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Study sets matching "1 fashion marketing chaper"

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Study sets matching "1 fashion marketing chaper"

18 terms
Chaper 1 Marketing Terms
accouting and finance function
bartering
central market
distribution (or place)
plans and manages financial resources for businesses and main…
exchanging products or services with others by agreeing on th…
a location where people bring products to be conveniently exc…
a part of the marketing mix that is the locations and methods…
accouting and finance function
plans and manages financial resources for businesses and main…
bartering
exchanging products or services with others by agreeing on th…
13 terms
Marketing Chaper 1
goods
services
the 7 core marketing functions
what is the marketing concept
tangible items that have monetary value and satisfy one's nee…
intangible items that have monetary value and satisfy
selling, promotion, service management, prices, market planni…
the idea that a buisness. should strive to satisfy customers…
goods
tangible items that have monetary value and satisfy one's nee…
services
intangible items that have monetary value and satisfy
Fashion Marketing Chapter 1
image
licensing
collection
line
how something or someone is perceived by others
arrangement whereby a manufacturer is given the exclusive rig…
the total number of garments in a designer's or apparel manuf…
a group of styles and designs that will be produced and sold…
image
how something or someone is perceived by others
licensing
arrangement whereby a manufacturer is given the exclusive rig…
29 terms
Introducing Fashion-Chapter 1 Fashion Marketing
Staple Item
Fashion Merchandise
Style
Design
Basic merchandise items that customers purchase on a regular…
Includes goods that are popular at a particular time.
Is a particular shape or type of apparel item, such as mini-s…
Is a particular or unique version of a style because of a spe…
Staple Item
Basic merchandise items that customers purchase on a regular…
Fashion Merchandise
Includes goods that are popular at a particular time.
31 terms
Fashion marketing 1
Apparel
Garment
Silhouette
Fashion trend
Clothing
An item of clothing
To describe the shape of a person's body
What's hip these days
Apparel
Clothing
Garment
An item of clothing
11 terms
fashion marketing 1
Marketing
Exchange
Fashion
Fashion marketing
An organizational function and a set of processes for creatin…
Any activity such as buying or selling in which one party rec…
Any designed product that is currently popular
Application of marketing processes and activities to currentl…
Marketing
An organizational function and a set of processes for creatin…
Exchange
Any activity such as buying or selling in which one party rec…
22 terms
Fashion Marketing Vocab. 1
Silhouette
Details
Color
Tint
outline or shape of garment (bell, bustle, straight- i.e. tub…
individual elements that differentiate one garment, piece of…
refraction/reflection of light off of a surface
color plus white
Silhouette
outline or shape of garment (bell, bustle, straight- i.e. tub…
Details
individual elements that differentiate one garment, piece of…
43 terms
Fashion Marketing Chapter 1
marketing
3 components relating to value
exchange
main goal of marketing
process of companies create value for customers and build str…
-creating... -communicating... -delivering
activity of buying/selling... -provide value back to the marketer
bring continuing satisfaction to the customer and ongoing pro…
marketing
process of companies create value for customers and build str…
3 components relating to value
-creating... -communicating... -delivering
12 terms
Fashion Marketing: Chapter 1
Staple Items
Fashion Merchandise
Style
Design
Needed Items
Goods that are popular at a specific time
A particular shape or type of apparel item identified by the…
A particular or unique version of a style
Staple Items
Needed Items
Fashion Merchandise
Goods that are popular at a specific time
19 terms
Fashion Marketing chapter 1
Marketing
Exchange
Fashion
Fashion marketing
The process by which companies create value for customers and…
Any activity, such as buying and selling, in which one party…
Any designed product that is currently popular, that is of th…
The application of marketing processes and activities to curr…
Marketing
The process by which companies create value for customers and…
Exchange
Any activity, such as buying and selling, in which one party…
33 terms
Fashion Marketing Test 1
Inverse relationship
Market share
Mass Marketing
Niche marketing
A situation in which the factors of value and perceived cost…
the percentage of a total industry market that a particular p…
An undifferentiated targeting strategy focusing on an entire…
Targeting specialized marketing sub-segments within a larger…
Inverse relationship
A situation in which the factors of value and perceived cost…
Market share
the percentage of a total industry market that a particular p…
40 terms
Fashion Marketing Exam 1
What is the heart of market research?
the market research process
20th century research history
21st century research history
a problem that needs to be solved
1. define problem... 2. plan/design primary data... 3. specify samp…
- scientific based... - social... - management... - consumer behavior…
- cllaborative... - focused on problem solving... - interdiscplinar…
What is the heart of market research?
a problem that needs to be solved
the market research process
1. define problem... 2. plan/design primary data... 3. specify samp…
fashion marketing exam 1
why research?
Categories of research
Digital Technologies
Creative Industries
research as an alternative process... computer can spit out bett…
- question & answer... basic research with perhaps no specific…
have made research far more important... many ways to design and…
how do they add value to the economy... - new market... -new prod…
why research?
research as an alternative process... computer can spit out bett…
Categories of research
- question & answer... basic research with perhaps no specific…
107 terms
Fashion Marketing Exam 1
Why Research?
Categories of research
Question & Answer
Question, Answer, & Use
Keeps us from guessing what customers want;... Justify decisions…
Question & Answer;... Question, Answer, & Use;... Question, Answer…
basic research with perhaps no specific action attached
determine the answer to a specific question
Why Research?
Keeps us from guessing what customers want;... Justify decisions…
Categories of research
Question & Answer;... Question, Answer, & Use;... Question, Answer…
39 terms
Marketing Chaper 1 & 2 review
Marketing
Market Offerings
Marketing Myopia
Exchange
is a process by which companies create value for customers an…
are some combination of products, services, information, or e…
is focusing only on existing wants and losing sight of underl…
is the act of obtaining a desired object from someone by offe…
Marketing
is a process by which companies create value for customers an…
Market Offerings
are some combination of products, services, information, or e…
43 terms
Fashion Marketing Lesson 1
consumer
Consumer Price Index
customer
B2C and B2B
the end user of a product or service; someone who buys, then…
a government measure of inflation that is calculated each mon…
an individual or organization who or which buys a product or…
2 types of fashion consumers
consumer
the end user of a product or service; someone who buys, then…
Consumer Price Index
a government measure of inflation that is calculated each mon…
23 terms
Fashion Marketing Chapter 1: Meaning of Fashion
Adornment
Culture
Dress Code
Modesty
attractive decoration
often determines the type of adornment people use
written or unwritten rules of appropriate attire
the covering of the body according to the code of decency of…
Adornment
attractive decoration
Culture
often determines the type of adornment people use
9 terms
Fashion marketing 3.1
Primary market
Secondary market
Tertiary market
Retailing
The industry segement that includes buisnesses that grow & pr…
The industry segement that includes buisnesses that transform…
The industry segment that includes retail businesses such as…
The selling of products to customers
Primary market
The industry segement that includes buisnesses that grow & pr…
Secondary market
The industry segement that includes buisnesses that transform…
12 terms
Fashion Marketing-Unit 1 The World of Fashion Chapter 2 Fashion and Marketing
marketing
marketing concept
target market
market segmentation
is the process of developing, promoting, and distributing pro…
the idea that business must satisfy customer needs and wants…
the specific group of people that a business is trying to reach
a way of analyzing a market by categorizing specific characte…
marketing
is the process of developing, promoting, and distributing pro…
marketing concept
the idea that business must satisfy customer needs and wants…
15 terms
fashion marketing #1
staple items
fashion merchandise
style
garmet
basic merchandise items that customers purchase on a regular…
goods that are popular at a particular time
a particular shape or type of apparel item identified by the…
any article of clothing such as a dress, suit, coat or sweater
staple items
basic merchandise items that customers purchase on a regular…
fashion merchandise
goods that are popular at a particular time
fashion marketing unit 1
Adornment
Culture
Identification
Dress Codes
enhancing your appearance by adding attractive decorations
A set of social norms or values
the process of establishing or describing who someone is or w…
written or unwritten rules of appropriate attire
Adornment
enhancing your appearance by adding attractive decorations
Culture
A set of social norms or values
28 terms
fashion marketing unit 1
adornment
Culture
Identification
Dress Codes
enhancing your appearance by adding attractive decorations
A set of social norms or values
the process of establishing or describing who someone is or w…
written or unwritten rules of appropriate attire
adornment
enhancing your appearance by adding attractive decorations
Culture
A set of social norms or values
22 terms
Fashion Marketing Chapter 1
Physical Need
Psychological Need
Identification
Social Need
protection or physical safe guard (weather, environment, occu…
affect a person's mental attitude or moral in a positive way…
process of establishing or describing who someone is and what…
social acceptance and admiration
Physical Need
protection or physical safe guard (weather, environment, occu…
Psychological Need
affect a person's mental attitude or moral in a positive way…
Fashion Marketing Chapter 1
Marketing
Exchange
Production Orientation
Sales Orientation
The activity, set of instructions, and processes for creating…
People giving up something in order to receive something else…
A philosophy that focuses on the internal capabilities of the…
The belief that people will by more goods and services if agg…
Marketing
The activity, set of instructions, and processes for creating…
Exchange
People giving up something in order to receive something else…
41 terms
Unit 1 Fashion Marketing
line/drape
shape/form
color
texture
element
element
element
element
line/drape
element
shape/form
element
28 terms
Fashion Marketing Unit 1
Adornment
Culture
Identification
Dress Code
enhancing your appearance by adding attractive decorations
A set of social norms or values
the process of establishing or describing who someone is or w…
written or unwritten rules of appropriate attire
Adornment
enhancing your appearance by adding attractive decorations
Culture
A set of social norms or values
19 terms
Fashion Marketing Chapter 1
customer relationship management (CRM)
ethics
exchange
fashion
the overall process of building and maintaining profitable cu…
a system of moral values or a set of principles that defines…
any activity such as buying or selling in which one person gi…
any designed product that is currently popular, and subject t…
customer relationship management (CRM)
the overall process of building and maintaining profitable cu…
ethics
a system of moral values or a set of principles that defines…
24 terms
chapter 1 : fashion marketing
adornment
culture
dress code
modesty
attractive decoration
a set of social norms or values
appropriate attire
culture or society
adornment
attractive decoration
culture
a set of social norms or values
36 terms
Fashion Marketing Exam 1
Marketing
marketing mix
5 p's
marketing process
an organizational function and a set of processes for creatin…
the combo of marketing tools that a firm uses to offer its cu…
product... place... price... promotion... position
1. the market climate and marketing strengths and weaknesses…
Marketing
an organizational function and a set of processes for creatin…
marketing mix
the combo of marketing tools that a firm uses to offer its cu…
69 terms
Fashion Marketing Exam (1)
why do we need research?
categories of research:
digital tech has made research far mor…
defining the problem: what is interest…
keeps us from guessing, justifies decisions to others, avoids…
1) Q and A: basic research, may have no specific q asked... 2) Q…
- many ways to design and produce products/services... - new sho…
- focus: clear definition of problem ... - know previous work in…
why do we need research?
keeps us from guessing, justifies decisions to others, avoids…
categories of research:
1) Q and A: basic research, may have no specific q asked... 2) Q…
24 terms
Fashion and Marketing Test #1
______ is the existing type of _______…
Any or all _____, _______, and ______…
A ______ _______ is the direction fash…
A dress, suit, coat, evening gown or t…
Fashion, clothing, public
men's, women's, children's, apparel
fashion trend
garment
______ is the existing type of _______…
Fashion, clothing, public
Any or all _____, _______, and ______…
men's, women's, children's, apparel
41 terms
Fashion Marketing | Exam 1
1st step in market research process
2nd step in market research process
3rd step in market research process
4th step in market research process
Define problem
Plan design/primary data
Specify sampling procedure
Collect data
1st step in market research process
Define problem
2nd step in market research process
Plan design/primary data
19 terms
Fashion Marketing Test 1
Fashion Life Cycle
Introduction Phase
Growth Phase
Peak Phase
The time from when a style is introduced until it is no longe…
This is early in the life of the product. Trendsetter are usu…
Many people are buying and wearing the product.
Describes the time during which sales of the items to consume…
Fashion Life Cycle
The time from when a style is introduced until it is no longe…
Introduction Phase
This is early in the life of the product. Trendsetter are usu…
23 terms
Fashion and marketing ch.1
Garment
Grunge
Feminist movement
Dandyism
An article of clothing, such as a dress,suit, coat, or sweater.
A style of the 1990's started by the youth culture of the Pac…
The organized effort to establish equal social, economic, and…
During the 1800's a style of dress for men and a lifestyle th…
Garment
An article of clothing, such as a dress,suit, coat, or sweater.
Grunge
A style of the 1990's started by the youth culture of the Pac…
50 terms
Fashion Marketing Exam 1
Disadvantages of Qualitative Research
Types of Qualitative Research
Audits
First Step in Data Collection
Does not help understand what is happening within a person (e…
-Measuring attention... -Mystery Shoppers... -Focus Groups... -Audits…
Get data from:... -Examining physical records... - Conducting an in…
Make a list of what you need to know, not the questions
Disadvantages of Qualitative Research
Does not help understand what is happening within a person (e…
Types of Qualitative Research
-Measuring attention... -Mystery Shoppers... -Focus Groups... -Audits…
52 terms
fashion marketing exam 1
parts of marketing
principles of fashion
components of fashion that are changed…
typical cycle for a fad
buying, selling, sales promotion
-advertising and promotion cannot change the direction of fas…
-color... -silhouette... -details... -texture
-rapid rise... -brief culmination... -an even more rapid decline
parts of marketing
buying, selling, sales promotion
principles of fashion
-advertising and promotion cannot change the direction of fas…
85 terms
Fashion Marketing Exam 1
Why do we need to research?
Question and answer research
Question and answer and use research
Question, answer and effect research
-keeps us from guessing what our customers want... -justify deci…
basic research with perhaps no specific action attached
determine the answer to a specific question
extends to include social consequences and human interconnect…
Why do we need to research?
-keeps us from guessing what our customers want... -justify deci…
Question and answer research
basic research with perhaps no specific action attached
21 terms
fashion marketing test 1
Marketing
Fashion
Marketing Segmentation
Market Segment
is the process by which companies create value for customers…
is any designed product that is currently popular, that is of…
defining smaller, more homogeneous customer groups based on s…
a group of consumers who display particular characteristics
Marketing
is the process by which companies create value for customers…
Fashion
is any designed product that is currently popular, that is of…
46 terms
fashion marketing test 1
fashion
apparel
fashion trend
garment
the existing type of clothing, accessories, hair styles, or c…
any or all mens, womens, and childrens clothing
direction in which fashion styling is moving
a dress, suit, coat, evening gown or tuxedo
fashion
the existing type of clothing, accessories, hair styles, or c…
apparel
any or all mens, womens, and childrens clothing
36 terms
Marketing of Fashion Exam 1
Classic
Fad
Principals of Fashion
Silhoutte
A style that satisfies the basic need of a consumer and stays…
A fashion that suddenly sweeps into popularity and then quick…
1. Consumers establish fashions by accepting/rejecting styles…
The overall outline or contour of a garment.
Classic
A style that satisfies the basic need of a consumer and stays…
Fad
A fashion that suddenly sweeps into popularity and then quick…
25 terms
Fashion Marketing Vocab 1-25
Accordion pleat
Aigullette
Ajour
Applique
narrow pleats used in women's garments. Pleats are from 1/8 i…
shoulder decoration of guild cord, frequently braided used on…
French term for openwork making the design in lace
surface pattern made by cutting out fabric or lace designs an…
Accordion pleat
narrow pleats used in women's garments. Pleats are from 1/8 i…
Aigullette
shoulder decoration of guild cord, frequently braided used on…
9 terms
Fashion Marketing-Unit 1 The World of Fashion Chapter 4 Fashion Center
design center
fashion weeks
haute couture
couturiers
a district in a city where fashion design and production firm…
periods during each year when fashion designers present new d…
French term for high fashion, which is expensive, trend-setti…
professional fashion designers involved in designing, making,…
design center
a district in a city where fashion design and production firm…
fashion weeks
periods during each year when fashion designers present new d…
24 terms
Fashion Marketing Vocab Chapter 1
adornment
culture
Dress code
modesty
Attractive decoration
set of social norms or values
set of written or unwritten rules of appropriate attire
covering of a persons body according to the code of a particu…
adornment
Attractive decoration
culture
set of social norms or values
17 terms
Fashion Marketing-Unit 1 The World of Fashion- Chapter 3 The Fashion Business
primary market
secondary market
tertiary market
sole proprietorship
the industry segment that includes businesses that grow and p…
the industry segment that includes businesses that transform…
the industry segment that includes retail businesses such as…
a business owned and operated by one person
primary market
the industry segment that includes businesses that grow and p…
secondary market
the industry segment that includes businesses that transform…
11 terms
Chapter 1 Fashion Marketing and Merchandising
◦ Adornment
◦ Conformity
◦ Garment
◦ Uniforms
Attractive decoration
Obeying or agreeing with some given standard or authority
an item of wearing apparel, such as a dress, suit, coat, even…
Articles of clothing that are alike and specific to everyone…
◦ Adornment
Attractive decoration
◦ Conformity
Obeying or agreeing with some given standard or authority
42 terms
Fashion Marketing Chapters 1 & 2
Physical Need
Psychological Need
Identification
Social Needs
Protection or physical safeguards; weather, environment, and…
Affect a persons mental attitude in a positive way
The process of establishing or describing who someone is, wha…
Acceptance and admiration; modesty and status
Physical Need
Protection or physical safeguards; weather, environment, and…
Psychological Need
Affect a persons mental attitude in a positive way
21 terms
FSH 630: Fashion Marketing Strategy - Module 1
market
marketplace
marketing
need
a group of actual and potential customers who have an interes…
the setting in which market activities occur
a set of processes for creating, communicating, and deliverin…
something that is essential; needs include basic physical nee…
market
a group of actual and potential customers who have an interes…
marketplace
the setting in which market activities occur
50 terms
Fashion Marketing Chapter 1 & 2
basic human needs
physical need
psychological need
adornment
physical, psychological, social
protection or physical safeguards-weather, environment, occup…
affect a person's mental attitude or morale in a positive way
attractive decoration
basic human needs
physical, psychological, social
physical need
protection or physical safeguards-weather, environment, occup…
25 terms
global fashion marketing quiz 1
actual self
body cathexis
body image
fantasy
refers to our more realistic appraisal of the qualities we ha…
the term which describes a person's feeling about his or her…
refers to a consumer's subjective evaluation of his or her ph…
is a self induced shift in consciousness, which is sometimes…
actual self
refers to our more realistic appraisal of the qualities we ha…
body cathexis
the term which describes a person's feeling about his or her…
11 terms
Fashion marketing Vocab 6.1
Fabrics
Fibers
Yarns
Natural fibers
Long pieces of cloth
Thin, hairlike strands that are basic units used to make fabr…
Uninterrupted threads of textile fibers that are ready to be…
Textile fibers made from plants or animals
Fabrics
Long pieces of cloth
Fibers
Thin, hairlike strands that are basic units used to make fabr…
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