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Study sets matching "basic marketing"

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Study sets matching "basic marketing"

12 terms
Marketing--Basics
Channel management
Marketing information management
Market planning
Pricing
Decides how to get goods to customers (distribution)
Gathers, stores, and analyzes customer trends, and competition
Targets specific marketing strategies
Based on costs and what competitors charge for the same produ…
Channel management
Decides how to get goods to customers (distribution)
Marketing information management
Gathers, stores, and analyzes customer trends, and competition
16 terms
Marketing Basics
Marketing
Goods
Services
Marketing Concept
The activity, set of institutions , and processes for creatin…
Tangible items that have monetary value and satisfies your ne…
Intangible items that have monetary value and satisfy your ne…
The idea that a business should strive to satisfy customers n…
Marketing
The activity, set of institutions , and processes for creatin…
Goods
Tangible items that have monetary value and satisfies your ne…
9 terms
BASIC MARKETING
Marketing
Goods
Tangible
Services
Process of planning, pricing, promoting, selling, and distrib…
Tangible items that have monetary value
A product you can touch
Intangible items that have monetary value
Marketing
Process of planning, pricing, promoting, selling, and distrib…
Goods
Tangible items that have monetary value
21 terms
Marketing Basics
Marketing
Marketing Concept
Marketing mix (4 p's)
Product
The process of developing, promoting, and distributing goods…
The idea that companies need to satisfy their customers while…
product, place, price, promotion
a tangible item that a company sells to its customers.
Marketing
The process of developing, promoting, and distributing goods…
Marketing Concept
The idea that companies need to satisfy their customers while…
11 terms
Basic Marketing vocabulary
Marketing
Goods
Services
Channel Management
Involves the process of planning, pricing, promoting, selling…
Tangible items that have monetary value and satisfy your need…
Intangible items that have monetary value and satisfy your ne…
Distribution is the process of deciding how to get goods into…
Marketing
Involves the process of planning, pricing, promoting, selling…
Goods
Tangible items that have monetary value and satisfy your need…
13 terms
Basic Marketing Terms
7 Functions of Marketing
Marketing
Marketing Mix
Market
1. Product Service Management... 2. Financing... 3. Pricing... 4. Dist…
the process of planning and executing the conception, pricing…
also known as the "4 P's", is made up of Product, Place, Pric…
An economy in which decisions about production and consumptio…
7 Functions of Marketing
1. Product Service Management... 2. Financing... 3. Pricing... 4. Dist…
Marketing
the process of planning and executing the conception, pricing…
14 terms
basic Marketing
four methods used to segment a market
baby boom generation
consumers
current demographicphysicalic and geog…
demographics ... Physiographic... geographic ... product benefits
the 76 million baby born
are those who use a product
demographic up scaling is a trend of a strong ecomy more and…
four methods used to segment a market
demographics ... Physiographic... geographic ... product benefits
baby boom generation
the 76 million baby born
12 terms
marketing basic
marketing mix
target market
demographic
promotional tools
price, production, promotion, place
a group of costumers that the business has decided to aim its…
statistical data to the population and participial groups wit…
the communication link between sellers and buyers fro the pur…
marketing mix
price, production, promotion, place
target market
a group of costumers that the business has decided to aim its…
64 terms
Basic Marketing
How channel members facilitate the dis…
Types of discrepancies
temporal discrepancy
spatial discrepancy
providing specialization and division of labor... overcoming dis…
temporal ... spatial
when the product is produced but the customers aren't ready t…
difference between the location of a producer and the locatio…
How channel members facilitate the dis…
providing specialization and division of labor... overcoming dis…
Types of discrepancies
temporal ... spatial
24 terms
Basic Marketing
Trends of Influencing Prices
Pricing Objectives
Sales Oriented Pricing Objectives
Status Quo Pricing Objectives
-New product... -increased availability of bargain priced... -maint…
-Profit oriented... -Sales Oriented... -Status Quo
-Market Share(Factors in competition)... -sales maximization (fo…
-maintain existing prices ... -link prices to competition price(…
Trends of Influencing Prices
-New product... -increased availability of bargain priced... -maint…
Pricing Objectives
-Profit oriented... -Sales Oriented... -Status Quo
12 terms
Marketing Basics
marketing mix
target market
demographics
promotional tools
Product, Price, Place, Promotion
one or more specific groups of potential consumers toward whi…
The statistical data of a population and the groups within it
the communication like between sellers and buyers for the pur…
marketing mix
Product, Price, Place, Promotion
target market
one or more specific groups of potential consumers toward whi…
21 terms
Marketing Basics
Marketing
Goods
Services
Marketing Concept
all of the processes used to identify, create, and maintain e…
Tangible items that have monetary value and satisfies your ne…
Intangible items that have monetary value and satisfy your ne…
The idea that a business should strive to satisfy customers n…
Marketing
all of the processes used to identify, create, and maintain e…
Goods
Tangible items that have monetary value and satisfies your ne…
22 terms
Marketing Basics
Marketing
Marketing Concept
The Marketing Mix(4 P's)
Product
includes all the processes used to identify, create, and main…
focuses on identifying and satisfying the needs of customers…
Product, Price, Place Promotion
What are you selling
Marketing
includes all the processes used to identify, create, and main…
Marketing Concept
focuses on identifying and satisfying the needs of customers…
12 terms
marketing basic
marketing mix
target market
demographics
promotional tools
price,product,promotion,place
a group of customers that a business decided to aim its marke…
statistical data relating to the population and particular gr…
the communication link between sellers and buyers
marketing mix
price,product,promotion,place
target market
a group of customers that a business decided to aim its marke…
20 terms
Marketing basics
marketing
marketing mix
product
price
piacszervezés, piacra vitel, marketing
termék, ár, eladásösztönzés, értékesítési csatorna
termék
ár
marketing
piacszervezés, piacra vitel, marketing
marketing mix
termék, ár, eladásösztönzés, értékesítési csatorna
20 terms
Basic Markets
Barter
Complementary goods
Demand curve
Elastic demand
Exchange of goods and services without the use of money.
Goods that are related to each other: if the price of one inc…
A line that shows the relationship between price and quantity…
An increase in price will result in a more than proportionate…
Barter
Exchange of goods and services without the use of money.
Complementary goods
Goods that are related to each other: if the price of one inc…
235 terms
Basic Marketing
what is the outline of the process tha…
IMC
sender
deceptive advertising
feedback-> sender (firm) -> transmitter encodes message -> co…
integrated marketing communications... the promotion dimension o…
the firm of which the IMC message originates
practice in an advertisement that is likely to mislead consum…
what is the outline of the process tha…
feedback-> sender (firm) -> transmitter encodes message -> co…
IMC
integrated marketing communications... the promotion dimension o…
211 terms
Basic Marketing
Ethics
Morals
Code of Ethics
Foreign Corrupt Practices Act (FCPA)
The moral principles or values that generally govern the cond…
The rules people develop as a result of cultural values and n…
A guideline to help marketing managers and other employees ma…
A law that prohibits U.S. corporations from making illegal pa…
Ethics
The moral principles or values that generally govern the cond…
Morals
The rules people develop as a result of cultural values and n…
12 terms
marketing basics
marketing mix
target market
demographics
promotional tools
price product promotion place
a group of customers that the business decided to aim its mar…
statistical data relating to the population and particular gr…
the communication link between buyers and sellers for the pur…
marketing mix
price product promotion place
target market
a group of customers that the business decided to aim its mar…
60 terms
Basic Marketing
A company adhering to the marketing co…
Frequent-flyer programs are an example…
As recently as 20 years ago, circuses…
If a firm has a production orientation…
Conduct research to determine if its customers' needs have ch…
Relationship marketing
Marketing mix
What can we do best?... What can our engineers design?... What is…
A company adhering to the marketing co…
Conduct research to determine if its customers' needs have ch…
Frequent-flyer programs are an example…
Relationship marketing
10 terms
Basic marketing terms - definitions
all the companies or individuals ('mid…
an intermediary that stocks manufactur…
dividing a market into distinct groups…
making a product (appear to be) differ…
distribution channel
whosaler
market segmentation
product differentiation
all the companies or individuals ('mid…
distribution channel
an intermediary that stocks manufactur…
whosaler
34 terms
Marketing Basics
Advertising
Brand
Channel Management
Channels of Distribution
Any paid form of nonpersonal presentation of ideas, images, g…
All the combined impressions and experiences associated with…
A marketing function that involves identifying, selecting, mo…
Paths, or routes, that goods or services take from the produc…
Advertising
Any paid form of nonpersonal presentation of ideas, images, g…
Brand
All the combined impressions and experiences associated with…
136 terms
Basic Marketing-Exam 1
Marketing
7 p's
Marketing facilitates exchange. Exchan…
Conditions for Exchange
Is the activity, set of institutions, and processes for creat…
People... Place... Price... Product ... Promotion... Physical evidence ... Proc…
one party give up something and in return for receiving somet…
-At least two people or organizations must be willing to make…
Marketing
Is the activity, set of institutions, and processes for creat…
7 p's
People... Place... Price... Product ... Promotion... Physical evidence ... Proc…
7 terms
marketing basics
pricing
promotion
Product Service Management
Marketing Information Management
deciding how much to charge for a product or service
informing potential customers about the product or service
improving and creating new products
gathering, storing, analyzing data, trends, competitors
pricing
deciding how much to charge for a product or service
promotion
informing potential customers about the product or service
18 terms
Basic of Marketing
Marketing
Marketing process
Wants
Demands
consist of the strategies and tactics used to identify, creat…
the process of doing so can be modeled in a sequence of steps…
a desire for something
an insistent and peremptory product that is sold
Marketing
consist of the strategies and tactics used to identify, creat…
Marketing process
the process of doing so can be modeled in a sequence of steps…
17 terms
Marketing Basics
4 P's of Marketing
Demographics
dynamic (marketing)
good
product, price, place, and promotion
is market segmentation according to age, race, religion, gend…
Something that is constantly changing, such as the needs and…
Physical item that can be touched
4 P's of Marketing
product, price, place, and promotion
Demographics
is market segmentation according to age, race, religion, gend…
34 terms
Marketing - basic vocabulary
the 4P's / marketing mix
product
service
goods
mix marketingowy
produkt
usługa
towar / towary
the 4P's / marketing mix
mix marketingowy
product
produkt
12 terms
marketing basics
marketing mix
target market
demographics
promotional tools
price, product, promotion, place
a group of consumers that a business ... A group of people or or…
statistical data relating to the population and particular gr…
the communication like between sellers and buyers for the pur…
marketing mix
price, product, promotion, place
target market
a group of consumers that a business ... A group of people or or…
52 terms
Marketing Basics
Need
Want
Economic needs and wants
Economic goods and services
Something necessary for survival/society.
Something desired, but could function without.
Satisfied by buying something.
Products bought to satisfy economic needs and wants.
Need
Something necessary for survival/society.
Want
Something desired, but could function without.
18 terms
Basics of Marketing
Marketing
marketing process
wants
demands
Consists of the strategies and tactics used to identify, crea…
The process of doing so can be modeled in a sequence of steps…
a desire for something.
an insistent and peremptory request
Marketing
Consists of the strategies and tactics used to identify, crea…
marketing process
The process of doing so can be modeled in a sequence of steps…
22 terms
Marketing Basics
Marketing
Goods
Services
Seven Functions of Marketing
The process of planning, pricing, promoting, selling, and dis…
Tangible items that have monetary value and satisfy needs and…
Intangible means you cannot physically touch
Distribution, financing, marketing information management, pr…
Marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items that have monetary value and satisfy needs and…
10 terms
Basic marketing terms CZ-EN
distribuční kanál
velkoprodejce
segmentace trhu
odlišení výrobku
distribution channel
whosaler
market segmentation
product differentiation
distribuční kanál
distribution channel
velkoprodejce
whosaler
31 terms
Marketing Basics
Place
Target Market
Promotion
demographics
Locations and methods used to make products available to cust…
A specific group of consumers... that an organization selects as…
Ways to encourage customers ... To purchase products
Statistics that describe a population
Place
Locations and methods used to make products available to cust…
Target Market
A specific group of consumers... that an organization selects as…
21 terms
Marketing Basics
MARKETING FUNCTIONS
Product/Service Management
Distribution
Selling
MARKETING FUNCTIONS
Assisting in the design and development of products and servi…
Determining the best methods to be used to help consumers loc…
Direct, personal communications with consumers in order to de…
MARKETING FUNCTIONS
MARKETING FUNCTIONS
Product/Service Management
Assisting in the design and development of products and servi…
35 terms
Marketing Basics
Marketing
Products
Goods
Services
the process of developing, promoting and distributing product…
Includes goods and services, both of which have monetary valu…
Kinds of things you can touch and hold in your hand
Kinds of things you can't possibly touch
Marketing
the process of developing, promoting and distributing product…
Products
Includes goods and services, both of which have monetary valu…
12 terms
Marketing Basics
Marketing Concept
Market
Needs
Wants
Philosophy that should analyze the needs and of their consume…
the process of developing, promoting, and distributing produc…
a lack of basic necessities such as food, clothing, or shelter
things that people desire based on personality, experiences,…
Marketing Concept
Philosophy that should analyze the needs and of their consume…
Market
the process of developing, promoting, and distributing produc…
31 terms
Basic Marketing CH 13
Marketing Channel (Channel of Distribu…
Channel Members
Intermediaries, resellers, and middlemen
Discrepancy of Quantity
A set of interdependent organizations that eases the transfer…
All parties in the marketing channel who negotiate with one a…
Channel Members are also called:
The difference between the amount of product produced and the…
Marketing Channel (Channel of Distribu…
A set of interdependent organizations that eases the transfer…
Channel Members
All parties in the marketing channel who negotiate with one a…
17 terms
Basics of Marketing
Marketing
Marketing Process
Wants
Demands
the action or business of promoting and selling products or s…
The process of doing so can be modeled in a sequence of steps…
have a desire to possess or do (something);
an insistent and peremptory request, made as if by right
Marketing
the action or business of promoting and selling products or s…
Marketing Process
The process of doing so can be modeled in a sequence of steps…
34 terms
Basic Marketing Chapter 15
Product Advertising
Institutional Advertising
Pioneering Advertising
Competitive Advertising
Advertising that tries to sell a specific product.
Advertising that tries to promote an organization's image, re…
Advertising that tries to develop primary demand for a produc…
tries to develop selective demand for a specific brand rather…
Product Advertising
Advertising that tries to sell a specific product.
Institutional Advertising
Advertising that tries to promote an organization's image, re…
24 terms
Basic Marketing Chapter 10
Place
Channel of Distribution
Direct Marketing
Discrepancy of Quantity
Making goods and services available in the right quantities a…
Any series of firms or individuals who participate in the flo…
Direct communication between a seller and an individual custo…
The difference between the quantity of products it is economi…
Place
Making goods and services available in the right quantities a…
Channel of Distribution
Any series of firms or individuals who participate in the flo…
50 terms
Basics of Marketing
Marketing Mix
Marketing
Command System
Market System
Overall marketing offer to appeal to the target market. Is co…
The conception, pricing, promotion, and distribution of goods…
Way of economic organization, in which property resources are…
Total product and resource markets of a market economy and th…
Marketing Mix
Overall marketing offer to appeal to the target market. Is co…
Marketing
The conception, pricing, promotion, and distribution of goods…
14 terms
Basics of Marketing
Market
Marketing
Relationship Marketing
Marketing Mix
Group of customers who share common wants and needs
Process of creating, promoting, and presenting a product or s…
Build and maintain relationships with their customers
Four main elements of marketing, also called the four P's: pr…
Market
Group of customers who share common wants and needs
Marketing
Process of creating, promoting, and presenting a product or s…
7 terms
Marketing Basics
Marketing:
Marketing Mix
Product:
Price:
Creating and modifying a product to meet customer needs and m…
A combination of factors that can be controlled by a company…
What a business offers customers to satisfy needs.
The amount customers pay for products and services.
Marketing:
Creating and modifying a product to meet customer needs and m…
Marketing Mix
A combination of factors that can be controlled by a company…
18 terms
Basic Marketing Concepts
four methods used to segment a market
baby boomers
consumers
current demographic, phsycographic, an…
demographics ... geographics... pscyhographics... product benefits
76 million babies born in the us between 1946 and 1964.
people who use a product.
demographics: up scaling, more and more people desire to bett…
four methods used to segment a market
demographics ... geographics... pscyhographics... product benefits
baby boomers
76 million babies born in the us between 1946 and 1964.
13 terms
Basic Marketing Chapter 15
Product Advertising
Institutional Advertising
Pioneering Advertising
Competitive Advertising
Advertising that tries to sell a specific product.
Advertising that tries to promote an organization's image, re…
Advertising that tries to develop primary demand for a produc…
Advertising that makes specific brand comparisions using actu…
Product Advertising
Advertising that tries to sell a specific product.
Institutional Advertising
Advertising that tries to promote an organization's image, re…
12 terms
Marketing basics
marketing mix
target market
demographics
promotional tools
price,product,promotion,place
a group of customers that the business has decided to aim its…
statistical data relating to the population and particular gr…
the communication link between sellers and buyers for the pur…
marketing mix
price,product,promotion,place
target market
a group of customers that the business has decided to aim its…
12 terms
Marketing Basics
Marketing mix
Target Market
Demographics
Promotional tools
price,product,promotion,place.
a group of customers that the business has decided to aim it'…
statistical data relating to the population and particular gr…
the communication link between sellers and buyers for the pur…
Marketing mix
price,product,promotion,place.
Target Market
a group of customers that the business has decided to aim it'…
12 terms
Marketing Basics
Marketing mix
target market
demographics
promotional tools
price,product,promotion,place
a group of costumers that the business aim its marketing effo…
statistical data relating to the population and the particula…
the communication link between sellers and buyers for the pur…
Marketing mix
price,product,promotion,place
target market
a group of costumers that the business aim its marketing effo…
Marketing Basics
customer vs consumer
segmentation
geographics
demographics
Customers- buy a product... Consumers- use it
dividing the market up into smaller groups of people who shar…
segmentation of the market based on where people live (local,…
statistics that describe a population in terms of personal ch…
customer vs consumer
Customers- buy a product... Consumers- use it
segmentation
dividing the market up into smaller groups of people who shar…
27 terms
Marketing Basics
Channel marketing
Marketing-information management
Pricing
Product/service management
involves determining the best way to get a company's products…
gathering and using information about customers to improve bu…
the process of establishing and communicating to customers th…
designing, developing, maintaining, improving and acquiring p…
Channel marketing
involves determining the best way to get a company's products…
Marketing-information management
gathering and using information about customers to improve bu…
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