4 Written questions
4 Multiple choice questions
- is created by an effective brand identity
- Free-standing word or words.
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
- Unified voice, one company strategy
4 True/False questions
Sustainability → the capacity to transcend change
Durability → flexible brand identity to seize new opportunities in the marketplace.
Emblems → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Pictorial marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.