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The Boron Letters Summary
A summary of the book 'The Boron Letters' (with illustrations) to help you remember the core concepts. For more insights go to: https://www.8020rule.co/post/boron-letters-summary
Terms in this set (7)
What is the phrase to remember 'The Boron Letters'?
A market vendor aids a barking dog with a metal head by putting salt on his chips, wrapped in Newspaper.
What does 'market' refer to?
Finding a product first is the biggest mistake. You must always find a market first
What does 'aids a' refer to?
AIDA - Attention, Interest, Desire, Action
What does 'barking' refer to?
RUF (the sound a dog makes)- When picking markets to test: Use 3 guidelines (RUF): Recency, Frequency, Unit of Sales
What does 'metal head' refer to?
To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a hardstand.
What does 'SALT' refer to?
Invoke the senses.
Ask questions and answer them yourself in your writing
List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.
Transition words help your writing flow "And, of course, ...." ]
What does 'newspaper' refer to?
Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List.
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