Study sets matching "chapter 19 final marketing essentials"

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Study sets matching "chapter 19 final marketing essentials"

11 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising that encourages customers to seek products and de…
advertising designed to create a favorable impression and fos…
agencies, means, or instruments used to convey advertising me…
advertising using radio and television
Promotional Advertising
advertising that encourages customers to seek products and de…
Institutional Advertising
advertising designed to create a favorable impression and fos…
19 terms
Chapter 19-Marketing Essentials
Promotional Advertising
Institutional Advertising
Media
Print Media
when the goal is to increase sales
Tries to create a favorable image for a company and foster go…
Agencies, means, or instruments used to convey advertising me…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
when the goal is to increase sales
Institutional Advertising
Tries to create a favorable image for a company and foster go…
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
29 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
16 terms
Marketing Essentials Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
any paid form of non-personal promotion of ideas, goods, or s…
advertising designed to increase sales
create a favorable impression and goodwill for a business or…
agencies, means, or instruments used to convey advertising me…
Advertising
any paid form of non-personal promotion of ideas, goods, or s…
Promotional advertising
advertising designed to increase sales
28 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
18 terms
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials 2012-Chapter 19
advertising
promotional advertising
institutional advertising
media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales.
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
advertising
A form of nonpersonal promotion in which companies pay to pro…
promotional advertising
Advertising designed to increase sales.
28 terms
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials 2012-Chapter 19
advertising
promotional advertising
institutional advertising
media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales.
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
advertising
A form of nonpersonal promotion in which companies pay to pro…
promotional advertising
Advertising designed to increase sales.
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
16 terms
Marketing Essentials 2012 Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales P441
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
Advertising
A form of nonpersonal promotion in which companies pay to pro…
Promotional advertising
Advertising designed to increase sales P441
Chapter 19-Marketing Essentials
Promotional Advertising
Institutional Advertising
Media
Print Media
when the goal is to increase sales
Tries to create a favorable image for a company and foster go…
Agencies, means, or instruments used to convey advertising me…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
when the goal is to increase sales
Institutional Advertising
Tries to create a favorable image for a company and foster go…
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
28 terms
Marketing Essentials- Chapter 19
Five Types of Media
Advertising
Promotional Advertising
Institutional Advertising
Print, Broadcast, Internet, Specialty, and Social
A form of non-personal promotion in which companies pay to pr…
Advertising designed to increase sales
Advertising designed to create a favorable image for a compan…
Five Types of Media
Print, Broadcast, Internet, Specialty, and Social
Advertising
A form of non-personal promotion in which companies pay to pr…
17 terms
Marketing Essentials Chapter 19
Advertising
Promotional Advertising
Institutional Advertising -
Media
nonpersonal promotion which promotes ideas, goods or services…
advertising that is designed to increase sales
used to help create a favorable impression and goodwill for a…
the agencies, means, or instruments used to convey advertisin…
Advertising
nonpersonal promotion which promotes ideas, goods or services…
Promotional Advertising
advertising that is designed to increase sales
12 terms
Marketing Essentials--Chapter 19
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
Marketing Essentials Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
Marketing Essentials Chapter 19 Vocab
advertising
promotional advertising
institutional advertising
media
a form of non-personal promotion in which companies pay to pr…
advertising designed to increase sales
advertising designed to create a favorable image for a compan…
the agencies, means, or instruments, used to convey messages…
advertising
a form of non-personal promotion in which companies pay to pr…
promotional advertising
advertising designed to increase sales
Marketing Essentials Chapter 19
Promotional advertising
Institutional advertising
Media
Print media
Advertising designed to increase sales
Creates a favorable impression and good will for a business o…
The agencies, means, or instruments used to convey advertisin…
Written advertising that my be included in everything from ne…
Promotional advertising
Advertising designed to increase sales
Institutional advertising
Creates a favorable impression and good will for a business o…
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
Marketing Essentials Chapter 19 Vocab
advertising
promotional advertising
institutional advertising
media
a form of non-personal promotion in which companies pay to pr…
advertising designed to increase sales
advertising designed to create a favorable image for a compan…
the agencies, means, or instruments, used to convey messages…
advertising
a form of non-personal promotion in which companies pay to pr…
promotional advertising
advertising designed to increase sales
Marketing Essentials Chapter 19 Terms
Promotional Advertising
Institutional Advertising
Media
Print Media
Advertising designed to increase sales
create a favorable impression and goodwill for a business or…
agencies, means, or instruments used to convey advertising me…
written advertisement ... can be: newspapers & magazine, direct…
Promotional Advertising
Advertising designed to increase sales
Institutional Advertising
create a favorable impression and goodwill for a business or…
Marketing Essentials Chapter 19:1
promotional advertising
institutional advertising
Media
Print Media
advertising designed to increase sales
attempts to create a favorable impression of goodwill for a b…
agencies, means, or instruments used to convey advertising me…
written advertising that may be included in everything from..…
promotional advertising
advertising designed to increase sales
institutional advertising
attempts to create a favorable impression of goodwill for a b…
marketing essentials chapter 19 20
types of media
types of print media
advantages and disadvantages of each t…
online media types and cost structure
print, broadcast, internet advertisment, specialty,
...
...
...
types of media
print, broadcast, internet advertisment, specialty,
types of print media
...
16 terms
Marketing Essentials 2012 Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales P441
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
Advertising
A form of nonpersonal promotion in which companies pay to pro…
Promotional advertising
Advertising designed to increase sales P441
12 terms
Marketing Essentials--Chapter 19 Advertising
Promotional Advertising
Institutional Advertising
Media
Broadcast Media
advertising designed to increase sales
attempts to create a favorable impression and goodwill for a…
agencies, means, or instruments used to convey advertising me…
radio and television
Promotional Advertising
advertising designed to increase sales
Institutional Advertising
attempts to create a favorable impression and goodwill for a…
26 terms
Marketing Essentials 9 - Chapter 19 Study Guide
Promotional advertising
Institutional advertising
Media
Print media
When the goal is to increase sales
Tries to create a favorable image for a company and foster go…
The agencies means, or instruments used to convey advertising…
Includes advertising in the newspaper, magazines, direct mail…
Promotional advertising
When the goal is to increase sales
Institutional advertising
Tries to create a favorable image for a company and foster go…
Marketing Essentials 6th Edition Chapter 19
Advertising
Promotional Advertising
Institutional Advertising
Media
is a nonpersonal promotion which promotes ideas, goods, or se…
is advertising designed to increase sales.
is advertising designed to create a favorable image for a com…
are the agencies, means, or instruments used to convey advert…
Advertising
is a nonpersonal promotion which promotes ideas, goods, or se…
Promotional Advertising
is advertising designed to increase sales.
23 terms
Marketing Essentials; Chapter 19 study guide
Promotional advertising
Institutional advertising
Media
Print Media
The goal to increase sales
Creating a favorable image for the company
The agencies, means, or instruments used to convey advertisin…
Advertising in newspaper, magazines, direct mails, signs, and…
Promotional advertising
The goal to increase sales
Institutional advertising
Creating a favorable image for the company
Marketing Essentials chapter 19.1 vocabulary review
Promotional advertising
institutional advertising
Media
Print media
Adverting designed to increase sales.
The process used to try to create a favorable image for a com…
The avenues through which messages are delivered; also known…
Newspapers, magazines, direct mail, signs, and billboards use…
Promotional advertising
Adverting designed to increase sales.
institutional advertising
The process used to try to create a favorable image for a com…
17 terms
Marketing Essentials - Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
When the goal is to increase sales.
Creates a favorable image for a company and fosters goodwill…
The agencies, means, or instruments used to convey advertisin…
Advertising in newspapers, magazines, direct mail, signs, and…
Promotional Advertising
When the goal is to increase sales.
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
48 terms
Marketing Essentials - Chapter 17, Marketing Essentials - Chapter 19.1
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
32 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Unit 6 Chapter 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
21 terms
Marketing Essentials Chapter 4
International Trade
Imports
Exports
Balance of Trade
The exchange of goods and services among nations
Goods and services purchased from other countries
Goods and services sold to other countries
Difference in the value between a nation's exports and imports
International Trade
The exchange of goods and services among nations
Imports
Goods and services purchased from other countries
12 terms
Marketing Essentials--Chapter 25
price
market position
return on investment
break-even point
the value of money placed on a good or service
Marketers' relative standing in relation to their competitors.
calculation that is used to determine the relative profitabil…
point when sales revenue equals the costs and expenses of mak…
price
the value of money placed on a good or service
market position
Marketers' relative standing in relation to their competitors.
20 terms
Marketing Essentials Chapter 3
recession
Traditional economy
resources
business cycle
a period of economic slow down that lasts for 2 periods, or 6…
a system in which traditions dictate production and distribut…
all things used in producing goods and services
recurring changes in economic activity, including growth and…
recession
a period of economic slow down that lasts for 2 periods, or 6…
Traditional economy
a system in which traditions dictate production and distribut…
12 terms
Marketing Essentials Chapter 6
Ad Council
Food & Drug Administration (FDA)
Consumer Product Safety Commission (CP…
Equal Employment Opportunity Commissio…
A nonprofit organization that helps produce public service ad…
regulates the labeling and safety of food, drugs, and cosmeti…
oversees the safety of products such as toys, electronics, an…
Protects workers by enforcing laws to prevent unfair treatmen…
Ad Council
A nonprofit organization that helps produce public service ad…
Food & Drug Administration (FDA)
regulates the labeling and safety of food, drugs, and cosmeti…
30 terms
Marketing Essentials - Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
Marketing Essentials - Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
When the goal is to increase sales.
Creates a favorable image for a company and fosters goodwill…
The agencies, means, or instruments used to convey advertisin…
Advertising in newspapers, magazines, direct mail, signs, and…
Promotional Advertising
When the goal is to increase sales.
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
Marketing Essentials Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
Goal is to increase sales. Supports selling efforts, sale pro…
Creates a favorable image for a company and fosters goodwill…
Are agencies, means, or instruments used to convey advertisin…
Includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
Goal is to increase sales. Supports selling efforts, sale pro…
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
13 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
18 terms
Marketing--Chapter 19
aging report
base price
break-even point
collection agency
A document that shows when accounts receivables are due as we…
The general price at which the company expects to sell the pr…
The point at which revenue from sales equals the costs.
A company that collects past-due bills for a fee.
aging report
A document that shows when accounts receivables are due as we…
base price
The general price at which the company expects to sell the pr…
Essentials of Geology Chapter 19
Acid rain
Albedo
Biogeochemical cycle
Carbon cycle
Precipitation in which air pollutants react with water to mak…
The reflectivity of a surface.
The exchange of chemicals between living and nonliving reserv…
The movement of carbon among various reservoirs in the Earth…
Acid rain
Precipitation in which air pollutants react with water to mak…
Albedo
The reflectivity of a surface.
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