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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  3. the extent to which organizations are economically, ethically and socially sustainable.
  4. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

4 True/False questions

  1. Emblemsthe capacity to transcend change

          

  2. Commitmentbuilding, protecting and enhancing the brand

          

  3. Flexibilityflexible brand identity to seize new opportunities in the marketplace.

          

  4. Differentiationflexible brand identity to seize new opportunities in the marketplace.