4 Written questions
4 Multiple choice questions
- Free-standing word or words.
- the extent to which organizations are economically, ethically and socially sustainable.
- Uses literal and recognizable image. May allude to name of company or a brand attribute.
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
4 True/False questions
Flexibility → the capacity to transcend change
Emblems → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Durability → the capacity to transcend change
Differentiation → is created by an effective brand identity