4 Written questions
4 Multiple choice questions
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
- the extent to which organizations are economically, ethically and socially sustainable.
- Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
- is created by an effective brand identity
4 True/False questions
Durability → the capacity to transcend change
Wordmarks → Free-standing word or words.
Letterform marks → A graphic focal point. Mnemonic device.
Flexibility → the capacity to transcend change