4 Written questions
4 Multiple choice questions
- Unified voice, one company strategy
- Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
- Free-standing word or words.
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
4 True/False questions
Commitment → Unified voice, one company strategy
Flexibility → flexible brand identity to seize new opportunities in the marketplace.
Letterform marks → Uses literal and recognizable image. May allude to name of company or a brand attribute.
Sustainability → the extent to which organizations are economically, ethically and socially sustainable.