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This is evaluating the costs and benefits of an activity. Think of it as an equation, B(x) is the benefits of doing the activity x and C(x) is the costs of doing the activity x. If B(x)>C(x) then you should do the activity, and if it doesn't then don't do activity x. The costs and benefits should include non monetary costs/benefits. When theres multiple activities pick the one which give the largest gap between B(x)-C(x).
1. Ignoring implicit costs.
2. Including sunk costs.
3. Making valuations in relative terms not absolute terms
4.Failing to understand the marginal-average distinction i.e When thinking about the decision rule you should only continue the activity if your marginal benefit is positive and is bigger than your marginal costs. When making decisions people often think of average costs not marginal.
2. Including sunk costs.
3. Making valuations in relative terms not absolute terms
4.Failing to understand the marginal-average distinction i.e When thinking about the decision rule you should only continue the activity if your marginal benefit is positive and is bigger than your marginal costs. When making decisions people often think of average costs not marginal.
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