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Read Me Summary
A summary of the book 'Read Me' (with illustrations) to help you remember the core concepts. For more insights go to: https://www.8020rule.co/post/read-me
Terms in this set (9)
What is the phrase to remember 'Read Me'?
A surprising tale about, ,e, the 1st Person, to see a tribe rebel conflict.
What does 'surprising' refer to?
Use surprise. One way to do this is to start a couple of sentences into your argument. This will create a jolt that will grab the reader's attention.
What does 'tale' refer to?
If you can't find a story turn a description into an intriguing tale.
What does 'me' refer to?
The best headline would be one written about literally me! The more you can make the ad personally relevant the better.
What does '1st Person' refer to?
Use different tenses for different effects:
+1st person (I/we/us/our) = warmth / subjective opinions.
+3rd person (s/he, it, they, its, their) = formal / objective points.
+3rd person creates distance from the writer and reader.
What does 'tribe' refer to?
Use language that encourages readers to join the tribe by aligning themselves.
What does 'rebel' refer to?
Be a rebel: with sufficient independence of mind to express your private opinion and not the party line.
What does 'drama' refer to?
'The essence of drama is conflict' - if a brand story contains tension it will be more readable and memorable.
What does 'ARR' refer to?
Use Repetition, Alliteration, Rythme (ARR)
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