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Study sets matching "221 psu marketing"

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Study sets matching "221 psu marketing"

36 terms
PSU CHEM 221 Elements
H
He
Li
Be
Hydrogen
Helium
Lithium
Beryllium
H
Hydrogen
He
Helium
21 terms
PSU CHEM 221 Polyatomic Ions
Acetate
Carbonate
Hydrogen carbonate
Hydroxide
C₂H₃O₂⁻
CO₃²⁻
HCO₃⁻
OH⁻
Acetate
C₂H₃O₂⁻
Carbonate
CO₃²⁻
121 terms
Marketing Exam 2 - PSU Coupland
Strategic Planning
Steps in Strategic Planning
Mission Statement
Good Mission Statements are:
process of developing and maintaining a strategic fit between…
1. Defining the Company mission... 2. Setting company objectives…
a statement of the organizations purpose-what it wants to acc…
- Market Oriented... - Realistic ... - Specific... - Motivating... - Illu…
Strategic Planning
process of developing and maintaining a strategic fit between…
Steps in Strategic Planning
1. Defining the Company mission... 2. Setting company objectives…
92 terms
Test 1 - Chem 221 - PSU
covalent bond
ionic bond
metals
nonmetals
bond that occurs between two or more nonmetals - involves t…
occur between metals and nonmetals - involves the *transfer…
_____ have a tendency to lose electrons
_____ have a tendency to gain electrons
covalent bond
bond that occurs between two or more nonmetals - involves t…
ionic bond
occur between metals and nonmetals - involves the *transfer…
15 terms
Polyatomic ions Chem 221 PSU
Acetate
Carbonate
bicarbonate
Hydroxide
C₂H₃O₂⁻
CO₃²⁻
HCO₃⁻
OH⁻
Acetate
C₂H₃O₂⁻
Carbonate
CO₃²⁻
38 terms
Psych 221 psu exam 3
Cognitive Based Attitudes
Affectively Based Attitudes
Classical conditioning
Operant conditioning
Refers to the thoughts and beliefs one has about an attitude…
Refers to the national reaction one has toward an attitude ob…
A learning process that occurs when 2 stimuli are repeatedly…
Roughly changing of behavior by the use of reinforcement whic…
Cognitive Based Attitudes
Refers to the thoughts and beliefs one has about an attitude…
Affectively Based Attitudes
Refers to the national reaction one has toward an attitude ob…
36 terms
Psych 221 PSU Test 4
Prosocial Behavior
Altruism
Kin Selection
Norm Of Reciprocity
Any act performed with the goal of benefiting another person
The desire to help another person even if it involves a cost…
The idea that behaviors that help a genetic relative are favo…
The expectation that helping others will increase the likelih…
Prosocial Behavior
Any act performed with the goal of benefiting another person
Altruism
The desire to help another person even if it involves a cost…
106 terms
Marketing 301 PSU Final
Sales promotions
Promotion
Promotion Mix
Paid Media
short-term incentives to encourage the purchase or sale of a…
integrated marketing means for the marketing concept
1. To persuasively communicate customer value and build custo…
Payment by the sponsor EX. by buying advertisements space on…
Sales promotions
short-term incentives to encourage the purchase or sale of a…
Promotion
integrated marketing means for the marketing concept
57 terms
Marketing Midterm psu
What does customer relations managemen…
One-to-One marketing
Characteristics of CRM
What is big Data
Tracking customer realizations closely with their needs. ... (Kn…
Customize some aspect of goods or services offered to each cu…
customer equity, customer prioritization , Share of the custo…
data is a popular term to describe the exponential growth of…
What does customer relations managemen…
Tracking customer realizations closely with their needs. ... (Kn…
One-to-One marketing
Customize some aspect of goods or services offered to each cu…
20 terms
Marketing 330 PSU
involvement
Brand Inertia
Brand Loyalty
halo effect
degree of personal relevance that a consumer finds in pursuin…
consumer simply buying a new product without any real attachm…
deeply held commitment to re-buy a product regardless of situ…
the tendency to assume that if something is good on one attri…
involvement
degree of personal relevance that a consumer finds in pursuin…
Brand Inertia
consumer simply buying a new product without any real attachm…
10 terms
PSU CHEM 221 SI Unit Prefixes
Tera
Giga
Mega
Kilo
10^12
10^9
10^6
10^3
Tera
10^12
Giga
10^9
91 terms
MARKETING 301 FINAL PSU
Benefits of Supply Chain
Spply Chain Management
Supply Chain Integration
Relationship Integration
Lower inventtory, transportation, warehousing, and packaging…
a management system that coordinates and integrates all of th…
when multiple firms or buisness functions in a supply chain c…
1st : two or more companies have social relationships that gu…
Benefits of Supply Chain
Lower inventtory, transportation, warehousing, and packaging…
Spply Chain Management
a management system that coordinates and integrates all of th…
23 terms
marketing 221
a condition or circumstance that puts…
a process that systematically surveys…
marketing strategy which involves divi…
explains how your product solves custo…
competitive advantage
environmental scanning
Market segmentation
value proposition
a condition or circumstance that puts…
competitive advantage
a process that systematically surveys…
environmental scanning
130 terms
Marketing 221
________ involves charging a constant…
Of the following, a company would be L…
________ uses buyers' perceptions of w…
Rent, electricity, and executive salar…
Everyday low pricing (EDLP)
prepare for an easy exit from a market
C) Value-based pricing
fixed
________ involves charging a constant…
Everyday low pricing (EDLP)
Of the following, a company would be L…
prepare for an easy exit from a market
65 terms
PSU Marketing 301 Exam 2
Steps in the strategy Process
Mission Statement
Setting Company Goals
Designing the Business Portfolio
-Mission Statement... -Setting company objectives and goals... -Des…
Statement of the organizations purpose... Must be: Market Orient…
Supporting objectives for each level of management
What business to enter/exit
Steps in the strategy Process
-Mission Statement... -Setting company objectives and goals... -Des…
Mission Statement
Statement of the organizations purpose... Must be: Market Orient…
23 terms
PSU CMPSCI 221 Final Design Patterns Review
Adapter
Facade
Composite
Bridge
Provide the interface that a client expects, using the servic…
Provide an interface that makes a subsystem easy to use
Allow clients to treat individual objects and compositions of…
Decouple a class that relies on abstract operations from the…
Adapter
Provide the interface that a client expects, using the servic…
Facade
Provide an interface that makes a subsystem easy to use
22 terms
marketing 301 final exam psu
selling concept start
selling concept focus
selling concept uses
selling concept gains
factory
existing products
selling and promoting
gets profits though sales volume
selling concept start
factory
selling concept focus
existing products
107 terms
Marketing 221 Exam 2
3 Steps to Developing Successful Marke…
Market Segmentation
Target Marketing
Mass Marketing
1. Developing clear understanding of customers... 2. Develop a p…
the process of dividing a market into meaningful, relatively…
the process of choosing a market segment or segments in order…
One product sold indiscriminately to any and all prospective…
3 Steps to Developing Successful Marke…
1. Developing clear understanding of customers... 2. Develop a p…
Market Segmentation
the process of dividing a market into meaningful, relatively…
80 terms
Marketing Final Exam 1 Review PSU
Customer Relationship Management (CRM) -
Customer Satisfaction
ON-Demand Marketing
Empowerment
Directing their products or services companies must also deve…
The customers evaluation of a good or service in terms of whe…
Taking CRM (customer relationship management) to a new level…
Market firms are giving employees more authority to solve cus…
Customer Relationship Management (CRM) -
Directing their products or services companies must also deve…
Customer Satisfaction
The customers evaluation of a good or service in terms of whe…
176 terms
Marketing 221 Exam 2
Pupillometer tests in advertising meas…
This allows an organization's supplier…
Two major public policy and ethics iss…
Maria is selecting a research sample b…
Mechanical Device
An Extranet
Misuse of Research Findings
Quota Sample
Pupillometer tests in advertising meas…
Mechanical Device
This allows an organization's supplier…
An Extranet
111 terms
PSU Marketing 301 Exam 2 (Winterich)
Strategic Planning
Steps in Strategic Planning
mission statement
business portfolio
Internal: Organization's goals and capabilities ... Strategy: An…
1. Define the company mission... 2. Setting company objectives a…
a statement of the organization's process ... ex. Nike: "To bri…
a combination of businesses that has the potential of reachin…
Strategic Planning
Internal: Organization's goals and capabilities ... Strategy: An…
Steps in Strategic Planning
1. Define the company mission... 2. Setting company objectives a…
105 terms
PSU Marketing301 Exam 2 (Dave Winterich)
4 steps to designing a customer driven…
Marketing Segmentation
Market targeting
Differentiation
1. Segmentation... 2. Targeting... 3. Differentiation... 4. Positioning
Dividing a market into smaller segments of buyers with distin…
The process of evaluating each market segment's attractivenes…
Differentiating the market offering to create superior custom…
4 steps to designing a customer driven…
1. Segmentation... 2. Targeting... 3. Differentiation... 4. Positioning
Marketing Segmentation
Dividing a market into smaller segments of buyers with distin…
15 terms
Property 221 Marketing
Buyer Decision Process Stage 1:*Proble…
Buyer Decision Process Stage 2:*Inform…
Buyer Decision Process Stage 3:*Evalua…
Buyer Decision Process Stage 4:*Purcha…
Problem recognition: the consumer recognises a problem or n…
Information search: the stage of the buyer decision process…
Alternative evaluation: The stage of the buyer decision pro…
Purchase decision: The stage of the buying process in which…
Buyer Decision Process Stage 1:*Proble…
Problem recognition: the consumer recognises a problem or n…
Buyer Decision Process Stage 2:*Inform…
Information search: the stage of the buyer decision process…
236 terms
Marketing 221 Exam 3
Holden-Evan, a powerhouse consumer pro…
Some company in Madagascar has elimina…
You discover competition for your rock…
You are considering various first-year…
Jameson-Carruthers Purveyors, a chain of high-end specialty s…
Find a natural substitute. Match the flavor as best you can w…
Authenticity. The music label has few of the requirements tha…
Promotion of the existing product. Sales have been strong dur…
Holden-Evan, a powerhouse consumer pro…
Jameson-Carruthers Purveyors, a chain of high-end specialty s…
Some company in Madagascar has elimina…
Find a natural substitute. Match the flavor as best you can w…
95 terms
Marketing 221 Exam 3
New Product
Innovation
Diffusion of Innovation
Why are most new products failures?
a product new to the world, the market, the producer, the sel…
-process by which ideas are transformed into new offerings, i…
-the use of an innovation... -whether a product, service or proc…
could be because of improper target segmenting or bad product…
New Product
a product new to the world, the market, the producer, the sel…
Innovation
-process by which ideas are transformed into new offerings, i…
61 terms
Marketing 221 Midterm
Strategic Planning
Global Vision
Need Recognition
Sales
The managerial process of creating and maintaining a fit betw…
Recognizing and reacting to international marketing opportuni…
The first stage of CDM
The believe that people will buy more goods if aggressive sal…
Strategic Planning
The managerial process of creating and maintaining a fit betw…
Global Vision
Recognizing and reacting to international marketing opportuni…
55 terms
Marketing 221 Exam 1
Schwinn Bicycle Company wants to grow…
Diversification
Procter & Gamble once had more than te…
Downsizing
Start up or acquire business outside of its current products…
riskiest strategy as it requires that business develop new pr…
Downsizing
reducing the business portfolio by eliminating products of bu…
Schwinn Bicycle Company wants to grow…
Start up or acquire business outside of its current products…
Diversification
riskiest strategy as it requires that business develop new pr…
107 terms
Marketing 221 Exam 2
3 Steps to Developing Successful Marke…
Market Segmentation
Target Marketing
Mass Marketing
1. Developing clear understanding of customers... 2. Develop a p…
the process of dividing a market into meaningful, relatively…
the process of choosing a market segment or segments in order…
One product sold indiscriminately to any and all prospective…
3 Steps to Developing Successful Marke…
1. Developing clear understanding of customers... 2. Develop a p…
Market Segmentation
the process of dividing a market into meaningful, relatively…
236 terms
Marketing 221 Exam 3
Holden-Evan, a powerhouse consumer pro…
Some company in Madagascar has elimina…
You discover competition for your rock…
You are considering various first-year…
Jameson-Carruthers Purveyors, a chain of high-end specialty s…
Find a natural substitute. Match the flavor as best you can w…
Authenticity. The music label has few of the requirements tha…
Promotion of the existing product. Sales have been strong dur…
Holden-Evan, a powerhouse consumer pro…
Jameson-Carruthers Purveyors, a chain of high-end specialty s…
Some company in Madagascar has elimina…
Find a natural substitute. Match the flavor as best you can w…
167 terms
Marketing 221 Final
Physical Distribution
Business Logistics/SCM
Largest mode of bulk transportation
Three classifications of Physical Dist…
How products are moved and stored from point of origin to poi…
Broader term that also includes the procurement and managemen…
rail road
Warehousing and Storage... Inventory Management... Transportation
Physical Distribution
How products are moved and stored from point of origin to poi…
Business Logistics/SCM
Broader term that also includes the procurement and managemen…
107 terms
Marketing 221 Exam 2
3 Steps to Developing Successful Marke…
Market Segmentation
Target Marketing
Mass Marketing
1. Developing clear understanding of customers... 2. Develop a p…
the process of dividing a market into meaningful, relatively…
the process of choosing a market segment or segments in order…
One product sold indiscriminately to any and all prospective…
3 Steps to Developing Successful Marke…
1. Developing clear understanding of customers... 2. Develop a p…
Market Segmentation
the process of dividing a market into meaningful, relatively…
96 terms
Marketing 221 Exam 1
marketing
marketing plan
exchange
marketing mix
an organizational function and a set of processes for creatin…
written document composed of an analysis of the current marke…
the trade of things of value between the buyer and the seller…
includes the 4 p's: product, price, place and promotion.
marketing
an organizational function and a set of processes for creatin…
marketing plan
written document composed of an analysis of the current marke…
37 terms
Marketing 221 test 2
Impression Management
Make good of your waiting time... Be on t…
Sales people not wait for any prospect…
Yes, because physical attractiveness c…
How salespeople can manage the buyer's impression of them?
When waiting on a prospect what should you do?
What is the 15 minute rule?
Can how you dress affect the message you send to the buyer?
Impression Management
How salespeople can manage the buyer's impression of them?
Make good of your waiting time... Be on t…
When waiting on a prospect what should you do?
92 terms
Marketing 221 Final Exam
Product
Product Idea
Branding
Package
means the need-satisfying offering of a firm (total customer…
encompasses many attributes of a physical good or service: it…
is a key product strategy area. Marketers need to decide what…
is more than just a means of protecting the product. It can h…
Product
means the need-satisfying offering of a firm (total customer…
Product Idea
encompasses many attributes of a physical good or service: it…
39 terms
Marketing 221 Midterm #2
New to the World Product
Channel Conflicts
Market Segmentation
Product Mix
a product new to the world, the market, the producer, the sel…
Have conflicting goals... Fail to fulfill expectations of other…
the process of dividing a market into meaningful, relatively…
all products that an organization sells
New to the World Product
a product new to the world, the market, the producer, the sel…
Channel Conflicts
Have conflicting goals... Fail to fulfill expectations of other…
82 terms
Marketing 221 Chapter 6 - 9
General rule of selling process
Purpose of prospecting
Lead vs Prospect
A qualified prospect is MAD
40% preparation ... 20% presentation... 40% follow-up
Develop new customers and increase sales, replace customers l…
Lead: Potential customer; a suspect, not a prospect... Prospect:…
Money to buy... Authority to buy... Desire to buy
General rule of selling process
40% preparation ... 20% presentation... 40% follow-up
Purpose of prospecting
Develop new customers and increase sales, replace customers l…
36 terms
MARKETING 221 TEST #3
Free on board (FOB)
FOB destination
FOB Installed
Closing cues
The buyer assumes responsibility for both the goods and the c…
Buyer takes responsibility for the goods once they reach the…
Title and responsibility do not transfer until the equipment…
Indication that the buyer is ready to buy
Free on board (FOB)
The buyer assumes responsibility for both the goods and the c…
FOB destination
Buyer takes responsibility for the goods once they reach the…
8 terms
Marketing221 EXAM2
Innovators
Thinkers
Achievers
Experiences
Successful, sophisticated, active take charge people with hig…
Mature, Satisfied, and reflective people who are motivated by…
Successful goal oriented people who focus on career and famil…
Young enthusiastic impulsive people who seek variety and exci…
Innovators
Successful, sophisticated, active take charge people with hig…
Thinkers
Mature, Satisfied, and reflective people who are motivated by…
22 terms
Portland State University (PSU) CH221 F16 MasteringChem fig 3.4
Acetate
Carbonate
Hydrogen Carbonate
Nitrite
C₂H₃O₂⁻
CO₃²⁻
HCO₃⁻
NO₂⁻
Acetate
C₂H₃O₂⁻
Carbonate
CO₃²⁻
21 terms
Marketing 301 PSU Abington Exam 1 CH 2
Marketing Planning
Strategic Vs. Tactical Planning
Steps in Marketing Planning Process (M…
Steps in Marketing Planning Process (O…
Implementing planning activities devoted to achieving market…
-Strategic Planning (Corporate Level)... .Primary objectives and…
-Defining the organization's mission:... -Mission: Essential pur…
-Defining the organization's objectives:... -Objectives: guide t…
Marketing Planning
Implementing planning activities devoted to achieving market…
Strategic Vs. Tactical Planning
-Strategic Planning (Corporate Level)... .Primary objectives and…
82 terms
Marketing 221 Exam 2 terms
consumer decision process
functional needs
psychological needs
internal/external search for information
need recognition, information search, alternative evaluation,…
pertains to the performance of a product or service
pertains to the personal gratification consumers associate wi…
looking into your own memory and knowledge/seeking informatio…
consumer decision process
need recognition, information search, alternative evaluation,…
functional needs
pertains to the performance of a product or service
32 terms
Marketing 221 Exam 3 Clicker
As the Vice President of Marketing of…
You are leaning toward Carnaby Street…
In an R-W-W framework, "R" stands for…
You considered abandoning the Carnaby…
Price is part of the product design
Classic styles are growing in popularity
All of the above
No, whether silks and suedes are more desirable than cottons…
As the Vice President of Marketing of…
Price is part of the product design
You are leaning toward Carnaby Street…
Classic styles are growing in popularity
28 terms
MARKETING 301 PSU ABINGTON EXAM 1: CH 1
Marketing (Definition)
Marketing requires what 4 things?
Product: Creating Value
Price: Capturing Value
An organizational function and set of processes for:... -Creatin…
Product, Price, Placement, and Promotion decisions
-Fundamental purpose of marketing is to create value by devel…
-Price is everything a buyer gives up in exchange for the pro…
Marketing (Definition)
An organizational function and set of processes for:... -Creatin…
Marketing requires what 4 things?
Product, Price, Placement, and Promotion decisions
20 terms
PKM 221 CH 1 Into to Marketing Research
Marketing Research
Problem Solving Research
Problem Identification Research
Segmentation Research
Identification... Collection... Analysis... Dissemination... and use of i…
Research undertaken to help solve specific marketing problems
Research undertaken to help identify problems that are likely…
Select target markets.... Create lifestyle profiles: demography,…
Marketing Research
Identification... Collection... Analysis... Dissemination... and use of i…
Problem Solving Research
Research undertaken to help solve specific marketing problems
337 terms
Marketing 221 Final Exam (Exam 4)
A company's total marketing communicat…
As a brand manager for a Holden-Evan,…
In determining an advertising budget,…
You are considering using a persuasive…
The Promotion Mix
That Bee! is healthy. ... --> The first ads for Bee! are introdu…
No, a new product cannot be expected to have enough profits a…
Give Bee! a try.... --> The goal is to persuade consumers to giv…
A company's total marketing communicat…
The Promotion Mix
As a brand manager for a Holden-Evan,…
That Bee! is healthy. ... --> The first ads for Bee! are introdu…
10 terms
ECON 221 Chapter 18 - Markets for Factors of Production
The Four Factors of Production are?
Nonrenewable Natural Resources
Derived Demand
Value of Marginal Product
-Labor... -Capital... -Land (Natural Resources)... -Entrepreneurship
Resources that can be used only once. ... Ex: natural gas, oil,…
It is derived from the demand for the goods and services that…
The value to the firm of hiring one more unit of factor of pr…
The Four Factors of Production are?
-Labor... -Capital... -Land (Natural Resources)... -Entrepreneurship
Nonrenewable Natural Resources
Resources that can be used only once. ... Ex: natural gas, oil,…
50 terms
Marketing 221 Exam 4 Chapter 19-- Advertising, public relations, and sales
Advertising
Steps in planning and executing an ad…
reminder advertising
pull strategy
paid form of persuasive communication delivered through media…
1. identify target audience... 2. set advertising objectives... 3.…
communication used to remind or prompt repurchases for produc…
goal is to get consumers to pull the product into the marketi…
Advertising
paid form of persuasive communication delivered through media…
Steps in planning and executing an ad…
1. identify target audience... 2. set advertising objectives... 3.…
13 terms
Marketing 221 Relationship Selling: Ch 3 Why people buy?
The Black Box Approach
Stimulus Response Model
What are the 3 main influences on buye…
which of the influences on buyer behav…
the unobservable, internal process taking place within the mi…
a model of behaviour that describes the process of applying a…
1. social factors: roles, family influence, reference groups,…
Psychological
The Black Box Approach
the unobservable, internal process taking place within the mi…
Stimulus Response Model
a model of behaviour that describes the process of applying a…
104 terms
MKTG 221 EXAM 3 Practice Exam
The most common form of competition is…
Jana's firm is entering new market and…
In the trucking industry, demand for f…
Joe's Boathouse uses a profit-oriented…
monopolistic competition
sales-orientation
inelastic
target return pricing.
The most common form of competition is…
monopolistic competition
Jana's firm is entering new market and…
sales-orientation
36 terms
ECN 221
150
150
Firm Entry and Industry Expansion
135
Consider the Figure above. Suppose output price is fixed at P…
Consider the Figure above. Suppose output price is fixed at P…
Consider the Figure above. Suppose output price is fixed at P…
Consider the Figure above. Suppose output price is fixed at P…
150
Consider the Figure above. Suppose output price is fixed at P…
150
Consider the Figure above. Suppose output price is fixed at P…
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