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Study sets matching "chapter 17 marketing essentials entertainment"

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Study sets matching "chapter 17 marketing essentials entertainment"

34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
30 terms
Marketing Essentials - Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
19 terms
Chapter 17 Marketing Essentials
Promotion
Product promotion
Institutional promotion
Advertising
persuasive communication.
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of non-personal promotion.
Promotion
persuasive communication.
Product promotion
convincing prospects to select products or services over a co…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
25 terms
Marketing Essentials 2012-Chapter 17
promotion
product promotion
institutional promotion
promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
promotion
Decisions about advertising, personal selling, sales promotio…
product promotion
A promotional method used by businesses to convince prospects…
19 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication
product promotion
convincing prospects to select products or services over a co…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
15 terms
Marketing Essentials - Chapter 17
personal selling
advertising
direct marketing
promotional mix
any form of direct contact between a salesperson and customer…
a form of non personal promotion on which companies pay to pr…
a type of sales promotion directed to a targeted group of pro…
A cost-effective combination of strategies used to reach comp…
personal selling
any form of direct contact between a salesperson and customer…
advertising
a form of non personal promotion on which companies pay to pr…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
23 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
40 terms
Marketing essentials chapter 17
Promotion
Why do companies use promotional techn…
Product promotion
What do promotional activities do?
"Persuasive communication"- to inform people about their prod…
To enhance a good public image and to persuade people their p…
To convince prospects to select it's products or services ins…
-explain the major features/benefits of product... -identify whe…
Promotion
"Persuasive communication"- to inform people about their prod…
Why do companies use promotional techn…
To enhance a good public image and to persuade people their p…
25 terms
Marketing Essentials 2012-Chapter 17
promotion
product promotion
institutional promotion
promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
promotion
Decisions about advertising, personal selling, sales promotio…
product promotion
A promotional method used by businesses to convince prospects…
21 terms
Marketing Essentials 2012 Chapter 17
Promotion
Product promotion
Institutional promotion
Promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
Promotion
Decisions about advertising, personal selling, sales promotio…
Product promotion
A promotional method used by businesses to convince prospects…
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
30 terms
Marketing Essentials - Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
31 terms
Marketing Essentials - Chapter 17
Promotion
Product promotion
Institutional promotion
advertising
persuasive communication; companies rely on this to inform pe…
a business uses this to convince prospects to select its prod…
this is used to create a favorable image for a business, help…
is a form of nonpersonal promotion. Companies pay to promote…
Promotion
persuasive communication; companies rely on this to inform pe…
Product promotion
a business uses this to convince prospects to select its prod…
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
28 terms
marketing essentials chapter 17
Promotion
Product promotion
Institutional promotion
Personal selling
1.) Persuasive communication to inform people about their pro…
1.) Promotions that convince prospects to select its products…
1.) Promotions that are used to create a favorable image for…
1.) Selling that requires a company to employ sales represent…
Promotion
1.) Persuasive communication to inform people about their pro…
Product promotion
1.) Promotions that convince prospects to select its products…
22 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
30 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
25 terms
Marketing Essentials 2012-Chapter 17
promotion
product promotion
institutional promotion
promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
promotion
Decisions about advertising, personal selling, sales promotio…
product promotion
A promotional method used by businesses to convince prospects…
19 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
39 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
21 terms
Marketing Essentials Chapter 17
Promotion
Product promotion
Institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
a promotional method used by businesses to convince prospects…
promotional method used to create a favorable image for a bus…
the cost-effective combination of personal selling, advertisi…
Promotion
any activity that helps in the exposure or sale of a product
Product promotion
a promotional method used by businesses to convince prospects…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
19 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication
product promotion
convincing prospects to select products or services over a co…
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
42 terms
Marketing Essentials 2012 --Chapter 17
promotion
types of promotion
promotional mix
product promotion
any form of communication a business or organization uses to…
personal selling, advertising, direct marketing, sales promot…
combination of the different types of promotion
used to convince potential customers to buy their products in…
promotion
any form of communication a business or organization uses to…
types of promotion
personal selling, advertising, direct marketing, sales promot…
28 terms
Marketing Essentials Vocab (Chapter 17)
product promotion
institutional promotion
advertising
direct marketing
a promotional method used by businesses to convince prospects…
a promotional method used to create a favorable image for a b…
a form of non-personal promotion in which companies pay to pr…
a type of promotion that companies use to address individuals…
product promotion
a promotional method used by businesses to convince prospects…
institutional promotion
a promotional method used to create a favorable image for a b…
36 terms
Marketing Essentials Chapter 17 & 18
Visual Merchandising
Display
Store front
Marquee
coordinates all of the physical elements in a place of busine…
refers to the visual and artistic aspects of presenting a pro…
The exterior of a business
a canopy that extends over a store's entrance. Marquees are b…
Visual Merchandising
coordinates all of the physical elements in a place of busine…
Display
refers to the visual and artistic aspects of presenting a pro…
17 terms
marketing essentials chapter 17 vocabulary
advertising
consumer promotions
coupons
direct marketing
form of nonpersonal promotion
sales strategies that encourage customers and prospects to buy
certificates that entitle customers to cash discounts on good…
type of advertising directed to a targeted group of prospects
advertising
form of nonpersonal promotion
consumer promotions
sales strategies that encourage customers and prospects to buy
23 terms
Marketing Essentials Chapter 17 - promotion
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
25 terms
Marketing Essentials 2012-Chapter 17
promotion
product promotion
institutional promotion
promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
promotion
Decisions about advertising, personal selling, sales promotio…
product promotion
A promotional method used by businesses to convince prospects…
36 terms
Marketing Essentials Chapter 17 & 18
Visual Merchandising
Display
Store front
Marquee
coordinates all of the physical elements in a place of busine…
refers to the visual and artistic aspects of presenting a pro…
The exterior of a business
a canopy that extends over a store's entrance. Marquees are b…
Visual Merchandising
coordinates all of the physical elements in a place of busine…
Display
refers to the visual and artistic aspects of presenting a pro…
30 terms
Marketing Essentials Chapter 17 Test
Promotion
Product promotion
Institutional promotion
Promotional mix
Is one of the four P's of the Marketing Mix. It is persuasive…
Is a promotional method used by businesses to convince prospe…
Is a promotional method used to create a favorable image for…
Is the cost-effective combination of personal selling, advert…
Promotion
Is one of the four P's of the Marketing Mix. It is persuasive…
Product promotion
Is a promotional method used by businesses to convince prospe…
107 terms
Sports and Entertainment Marketing Essentials
above-the-line expenses
acoustics
affiliate
affinity sport
All the expenses of movie production that occur before actual…
The term for the way sound travels and reverberates through a…
A group of television networks
A sport that is less popular than traditional sports, but tha…
above-the-line expenses
All the expenses of movie production that occur before actual…
acoustics
The term for the way sound travels and reverberates through a…
48 terms
Marketing Essentials - Chapter 17-19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
Marketing Essentials 6th Edition Chapter 17
What is product promotion?
What is promotion?
What is institutional promotion?
What is promotional mix?
A promotional method used by a business to convince people to…
Any activity that helps in the exposure or sale of a product.
A promotional method used to create a favorable image for a b…
The cost-effective combination of personal selling, advertisi…
What is product promotion?
A promotional method used by a business to convince people to…
What is promotion?
Any activity that helps in the exposure or sale of a product.
48 terms
Marketing Essentials - Chapter 17, Marketing Essentials - Chapter 19.1
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
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