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Role of social influence processes in social change
Terms in this set (14)
Give examples of social change.
1. Women getting the right to vote
2. Legislation of same sex marriage
3. Smoking ban
4. Banning of racial discrimination following Civil rights movement in America
5. Greater awareness of environmental issues.
Social change happens as a direct result of...
If everyone unquestionably obeyed the law and conformed to the status quo nothing would ever change. What do we need minorities for?
To question whether we are doing things in the right way and to promote social change.
Why is minority influence a slow process?
Minority is not as strong as majority influence.
Research has shown that a minority can bring about social influence if the following factors are present:
3. Long term exposure
4. Snowball effect
5. Psychosocial identity
6. Social Crypto amnesia
A minority is most influential when it is consistent within itself and over time. In terms of bringing about social change, we are most likely to listen to a group who...
doesn't falter from their beliefs.
Eg, During Civil Rights Movement there was a consistent message that everyone should be treated equally regardless of their race.
If a minority is too rigid in its message it might be perceived as extreme or unreasonable. What needs to be made to work towards the end goal?
In terms of social change, explain how people who wanted smoking banned achieved this.
They achieved their goal step by step. The first step was to allow employees to only smoke outside, then it grew to making smokers go to specific 'shelters' and now many employers have a blanket ban on smoking at work.
Minorities often have to be around for a long time before people sit up and listen to them. Why is this?
If the same message has been repeatedly heard over a number of years it will cause people to question their own beliefs and potentially shift their views.
Give an example of long term exposure.
Legislation of same-sex marriage. Campaign to legalise same-sex marriage has been around for decades, yet it has only recently been passed into UK law.
Minorities start out as a small group of people, but over time they 'convert' people to their opinion and so they grow. The idea is that...
whilst it takes a while to get the first few initial people on board, it soon 'snowballs' with more and ore people joining, eventually representing the majority view.
If we belong to/identify with the group that the minority are campaigning for then we are more likely to listen to them.
Eg, suffragettes would find it easier to win women around as...
they were campaigning for al of them.
Sometimes, we are not a member of a particular group but are sympathetic to...
the cause of group. Sympathy also makes people more likely to join the minority.
Once minority becomes the majority and caused social change we forget that the original idea came from a...
Small group of people. At this point we just accept things as they are and don't really think about where a certain law came from.
THIS SET IS OFTEN IN FOLDERS WITH...
Asch (1951) Research into conformity: Evaluation
Explanations of Resistance to social influence: LOC
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