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4 Written questions

4 Multiple choice questions

  1. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  2. the extent to which organizations are economically, ethically and socially sustainable.
  3. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
  4. is created by an effective brand identity

4 True/False questions

  1. Durabilitythe capacity to transcend change


  2. WordmarksFree-standing word or words.


  3. Letterform marksA graphic focal point. Mnemonic device.


  4. Flexibilitythe capacity to transcend change