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Study sets matching "chapter 19 final marketing essentials"

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Study sets matching "chapter 19 final marketing essentials"

12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
19 terms
Chapter 19-Marketing Essentials
Promotional Advertising
Institutional Advertising
Media
Print Media
when the goal is to increase sales
Tries to create a favorable image for a company and foster go…
Agencies, means, or instruments used to convey advertising me…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
when the goal is to increase sales
Institutional Advertising
Tries to create a favorable image for a company and foster go…
29 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
29 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
28 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials 2012-Chapter 19
advertising
promotional advertising
institutional advertising
media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales.
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
advertising
A form of nonpersonal promotion in which companies pay to pro…
promotional advertising
Advertising designed to increase sales.
18 terms
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
16 terms
Marketing Essentials Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
any paid form of non-personal promotion of ideas, goods, or s…
advertising designed to increase sales
create a favorable impression and goodwill for a business or…
agencies, means, or instruments used to convey advertising me…
Advertising
any paid form of non-personal promotion of ideas, goods, or s…
Promotional advertising
advertising designed to increase sales
28 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials 2012-Chapter 19
advertising
promotional advertising
institutional advertising
media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales.
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
advertising
A form of nonpersonal promotion in which companies pay to pro…
promotional advertising
Advertising designed to increase sales.
16 terms
Marketing Essentials 2012 Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales P441
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
Advertising
A form of nonpersonal promotion in which companies pay to pro…
Promotional advertising
Advertising designed to increase sales P441
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
17 terms
Marketing Essentials Chapter 19
Advertising
Promotional Advertising
Institutional Advertising -
Media
nonpersonal promotion which promotes ideas, goods or services…
advertising that is designed to increase sales
used to help create a favorable impression and goodwill for a…
the agencies, means, or instruments used to convey advertisin…
Advertising
nonpersonal promotion which promotes ideas, goods or services…
Promotional Advertising
advertising that is designed to increase sales
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
16 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials Chapter 19 Vocab
advertising
promotional advertising
institutional advertising
media
a form of non-personal promotion in which companies pay to pr…
advertising designed to increase sales
advertising designed to create a favorable image for a compan…
the agencies, means, or instruments, used to convey messages…
advertising
a form of non-personal promotion in which companies pay to pr…
promotional advertising
advertising designed to increase sales
25 terms
Marketing Essentials Chapter 19
Promotional advertising
Institutional advertising
Media
Print media
Advertising designed to increase sales
Creates a favorable impression and good will for a business o…
The agencies, means, or instruments used to convey advertisin…
Written advertising that my be included in everything from ne…
Promotional advertising
Advertising designed to increase sales
Institutional advertising
Creates a favorable impression and good will for a business o…
18 terms
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Chapter 19 Terms
Promotional Advertising
Institutional Advertising
Media
Print Media
Advertising designed to increase sales
create a favorable impression and goodwill for a business or…
agencies, means, or instruments used to convey advertising me…
written advertisement ... can be: newspapers & magazine, direct…
Promotional Advertising
Advertising designed to increase sales
Institutional Advertising
create a favorable impression and goodwill for a business or…
15 terms
Marketing Essentials Chapter 19:1
promotional advertising
institutional advertising
Media
Print Media
advertising designed to increase sales
attempts to create a favorable impression of goodwill for a b…
agencies, means, or instruments used to convey advertising me…
written advertising that may be included in everything from..…
promotional advertising
advertising designed to increase sales
institutional advertising
attempts to create a favorable impression of goodwill for a b…
12 terms
Marketing Essentials--Chapter 19 Advertising
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
16 terms
Marketing Essentials 2012 Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales P441
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
Advertising
A form of nonpersonal promotion in which companies pay to pro…
Promotional advertising
Advertising designed to increase sales P441
13 terms
marketing essentials chapter 19 20
types of media
types of print media
advantages and disadvantages of each t…
online media types and cost structure
print, broadcast, internet advertisment, specialty,
...
...
...
types of media
print, broadcast, internet advertisment, specialty,
types of print media
...
Marketing Essentials 6th Edition Chapter 19
Advertising
Promotional Advertising
Institutional Advertising
Media
is a nonpersonal promotion which promotes ideas, goods, or se…
is advertising designed to increase sales.
is advertising designed to create a favorable image for a com…
are the agencies, means, or instruments used to convey advert…
Advertising
is a nonpersonal promotion which promotes ideas, goods, or se…
Promotional Advertising
is advertising designed to increase sales.
26 terms
Marketing Essentials 9 - Chapter 19 Study Guide
Promotional advertising
Institutional advertising
Media
Print media
When the goal is to increase sales
Tries to create a favorable image for a company and foster go…
The agencies means, or instruments used to convey advertising…
Includes advertising in the newspaper, magazines, direct mail…
Promotional advertising
When the goal is to increase sales
Institutional advertising
Tries to create a favorable image for a company and foster go…
23 terms
Marketing Essentials; Chapter 19 study guide
Promotional advertising
Institutional advertising
Media
Print Media
The goal to increase sales
Creating a favorable image for the company
The agencies, means, or instruments used to convey advertisin…
Advertising in newspaper, magazines, direct mails, signs, and…
Promotional advertising
The goal to increase sales
Institutional advertising
Creating a favorable image for the company
48 terms
Marketing Essentials - Chapter 17, Marketing Essentials - Chapter 19.1
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
9 terms
Marketing Essentials chapter 19.1 vocabulary review
Promotional advertising
institutional advertising
Media
Print media
Adverting designed to increase sales.
The process used to try to create a favorable image for a com…
The avenues through which messages are delivered; also known…
Newspapers, magazines, direct mail, signs, and billboards use…
Promotional advertising
Adverting designed to increase sales.
institutional advertising
The process used to try to create a favorable image for a com…
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
32 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
17 terms
Marketing Essentials - Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
When the goal is to increase sales.
Creates a favorable image for a company and fosters goodwill…
The agencies, means, or instruments used to convey advertisin…
Advertising in newspapers, magazines, direct mail, signs, and…
Promotional Advertising
When the goal is to increase sales.
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
30 terms
Marketing Essentials - Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
18 terms
Marketing--Chapter 19
aging report
base price
break-even point
collection agency
A document that shows when accounts receivables are due as we…
The general price at which the company expects to sell the pr…
The point at which revenue from sales equals the costs.
A company that collects past-due bills for a fee.
aging report
A document that shows when accounts receivables are due as we…
base price
The general price at which the company expects to sell the pr…
12 terms
Chapter 19 Marketing
Advertising
Promotional Advertising
Institutional Advertising
Media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales
A promotional method used to create a favorable image for a c…
The agencies, means, or instruments used to convey messages t…
Advertising
A form of nonpersonal promotion in which companies pay to pro…
Promotional Advertising
Advertising designed to increase sales
10 terms
Chapter 19 Marketing Dynamics
Competition Grid
Competitive Edge
Competitor
direct competitors
Chart used for recording information about competitors
The special feature or aspect of a product that makes it diff…
One of the businesses that competes for customers
Businesses that sell similar products
Competition Grid
Chart used for recording information about competitors
Competitive Edge
The special feature or aspect of a product that makes it diff…
17 terms
Marketing Essentials - Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
When the goal is to increase sales.
Creates a favorable image for a company and fosters goodwill…
The agencies, means, or instruments used to convey advertisin…
Advertising in newspapers, magazines, direct mail, signs, and…
Promotional Advertising
When the goal is to increase sales.
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
39 terms
Essentials of Dental Assiting/ Chapter 19
Handle
Shank
Working End
Classification of general dental instr…
portion of the instrument where the operator grasps
part of the instrument that attaches the working end to the h…
portion of the instrument designed for a specific function
1. Examination instrument... 2. Tooth preparation instruments... 3.…
Handle
portion of the instrument where the operator grasps
Shank
part of the instrument that attaches the working end to the h…
13 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
13 terms
Marketing Chapter 19
Media Planning
Audience
Frequency
Promotional Advertising
is the process of selecting the advertising media and decidin…
the number of homes or people exposed to an ad
the number of times an audience sees or hears an advertisement
is when the goal is to increase sales
Media Planning
is the process of selecting the advertising media and decidin…
Audience
the number of homes or people exposed to an ad
13 terms
business marketing chapter 19
social media
social commerce
crowdsourcing
social media monitoring
any tool or service that uses the internet to facilitate conv…
a subject of e-commerce that involves the interaction and use…
using consumers to develop and market products
the process of identifying and assessing what is being said a…
social media
any tool or service that uses the internet to facilitate conv…
social commerce
a subject of e-commerce that involves the interaction and use…
23 terms
Marketing 120 - Chapter 19
bonus
closing the sale
cold calls
commission
A payment made at management's discretion when the salesperso…
Obtaining a commitment from the customer to make a purchase.
A method of prospecting in which salespeople telephone or go…
Compensation or financial incentive for salespeople based on…
bonus
A payment made at management's discretion when the salesperso…
closing the sale
Obtaining a commitment from the customer to make a purchase.
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