4 Written questions
4 Multiple choice questions
- Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
- Unified voice, one company strategy
- the extent to which organizations are economically, ethically and socially sustainable.
- the capacity to transcend change
4 True/False questions
Flexibility → flexible brand identity to seize new opportunities in the marketplace.
Pictorial marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
Wordmarks → Free-standing word or words.
Commitment → Unified voice, one company strategy