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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. the extent to which organizations are economically, ethically and socially sustainable.
  3. flexible brand identity to seize new opportunities in the marketplace.
  4. the capacity to transcend change

4 True/False questions

  1. Design Thinkingflexible brand identity to seize new opportunities in the marketplace.

          

  2. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  3. Abstract marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  4. CoherenceUnified voice, one company strategy