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Study sets matching "advertising 318"

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Study sets matching "advertising 318"

138 terms
318 J DUDO ADVERTISING Examples
Consumer Behavior
Consumer packaged Goods (CPG)
Mindshare Brands
Need State
What a consumer buys has to do with its economic, physiologic…
Low priced items likeTrash bags, Paper Towels, laundry deterg…
Brands that are recognized, you know them by heart, example C…
Mental discomfort, anxiety. Example= When you are out of toot…
Consumer Behavior
What a consumer buys has to do with its economic, physiologic…
Consumer packaged Goods (CPG)
Low priced items likeTrash bags, Paper Towels, laundry deterg…
56 terms
UWM Spanish 318 - ¡A QUE SÍ! - Chp9 - LA GENERACIÓN Y
Al principio
Alcanzar
El anuncio
El aumento
At the beginning
To achieve; to reach; to be sufficient
Advertisement
Raise, increase (in salary, price...)
Al principio
At the beginning
Alcanzar
To achieve; to reach; to be sufficient
32 terms
Sell and Spin - A History of Advertising
advertisen
advertising
The Marlboro Man
women
Latin word meaning to notify.
Manufacturers spent 450 million annually on advertising at th…
The most successful advertising icon in history.
Marlboro cigarettes was first targeted to _______ and after c…
advertisen
Latin word meaning to notify.
advertising
Manufacturers spent 450 million annually on advertising at th…
56 terms
Advertising & IMC Chapter 14
Aperture
Average Frequency
Bleed-throughs
Brand Development Index (BDI)
The ideal moment for exposing consumers to an advertising mes…
The average number of times an audience has an opportunity to…
In printed communication, the image on one side of a sheet of…
*estimates strength of brands in various geographical areas…
Aperture
The ideal moment for exposing consumers to an advertising mes…
Average Frequency
The average number of times an audience has an opportunity to…
14 terms
Advertising-Unit 1
Claude Hopkins
Rosser Reeves
David Ogilvy
George Rowell
Reason-why advertising ... A kind of producer-led advertising... Ad…
A second kind of producer-led advertising... Rosser Reeves' form…
Initially a pollster with Gallup... Founded and ran his own agen…
•Rowell (1850s) - bought large space from publishers and sold…
Claude Hopkins
Reason-why advertising ... A kind of producer-led advertising... Ad…
Rosser Reeves
A second kind of producer-led advertising... Rosser Reeves' form…
20 terms
Chapter 8: Planning Advertising and Integrated Brand Promotion
advertising plan
advertising response function
brand awareness
brand switching
a plan that specifies the thinking and tasks needed to concei…
a mathematical relationship based on marginal analysis that a…
an indicator of consumer knowledge about the existence of the…
an advertising objective in which a campaign is designed to e…
advertising plan
a plan that specifies the thinking and tasks needed to concei…
advertising response function
a mathematical relationship based on marginal analysis that a…
49 terms
Advertising & IMC Chapter 9
Adese
Animation
Back Translation
Banner
Formula writing that uses cliches, generalities, stock phrase…
A film or video technique in which objects or drawings are fi…
The practice of translating ad copy into a second language an…
The most common form of online advertising. A small banner co…
Adese
Formula writing that uses cliches, generalities, stock phrase…
Animation
A film or video technique in which objects or drawings are fi…
47 terms
Advertising & IMC Chapter 11
Addressable Media
Advertainment
Branded Entertainment
Branded Media
Media, such as mail, the Internet, and the telephone, that ca…
A form of persuasive advertising in which the commercials loo…
Programs, such as the Hallmark Hall of Fame, that are sponsor…
This refers to forms of entertainment media that are owned by…
Addressable Media
Media, such as mail, the Internet, and the telephone, that ca…
Advertainment
A form of persuasive advertising in which the commercials loo…
59 terms
Advertising & IMC Chapter 10
Animation
Answer Print
Claymation
Click Art (Clip Art)
A film or video technique in which objects or drawings are fi…
The finished version of the commercial, with the audio and vi…
A stop-motion animation technique in which figures sculpted f…
Generic, copyright free art that can be used by anyone who bu…
Animation
A film or video technique in which objects or drawings are fi…
Answer Print
The finished version of the commercial, with the audio and vi…
156 terms
Advertising & IMC Chapters 12 &13
Addressable Television
Advertorials
Affiliates
B2C2C
uses a type of TV that makes it possible for individual homes…
an advertising page or special segment that looks like regula…
a station that contracts with a national network to carry net…
word of mouth by influencers spreads the message
Addressable Television
uses a type of TV that makes it possible for individual homes…
Advertorials
an advertising page or special segment that looks like regula…
45 terms
318 Midterm
phonology
morphology
syntax
semantics
system of sounds
system of grammatical forms
word order
word meaning and shifts in meeting
phonology
system of sounds
morphology
system of grammatical forms
12 terms
MGT 318 Chapter 4
acceptable use policy
accountability
absorptive capacity
nonrepudiation
set of rules specifying the legal and ethical use of a system…
issues involving both the user's and the organization's respo…
firm/ orgs ability to use and exploit new information and tec…
method for binding all the parties to a contract
acceptable use policy
set of rules specifying the legal and ethical use of a system…
accountability
issues involving both the user's and the organization's respo…
26 terms
Mkt 318 ch 5
Market segmentation:
Market targeting:
Market positioning:
Measurable Consumer Characteristics
Identify bases (e.g., behavior, demographics) to segment the…
Develop measures of segment attractiveness... Select the target…
Develop positioning for each target segment... Develop marketing…
Behavior Segmentation... Psychographics... Demographics... Geodemograp…
Market segmentation:
Identify bases (e.g., behavior, demographics) to segment the…
Market targeting:
Develop measures of segment attractiveness... Select the target…
29 terms
PSYC318 Topic 8 - Children and Media Violence
TV watching
Concern - advertisements
Concern - wasted time
Concern - understanding TV
>1 TV per household... 7h per day... 24h per week
<8yo - persuasive intent... <4-5y - ad vs TV... Reinforce stereotyp…
Watch a lot - lower achievers... Less social communication... Less…
Hard to judge reality... <4y - human actors vs cartoons... 7y - fic…
TV watching
>1 TV per household... 7h per day... 24h per week
Concern - advertisements
<8yo - persuasive intent... <4-5y - ad vs TV... Reinforce stereotyp…
45 terms
Chapter 1: The World of Advertising and Integrated Brand Promotion
advertisement
advertising
advertising campaign
audience
a specific message that an organization has places to persuad…
a paid, mass-mediated attempt to persuade
a series of coordinated advertisements and other promotional…
a group of individuals who may receive and interpret messages…
advertisement
a specific message that an organization has places to persuad…
advertising
a paid, mass-mediated attempt to persuade
60 terms
MGT 318 Test 2
Human Resource Management
BFOQ
Disparate Treatment
Adverse Impact
The process of finding, developing, and keeping the right peo…
Bona Fide Occupational Qualification... reasonably necessary dis…
Intentional discrimination that results in equally qualified…
Unintentional discrimination that works to the disadvantage o…
Human Resource Management
The process of finding, developing, and keeping the right peo…
BFOQ
Bona Fide Occupational Qualification... reasonably necessary dis…
20 terms
COMMS 318 Midterm
Level of Measurement:... Categorical Data
Level of Measurement:... Continuous Data
Reliable and Valid Measures
Information Type
Nominal: categorize by name... Ordinal: categorize by order
Interval Data: introduces scale of measurement... Ratio: measure…
Mediate intended and actual behavior of an audience.... Knowled…
Primary Source... Secondary Source... Tertiary Source
Level of Measurement:... Categorical Data
Nominal: categorize by name... Ordinal: categorize by order
Level of Measurement:... Continuous Data
Interval Data: introduces scale of measurement... Ratio: measure…
55 terms
PHL 318 Final Concepts
Galbraith: the "dependence effect"
According to Galbraith,
Galbraith - why the dependence effect…
Galbraith- -public services
-Production creates the wants it seeks to satisfy... -Basic want…
the kinds of wants that advertising focuses on are not very u…
- that advertising of firms create wants for people, which ma…
fall behind private production (social imbalance)
Galbraith: the "dependence effect"
-Production creates the wants it seeks to satisfy... -Basic want…
According to Galbraith,
the kinds of wants that advertising focuses on are not very u…
34 terms
Chapter 2: The Structure of the Advertising and Promotion Industry (Advertisers, Agencies, Media and Support Organizations)
account planner
account services
advertiser
advertising agency
a relatively recent addition to many advertising agencies; it…
a team of managers that identifies the benefits a brand offer…
business, not-for-profit, or government organization that use…
an organization of professionals who provide creative and bus…
account planner
a relatively recent addition to many advertising agencies; it…
account services
a team of managers that identifies the benefits a brand offer…
10 terms
MGT 318 Ch 4
What is privacy?
Why has privacy become a greater conce…
Why is privacy an organizational conce…
what are cookies? Why are they used?
a right to control their own private behavior
advances in technologies have lowered the barriers which have…
organizations now collect an incredible array of information…
They are small text files with unique ID tags that are embedd…
What is privacy?
a right to control their own private behavior
Why has privacy become a greater conce…
advances in technologies have lowered the barriers which have…
42 terms
Chapter 15: Sales Promotion, Point-of-Purchase Advertising, and Support Media
advertising specialties
aerial advertising
bill-back allowances
business-market sales promotion
a sales promotion having three key elements: a message, place…
advertising that involves airplanes (pulling signs or banners…
a monetary incentive provided to retailers for featuring a ma…
promotion designed to cultivate buyers from large corporation…
advertising specialties
a sales promotion having three key elements: a message, place…
aerial advertising
advertising that involves airplanes (pulling signs or banners…
29 terms
Chapter 7: Advertising and Promotion Research
account planning
attitude study
communication tests
concept test
a system by which, in contrast to traditional advertising res…
a method of obtaining customer feedback that measures target…
a type of pretest message research that simply seeks to see i…
a type of developmental research that seeks feedback designed…
account planning
a system by which, in contrast to traditional advertising res…
attitude study
a method of obtaining customer feedback that measures target…
39 terms
Chapter 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
advertising clutter
attitude
beliefs
brand attitudes
an obstacle to advertising resulting from the large volume of…
an overall evaluation of any object, person, or issue that va…
the knowledge and feelings a person has accumulated about an…
summary evaluations that reflect preferences for various prod…
advertising clutter
an obstacle to advertising resulting from the large volume of…
attitude
an overall evaluation of any object, person, or issue that va…
26 terms
PHL318: Week 8
Why do critics of advertising often di…
According to Shaw, why is so little ad…
True or false: A purely informational…
What points does Shaw make about adver…
It is difficult to criticize purely informational advertising…
Because so many products are essentially the same, simply pro…
False.... It is possible (though not ethical) to engage in disho…
Such adverting is "ethically dubious" because, while it does…
Why do critics of advertising often di…
It is difficult to criticize purely informational advertising…
According to Shaw, why is so little ad…
Because so many products are essentially the same, simply pro…
19 terms
V5 - GRM 318
controversial
covered advertisement
bait and switch advertisement
advertising agency
umstritten
die Schleichwerbung
die Lockvogelwerbung
die Werbeagentur
controversial
umstritten
covered advertisement
die Schleichwerbung
13 terms
Chapter 18: Public Relations, Influencer Marketing, and Corporate Advertising
advocacy advertising
buzz marketing
cause-related advertising
corporate advertising
advertising that attempts to influence public opinion on impo…
the process of creating events or experiences that yield conv…
advertising that identifies corporate sponsorship of philanth…
advertising intended to establish a favorable attitude toward…
advocacy advertising
advertising that attempts to influence public opinion on impo…
buzz marketing
the process of creating events or experiences that yield conv…
21 terms
318 FINAL
Explain the sequential influence techn…
Explain the different methods of gaini…
What contextual influences and individ…
What is subliminal perception? Why is…
...
...
...
...
Explain the sequential influence techn…
...
Explain the different methods of gaini…
...
9 terms
Chapter 9: Managing Creativity in Advertising and Integrated Brand Promotion
3P's creativity framework
account executive
account team
brainstorming
indicates creativity is fostered by 3 inputs: people, process…
the liaison between an advertising agency and its clients; th…
a group of people comprising many different facets of the adv…
an organized approach to idea generation; it is necessary to…
3P's creativity framework
indicates creativity is fostered by 3 inputs: people, process…
account executive
the liaison between an advertising agency and its clients; th…
11 terms
MGT 318 - CH 4
Acceptable use policy
Accountability
Nonrepudiation
Spam
set of rules specifying the legal and ethical use of a system…
refers to issues involving both the user's and the organizati…
method for binding all the parties to a contract
unsolicited e-mail sent for advertising purposes
Acceptable use policy
set of rules specifying the legal and ethical use of a system…
Accountability
refers to issues involving both the user's and the organizati…
41 terms
318 Final
Interpersonal persuasion
Sequential Influence Techniques
Foot- in- the- door technique
Door- in- the face technique
focuses on two- person unit (persuader and persuadee), focuse…
Influence that proceeds in stages, each of which establishes…
start off small and move to a larger request
begin with a large request and scale down to an appropriately…
Interpersonal persuasion
focuses on two- person unit (persuader and persuadee), focuse…
Sequential Influence Techniques
Influence that proceeds in stages, each of which establishes…
17 terms
History of Advertising Eras
preindustrialization, industrializatio…
World war 2 and the 1950s, peace, love…
Preindustrialization era
era of industrialization
Name the first five in order
Name the last five in order (starting after the depression)
ads on the last page of the tabloid. Look more like classifie…
Advertisers could outright lie, deceive and otherwise cheat c…
preindustrialization, industrializatio…
Name the first five in order
World war 2 and the 1950s, peace, love…
Name the last five in order (starting after the depression)
32 terms
ADV 318 J Chapter 4
Advertising Educates consumers Pros an…
Advertising Improves the Standard of L…
Advertising Affects Happiness and Gene…
"The Haves" (slide) -- KNOW THE QUALIT…
Pro: Advertising educates consumers by giving them the info t…
1. Economic Effects (creates economies of scale aka lowers th…
Pro:... Adresses a wide variety of basic human needs... Con:... Advert…
advertisement exposes the "haves" to new ideas and new produc…
Advertising Educates consumers Pros an…
Pro: Advertising educates consumers by giving them the info t…
Advertising Improves the Standard of L…
1. Economic Effects (creates economies of scale aka lowers th…
28 terms
PHL 318 Week 8
Why do critics of advertising often di…
Which of the following does Shaw offer…
True or false: A purely informational…
Which of these best summarizes the poi…
It's hard to criticize honest information;... view that non-info…
So many products are the same and it's hard to advertise mere…
False; it is possible to be dishonest without telling lies
Such advertising is "ethically dubious"; it may not lie, but…
Why do critics of advertising often di…
It's hard to criticize honest information;... view that non-info…
Which of the following does Shaw offer…
So many products are the same and it's hard to advertise mere…
38 terms
MRKT 318 Chp 1
Promotion
Promotional Mix
Advertising
Client or Sponsor
the communication process in marketing that is used to create…
blend of communications tools used to carry out the promotion…
a paid, mass-mediated attempt to persuade.
the organization that pays for advertising
Promotion
the communication process in marketing that is used to create…
Promotional Mix
blend of communications tools used to carry out the promotion…
69 terms
MUSC 318
Interception rate
A high interception rate normally lead…
Chevroning ____ your capture rate.
CHEVRONING _____ your interception rate.
how many customers are greeted by a salesperson
HIGH
INCREASES
DOES NOT AFFECT
Interception rate
how many customers are greeted by a salesperson
A high interception rate normally lead…
HIGH
18 terms
ADV 318 J Chapter 8
Advertising Plan
Situation Analysis
Ethnocentrism
Self-Reference Criterion (SRC)
The thinking, tasks, and timetable needed to conceive and imp…
The client and agency lay out the most important factors that…
The tendency to view and value things from the perspective of…
The unconscious reference to one's own cultural values, exper…
Advertising Plan
The thinking, tasks, and timetable needed to conceive and imp…
Situation Analysis
The client and agency lay out the most important factors that…
20 terms
ADV 318 CH 2
How do Advertisers adapt to new techno…
Psychological Resistance and Minimizin…
Trends
Explain... Consumer Control
Creating more entertaining and creative adv.
we are more psychologically resistant to advertisements as a…
1. Consumer Control... 2. Media Consolidation and Proliferation…
...
How do Advertisers adapt to new techno…
Creating more entertaining and creative adv.
Psychological Resistance and Minimizin…
we are more psychologically resistant to advertisements as a…
19 terms
ADV 318 Chapter 13 Notes
Advantages of newspapers
Disadvantages of newspapers
Categories of Newspaper Advertising:…
Categories of Newspaper Advertising:…
-Geographic Selectivity: well defined target audience... -Timeli…
-Limited Segmentation: isolation of specific targets... -Creativ…
Includes the standard components of a print ad- headline, bod…
Type of display advertising a manufacturer pays part of the m…
Advantages of newspapers
-Geographic Selectivity: well defined target audience... -Timeli…
Disadvantages of newspapers
-Limited Segmentation: isolation of specific targets... -Creativ…
18 terms
adv 318 j chap 8
advertising plan
situation analysis
ethnocentrism
self-reference criterion
specifies the thinking tasks, and timetable needed to conceiv…
where the client and agency lay out the most important factor…
the tendency to view and value things from the perspective of…
the unconscious reference to one's own cultural values, exper…
advertising plan
specifies the thinking tasks, and timetable needed to conceiv…
situation analysis
where the client and agency lay out the most important factor…
89 terms
ADV 318 J Ch 7
advertising and brand promotion research
mid 20th century
during mid 20th century agencies adopt…
1950s
any research that aids in the development, execution, or eval…
real growth occurred
1) the popularity of, naiveté toward, and overconfidence in "…
advertising research entrenched itself in the industry... "mode…
advertising and brand promotion research
any research that aids in the development, execution, or eval…
mid 20th century
real growth occurred
29 terms
adv 318 j chap 13
display advertising
co op advertising
preprinted insert
free standing insert
in newspapers includes the standard components of a print ad-…
a manufacturer pays part of the media bill when a local merch…
an advertisement delivered to the newspaper fully printed and…
contains cents-off coupons for a variety of products and is t…
display advertising
in newspapers includes the standard components of a print ad-…
co op advertising
a manufacturer pays part of the media bill when a local merch…
82 terms
318 J Chapter 10
message strategy
10 message objectives
promote brand recall
evoked set
objective: what do you want to accomplish with your advertisi…
simplest to most sophisticated:... 1) Promote brand recall... 2) l…
simplest type of advertising... getting consumers to remember ad…
small list of brand names that comes to mind when a product o…
message strategy
objective: what do you want to accomplish with your advertisi…
10 message objectives
simplest to most sophisticated:... 1) Promote brand recall... 2) l…
23 terms
ADV 318 J -- Chapter 4
Advertising in Society
Social Aspects of Advertising -- 1. ad…
The ability of the consumer to even re…
Social Aspects of Advertising -- 2. ad…
...
Yes: gives us information we need to make smart purchasing de…
...
Yep: ads stimulate demand, increase production, and lead to c…
Advertising in Society
...
Social Aspects of Advertising -- 1. ad…
Yes: gives us information we need to make smart purchasing de…
36 terms
Chapter 2 Terms ADV 318 J
1. Social Media
2. Blog
3. Crowdsourcing
4. Advertiser
high accessible Web based media that allow the sharing of inf…
a personal journal on a web site that is frequently updated a…
the online distribution of certain tasks to groups (crowds) o…
business, not-for-profit- or government organization that use…
1. Social Media
high accessible Web based media that allow the sharing of inf…
2. Blog
a personal journal on a web site that is frequently updated a…
35 terms
MGT 318 - CH 8
E-business
E-commerce
Value chain
Click-and-brick e-commerce
encompasses all the activities a company performs in selling…
buying and selling goods and services over the Internet
series of activities designed to meet business needs by addin…
mixes traditional commerce and e-commerce where it capitalize…
E-business
encompasses all the activities a company performs in selling…
E-commerce
buying and selling goods and services over the Internet
71 terms
HM 318
Equity Club
Non-Equity Clubs
Name types of clubs
Name types of memberships
A private club OWNED BY THE MEMBERS and governed by a board o…
A private club that is owned by an individual or a corporatio…
Country Club... Military Clubs... University Clubs... Tennis/Yacht/Ath…
Regular/Golf Membership... Social... Non resident... Junior (age speci…
Equity Club
A private club OWNED BY THE MEMBERS and governed by a board o…
Non-Equity Clubs
A private club that is owned by an individual or a corporatio…
35 terms
BUS 318
The purpose of _____ is to conceive, a…
Which of the following is an example o…
_____ define(s) the specific types of…
In terms of media objectives, _____ de…
Media Planning
DVD
Audience Objectives
Distribution Objectives
The purpose of _____ is to conceive, a…
Media Planning
Which of the following is an example o…
DVD
27 terms
ADV 318 J -- Chapter 2
1,000 to 5,000
~50% of ~4000
Guess what?
Guess what else?
Number of ads the average consumer encounters each day.
Americans today say advertising is out of control
we're tired of this advertising barrage; we've become more ps…
new media technology gives us more power to avoid barrage
1,000 to 5,000
Number of ads the average consumer encounters each day.
~50% of ~4000
Americans today say advertising is out of control
24 terms
ADV 318 J Ch. 6
segment
target
position
positioning
A portion of the market.
To focus advertising and promotion effort upon a given segmen…
A brand's meaning relative to its competitors.
The marketer's attempt to give a brand a certain meaning rela…
segment
A portion of the market.
target
To focus advertising and promotion effort upon a given segmen…
11 terms
MGT 3180 Chapter 4
acceptable use policies
accountability
Cookies
cybersquatting
a set of rules specifying the legal and ethical use of a syst…
refers to issues involving both the user's and the organizati…
small text files with unique ID tags that are embedded in a W…
registering, selling, or using a domain name to profit from s…
acceptable use policies
a set of rules specifying the legal and ethical use of a syst…
accountability
refers to issues involving both the user's and the organizati…
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