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The Elements of Eloquence Summary
A summary of the book 'The Elements of Eloquence' (with illustrations) to help you remember the core concepts. For more insights go to: https://www.8020rule.co/post/boron-letters-summary
Terms in this set (13)
What is the phrase to remember 'The Elements of Eloquence'?
"I started to make a long list of 14 questions. I came to my senses and ate a sandwich, Kitkat and a nuclear bomb."
Why does the caption start with a pronoun (I) ?
Using a pronoun before a noun creates mystery and grabs your attention.
What does 'started' refer to?
Starting each sentence with the same phrase (or word) creates power and belief by the listener.
What does 'long' refer to?
Long sentences, drawn-out, with many commas stops you from being too emotional. You can't be too rude or enthusiastic with a long sentence.
What does 'list' refer to?
Humans, don't talk in lists but that's what makes them so effective. They startle and bewilder. They grab your attention.
What does '14' refer to?
The 14th Rule. The use of specific numbers (instead of "many") feels mysterious and significant.
What does 'question' refer to?
Asking a rhetorical question both parties know the answer to can assert authority and belittle.
What does 'senses' refer to?
Use two senses described in terms of another. For example: 'Music that stinks'.
What does 'sandwich' refer to?
Create a word sandwich to add finality, emphasis or judgment. The formula is: (Word or phrase) + (brief interruption) + (word or phrase). For example: burn, baby, burn.
What does 'kitkat' refer to?
Two phrases that are parallel and structurally similar can be used to imply the two things are the same even when not. For example: "Have a break, Have a KitKat"
What does 'nuclear bomb' refer to?
Repeating words twice, ads a bit of emphasis. Three times and it's "Like a nuclear bomb, effective but a bit weird if you use it every 5 minutes" For example: 'Location, Location, Location'
What is the significance of the 3 things being eaten?
A pattern is being started (with 2 items) and it is broken (with the 3rd).
Why does the phrase have two sentences that start with the same word?
End a sentence with a word and begin the next with that same word. This gives both sentences power, strength, and the illusion of logic. It is satisfying, both beautiful and structured. It is progression.
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