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4 Written questions

4 Multiple choice questions

  1. Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
  2. Unified voice, one company strategy
  3. the extent to which organizations are economically, ethically and socially sustainable.
  4. the capacity to transcend change

4 True/False questions

  1. Flexibilityflexible brand identity to seize new opportunities in the marketplace.


  2. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.


  3. WordmarksFree-standing word or words.


  4. CommitmentUnified voice, one company strategy