Upgrade to remove ads
Only $35.99/year

6: Marketing Residential Properties in Washington - Quizzes

Terms in this set (83)

Build the story using the following terms:

groundwork
marketing plan
target price and time-to-sell goals
advertise
property
future buyers

Choose the appropriate text for each blank to complete the story.

The ____________ outlines the various ways you're going to ____________ and boosts awareness of the seller's property to ____________. Plans will vary depending on the situation and the ____________ for sale. The marketing plan not only showcases the first-rate services you will provide, it also lays the ____________ for how you'll help the seller reach the target ____________.
The marketing plan outlines the various ways you're going to advertise and boosts awareness of the seller's property to future buyers. Plans will vary depending on the situation and the property for sale. The marketing plan not only showcases the first-rate services you will provide, it also lays the groundwork for how you'll help the seller reach the target price and time-to-sell goals.
Now that you've got the listing agreement with the seller, what's the first step in promoting the listing?

1. MLS

2. Social media sites

3. Craigslist

4. Direct mail brochures

5. "For Sale" sign

6. Open house
1. MLS

You'll want to list on the MLS first, and then upload some quality photos as soon as possible.
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

Front exterior with porch

1. Take photo

2. Don't take photo
1. Take photo
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

Shiny new dog house

1. Take photo

2. Don't take photo
2. Don't take photo
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

Master bedroom with alcove

1. Take photo

2. Don't take photo
1. Take photo
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

Master bathroom and closet

1. Take photo

2. Don't take photo
1. Take photo
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

Kitchen with pantry location

1. Take photo

2. Don't take photo
1. Take photo
Property photos are what really draw a buyer's initial interest, so make sure every listing has at least one quality photo. Now imagine you're preparing a listing by taking pictures of the property. As you go room to room, identify whether you should take a photo or not.

New water heater and furnace

1. Take photo

2. Don't take photo
2. Don't take photo
Your high school photography course really came in handy, and you've taken some great shots of the property! Which of these are appropriate places for you to use the photos? Select all that apply.

1. MLS

2. Social media sites

3. Craigslist

4. Direct mail brochures

5. Newsletters

6. Open house flyers
1. MLS

2. Social media sites

3. Craigslist

4. Direct mail brochures

5. Newsletters

6. Open house flyers

These are all great places to use photos. Remember, you want to provide as many quality photos as possible to potential buyers.
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Limit the amount of personal information you post

1. Do

2. Don't
1. Do
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Post images of yourself wearing expensive jewelry to promote a listing or open house

1. Do

2. Don't
2. Don't
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Give addresses to open houses on a social media site

1. Do

2. Don't
2. Don't
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Remember that the Internet is a public resource

1. Do

2. Don't
1. Do
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Automatically trust that those who post are legitimate, safe sources

1. Do

2. Don't
2. Don't
Isn't technology such a wonderful thing? As a real estate licensee, you'll soon realize how social media outlets have made the process of locating and promoting real estate for sale much easier! But with the perks of social media marketing, there's also a constant need to protect yourself and your clients from those with nefarious intentions. Which of these should you do, and which should you not do?

Post photos of property owners' expensive belongings or cars

1. Do

2. Don't
2. Don't
Your marketing plan is bursting with ways you plan to advertise your latest listing! But some of those marketing options cost much more than others. Which five of these are costs that would likely come out of your budget?

1. Carpet cleaning

2. Open house materials

3. Sign posting

4. Mailers

5. Home staging

6. MLS fees
2. Open house materials

3. Sign posting

4. Mailers

5. Home staging

6. MLS fees

Carpet cleaning would be something you could discuss with the client, but you wouldn't pay for it. Everything else would come out of your marketing budget.
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Exaggerating

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
4. Puffing
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Failing in the duty of care

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
5. Negligence
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Making a statement that should have been known to be false

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
2. Negligent misrepresentation
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Remaining silent or misstating facts (fraud)

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
6. Intentional negligent misrep
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Intentional non-disclosure

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
1. Passive fraud
When representing buyers, several issues may arise. Your resource discussed each of these.

Match each issue with its meaning.

Intentional misstatement of a material fact

1. Passive fraud

2. Negligent misrepresentation

3. Active fraud

4. Puffing

5. Negligence

6. Intentional negligent misrep
3. Active fraud
Jerrold reviews the floor plan of the house he's going to sell. It's 3,800 square feet. In his advertising, he bumps that number up to 4,000 square feet to better justify its asking price. What has Jerrold done?

1. Active misstatement

2. Exaggeration

3. Intentional misrepresentation

4. Puffery
3. Intentional misrepresentation

This is an example of intentional misrepresentation.
With quality photography in mind, which of the following images should be included in a listing?

1. Backyards, pools, and decks

2. Dog houses, flower pots, and bird feeders

3. Gallery walls and the owner's art collection

4. Secret wall safes and antiques
1. Backyards, pools, and decks

Be careful with the photos you select for your listing, and focus only on the features of the home that would go to the new owner. You never want to show off the owner's valuables.
Which of these scenarios is basically the same as fraud?

1. Frank noted that his listing is in a city-approved urban renewal district.

2. Jeannie's ad read "all new fixtures," when most of the fixtures were just cleaned up and re-installed.

3. Margo's listing read, "This is the most beautiful home you'll find in this price range!"

4. Terrance's ad mistakenly noted a property's square footage as 2,575 instead of 2,775.
2. Jeannie's ad read "all new fixtures," when most of the fixtures were just cleaned up and re-installed.

Intentional misrepresentation is considered fraud, and Jeannie was untruthful about the condition of the home's fixtures.
It's January, and the pool at Roger's listing has been prepped for winter for several weeks. The homeowner assures Roger that it's in good working order. Roger has no reason to disbelieve the homeowner, so he tells prospective buyers that the pool is fine. The property sells, spring comes, and the new owners call to complain that the pump doesn't work, and the pool drain appears to be clogged. What did Roger commit?

1. Fraud

2. Negligent misrepresentation

3. Puffery

4. Unintentional misrepresentation
4. Unintentional misrepresentation

Roger took his client's word as the truth and ended up committing unintentional misrepresentation, which isn't fraud—but it isn't good!
Why is it a good idea to turn off location sharing information when using social media?

1. Because other licensees may see where your listings are

2. Because potential criminals can use it to find out when you are home and where your home is located

3. So everyone knows what a glamorous life you lead

4. So your clients can always find you
2. Because potential criminals can use it to find out when you are home and where your home is located

Your location information can be used by potential criminals to find you or know when you're home. To protect your personal safety, turn off location information or disable location sharing in social media.
Your seller client has listed a beautiful piece of land on the water. You know this property would be a great investment if it were subdivided and developed, but you don't mention the potential investment value to the seller because you want the property for yourself. You also don't market it or present any offers. After several months, you buy the property at a deep discount. What does this make you guilty of?

1. Active misstatement

2. Negligent misrepresentation

3. Passive fraud

4. Puffing
3. Passive fraud

You not only should have known better, but you did know better and intentionally remained silent, so you're guilty of passive fraud.
Marcus, a listing agent, told a potential buyer that his seller client's property had no flooding issues, though the seller had mentioned water in the basement a few years back when there was a particularly heavy rainy season. Which of these statements is true?

1. Marcus committed intentional misrepresentation because he knew his statement was false.

2. Marcus committed unintentional misrepresentation.

3. Marcus didn't commit misrepresentation, because the property current has no flooding issues.

4. Marcus is guilty of puffery.
1. Marcus committed intentional misrepresentation because he knew his statement was false.

This is intentional misrepresentation because Marcus knew his statement was false.
Why is the MLS the first place to start when marketing a property?

1. It (and its IDX feed into third-party sites) is usually the first place serious buyers look.

2. It's required of all real estate licensees.

3. It's the largest compilation of properties for sale.

4. You paid the fee to list there.
1. It (and its IDX feed into third-party sites) is usually the first place serious buyers look.

The MLS, as well as the IDX feeds that draw from it, is usually the first place serious buyers look for homes for sale. So it's the best place to start when you're marketing a property.
What will licensee Seraphine use to explain the various ways she plans to promote a seller's property to prospective buyers?

1. Agency law pamphlet

2. CMA

3. Listing agreement form

4. Marketing plan
4. Marketing plan

Seraphine will definitely discuss her marketing plan, which outlines the various ways she plans to advertise and boost awareness of her client's property to future buyers.
Why might marketing expenses vary with each property for sale?

1. Each client may demand a different marketing budget.

2. Each state requires a different marketing budget per listing.

3. Every property is different and will require different marketing efforts.

4. Marketing costs vary with the seasons as prices change.
3. Every property is different and will require different marketing efforts.

Every property is different, and, depending on what you're selling, you might spend $100 in one month for a moderately priced home, or more than $1,000 for a luxury, high-end home.
Cicely is getting ready for her listing presentation to the Maxfield family. She's eager to have them sign on with her, and she's spent hours preparing all of the elements for the presentation. What information should be included in Cicely's marketing plan?

1. A declaration of net proceeds to seller

2. An explanation of state licensing law

3. An outline of ways to promote the property

4. Cicely's background information
3. An outline of ways to promote the property

Cicely's marketing plan should outline all of the ways she plans to promote the Maxfield family's property.
The Internet is a public resource, and licensees need to be mindful of what they post online. Which of the following should you always keep in mind when posting information on the web?

1. Automatically trust that posts are from trustworthy sources.

2. Give addresses to open houses on a social media site.

3. Limit the amount of personal information you post.

4. Post photos of property owners' expensive belongings or cars.
3. Limit the amount of personal information you post.

Always limit the amount of personal information you post to help ensure your physical safety and lessen the risk of exposing yourself to someone with foul intentions.
Among other things, what should a listing in the MLS always include?

1. A relatively vague description, so people want to come and see the details

2. At least one photo

3. The seller's bottom-line sales price

4. The seller's contact information
2. At least one photo

As they say, a picture is worth a thousand words. The quality and quantity of photos can make or break a sale.
Corinne's managing broker sent her an email asking her to re-evaluate the photos she chose to use for the Petersik listing. Which of the following photos should be removed?

1. The front of the house including the front patio table and chairs, rose bushes, and door knocker

2. The home office that prominently displays an impressive computer set up, along with photography and printing equipment

3. The large nursery with the crib, dresser, book stand, play house, and rocking chair

4. The master bathroom, centered on the luxury bathtub and dual-head shower
2. The home office that prominently displays an impressive computer set up, along with photography and printing equipment

Corinne needs to remove the photo that features the home office equipment and replace it with one without the equipment. Always be cautious of displaying the owner's valuables so as not to encourage thieves' attention.
Social media sites are great for marketing, but which of the following would you want to avoid accepting from people you don't know?

1. Compliments

2. Flowers

3. Friend requests

4. Referrals
3. Friend requests

You should not accept friend requests from anyone you don't know because it could jeopardize your personal security.
Leo's client is looking for a property with at least 2,500 finished square feet. Leo finds a 2,200-square-foot property with all the other features the client is looking for, and purposely doesn't mention the square footage to his client. His client agrees to look at the property, falls in love with it, and wants to make an offer, but does not realize it doesn't contain his desired square footage. Which of these statements accurately represents Leo's level of misrepresentation in this situation?

1. Because Leo didn't state the square footage, he's not guilty of misrepresentation.

2. It's the buyer's responsibility to ensure that the property has the proper square footage, so Leo's in the clear.

3. Leo accidentally omitted a material fact. This is considered unintentional misrepresentation.

4. Leo knew about the square footage and intentionally didn't mention it. He's guilty of intentional misrepresentation.
4. Leo knew about the square footage and intentionally didn't mention it. He's guilty of intentional misrepresentation.

Leo knew the square footage was short, and he intentionally didn't mention it to the buyer. Therefore, he's guilty of intentional misrepresentation.
Which of the following should be avoided because it can attract thieves?

1. Giving referrals

2. Posting friend requests

3. Posting photos of your clients' expensive belongings

4. Turning off location information
3. Posting photos of your clients' expensive belongings

Posting photos of your clients' expensive belongings can attract thieves.
When is the most common time to present a marketing plan to clients or prospects?

1. First conversation with the seller

2. First showing

3. Lender meeting

4. Listing presentation
4. Listing presentation

Marketing plans are generally shared with potential seller clients during the listing presentation.
The marketing plan does more than outline the various ways the licensee will promote the seller's property. What else does it help do?

1. Enable sellers to reach their target price and time-to-sell goals.

2. Inform sellers about the agency relationship.

3. Provide the licensee's background information.

4. Review the basic terms in the listing agreement.
1. Enable sellers to reach their target price and time-to-sell goals.

Because the marketing plan is tailored to the seller's specific situation and property, it will help the seller reach the target price and time-to-sell goals.
Upon her first visit to a home, Cecily always starts by telling her sellers to do the same things to prepare the home for showings and open houses, and the Maxfields are no exception. What are these actions? Select all that apply.

1. Declutter

2. Depersonalize

3. Accessorize

4. Repair
1. Declutter

2. Depersonalize

3. Accessorize

4. Repair

Doing these things will help the house make a good first impression on buyers.
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Family photos

1. Stay

2. Hide
2. Hide
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Deer head mounted to the wall

1. Stay

2. Hide
2. Hide
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Area rug

1. Stay

2. Hide
2. Hide
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Sofa

1. Stay

2. Hide
1. Stay
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Magazines

1. Stay

2. Hide
2. Hide
Let's follow Cecily around the Maxfields' home. She notices certain items in a few rooms. Decide if they should stay or be hidden away for showings.
We'll start in the living room.

Throw pillows

1. Stay

2. Hide
1. Stay
On to the kitchen, which has a cute breakfast nook. What stays, what goes?

Take-out menus hanging from the fridge

1. Stays

2. Goes
2. Goes
On to the kitchen, which has a cute breakfast nook. What stays, what goes?

Knife block on the counter

1. Stays

2. Goes
1. Stays
On to the kitchen, which has a cute breakfast nook. What stays, what goes?

Table setting

1. Stays

2. Goes
1. Stays
On to the kitchen, which has a cute breakfast nook. What stays, what goes?

Dishes in the sink

1. Stays

2. Goes
2. Goes
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Be present for as many showings as possible.

1. Yes

2. No
2. No
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Use lower-wattage light bulbs to hide dirt.

1. Yes

2. No
2. No
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Arrange trophies in a single location for maximum impact.

1. Yes

2. No
2. No
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Deodorize the home.

1. Yes

2. No
1. Yes
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Close window treatments.

1. Yes

2. No
2. No
After going through the house room by room, Cecily feels the home will soon be ready for showings. Now it's time to prepare the Maxfields. Which of the following actions would be good advice for Cecily to give the Maxfields?

Mow, edge, and de-weed the lawn.

1. Yes

2. No
1. Yes
The time has come! You're getting ready to hold an open house for your latest clients, the Maxfields. You're working on setting a date and time, and you've just asked the Maxfields when it would be convenient for them to leave the house. "Leave?" Mrs. Maxfield asks. "I'm not interested in leaving. I want to be here the entire time." What are the two best responses?

1. "Oh, I see. Well, this is your house, Mrs. Maxfield, so I suppose that would be fine."

2. "All right. You can help me tell visitors about the home. It will be nice to have someone who can discuss things in detail in case anyone has any questions."

3. "Mrs. Maxfield, I understand it's distressing to think about strangers wandering around your home. But if you're present, most buyers won't feel comfortable looking around or picturing themselves living in the home."

4. "I think we can make that work. Do you think you could remain in the office, or possibly in the basement?"

5. "I'm so sorry, Mrs. Maxfield, but it's much better if no one but me is present. We want buyers to feel comfortable walking around and picturing themselves living here. If you were present, it could deter sellers from looking at the home."
3. "Mrs. Maxfield, I understand it's distressing to think about strangers wandering around your home. But if you're present, most buyers won't feel comfortable looking around or picturing themselves living in the home."

5. "I'm so sorry, Mrs. Maxfield, but it's much better if no one but me is present. We want buyers to feel comfortable walking around and picturing themselves living here. If you were present, it could deter sellers from looking at the home."

It's perfectly fine to say both of those things to Mrs. Maxfield. You want the open house to be as successful as possible, and buyers aren't comfortable viewing homes when the sellers are present.
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Schedule the open house for a day and time that allows the seller to be present.

1. Do

2. Do not
2. Do not
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Advertise through newspapers, the internet, social media, signage, and flyers.

1. Do

2. Do not
1. Do
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Ensure the home looks comfortable and "lived in."

1. Do

2. Do not
2. Do not
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Show off the owners' valuables to make the home look more luxurious.

1. Do

2. Do not
2. Do not
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Maintain a visitor log.

1. Do

2. Do not
1. Do
You really want to knock this event out of the park. Which of these actions are key to a successful open house? Identify the dos and don'ts.

Hand out flyers and information packets to visitors.

1. Do

2. Do not
1. Do
The day has come, and you've arrived early at the Maxfields' home for the open house! First, you'll post all of the directional signs you brought with you. Indicate which of these statements about signage are true or false.

Using more signs will help buyers find the way

1. True

2. False
1. True
The day has come, and you've arrived early at the Maxfields' home for the open house! First, you'll post all of the directional signs you brought with you. Indicate which of these statements about signage are true or false.

Use directional signs that point the way

1. True

2. False
1. True
The day has come, and you've arrived early at the Maxfields' home for the open house! First, you'll post all of the directional signs you brought with you. Indicate which of these statements about signage are true or false.

Just use one or two signs with the address on them

1. True

2. False
2. False
The day has come, and you've arrived early at the Maxfields' home for the open house! First, you'll post all of the directional signs you brought with you. Indicate which of these statements about signage are true or false.

Put signs at all nearby intersections, especially the big ones

1. True

2. False
1. True
The day has come, and you've arrived early at the Maxfields' home for the open house! First, you'll post all of the directional signs you brought with you. Indicate which of these statements about signage are true or false.

One sign is fine because people will eventually find the way with their GPS

1. True

2. False
2. False
Build the story using the following terms:

new leads
visitors
feedback
follow up
safety measure
visitor log

When holding an open house, it's best practice to prepare a ___________ to keep track of people who come to view the house. This not only works for capturing ___________, but also as a ___________. Remain present throughout the event and engage with the visitors. Hand out your business cards and offer your services, should they be needed. Ask and listen for ___________ so that you know what more can be done to help sell the home. After the open house ends, be sure to ___________ with the ___________ from the visitor log.
When holding an open house, it's best practice to prepare a visitor log to keep track of people who come to view the house. This not only works for capturing new leads, but also as a safety measure. Remain present throughout the event and engage with the visitors. Hand out your business cards and offer your services, should they be needed. Ask and listen for feedback so that you know what more can be done to help sell the home. After the open house ends, be sure to follow up with the visitors from the visitor log.
Callum is working with his first seller client. He's excited to begin marketing the property and to hold an open house. Which of the following are things he should do?

1. Limit advertising

2. Only be present to open and close the house

3. Schedule the open house for a day and time when the owner can be present

4. Schedule the open house soon after the property listing hits the market
4. Schedule the open house soon after the property listing hits the market

Open houses are usually scheduled when the property hits the market. Homeowners should not be present (they could make buyers uncomfortable), but the licensee should be present the entire time. Advertise to get the word out to draw in prospective buyers.
What's the purpose of advising sellers to remove personal effects from their homes prior to showings?

1. To give the impression that they need money so that buyers will make their offers higher

2. To increase the likelihood that they'll be out of the house by the time the transaction closes

3. To make it easier for prospective buyers to visualize themselves in the home

4. To remove objects that may be tempting to thieves
3. To make it easier for prospective buyers to visualize themselves in the home

According to a recent survey by the National Association of REALTORS®, 90% of buyers have trouble visualizing themselves in a home. De-personalizing will increase the chance that the buyer will be in the mood to write an offer.
Which of the following actions should licensees take when holding an open house?

1. Limit advertising

2. Maintain a log of visitors

3. Only be present to open and close the house

4. Schedule the open house for a day and time when the owner can be present
2. Maintain a log of visitors

Maintain a log of visitors to keep track for security purposes and also to follow up with potential leads. Licensees should be present for the entire open house, but owners shouldn't, as they tend to make buyers feel uncomfortable. Advertising draws in prospective buyers.
Matt's sellers have a valuable artwork collection displayed in their home that perfectly showcases various rooms. What advice should Matt provide to his sellers when preparing to sell the home?

1. Install a video camera system to be sure the artwork isn't stolen.

2. Leave the artwork on display.

3. Note in the contract that the artwork isn't part of the personal property that will stay with the property.

4. Remove the artwork and replace with suitable, less-expensive pieces as necessary.
4. Remove the artwork and replace with suitable, less-expensive pieces as necessary.

Matt's buyers should accessorize the home with suitable artwork but remove and store the expensive pieces to avoid theft.
Perry is preparing for his first open house. What should he do to help ensure it's a success?

1. Advertise through newspapers, the internet, social media, signage, and flyers.

2. Ensure the home looks "lived in."

3. Schedule the open house for a day and time that allow the seller to be present.

4. Show off the owner's valuables to make the home look more attractive.
1. Advertise through newspapers, the internet, social media, signage, and flyers.

Promote, promote, promote! Perry needs to advertise as much as he can to get the word out to as many potential buyers as possible.
Gertrude wants to make sure everyone can find the location of the open house. What should she do to help direct potential buyers?

1. Tie balloons to the mailbox.

2. Use one or two signs with the address on them.

3. Use only one sign. People will eventually find the way.

4. Use several directional signs that point the way.
4. Use several directional signs that point the way.

Despite the helpful usage of technology, many potential buyers will give up if they can't easily find the home. Use as many directional signs as possible to point the way.
Which of the following describes how a real estate licensee should advise a client to prepare a property for the market?

1. Mask, hide, and paint over

2. Purchase new furniture and artwork

3. Put expensive artwork and figures on display

4. Repair, declutter, and de-personalize
4. Repair, declutter, and de-personalize

Preparing a property for showings often includes repairs, decluttering, de-personalizing, and accessorizing. It rarely involves purchasing new furniture or displaying expensive items (which could invite theft).
De-personalizing a home allows buyers to _______.

1. Identify furniture they want to purchase from the sellers

2. Imagine themselves in the home

3. Move in more quickly

4. Spot the high-value items
2. Imagine themselves in the home

It's important for buyers to be able to envision themselves in the home.
Ariana's seller clients have photos of the entire family on display in the grand stairway of their home. Ariana advises her clients to remove the photos. Which step in the preparation phase is Ariana addressing?

1. Accessorize

2. Declutter

3. De-personalize

4. Repair
3. De-personalize

Family photos are a very personal sort of artwork and should be removed to de-personalize the property.
Why might preparing and maintaining a visitor log at an open house be important?

1. It gives licensees information they can sell to outside advertising and marketing companies.

2. It lets people know they're being "watched" and helps keep them on their best behavior.

3. Keeping track of who visits is not only a safety measure, but it could provide the licensee with a list of leads for future business.

4. Visitor logs make the event feel more prestigious.
3. Keeping track of who visits is not only a safety measure, but it could provide the licensee with a list of leads for future business.

When holding an open house, it's best practice to prepare a visitor log to keep track of people who come to view the house. This not only works for capturing new leads, but it's also as a safety measure.
Why should sellers remove family photos and other personal items prior to showings?

1. Because family photos are old fashioned.

2. So that buyers can picture their own items in the home.

3. So that no one steals important photos.

4. To protect themselves from visitors with criminal intent.
2. So that buyers can picture their own items in the home.

It's important for buyers to visualize themselves and their own items in the space. Sellers should de-personalize the home.
Which items should sellers put into storage to help de-personalize their home?

1. Expensive artwork

2. Prescription medications

3. Refrigerator magnets and children's artwork

4. Window coverings
3. Refrigerator magnets and children's artwork

While artwork and medications should be removed or locked up, de-personalizing includes removing that adorable refrigerator magnet collection.
Other sets by this creator