enhancing the brand

          

  2. Durabilityflexible brand identity to seize new opportunities in the marketplace.

          

  3. Commitmentbuilding, protecting and enhancing the brand

          

  4. Flexibilityflexible brand identity to seize new opportunities in the marketplace.