4 Written questions
4 Multiple choice questions
- Free-standing word or words.
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
- the extent to which organizations are economically, ethically and socially sustainable.
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
4 True/False questions
Emblems → the capacity to transcend change
Commitment → building, protecting and enhancing the brand
Flexibility → flexible brand identity to seize new opportunities in the marketplace.
Differentiation → flexible brand identity to seize new opportunities in the marketplace.