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4 Written questions

4 Multiple choice questions

  1. Unified voice, one company strategy
  2. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
  3. Free-standing word or words.
  4. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

4 True/False questions

  1. CommitmentUnified voice, one company strategy


  2. Flexibilityflexible brand identity to seize new opportunities in the marketplace.


  3. Letterform marksUses literal and recognizable image. May allude to name of company or a brand attribute.


  4. Sustainabilitythe extent to which organizations are economically, ethically and socially sustainable.