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Study sets matching "business of media"

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Study sets matching "business of media"

110 terms
Business in the media
deal
legal entity
non-profit
licence
üzlet
jogi személy
nem nyereséges
engedély
deal
üzlet
legal entity
jogi személy
22 terms
Business of Media
New media
Media convergence
Horizontal integration
Vertical integration
A combination of all media (video, images, podcasts, music, w…
The evolution of digital technology as it moves... towards encom…
Companies acquire a similar company in the same industry
Companies acquire a company that operates either before or af…
New media
A combination of all media (video, images, podcasts, music, w…
Media convergence
The evolution of digital technology as it moves... towards encom…
8 terms
The Business of Media
4 things media organizations must do t…
Production
Distribution
Distribution Example
-produce... -distribute... -exhibit... -finance
-beginning of the chain of events that brings mass media cont…
-delivery of the produced material to the point where it will…
-when ABC sends its television programming to TV stations via…
4 things media organizations must do t…
-produce... -distribute... -exhibit... -finance
Production
-beginning of the chain of events that brings mass media cont…
61 terms
Business of Media
Ancillary markets
Left Directed Thinking
Economy of abundance
Outsourcing
"Non-theatrical markets" - What branches off the original med…
Logical thinking - helps categorize and establish patterns, l…
Happiness is equated with stuff, we have lots of "stuff" that…
When we take jobs from America and move them to other countri…
Ancillary markets
"Non-theatrical markets" - What branches off the original med…
Left Directed Thinking
Logical thinking - helps categorize and establish patterns, l…
69 terms
Business of media
Cbs3
Nbc10
Abc
Cartoon network
A local tv station and is owned and operated.
A local tv station that is owned and operated
A network-broadcast
A cable network
Cbs3
A local tv station and is owned and operated.
Nbc10
A local tv station that is owned and operated
32 terms
business of media
advertising based model
algorithmic culture (havens)
alternate reality game
binge watching
similar to tv and radio models, embedded ads, pre-roll ads, s…
making algorithms that would guide you on which shows would b…
complicated marketing device for big narratives, interactive…
watching three or more episodes of a show in rapid succession…
advertising based model
similar to tv and radio models, embedded ads, pre-roll ads, s…
algorithmic culture (havens)
making algorithms that would guide you on which shows would b…
25 terms
Business of media
5 attributes of career success
media profession job resources
revenue generation models
profit margin
adaptable, reliable, articulate, persistent, resourceful
professional connections... professional organizations... internet…
revenue - cost = net profit
a measure designed to gauge the financial well being of a bus…
5 attributes of career success
adaptable, reliable, articulate, persistent, resourceful
media profession job resources
professional connections... professional organizations... internet…
36 terms
The business of Media
Conglomerates
Franchise
Four Quadrant
Tentpole
Content + Ownership + distribution = ownership
A movie that you make over and over again; sequels
Men & Women under 25 basically 4 different audiences
risk allocation
Conglomerates
Content + Ownership + distribution = ownership
Franchise
A movie that you make over and over again; sequels
33 terms
Business Media
proverbial
hushed
illiterate
chilling
közmondásos
elcsendesedett
analfabéta
dermesztő
proverbial
közmondásos
hushed
elcsendesedett
9 terms
Media business
Who controls the media?
Consequences of long tail
Long tail
Short head
Owners, advertisers, government, special interest groups, new…
Democratization of the means of production and distribution,…
Portion of a distribution curve where a limited number if peo…
Portion of a distribution curve where a large number of peopl…
Who controls the media?
Owners, advertisers, government, special interest groups, new…
Consequences of long tail
Democratization of the means of production and distribution,…
Business in the media
share
shareholder
blue-chip
stock exchange
one of the equal parts into which the ownership of a company…
someone who owns shares in a company
a company or investment is one that can be trusted and is not…
a place where parts of the ownership of companies are bought…
share
one of the equal parts into which the ownership of a company…
shareholder
someone who owns shares in a company
40 terms
Media Business
Location based advertising designed fo…
Video, Audio or graphics that appear w…
An ad on the side of a webpage that wh…
Brings up sponsored results based on a…
Messaging
Insertial Advertising
Banner Ads
Search
Location based advertising designed fo…
Messaging
Video, Audio or graphics that appear w…
Insertial Advertising
58 terms
The Business Media
to shape
illiterate
chill
unilaterally
formálni
analfabéta
hidegrázás, lehűlés
egyoldalúan
to shape
formálni
illiterate
analfabéta
50 terms
Media and business
Critic
Commentator
Reporter
Editor
A person who writes about the good or bad qualities of books,…
A person who describes a sports event while it is happening o…
A person who collects and reports news for newspapers, radio…
A person in charge of a newspaper or magazine and decides wha…
Critic
A person who writes about the good or bad qualities of books,…
Commentator
A person who describes a sports event while it is happening o…
18 terms
Business Media
deep open flat limited ambiguous closed
deep space... limited space... open space
flat space... ambiguous space... closed space
tone... coincidence of tone ... non-coincide…
types of space __,__,__,__,___,__
___- space that has vanishing points, size difference, and ov…
__- spaces has actors walking parallel to pic plane, camera p…
__- hues of colors ranging from dull to most saturated (greys…
deep open flat limited ambiguous closed
types of space __,__,__,__,___,__
deep space... limited space... open space
___- space that has vanishing points, size difference, and ov…
20 terms
Media Business Terms
profit
loss
revenue
turnover
money that you get from selling goods or services for more th…
a situation in which a company spends more money than it earn…
income that a company receives from its normal business activ…
how much money a business earns in a period of time... e.g. Des…
profit
money that you get from selling goods or services for more th…
loss
a situation in which a company spends more money than it earn…
76 terms
Media Business
most powerful element in being a best…
positional power vs. leadership
micromanagers
hierarchical management
interpersonal communication
someone with a title vs. someone who has the abilities of a l…
someone who watches your every move... people that manage detai…
organization that is built on hierarchy and has a reporting s…
most powerful element in being a best…
interpersonal communication
positional power vs. leadership
someone with a title vs. someone who has the abilities of a l…
51 terms
Media Business
Acquisition
Advertising
Angel Investors
appraisal
taking ownership of another business
attracting public attention to a product or business
Ind. who back emerging entrepreneurial ventures
formal estimate of the value of something on the open market
Acquisition
taking ownership of another business
Advertising
attracting public attention to a product or business
42 terms
Business of Media
What is always the goal in business?
What is the net profit formula?
What is a profit margin?
What is financial leverage?
To maximize profits
Revenue - Cost
A measure designed to... gauge the financial wellbeing... of a busi…
How a company uses fixed-income... securities (debt and preferre…
What is always the goal in business?
To maximize profits
What is the net profit formula?
Revenue - Cost
45 terms
business to media
media platforms: over the air vs. cabl…
media company ownership ; profit; publ…
media company ownership; profit; priva…
board of directors
various technologies in which TV content can be seen/distribu…
tv network w/ paid board of directors and stockholders
cable network started by 5 ppl, those 5 ppl get paid
group of people that control and over-sight the company and r…
media platforms: over the air vs. cabl…
various technologies in which TV content can be seen/distribu…
media company ownership ; profit; publ…
tv network w/ paid board of directors and stockholders
12 terms
business media
5 values used to find a story newsworthy
what are the 5 w's and the H in newswr…
what is the lead?
Jim Lehrer's 10 rules of Journalism
timeliness Proximity... conflict... controversy... human interest... rele…
who... what... when... where... why ... how
something you say to get someone's attention, keeps people in…
1.Do nothing I cannot defend... 2. Do not distort, lie, slant, o…
5 values used to find a story newsworthy
timeliness Proximity... conflict... controversy... human interest... rele…
what are the 5 w's and the H in newswr…
who... what... when... where... why ... how
The Media Business
Vertical Integration
Horizontal Integration
Synergy
Conglomeration
- Company controls entire production and distribution of part…
- Strategy designed to gain control of markets across differe…
- The way two separate entities join together to create a pow…
- Media organization is bought by a larger corporation that o…
Vertical Integration
- Company controls entire production and distribution of part…
Horizontal Integration
- Strategy designed to gain control of markets across differe…
42 terms
Business in the Media
share
shareholder
blue-chip
stock exchange
one of the equal parts into which the ownership of a company…
someone who owns shares in a company
a blue-chip company or investment i one that can be trusted a…
a place where parts of the ownership of companies are bought…
share
one of the equal parts into which the ownership of a company…
shareholder
someone who owns shares in a company
42 terms
Business in the Media
share (noun)
shareholder (noun)
blue-chip (adjective / before noun)
stock exchange / stock market (noun)
one of the equal parts into which the ownership of a company…
someone who owns shares in a company
a blue-chip company or investment is one that can be trusted…
a place where parts of the ownership of companies are bought…
share (noun)
one of the equal parts into which the ownership of a company…
shareholder (noun)
someone who owns shares in a company
16 terms
Business of Media Final
Walt Disney Company
Time Warner Cable
21st Century Fox
Comcast
Studio: Disney... Broadcast Network: ABC... Cable Networks: ESPN, D…
Studio: Warner Bros... Broadcast Network: Half of the CW... Cable N…
Studio: 20th Century Fox... Broadcast Network: FOX ... Cable Networ…
Studio: Universal... Broadcast Network: NBC... Cable Networks: Brav…
Walt Disney Company
Studio: Disney... Broadcast Network: ABC... Cable Networks: ESPN, D…
Time Warner Cable
Studio: Warner Bros... Broadcast Network: Half of the CW... Cable N…
82 terms
Business of Media Exam 2
Overnight Ratings
DVR Viewing
C3 Rating
How To Analyze Ratings (4)
Gives ratings from how shows did the previous night
L+SD, L+3, L+7 ... -L+7 is best for networks because there are m…
-Avg. ratings for commercials of a program viewed live OR wit…
1) Ranking within the time period within the Big 5 (CW includ…
Overnight Ratings
Gives ratings from how shows did the previous night
DVR Viewing
L+SD, L+3, L+7 ... -L+7 is best for networks because there are m…
85 terms
Business of Media Terms / Notes
Dyadic Communication
Interpersonal Communication
Relational Norms
Mass Communication
Communication between 2 people and usually happens in a publi…
An approach to studying communication that is primarily based…
Informal rules that govern communication behavior between peo…
Understanding how organizations communicate to a large diffus…
Dyadic Communication
Communication between 2 people and usually happens in a publi…
Interpersonal Communication
An approach to studying communication that is primarily based…
70 terms
Business Of Media Exam 2
The Big Six
The Mini Majors (major independents)
Importance of a film studio
Dominance of the big six
Walt Disney Pictures: ... Touchstone Pictures - live action... Pixa…
DreamWorks:... Started as an independent, no distribution arm. P…
Historical Base.... Prestige:... Oscar vs. Emmy.... Films drive second…
Together the big six finance the MPAA.... MPAA films account for…
The Big Six
Walt Disney Pictures: ... Touchstone Pictures - live action... Pixa…
The Mini Majors (major independents)
DreamWorks:... Started as an independent, no distribution arm. P…
33 terms
Chapter 3: The Business of Media
Audience
Media Practitioner
Identifying an audience
Adequate revenue
the people to whom a media product is directed
the people who select or create the material that a mass medi…
Will the material we are thinking of creating, distributing,…
enough cash to allow the enterprise to pay for itself and giv…
Audience
the people to whom a media product is directed
Media Practitioner
the people who select or create the material that a mass medi…
78 terms
Business of Media-Final Exam
Ad Targeting
advergaming
advertising-based model
alternate reality games
- utilizing information about the nature of a piece of conten…
- an online video game that promotes a particular brand, prod…
- advertising based model
- ARGS ... -complicated marketing device for BIG narrative ... - fo…
Ad Targeting
- utilizing information about the nature of a piece of conten…
advergaming
- an online video game that promotes a particular brand, prod…
Business of Media Exam 2
Above-the-line costs
Ancillary Market
Back-end payments
Below-the-line costs
-Often 50% or more of the costs... -Negotiated... -Variable... -Contra…
-The potential revenue sources outside of the theatrical expe…
...
-All the other expenses incurred... -Much is based on union rate…
Above-the-line costs
-Often 50% or more of the costs... -Negotiated... -Variable... -Contra…
Ancillary Market
-The potential revenue sources outside of the theatrical expe…
62 terms
Business of Media Exam 3
Collaborationist Stance
Controlled Consumption
Cord Cutting
Featured Video
The stance that believes that an artist should open up their…
The limitation of access to content on different distribution…
The shift from cable & console subscriptions to mobile platfo…
A type of sponsored video on YouTube.... Works like a traditiona…
Collaborationist Stance
The stance that believes that an artist should open up their…
Controlled Consumption
The limitation of access to content on different distribution…
26 terms
Business of Sports Media
Rights Fees
Sports Media
Must Carry
Retransmission Consent
a fee received by a team from a broadcasting network... -Certain…
Taken on all forms and characteristics... -Digital isn't the fut…
Since the 1970s the Federal Communications Commission (FCC) h…
means that the OTA station negotiates a deal with the cable o…
Rights Fees
a fee received by a team from a broadcasting network... -Certain…
Sports Media
Taken on all forms and characteristics... -Digital isn't the fut…
17 terms
Business of Media - Exam 3
YouTube founders
First YouTube video posted
Lazy Sunday skit released
Date of YouTube/Google merger, price
Chad Hurley, Steve Chen, Jawed Karim
Me at the Zoo, April 23 2005
December 17, 2005
October 2006, $1.65 billion
YouTube founders
Chad Hurley, Steve Chen, Jawed Karim
First YouTube video posted
Me at the Zoo, April 23 2005
31 terms
Business Of Media Exam 2
The Big Six
The Mini Majors (major independents)
Importance of a film studio
Dominance of the big six
Walt Disney Pictures: ... Touchstone Pictures - live action... Pixa…
DreamWorks:... Started as an independent, no distribution arm. P…
Historical Base.... Prestige:... Oscar vs. Emmy.... Films drive second…
Together the big six finance the MPAA.... MPAA films account for…
The Big Six
Walt Disney Pictures: ... Touchstone Pictures - live action... Pixa…
The Mini Majors (major independents)
DreamWorks:... Started as an independent, no distribution arm. P…
76 terms
Chapter 3: The Business Of Media
Audiences
Media Practitioners
Adequate Revenue
Demographics (3 Factors firms look for…
the people to whom mass media films are directing their produ…
the people who select or create the material that a mass medi…
enough cash to allow the enterprise to pay for itself and giv…
characteristics by which people are divided into particular s…
Audiences
the people to whom mass media films are directing their produ…
Media Practitioners
the people who select or create the material that a mass medi…
63 terms
Chapter 3: The Business of Media
audiences
media practitioners
adequate revenue
demographics
the people to whom a media product is directed
the people who select or create the material that a mass medi…
enough cash to allow the enterprise to pay for itself and giv…
characteristics by which people are divided into particular s…
audiences
the people to whom a media product is directed
media practitioners
the people who select or create the material that a mass medi…
45 terms
Business of Media-Test 1 Concepts
Distinctive features of the cultural i…
Responses to the risks in the cultural…
Why it matters who is involved in the…
Advantages and disadvantages of TV stu…
It's a risky business... High productions cost... Low reproduction…
Demand for needs vs wants. Cable or food?... Media concentration…
Lack of comparable competition... Global views... Lack of diversity
Advantages:... Everything is in-house, cheaper, cross-promotion,…
Distinctive features of the cultural i…
It's a risky business... High productions cost... Low reproduction…
Responses to the risks in the cultural…
Demand for needs vs wants. Cable or food?... Media concentration…
69 terms
Business of Media-Exam 1 Terms
Affiliate
Blunting
Busted Pilot
Cordcutting
Local stations that have contracted with a specific neitwork.…
When you make a show similar to the competition to try and ta…
Pilots that, for one reason or another, did not get picked up…
People that do not subscribe to either cable or satellite; th…
Affiliate
Local stations that have contracted with a specific neitwork.…
Blunting
When you make a show similar to the competition to try and ta…
Business of Media Final exam
Why are franchises so attractive to st…
Who are the MPAA and what do they do?
Most films are rated?
What are the two main budgeting catego…
-Can help reduce risk... -Easier to market... -Easier to write and…
Six major studios:... 1) Disney... 2) Sony... 3) Paramount... 4) 20th Cen…
PG-13
Above-the-line and Below-the-line
Why are franchises so attractive to st…
-Can help reduce risk... -Easier to market... -Easier to write and…
Who are the MPAA and what do they do?
Six major studios:... 1) Disney... 2) Sony... 3) Paramount... 4) 20th Cen…
64 terms
Chapter 3 The Business of Media
accuracy
adequate revenue
administrative personnel
advertisement
reporting factually correct... information
enough cash to allow the... enterprise to pay for itself and... giv…
workers who oversee the business... side of the media organization
a message that explicitly aims... to direct favorable attention…
accuracy
reporting factually correct... information
adequate revenue
enough cash to allow the... enterprise to pay for itself and... giv…
42 terms
Ch. 3: The Business of Media
audiences
media practitioners
demographics
psychographics
people to whom a media product is directed
people who select/create material that a mass media firm prod…
characteristics by which people are divided into particular s…
way to differentiate among people or groups according to atti…
audiences
people to whom a media product is directed
media practitioners
people who select/create material that a mass media firm prod…
63 terms
Business of Media Exam 1
Blunting
C7 Ratings
Churn
DMA's
Competing directly for a target audience
ratings of people who watch the commercials with the show aft…
The number of consumers who stop using a product or service,…
designated market areas
Blunting
Competing directly for a target audience
C7 Ratings
ratings of people who watch the commercials with the show aft…
12 terms
Business of Media Entertainment
dominant formations
key areas of process
today's market
increasing presence of digital
retail and commercial subsidy
development, production, marketing, distribution, research
oligopoly of companies that specialize in financing, content,…
streaming VoD, Netflix, YouTube, Hulu, Vimeo
dominant formations
retail and commercial subsidy
key areas of process
development, production, marketing, distribution, research
20 terms
Media Business Terms
profit
loss
revenue
turnover
money that you get from selling goods or services for more th…
a situation in which a company spends more money than it earn…
income that a company receives from its normal business activ…
how much money a business earns in a period of time... e.g. Des…
profit
money that you get from selling goods or services for more th…
loss
a situation in which a company spends more money than it earn…
20 terms
Media Business Terms
profit
loss
revenue
turnover
money that you get from selling goods or services for more th…
a situation in which a company spends more money than it earn…
income that a company receives from its normal business activ…
how much money a business earns in a period of time... e.g. Des…
profit
money that you get from selling goods or services for more th…
loss
a situation in which a company spends more money than it earn…
30 terms
Chapter Three - The Business of Media
Audience
Media Practitioners
Adequate Revenue
Demographics and Indicators
The people whom a media product is directed
The people who select or create the material that a mass medi…
Enough cash to allow the enterprise to pay for itself and giv…
Characteristics by which people are divided into particular s…
Audience
The people whom a media product is directed
Media Practitioners
The people who select or create the material that a mass medi…
34 terms
business of media concepts
types of digital content
methods of monetizing digital content
purposes of webisodes for TV shows
characteristics of webisodes
portable streaming devices like laptops, cellphones, tablets,…
advertising, transaction, and subscription based models
to serve as an extension of the narrative of the show and to…
short form, promotional devices for advertising, cheap to pro…
types of digital content
portable streaming devices like laptops, cellphones, tablets,…
methods of monetizing digital content
advertising, transaction, and subscription based models
20 terms
Media Business Terms
profit
loss
revenue
turnover
money that you get from selling goods or services for more th…
a situation in which a company spends more money than it earn…
income that a company receives from its normal business activ…
how much money a business earns in a period of time... e.g. Des…
profit
money that you get from selling goods or services for more th…
loss
a situation in which a company spends more money than it earn…
19 terms
Business of Media Terms
Media Platforms
Media company ownership: for-profit/pu…
Media company ownership: for-profit/pr…
Media company ownership: non-profit/no…
These are the various technologies in which media content can…
Ex: A television network with a paid board-of-directors and s…
Ex: A cable network started by five college friends and still…
Ex: A radio station with a volunteer board-of-directors and m…
Media Platforms
These are the various technologies in which media content can…
Media company ownership: for-profit/pu…
Ex: A television network with a paid board-of-directors and s…
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