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Marketing- Promotion and Place

Terms in this set (20)

Types of Advertising
Reminder. Persuasive. Comparative. Informative
Advertising media- Promotion
Websites. TV. Social media. Radio. Newspapers. Billboards. Direct mail
Factors to consider when choosing an advertising medium
Media habits of the target market. Nature of the product. The message to be communicated. THE COST
Sales promotion definition
Short-term gimmicks used to encourage consumers to make purchases or develop brand loyalty
Examples of sales promotion
Free samples. Money-off vouchers. Free gifts. Competitions. Loyalty cards. Merchandising
Personal selling Definiton
When a sales person is in direct contact with the customer to verbally persuade them to make a purchase - furniture and electrical shops
Advantages of Personal selling
Extra opportunity to persuade browsers. Sales people can educate consumers which can help them to purchases. Sales people can upsell (accessories)
Public relations functions
Attract publicity. Target certain consumers. Build an image/reputation. Defend the company in difficult circumstances
PR Techniques
Host events/launches. News conferences and press releases. Social awareness/ charitable activities. Sponsorship. Celebrity endorsement
Impact of ICT on promotion
Advertising. Pr. Sales promotion. Personal selling
Channels of distribution definition
The way a product gets from producer/ manufacturer to the customer.
Traditional Way A of channel of distribution
Producer - Wholesaler - Retailer - Consumer
Using a wholesaler means your products reach many retailers
Traditional Way B of channel of distribution
Producer - Retailer - Consumer
Excluding wholesaler means your products can be sold to the consumers for cheaper
Direct method of distribution
Producer - Consumer
Potentially more profit for the business.
Difficult to build a brand without retailers
Agent method of distribution
Producer - Agent - Consumer
Travel Agents, Deliveroo
Sets found in the same folder