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4 Written questions

4 Multiple choice questions

  1. Uses literal and recognizable image. May allude to name of company or a brand attribute.
  2. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  3. Free-standing word or words.
  4. the capacity to transcend change

4 True/False questions

  1. CoherenceUnified voice, one company strategy


  2. Commitmentbuilding, protecting and enhancing the brand


  3. Flexibilitythe capacity to transcend change


  4. Design Thinkinginnovation powers brand, brand builds loyalty, loyalty sustains profits.