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consumer psychology - topic 4
Terms in this set (27)
what are the five stages of consumer decison making
problem recognition, info search, evaluation of alternatives, product choice, outcomes
according to (Bargh, 2002) what does most social judgement and behaviour occur without?
conscious awareness or intent
what is a critique of the decision making model highlighted by (Zey, 1992, p. 19)?
consumers do not behave like the decision making process we are not logical or rational
characteristics of products with routine response behaviour? (3) (characteristics of products with extensive problem solving are the opposite)
- low cost
-low consumer involvement
is the behaviours that consuming units go through to rid themselves of undesired goods, services, ideas and experiences (Arnould et al., 2004, p801)
dispostion impact on businesses/consumers? (3)
- important policy area (laws about how products can be broken down and re used)
-implications for managers
- provides insight into consumption behaviour (did they use it until its end life)
- a growth industry (eBay and reselling clothes)
Two Types of Disposition people?
packrat and purger
characteristic of a packrat ? (3)
- keep things
-difficulty disposing of things
-new ways to use old products
-ensure product have a new home
characteristic of a purger? (3)
- consider whether items are needed
-not sentimental /keep items with an immediate use
-willing disposer of old products
-efficiency needs drive their disposition practices
what are the two stages the disposition process includes?
-physical or spatial detachment
-detachment from the meanings/emotions associated with objects
-example of physical/spatial detachment ?
-an example of emotional detachment?
-take unwantted items to a cold place (e.g. loft,basement)
- detaching emotions form items such as a wedding dress or jewellery
what is disposition and role transition? (example)
· When move from single to being parents, to then children leaving house, then become a grandparent you can get rid of items that are the old as we have move on
what did (Jacoby, Thomas and Dietvorst, 1997) examine? (2)
- why conusmers dispose of products
- various options available to them (recycle, sell it, use it and throw it away) see diagram
two purposes divestment rituals are employed?
- when a person purchase a good that has previously been owned
-when a a person is about to dispense of a good either through selling it or giving it away
what meanings to meaningful possessions cary? (2)
- lastovicka and fernandez (2005) and Young and wallendorf (1989 talk about dispostion but how do views differ?
- public and private
- Young and wall say disposition is painful wheras Lastovicka says people are eager to shed tainted remnants of their less desirable state
what are public and and private meanings?
- public meanings reflect self identity and play a role in social communication
-private meanings help define identity and personal history
- what is negative meanings and disposing the extension " never me" ?
- where possessions reflect a self-reference based on undesired self
- some items sold were emotionally meaningful but negatively charged
- what is negative meanings and disposing extensions of a past undesired self ? an example ?
the past undesired self is what the consumer has actually been and extensions of this self-reference are negatively charged
-e.g. bride has a wedding dress she loved but the husband was not so wants to get rid of any link to the ex spouse to transition to her new self.
what is positive meaning and distancing?
- where items sold were positively charged with rich emotional meanings
- related to past desired self
what are the three paths to disposition of a meaningful possession ?
1 - divesting of negatively charged possessions
2- divesting of positively charged possessions
3- shared self based in common identity to ensure legacy
-divesting of negatively charged possessions - what are consumers felling to losing possessions?
-divesting of positively charged possessions - what makes disposing of possessions less emotionally difficult?
- pleased as they move to a more desirable self
- divestment rituals
- what is the shared self based in common identity to ensure legacy?
- what does it reduce the need for ?
- when seller and buyer exhibit a shared self ( sharing aspects of self with each other)
-boundary crossing rituals as possessions meanings well be maintained.
- what is iconic transfer ? (example)
- is the charger of the product negative or positive here?
- retaining private meaning e.g. taking a photo to act as memory of item
Divestement rituals !!!
- what is transition-place ritual ? (example)
-what fades overtime
-ending of private meaning e.g. putting possession in lofts/storage places
- what is ritual cleaning ? (example)
-to both remove and add meaning e.g. washing/fold/iron product/recommodifying(putting price tag on it)
- what is Shared private meaning ? (example)
- when passing an item on they would reveal the meaning of the item
-e.g. tell about about the special wedding day before selling the dress
- what did Price, Arnould and Curasi (2000) say when it comes to older consumers disposing of special possessions?
- have increased recognition of morality and they looked at keeping their most special possessions
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