Product Marketing Manager - Premium Content
Quizlet’s mission is to help students (and their teachers) practice and master whatever they are learning. Every month more than 50 million active learners from 130 countries practice and master more than 300 million study sets on every conceivable topic and subject. We are developing new learning experiences by modeling how students learn and by drawing upon knowledge acquisition, retention, and pedagogy in cognitive science. We are always seeking to help students master any subject by optimizing study efficiency and engagement.
Quizlet’s marketing team is tasked with introducing Quizlet to the next 50 million learners (and beyond!). We work closely with product, user operations, business development and other teams to ensure that everyone who should be using Quizlet has heard about it.
Quizlet is a leading company in consumer learning technology with proven traction and huge growth ahead. Our business model is robust with two strong revenue streams — advertisements and paid subscriptions. Our ads business allows us to offer amazing study tools to millions of students around the globe for free. And our premium subscriptions give students and teachers to ability to create custom content and access learning analytics tools. Come help us scale one of the fastest growing and highest quality consumer learning brands, as we develop innovative simple-to-use study tools that help students everywhere.
As product marketing manager on Quizlet Premium Content, you’ll be responsible for bringing Quizlet's new content marketplace to marketing and helping it grow. You’ll approach marketing with a growth mindset, create a vision for how to get premium content used by millions of students, and the work with a cross-functional team to execute against that vision.
On a daily basis, you’ll partner with product management, product analytics and other marketers to help inform product roadmap decisions and strategy. You’ll be equally comfortable diving into market research efforts as you are experimenting with paid marketing channels or talking about why an SEO strategy may or may not work. As an excellent writer, you will bring a passion for high-quality marketing and communications programs and thrive working in a fast-paced, dynamic startup environment.
- 4+ years experience in a product marketing role
- Strong leadership qualities with a proven ability to influence cross-functional teams.
- Excellent analytical skills with a “test and learn” mindset.
- Excellent organizational, prioritization, and communication skills with a high attention to detail. Comfort with ambiguity, uncertainty, and a rapidly evolving business landscape.
- Experience building creative go-to-market strategies for consumer products (bonus if those products are in the education, marketplace, or subscription space)
- Experience working on a consumer marketplace
- Comfortable with paid marketing, and an understanding of organic search and email marketing best practices
- Experience working with user generated content
Quizlet's Team Culture
We are here to make education better and more accessible. We strive to improve the lives of students and teachers at every stage and in every setting. We have a bias for action, take initiative, and hustle to deliver results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do. We sweat the details and take personal accountability and pride in anything that carries the Quizlet name. We speak up, jump in and work with each other to fix problems, and never say "that's not my job." We treat each other with honesty and respect, encourage vigorous debate and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.
Quizlet’s success depends on a strong commitment to diversity, equity and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!