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Study sets matching "chapter 7 psych persuasion"

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Study sets matching "chapter 7 psych persuasion"

29 terms
Psychology Chapter 7: Persuasion
Need for cognition
Persuasive Elements
Primacy Effect
Recency Effect
The motivation to think and analyze. Assessed by agreement wi…
We can analyze cult persuasion using who (communicator) and w…
When two messages are back to back with a time gap this occur…
When the audience commits after they hear the second message.
Need for cognition
The motivation to think and analyze. Assessed by agreement wi…
Persuasive Elements
We can analyze cult persuasion using who (communicator) and w…
20 terms
Social Psychology Chapter 7 Persuasion
Central Route
Peripheral Route
Credibility
Believability
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Based on perceived expertise... -Speak confidently... Perceived tru…
Sleeper Effect - someone might not be believable immediatel…
Central Route
Occurs when interested people focus on the arguments and resp…
Peripheral Route
Occurs when people are influenced by incidental cues, such as…
25 terms
Chapter 7 Persuasion; Social Psychology
Persuasion
Central Route to Persuasion
Peripheral route to persuasion
Credibility
process by which a message induces change in beliefs, attitud…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues such as…
Believability. A credible communicator is perceived as an exp…
Persuasion
process by which a message induces change in beliefs, attitud…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
Chapter 7 - Persuasion
Persuasion
Central route
Peripheral route
Major elements of persuasion
process by which a message induces change in beliefs, attitud…
focus on content of the argument; conscious appraisal; explic…
focus on cues besides content of argument; implicit and autom…
communicator, message, channel of communication, audience
Persuasion
process by which a message induces change in beliefs, attitud…
Central route
focus on content of the argument; conscious appraisal; explic…
25 terms
SVSU Social Psychology Chapter 7- Persuasion
Persuasion
Central Route
Peripheral Route
Credibility
the process by which a message induces change in beliefs, att…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Persuasion
the process by which a message induces change in beliefs, att…
Central Route
occurs when interested people focus on the arguments and resp…
27 terms
Social Psychology: Chapter 7: Social Influence and Persuasion
Persuasion
Bad Persuasion
Good Persuasion
Elaboration Likliehood Model
process by which a message induces change in beliefs, attitud…
Propaganda
Education
-peripheral route... -central route
Persuasion
process by which a message induces change in beliefs, attitud…
Bad Persuasion
Propaganda
12 terms
Persuasion (Chapter 7) - Social Psychology - David Myers
Central route to persuasion
Peripheral route to persuasion
Credibility
sleeper effect
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
A delayed impact of a message that occurs when an initially d…
Central route to persuasion
Occurs when interested people focus on the arguments and resp…
Peripheral route to persuasion
Occurs when people are influenced by incidental cues, such as…
30 terms
Social Psychology: Chapter 7: THE POWER OF PERSUASION
Persuasion
Carl Hovland and co.
Central Route
Peripheral route
The way people communicate on order to influence other people…
1949,1953, proposed a yale model suggesting that a message wi…
a type of processing that occurs when an individual has the a…
a type of processing that occurs when an individual lacks the…
Persuasion
The way people communicate on order to influence other people…
Carl Hovland and co.
1949,1953, proposed a yale model suggesting that a message wi…
101 terms
Chapter 7 - Attitudes and Persuasion
Attitude
An attitude is lasting...
An attitude is general...
Attitude object
A lasting, general evaluation of people (including oneself),…
Because it tends to endure over time.
Because it applies to more than a momentary event.
Anything toward which one has an attitude.
Attitude
A lasting, general evaluation of people (including oneself),…
An attitude is lasting...
Because it tends to endure over time.
50 terms
Persuasion Chapter 7
What is the primary means of persuasion?
something that represents something else
word's direct, explicit dictionary def…
symbols are _______
words
symbol
denotative
arbitrary
What is the primary means of persuasion?
words
something that represents something else
symbol
28 terms
Persuasion Chapter 7 - Language and Persuasion
Words
Symbol
Symbols are arbitrary.
Symbols are conventionalized.
Primary means of persuasion. They not only affect our percept…
Something that represents something else. Arbitrary words, im…
First characteristic of symbols:... Symbols have no necessary co…
Second characteristic of symbols:... If we want to use a symbol…
Words
Primary means of persuasion. They not only affect our percept…
Symbol
Something that represents something else. Arbitrary words, im…
11 terms
persuasion chapter 7
elaboration
central route
peripheral route
motivation and ability
the amount of thinking the receiver engages in about the cont…
high elaboration, when the receiver focuses on and thinks abo…
low elaboration, when the receiver does not process the messa…
two factors in ELM
elaboration
the amount of thinking the receiver engages in about the cont…
central route
high elaboration, when the receiver focuses on and thinks abo…
13 terms
Chapter 7: Persuasion
Persuasion
Central route to persuasion
peripheral route to persuasion
credibility
the process by which a message induces change in beliefs atti…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
belieavability. a credible communicator is perceived as both…
Persuasion
the process by which a message induces change in beliefs atti…
Central route to persuasion
occurs when interested people focus on the arguments and resp…
15 terms
Chapter 7 Psych: Persuasion
Persuasion
Central route to persuasion
Peripheral route to persuasion
Credibility
The process by which a message induces a change in beliefs, a…
Occurs when interested people focus on the arguments and resp…
Occurs when people influenced by incidental cues, such as a s…
Believability. A credible communicator is perceived as both e…
Persuasion
The process by which a message induces a change in beliefs, a…
Central route to persuasion
Occurs when interested people focus on the arguments and resp…
13 terms
Chapter 7: Persuasion
persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
Credibility
the process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influences by incidental cues, such as…
believability. A __________ communicator is perceived as both…
persuasion
the process by which a message induces change in beliefs, att…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
13 terms
Chapter 7 Persuasion
Persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
Credibility
the process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Persuasion
the process by which a message induces change in beliefs, att…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
Chapter 7: Persuasion
Persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influences by incidental cues, such as…
Believability, A credible communicator is perceived as both e…
Persuasion
The process by which a message induces change in beliefs, att…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
Chapter 7: Persuasion
Persuasion
central route to persuasion
peripheral route to persuasion
credibility
The process by which a message induces change in beliefs, att…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
believability. A _______ communicator is perceived as both ex…
Persuasion
The process by which a message induces change in beliefs, att…
central route to persuasion
occurs when interested people focus on the arguments and resp…
13 terms
Chapter 7- Persuasion
Persuasion
Central Route in Persuasion
Peripheral Route for Persuasion
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influences by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Persuasion
The process by which a message induces change in beliefs, att…
Central Route in Persuasion
Occurs when interested people focus on the arguments and resp…
12 terms
Social Psychology - David Meyers 11th Edition - Chapter 7 "Persuasion"
Persuasion
Central route to Persuasion
Peripheral Route to Persuasion
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
***Occurs when people are influenced by incidental cues, such…
Believability.
Persuasion
The process by which a message induces change in beliefs, att…
Central route to Persuasion
Occurs when interested people focus on the arguments and resp…
12 terms
Chapter 7: Persuasion
Persuasion
Central Route to Persuasion & Peripher…
Credibility and Sleeper Effect
Attractiveness
The process by which a message induces change in beliefs, att…
CRP: Occurs when interested people focus on arguments and res…
Believeability . A credible communicator is perceived as both…
Having qualities that appeal to an audience. An appealing com…
Persuasion
The process by which a message induces change in beliefs, att…
Central Route to Persuasion & Peripher…
CRP: Occurs when interested people focus on arguments and res…
13 terms
Chapter 7: Persuasion
Persuasion
central route to persuasion
peripheral route to persuasion
credibility
the process by which A message induces change in beliefs, att…
occurs when Interested People focus on the arguments & respon…
occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is percieved as both e…
Persuasion
the process by which A message induces change in beliefs, att…
central route to persuasion
occurs when Interested People focus on the arguments & respon…
50 terms
PSY chapter 7: Persuasion
persuasion:
elaboration likelihood model:
central route:
what are the steps of the central route?
-process by which a message includes change in beliefs, attit…
postulates persuasion occurs via the central or peripheral pr…
-when ppl are really focused on arguments... -must be motivated/…
1. reception: pay attention/understand a message... 2. elaborati…
persuasion:
-process by which a message includes change in beliefs, attit…
elaboration likelihood model:
postulates persuasion occurs via the central or peripheral pr…
14 terms
Chapter 7: Persuasion
Persuasion
Central Path
Peripheral Path
Credibility
The process by which a message induces change in beliefs, att…
information, facts, reason, cold
attraction, emotions, authority, hot
is perceived as both expert and trustworthy. Believability
Persuasion
The process by which a message induces change in beliefs, att…
Central Path
information, facts, reason, cold
48 terms
Chapter 7: Persuasion
Persuasion
...
...
Bad Persuasion Message
The process by which a message induces change in beliefs, att…
Persuasion's power enables us to promote health or to sell ad…
Persuasion's nether inherently good nor bad. A message's purp…
Propaganda
Persuasion
The process by which a message induces change in beliefs, att…
...
Persuasion's power enables us to promote health or to sell ad…
10 terms
Chapter 7 : persuasion
Persuasion
Central-route to persuasion
Peripheral-route to persuasion
Credibility
Process by which a message includes change in beliefs, attitu…
Interested people focus on the arguments & respond with favor…
When people are influenced by incidental cues (ex: attractive…
Believability... credible communicators are "experts" & are "tr…
Persuasion
Process by which a message includes change in beliefs, attitu…
Central-route to persuasion
Interested people focus on the arguments & respond with favor…
29 terms
Persuasion (Chapter 7)
Persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability... A credible communicator is perceived as both ex…
Persuasion
The process by which a message induces change in beliefs, att…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
15 terms
Chapter 7: Persuasion
Persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believably. A credible communicator is perceived as both an e…
Persuasion
The process by which a message induces change in beliefs, att…
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
33 terms
Chapter 7 Persuasion
Persuasion
Central route
Peripheral route
Elements of Persuasion
process by which a message causes changes in beliefs, attitud…
focus on strong argument, audience is motivated to think abou…
audience less motivated, influenced by cues that require litt…
Communicator, message, channel, audience
Persuasion
process by which a message causes changes in beliefs, attitud…
Central route
focus on strong argument, audience is motivated to think abou…
40 terms
Chapter 7: Persuasion
persuasion
central route
peripheral route
four elements of persuasion
process by which a message induces change in beliefs, attitud…
when interested people focus on the arguments and respond wit…
when people are influenced by incidental cues, such as the sp…
communicator, message, who the message is communicated, and t…
persuasion
process by which a message induces change in beliefs, attitud…
central route
when interested people focus on the arguments and respond wit…
30 terms
Chapter 7 - Persuasion
persuasion
central route to persuasion
peripheral route to persuasion
credibility
the process by which a message induce change in beliefs, atti…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues such as…
believability. A ___ communicator is perceived as both expert…
persuasion
the process by which a message induce change in beliefs, atti…
central route to persuasion
occurs when interested people focus on the arguments and resp…
12 terms
Chapter 7 - Persuasion
persuasion
central route
peripheral route
elaboration likelihood model (ELM)
the way people communicate in order to influence other people…
a type of processing that occurs when an individual has the a…
a type of processing that occurs when an individual lacks the…
a model of persuasion that proposes two different routes, cen…
persuasion
the way people communicate in order to influence other people…
central route
a type of processing that occurs when an individual has the a…
14 terms
Chapter 7 Persuasion
Central Route
Peripheral Route
The communicator
The communicator 2
Focsuing on the contant of the message/strength of the argume…
Audience is not thinking carefully about the content of the m…
Person trying to persuade others must be credible in their so…
Attractiveness of the communicator, and similarity to the aud…
Central Route
Focsuing on the contant of the message/strength of the argume…
Peripheral Route
Audience is not thinking carefully about the content of the m…
24 terms
chapter 7 persuasion
expertise
similarity
Yale attitude change approach
the sleeper effect
facts
preferecne
message is clear but unconvincing, easily counter argue the m…
delayed impact of the message ; vaccines cause autism
expertise
facts
similarity
preferecne
13 terms
Chapter 7: Persuasion
Persuasion
Central route to persuasion
Peripheral route to persuasion
Credibility
Th process by which a message induces change in beliefs, atti…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Persuasion
Th process by which a message induces change in beliefs, atti…
Central route to persuasion
Occurs when interested people focus on the arguments and resp…
34 terms
Chapter 7: Persuasion
Persuasian: Propoganda vs. Education
Central Route to Persuasion
Peripheral route to persuasion
Peripheral vs. Central
We call the bad propoganda and the good education.
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Central route processing can lead to more enduring change tha…
Persuasian: Propoganda vs. Education
We call the bad propoganda and the good education.
Central Route to Persuasion
Occurs when interested people focus on the arguments and resp…
13 terms
Persuasion Chapter 7
persuasion
central route to persuasion
peripheral route to persuasion
credibility
the process by which a message induces change in beliefs, att…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
believability. A credible communicator is perceived as both e…
persuasion
the process by which a message induces change in beliefs, att…
central route to persuasion
occurs when interested people focus on the arguments and resp…
39 terms
Chapter 7: Persuasion
define persuasion
what are the Two primary 'paths' to pe…
explain the central route & give an ex…
explain the peripheral route & give an…
Process by which a message induces change in beliefs, attitud…
the central route & the peripheral route
occurs when people focus on the arguments... Strong arguments =…
occurs when people are influenced by incidental cues... Focuses…
define persuasion
Process by which a message induces change in beliefs, attitud…
what are the Two primary 'paths' to pe…
the central route & the peripheral route
33 terms
Persuasion, Chapter 7
TTM suggests that behavior change invo…
What are the 5 (6) stages of TTM
Precontemplation Stage
How is TTM different from other ideas?
movement through a sequence of 5 distinct stages.... 1. preconte…
1. precontemplation... 2. contemplation... 3. planning... 4. action... 5.…
People are not aware that the behavior should be concerned ab…
Others measure behavior on a continuum, this is in a cycle
TTM suggests that behavior change invo…
movement through a sequence of 5 distinct stages.... 1. preconte…
What are the 5 (6) stages of TTM
1. precontemplation... 2. contemplation... 3. planning... 4. action... 5.…
13 terms
Chapter 7: Persuasion
persuasion
central route to persuasion
peripheral route to persuasion
credibility
the process by which a message induces change in beliefs, att…
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
believability. A credible communicator is perceived as both e…
persuasion
the process by which a message induces change in beliefs, att…
central route to persuasion
occurs when interested people focus on the arguments and resp…
22 terms
Chapter 7: Persuasion
attitudes
affectively-based attitudes
cognitively-based attitudes
behaviorally-based attitudes
evaluations of people, objects, or ideas that determine our b…
rooted in emotions and values, not governed by logic, come fr…
evaluation based on relevant facts, helps us classify pros an…
stems from people's observations about their behaviors (self-…
attitudes
evaluations of people, objects, or ideas that determine our b…
affectively-based attitudes
rooted in emotions and values, not governed by logic, come fr…
35 terms
Chapter 7 Persuasion
persuasion
when we approve persuasion we may call…
central route to persuasion
peripheral route to persuasion
the process by which a message induces change in beliefs, att…
education
occurs when interested people focus on the arguments and resp…
occurs when people are influenced by incidental cues, such as…
persuasion
the process by which a message induces change in beliefs, att…
when we approve persuasion we may call…
education
13 terms
Chapter 7 Persuasion
Central route
Peripheral route to persuasion
Credibility
Attractiveness
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Having qualities that appeal to an audience. An appealing com…
Central route
Occurs when interested people focus on the arguments and resp…
Peripheral route to persuasion
Occurs when people are influenced by incidental cues, such as…
13 terms
Chapter 7: Persuasion
Persuasion
Central route (to persuasion)
Peripheral route (to persuasion)
Credibility
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
Occurs when people are influenced by incidental cues, such as…
Believability. A credible communicator is perceived as both e…
Persuasion
The process by which a message induces change in beliefs, att…
Central route (to persuasion)
Occurs when interested people focus on the arguments and resp…
28 terms
Chapter 7 Persuasion
persuasion:
central route to persuasion:
What paths lead people to persuasion?
Central route to persuasion:
The process by which a message induces change in beliefs, att…
Occurs when interested people focus on the arguments and resp…
The central route and the peripheral route.
occurs when interested people focus on the argument and respo…
persuasion:
The process by which a message induces change in beliefs, att…
central route to persuasion:
Occurs when interested people focus on the arguments and resp…
58 terms
Social Psych Chapter 7: Persuasion
Persuasion
What is the difference between persuas…
Central route to persuasion
Peripheral route to persuasion
A process by which a message induces change in beliefs, attit…
Persuasion is attitude change and influence is behavior change.
occurs when interested ppl focus on the arguments and respond…
occurs when ppl are influenced by incidental cues, such as sp…
Persuasion
A process by which a message induces change in beliefs, attit…
What is the difference between persuas…
Persuasion is attitude change and influence is behavior change.
24 terms
Chapter 7: Persuasion
Persuasion
Hurdles of persuasion leading to takin…
Yale approach to persuasion (4 factors)
When someone is communicating a messag…
A message that leads to changes in behavior, beliefs, or atti…
Attention? Understand? Believe it? Remember? Behave? Action
1.Communication(the who) 2. Message content(the what) 3. Chan…
Credibility, attractiveness, and similarity.
Persuasion
A message that leads to changes in behavior, beliefs, or atti…
Hurdles of persuasion leading to takin…
Attention? Understand? Believe it? Remember? Behave? Action
16 terms
Social Psych Chapter 7: Persuasion
Education
Propaganda
Central Route Persuasion
Peripheral Route Persuasion
positive example of persuasion
negative example of persuasion
occurs when interested people focus on the arguments and resp…
Occurs when we are influenced by incidental cues
Education
positive example of persuasion
Propaganda
negative example of persuasion
74 terms
SP chapter 7: persuasion
what paths lead to persuasion
central route
peripheral route
what are elements of persuasion
central route... peripheral route
interested ppl focus on arguments and respond w favorable tho…
ppl influenced by incidental cues such as speakers attractivn…
-communicator... -message content... -channel of communication... -the…
what paths lead to persuasion
central route... peripheral route
central route
interested ppl focus on arguments and respond w favorable tho…
52 terms
Chapter 7: Persuasion
Affectively-based attitudes
Behaviorally-based attitudes
Cognitively-based attitudes
Yale Attitude change approach
based more on values than objective beliefs about the propert…
based on observations of how one behaves towards attitude obj…
based primarily on people's beliefs about the properties of a…
Who says what to whom
Affectively-based attitudes
based more on values than objective beliefs about the propert…
Behaviorally-based attitudes
based on observations of how one behaves towards attitude obj…
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