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Everything you Want to Know about the life of fashion models
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Terms in this set (10)
campaign
advertising for a brand that promotes a particular collection in a particular season; this is paid work
casting
a formal selection of a model or models for any particular job; a casting director is in charge of this process and does his or her best to meet the needs of a designer or brand for a particular job
digitals
images taken of a model simply as the model is in order to show customers what the model looks like now
editorial
the photographic stories that are typically produced by a publication that appear in the back of a magazine; models are generally not paid for such work
go-see
an appointment with a customer that a model attends in order to be assessed for suitability by the customer; a go-see is often the one of the first steps in the casting process for any job
exclusive
when something is described as exclusive, say a model appearing on a runway for a particular design house, then it means she will not appear on any other runway for any other designer in that market for that season; Example, a model is exclusive to Louis Vuitton for the season, then she will not walk for any other house the entirety of the season; exclusivity can extend to other aspects of a model's work
mother agency
nearly every working model has a mother agent, this is the person or agency that first discovered and developed a model; a model can sign with other agencies in other territories, but retains her mother agent; with this status of mother agent comes the right to a percentage of all future work a model does during their career
portfolio
a collection of images that represent a model's work
booking
any job that a model secures, which could be anything from a magazine shoot to walking a runway
curation
the selection of the content to be shared in social media
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