Rebranding and Detroit
Terms in this set (33)
What is the state of Detroit today?
Now officially bankrupt - population is half what it was in 1950's - even their churches are left to decay
What are youth trade skill training programmes?
Give qualifications to young people to provide them with job opportunities
What is Detroit soup?
Strangers, who love Detroit, give others from Detroit money who need it, for food and the right to vote for whom they want money to go to in order to improve the city
What is Shinola?
Makes rustic goods (shoe polish etc), has the label of "made in Detroit", giving it a personality and meaning
What is the indefinable Detroit feel?
The Detroit stamp and label on products, makes it mean more personally
What is re-imaging?
Disassociates a place from bad pre-existing images in relation to poor housing, social deprivation, high levels of crime, environmental pollution and industrial dereliction - it can then attract new investment, retailing, tourists and residents
What is rebranding?
The way or ways in which a place is re-developed and marketed so that it gains a new identity - it can then attract new investment, retailing, tourists and residents - it may involve both re-imaging and regeneration
What is regeneration?
A long term process involving redevelopment and the use of social, economic and environmental action to reverse urban decline and create sustainable communities
What do perceptions of international places tend to be influenced more by?
The media more than by personal and direct experiences
What are other influences to how a country is perceived?
Historical and political relationships or trading links
What are governments keen to do?
Attract trade and investment into their countries and a positive place perception is therefore important at an international level
What have governments done to manage and manipulate perception of place, and why?
Place marketing, rebranding and reimaging - in order to attract people and investment to a place
How are marketing companies used to improve or create positive perceptions of place?
Marketing or public relations (PR) companies may be employed by national and local governments to improve or create positive perceptions of place
What has Weston Super Mare done to improve its perception to the public?
Advertising campaigns, e.g. facebook marketing - An official Weston website and newsletter - A Weston logo - Creation and promotion of the first ever Love Weston Winter Wonderland
What is the aim of rebranding?
Used to discard negative perceptions of a place - make a location a desirable place to live, and one people will want to visit for social and recreational purposes, and shop and spend money
What do many argue rebranding must start with?
Inside with the locals and "insider" experiences - huge importance of being in a place to truly understand it and likewise, without a thorough understanding of place, its difficult to regenerate and rebrand a place
What is the aim of reimaging?
Seeks to discard negative perceptions of a place and generate a new, positive set of ideas, feelings and attitudes of people to that place
What does reimaging include?
The revival of a pre-existing but outdated place image - seeks to change a poor pre-existing image - e.g. Liverpool
What was the motto for rebranding Amsterdam?
"I Amsterdam" - came from a photography exhibit in 2004 promoting Amsterdam - was subsequently adopted for the cities rebranding
What was Amsterdam's reputation as a major international cultural centre threatened by, and when?
In the late 20th century, threatened by - Greater competition from other cities - socioeconomic decline in some areas - city's reputation towards drugs and prostitution - failed bid to host olympics
What has Amsterdam experienced since the introduction of the "I Amsterdam" motto?
Amsterdam has experienced increased tourism and is one of the top 5 European Cities based on its brand strength and cultural assets
What was Detroit also known as?
The motor city
What were some slogans behind Detroit?
A town that went to hell and back - its the hottest fires that make the hardest steel (links to the arson rates and also the hard-work history)
What are the forms of representation of Detroit?
Industry - men running in the snow - run down buildings - gospel choir - eminem
What did Mayor Dave Bing launch in 2010, and for what reason?
The Grassroots initiative - to revitalise the city
What does Grassroots draw upon?
The interactions between Detroit residents, civic leaders, and technical experts to craft and refine Detroit's future
What does Grassroots provide?
The perfect foundation for "Rebranding Detroit", to help provide life to the city through community development
What does Grassroots properly navigate?
David Sheridan's public sphere - "each participant must have an equal initiative and continue communication, given equal chance to make assertions, recommendations, explanations, and challenge justifications"
What is Grassroots all about ensuring?
The best ideas, from whomever they come, take precedent - ideas provide the currency for change, signalling an ethical shift away from current rhetoric in Detroit
What does Playhouse serve as?
A prototype for an alternative strategy for reuse, one that advocates partial renovation
How does Playhouse work?
When designers enter the process, they bring their expertise in design, to synthesise and connect everyone's different desires - their desires and notions provide the content for the designers designs
What does the Playhouse process basically do?
Brings function to space, without substantial funding requirements
What does the Black History Museum do?
The museum provides a great form of education and engagement for historical preservation and blight - it allows for community networking, not just within Detroit but nationally - however, the museum doesn't offer a method of neighbourhood growth
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