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Scientific Advertising Summary
A summary of the book 'Scientific Advertising' (with illustrations) to help you remember the core concepts. For more insights go to: https://www.8020rule.co/post/copy-of-scientific-advertising-summary
Terms in this set (7)
What is the phrase to remember 'Scientific Advertising'?
FACT: Name the person to prevent a tide of curious new customer emails
What does 'FACT' refer to?
Statements of fact are often believed, avoid platitudes
What does 'name the person' and the man's name tag refer to?
Name the person that made the improvement will increase believability.
What does 'tid(e)' refer to?
Time-limited offer, incentive, delay will cost - Use these to get immediate action.
What does 'curious' and the cat in the image refer to?
Curiosity is one of the strongest human incentives.
What does 'new customer' refer to?
New customers should only be considered, don't write for existing ones.
What does 'Email' refer to?
(BCC) - Write Briefly, Clearly, Concisely
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