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How to Write Better Copy Summary
A summary of the book 'How to Write Better Copy' (with illustrations) to help you remember the core concepts. For more insights go to: https://www.8020rule.co/post/how-to-write-better-copy
Terms in this set (7)
What is the phrase to remember 'How to Write Better Copy'?
If you have a problem with the appearance of a short, abruptive man, imagine an empathetic juxtaposition
What does 'you' refer to?
The most powerful short word is 'you'.
What does 'problem' refer to?
Include the problem the reader has within the headline.
What does 'short' refer to?
Use short sentences and paragraphs.
What does 'abruptive' refer to?
Be abruptive: For example: New, Announcing, Now
What does 'empathy' refer to?
Use empathy to overcome resistance, build rapport and make your copy more engaging.
What does 'juxtaposition' refer to?
Use juxtaposition. The reader must use their intelligence to reconcile and gets a 'smile in the mind'.
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