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Gotowa lekcja - loyalty programs

Terms in this set (14)

CONTRADICTION
a lack of agreement between facts, opinions, actions, etc.
INCENTIVIZE
to encourage somebody to behave in a particular way by offering them a reward
INCENTIVES
something that encourages you to do something
CUSTOMER TOUCH POINTS
company's points of contact with customer
REWARD
a thing that you are given because you have done something good, worked hard, etc.
VALUES
beliefs about what is right and wrong and what is important in life
SUSTAINABILITY
the use of natural products and energy in a way good for the environment
GAMIFICATION
the use of elements of game-playing in another activity, usually in order to make that activity more interesting
TIER
one of several levels in an organization or a system
COMPETETIVENESS
the fact of being as good as or better than others
DATA
facts or information, especially when examined and used to find out things or to make decisions
INSIGHT - looking at the situation from the inside
...
CUSTOMER PROFILE
a document that includes psychographic, demographic, and geographic characteristics, as well as interests, buying patterns, and social media preferences of a company's customers
DOESN'T CUT IT
it's not good enough
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