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4 Written questions

4 Multiple choice questions

  1. flexible brand identity to seize new opportunities in the marketplace.
  2. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  3. is created by an effective brand identity
  4. the capacity to transcend change

4 True/False questions

  1. Design Thinkingis created by an effective brand identity


  2. CommitmentUnified voice, one company strategy


  3. WordmarksTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.


  4. Emblemsbuilding, protecting and enhancing the brand