4 Written questions
4 Multiple choice questions
- flexible brand identity to seize new opportunities in the marketplace.
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
- is created by an effective brand identity
- the capacity to transcend change
4 True/False questions
Design Thinking → is created by an effective brand identity
Commitment → Unified voice, one company strategy
Wordmarks → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Emblems → building, protecting and enhancing the brand