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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. the extent to which organizations are economically, ethically and socially sustainable.
  3. Uses literal and recognizable image. May allude to name of company or a brand attribute.
  4. innovation powers brand, brand builds loyalty, loyalty sustains profits.

4 True/False questions

  1. Flexibilitythe capacity to transcend change


  2. EmblemsTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.


  3. Durabilitythe capacity to transcend change


  4. Differentiationis created by an effective brand identity