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4 Written questions

4 Multiple choice questions

  1. is created by an effective brand identity
  2. Free-standing word or words.
  3. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  4. Unified voice, one company strategy

4 True/False questions

  1. Sustainabilitythe capacity to transcend change


  2. Durabilityflexible brand identity to seize new opportunities in the marketplace.


  3. EmblemsTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.


  4. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.