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Study sets matching "comm 296 introduction to marketing"

24 terms
1. Introduction to Marketing Communications
What two types of exchange is marketing?
What is relational theory?
How does promotion affect marketing co…
What is a call-to-action advert?... What…
Transactional (product oriented and short term)... Collaborativ…
Relationships examined in all exchanges to understand depth a…
Planned and integrated communication activities convey info b…
how an advert gives an audience a reason to do something and…
What two types of exchange is marketing?
Transactional (product oriented and short term)... Collaborativ…
What is relational theory?
Relationships examined in all exchanges to understand depth a…
20 terms
Ch. 13: Promotion- Introduction to Integrated Marketing Communications
Promoting
3 basic types of Promotion
Personal Selling
Mass Selling
Communicating information between the seller and potential bu…
-personal selling... -mass selling... -sales promotion
Direct spoken communication between sellers and potential cus…
Communicating with large numbers of potential customers at th…
Promoting
Communicating information between the seller and potential bu…
3 basic types of Promotion
-personal selling... -mass selling... -sales promotion
34 terms
Promotion- Introduction to Integrated Marketing Communications
the marketing manager should be very s…
What does marketing strategy planning…
What makes an opportunity attractive?
promotion
the target audience the company is trying to reach
Match opportunities (in the "environment") to the firm's reso…
Opportunities that the firm has some chance of doing somethin…
communicating information between a seller and a potential bu…
the marketing manager should be very s…
the target audience the company is trying to reach
What does marketing strategy planning…
Match opportunities (in the "environment") to the firm's reso…
24 terms
Chapter 1: An Introduction to Integrated Marketing Communications
Exchange
Marketing
Value
Marketing mix
trade of something of value between two parties such as produ…
the activity, set of institutions, and processes for creating…
the customer's perception of all of the benefits of a product…
the controllable elements of a marketing program including pr…
Exchange
trade of something of value between two parties such as produ…
Marketing
the activity, set of institutions, and processes for creating…
55 terms
Chapter 13: Introduction to integrated marketing communication
Promotion Part
Integrated marketing communications
IMC popularity growth
Factors affecting the choice of promot…
The _____ ______ of the marketing mix tells the target custom…
The careful coordination of all promotional messages to assur…
-proliferation of thousands of media choices... -fragmentation o…
-nature of the product... -stage of PLC... -target market character…
Promotion Part
The _____ ______ of the marketing mix tells the target custom…
Integrated marketing communications
The careful coordination of all promotional messages to assur…
34 terms
Ch. 13: Promotion - Introduction to Integrated Marketing Communications
promotion
personal selling
mass selling
advertising
is communicating information between the seller and potential…
involves direct spoken communication between sellers and pote…
is communicating with large numbers of potential customers at…
is any PAID form of nonpersonal presentation of ideas, goods,…
promotion
is communicating information between the seller and potential…
personal selling
involves direct spoken communication between sellers and pote…
32 terms
Chapter 13: Promotion - Introduction to Integrate Marketing Communications
Promotion
Personal Selling
Mass Selling
Advertising
is communicating information between the seller and potential…
Involves direct spoken communication between sellers and pote…
is communicating with large numbers of potential customers at…
is any paid form of non personal presentation of ideas, goods…
Promotion
is communicating information between the seller and potential…
Personal Selling
Involves direct spoken communication between sellers and pote…
30 terms
Chapter 14: Promotion- Introduction to Integrated Marketing Communications
Promotion
Personal selling
Mass selling
Advertising
Communicating information between the seller and potential bu…
Involves direct spoken communication between sellers and pote…
Communicating with large numbers of potential customers at th…
Any paid form of non-personal presentation of ideas, goods, o…
Promotion
Communicating information between the seller and potential bu…
Personal selling
Involves direct spoken communication between sellers and pote…
22 terms
Promotion- Introduction to Integrated Marketing Communications (Chapter 13)
Publicity
Sales Promotion
Advertising
Personal Selling
Any unpaid form of nonpersonal presentation of ideas, goods,…
Activities that are designed to stimulate interest, trial, or…
Any paid form of non-personal presentation of ideas, goods, o…
Direct spoken communication between sellers and potential cus…
Publicity
Any unpaid form of nonpersonal presentation of ideas, goods,…
Sales Promotion
Activities that are designed to stimulate interest, trial, or…
30 terms
Chapter 13 - Promotion: Introduction to Integrated Marketing Communications
Promotion
Personal selling
Mass selling
Advertising
Communicating information between the seller and potential bu…
Involves direct spoken communication between sellers and pote…
Communicating with large numbers of potential customers at th…
Any paid form of non personal presentation of ideas, goods, o…
Promotion
Communicating information between the seller and potential bu…
Personal selling
Involves direct spoken communication between sellers and pote…
33 terms
Essentials of Marketing Chapter 13 - Promotion - Introduction to Integrated Marketing Communications
Promotion
Personal selling
Mass selling
Advertising
communicating information between the seller and the potentia…
involves direct spoken communication between sellers and pote…
communicating with large numbers of potential customers at th…
any paid form of non-personal presentation of ideas goods or…
Promotion
communicating information between the seller and the potentia…
Personal selling
involves direct spoken communication between sellers and pote…
30 terms
Chapter 13: Promotion - Introduction to Integrated Marketing Communications
promotion
personal selling
mass selling
advertising
communicating information between seller and potential buyer…
direct spoken communication between sellers and potential cus…
communicating with large numbers of potential customers at th…
any paid form of nonpersonal presentation of ideas, goods, or…
promotion
communicating information between seller and potential buyer…
personal selling
direct spoken communication between sellers and potential cus…
31 terms
Chapter 13:Promotion - Introduction to Integrated Marketing Communication
Promotion
Personal selling
Mass selling
Advertising
communicating information between seller and potential buyer…
direct spoken communication between sellers and potential cus…
communicating with large numbers of potential customers at th…
any paid form of nonpersonal presentation of ideas, goods, or…
Promotion
communicating information between seller and potential buyer…
Personal selling
direct spoken communication between sellers and potential cus…
8 terms
Kapitel 10 - An introduction to marketing communications
De fyra elementen inom kommunikation.…
Den linjära kommunikationsmodellen... a l…
Opinion leaders
opinon formers
1. planerad kommunikation. ... 2. oplanerad kommunikation. ... 3. P…
1. källan - företag vill skapa ett meddelande. ... 2. kodning -…
Helt vanliga människor som är starkt insatta och kunniga inom…
Ofta experter eller dylikt kan va tillexempel en professor, f…
De fyra elementen inom kommunikation.…
1. planerad kommunikation. ... 2. oplanerad kommunikation. ... 3. P…
Den linjära kommunikationsmodellen... a l…
1. källan - företag vill skapa ett meddelande. ... 2. kodning -…
16 terms
MMC - W1 - Introduction To Marketing Communications
What is Sandy's explanation of the dif…
What is the definition of a Macromm?
What is the difference between *Market…
What is the *Task of Marketing Communi…
Marketing ... - leads the horse to water... Sales... - makes the h…
It is a combination of marketing and sales; it is the marketi…
Marketing ... - activities that sell and position an event to…
D... - Differentiate yourself from the competition ( why ur e…
What is Sandy's explanation of the dif…
Marketing ... - leads the horse to water... Sales... - makes the h…
What is the definition of a Macromm?
It is a combination of marketing and sales; it is the marketi…
31 terms
MKT Ch 13 - Promotion - Introduction to Integrated Marketing Communication
Promotion
Personal selling
Mass selling
Advertising
communicating information between seller and potential buyer…
direct spoken communication between sellers and potential cus…
communicating with large numbers of potential customers at th…
any paid form of nonpersonal presentation of ideas, goods, or…
Promotion
communicating information between seller and potential buyer…
Personal selling
direct spoken communication between sellers and potential cus…
23 terms
An Introduction to Integrated Marketing Communications Chapter 1
A strategic business process used to d…
What is the goal of IMC?
is a combination of many factors, incl…
the coordination of all seller-initiat…
Integrated Marketing Communications
generate short-term financial returns and build long-term bra…
brand identity
promotion
A strategic business process used to d…
Integrated Marketing Communications
What is the goal of IMC?
generate short-term financial returns and build long-term bra…
37 terms
Essentials of Marketing Chapter 13 - Promotion - Introduction to Integrated Marketing Communications
Promotion
Personal selling
Mass selling
Advertising
communicating information between the seller and the potentia…
involves direct spoken communication between sellers and pote…
communicating with large numbers of potential customers at th…
any paid form of non-personal presentation of ideas goods or…
Promotion
communicating information between the seller and the potentia…
Personal selling
involves direct spoken communication between sellers and pote…
42 terms
Marketing #13 Promotion or "Introduction to Integrated Marketing Communications"
Promotion
1. Personal Selling
2. Mass Selling
3. Sales Promotion
- communicating information between the seller and potential…
- face-to-face... - involves direct spoken communication betwee…
- communicating with large numbers of potential customers at…
- promotion activities other than advertising/publicity/ pers…
Promotion
- communicating information between the seller and potential…
1. Personal Selling
- face-to-face... - involves direct spoken communication betwee…
31 terms
Principles of Marketing Ch 13 - Promotion - Introduction to Integrated Marketing Communications
promotion
personal selling
mass selling
advertising
communicating information between seller and potential buyer…
direct spoken communication between sellers and potential cus…
communicating with large numbers of potential customers at th…
any paid form of nonpersonal presentation of ideas, goods, or…
promotion
communicating information between seller and potential buyer…
personal selling
direct spoken communication between sellers and potential cus…
17 terms
Test 1: Ch. 1 - An Introduction to Integrated Marketing Communications
What is marketing?
Marking definition
Marketing Exchange involves parties with
What is value?
Advertising... Branding... Internet... Product... Research... Strategy
Activity, set of institutions, and processes for creating, co…
Something of value to one another... Desire and ability to give…
Customer's perception of all the benefits of a product or ser…
What is marketing?
Advertising... Branding... Internet... Product... Research... Strategy
Marking definition
Activity, set of institutions, and processes for creating, co…
7 terms
Chapter 1 An introduction to integrated marketing and communication (Lecture Slides)
The role of marketing
Marketing Mix:
Integrated marketing communications
The Promotional Mix: Tool for IMC
Marketing: the activity, set of institutions, and processes f…
Product... Price... Place... PROMOTION
Ongoing strategic business process... Recognizes multiple audien…
Advertising... Direct Marketing... Digital Marketing... Sales Promo…
The role of marketing
Marketing: the activity, set of institutions, and processes f…
Marketing Mix:
Product... Price... Place... PROMOTION
41 terms
MKTG 106 Chapter 1: An Introduction to Integrated Marketing Communications
Marketing
Exchange
Marketing (Revised Definition)
Value
The process of planning and executing the conception, pricing…
A central concept in marketing and the use of the basic marke…
Marketing is the activity, set of institutions, and processes…
The customer's perception of all of the benefits of a product…
Marketing
The process of planning and executing the conception, pricing…
Exchange
A central concept in marketing and the use of the basic marke…
39 terms
Chapter 13/15: Promotion - Introduction to Integrated Marketing Communications
promotion
personal selling
mass selling
Mass Selling: Advertising
communicating information between the seller and potential bu…
Direct spoken (2-way) communication between sellers and poten…
communicating with large numbers of poential customers at the…
Any paid form of non-personal presentation of ideas, goods, o…
promotion
communicating information between the seller and potential bu…
personal selling
Direct spoken (2-way) communication between sellers and poten…
29 terms
MK 204: Ch. 13, Promotion - Introduction to integrated Marketing Communications
Promotion
Personal Selling
Mass Selling
Advertising
Is communicating information between the seller and potential…
Involves direct spoken communication between sellers and pote…
Is communication with large numbers of potential customers at…
Any PAID form of non-personal presentation of ideas, goods, o…
Promotion
Is communicating information between the seller and potential…
Personal Selling
Involves direct spoken communication between sellers and pote…
44 terms
Bus Ch.13, "Promotion-introduction To Integrated Marketing Communication" (IMC)
Different methods of promotion:
Personal selling:
Mass selling:
Sales promotion:
- personal selling... - mass selling
involved direct spoken communication between seller and poten…
communication with lots of customers at same time... - advertisi…
everything that isn't personal or mass selling... 1. aimed at cu…
Different methods of promotion:
- personal selling... - mass selling
Personal selling:
involved direct spoken communication between seller and poten…
19 terms
Introduction to Marketing Quizlet
Marketing
Marketing Concept
Market
Target Market
Process of developing, promoting, and distributing products
The idea that organizations need to satisfy their customers w…
Potential customers with shared needs who have the DESIRE and…
A specific group of consumers that an organization selects as…
Marketing
Process of developing, promoting, and distributing products
Marketing Concept
The idea that organizations need to satisfy their customers w…
20 terms
Introduction to Business & Marketing Vocab Quiz 3
Disposable Income
Distribution
Distribution Center
Distribution System
the amount of income people have left to spend, or dispose of…
a marketing function, which is responsible for the physical m…
a facility that holds goods in storage and fills orders for t…
the combination of distribution activities that a company use…
Disposable Income
the amount of income people have left to spend, or dispose of…
Distribution
a marketing function, which is responsible for the physical m…
75 terms
Introduction to Marketing Final Exam
Brand
brand loyalty
brand name
consumer product
a name, term, symbol, design or combination thereof that iden…
consistent preference for one brand over all other
that part of a brand can be spoken including letters, words,…
a product bought to satisfy an individual's personal wants
Brand
a name, term, symbol, design or combination thereof that iden…
brand loyalty
consistent preference for one brand over all other
20 terms
1-Introduction to Professional Communication
Professional
Public Relations
Advertising
Marketing
A courteous, conscientious and generally businesslike manner…
Establishing and maintaining a relationship between an organi…
A paid communication which attempts to influence opinion
Process of planning, pricing, promoting, selling, and distrib…
Professional
A courteous, conscientious and generally businesslike manner…
Public Relations
Establishing and maintaining a relationship between an organi…
85 terms
Marketing COMM 296 Chapter 2 and 6
Chapter 2
Strategic planning
Mission statement
Steps in Strategic Planning
...
The process of developing and maintaining a strategic fir bet…
A statement of the organization's purpose - what it wants to…
1. Defining the company mission... 2. Setting company objectives…
Chapter 2
...
Strategic planning
The process of developing and maintaining a strategic fir bet…
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
Introduction To Mass Communications Chapter 12
Blinks
Shopbills
Newsbook
Unique Selling Proposition (USP)
one second commercials between songs on the radio
attractive, artful business cards
Newspaper
Highlighting the aspect of the product that sets it apart fro…
Blinks
one second commercials between songs on the radio
Shopbills
attractive, artful business cards
211 terms
DECA Marketing Cluster Vocab
Appropriation (Tort)
Torts
Wrongful Interference (Tort)
Defamation (Tort)
Involves a business or person who uses, without permission, a…
Civil wrongdoings that cause harm or injury to another party
Predatory behavior undertaken by a business to draw either cu…
Making false, malicious statements about a person or organiza…
Appropriation (Tort)
Involves a business or person who uses, without permission, a…
Torts
Civil wrongdoings that cause harm or injury to another party
8 terms
Marketing Concepts
Promotion
slogan
logo
target market
Communication by marketers that informs, persuades, and remin…
a short, catchy phrase that conveys an important idea
Greek for "speech" "word" "reason"
a specific group of consumers that have similar wants and needs
Promotion
Communication by marketers that informs, persuades, and remin…
slogan
a short, catchy phrase that conveys an important idea
16 terms
AR Introduction to Marketing Unit 3
Demographics
Geographics
Marketing concept
Marketing mix
- the descriptive characteristics of the market, such as age,…
- dividing consumers into a market where they live
- a company's consumer orientation dedicated to satisfying cu…
- the four elements of marketing collectively known as the fo…
Demographics
- the descriptive characteristics of the market, such as age,…
Geographics
- dividing consumers into a market where they live
118 terms
Marketing
implementation
promotional material
enhancement
optimize
carrying into effect
a message issued on behalf of some product, cause, idea, pers…
an improvement that makes something more agreeable
get the most out of, use best
implementation
carrying into effect
promotional material
a message issued on behalf of some product, cause, idea, pers…
25 terms
Chapter One: Introduction: Marketing for Hospitality and Tourism
Customer Equity
Customer Expectations
Customer Relationship Management (CRM)
Customer Touch Point
The discounted lifetime values of all the company's current a…
Expectations based on past buying experiences, the opinions o…
It involves managing detailed information about individual cu…
Any occasion on which a customer encounters the brand and pro…
Customer Equity
The discounted lifetime values of all the company's current a…
Customer Expectations
Expectations based on past buying experiences, the opinions o…
27 terms
01 Introduction to International Marketing
International Marketing
Multinational Corporations (MNCs)
Born-global Firms
Home Country
The utilization and adaptation of the best marketing practice…
Businesses that conduct activities in at least one other coun…
Businesses that operate in two or more different countries fr…
The nation in which the business is located or the country th…
International Marketing
The utilization and adaptation of the best marketing practice…
Multinational Corporations (MNCs)
Businesses that conduct activities in at least one other coun…
27 terms
Introduction to Marketing
Marketing
Industrial Goods
Consumer Goods
Raw Materials
all the activities involved in planning, pricing, promoting,…
Products used in the production of other products and sold in…
Products people buy for personal use
the basic material from which a product is made.
Marketing
all the activities involved in planning, pricing, promoting,…
Industrial Goods
Products used in the production of other products and sold in…
20 terms
Marketing Vocabulary
Marketing
Good
Service
The Marketing Concept
The process of developing, promoting, and distributing produc…
Something that you can touch or hold.
Something that you can't physically touch.
Businesses must satisfy customers' needs and wants in order t…
Marketing
The process of developing, promoting, and distributing produc…
Good
Something that you can touch or hold.
10 terms
7 Functions of Marketing
Pricing
Product/Service Management
Distribution
Financing
Setting and communicating the value of products and services.…
Designing,developing,maintaining,improving,and aquiring produ…
Determining the best ways for customers to locate,obtain,and…
Budgeting for marketing activities,obtaining the necessary fu…
Pricing
Setting and communicating the value of products and services.…
Product/Service Management
Designing,developing,maintaining,improving,and aquiring produ…
11 terms
Kotler/Keller - Chapter 14: Designing and Managing Integrated Marketing Communications
Identify the 8 major modes of communic…
Identify the four major communication…
The communications process must begin…
Identify the four communication object…
1. Advertising... 2. Sales promotion... 3. Events and experiences... 4…
Encoding, Decoding, Response, Feedback
Target Audience
1. Establish need for category... 2. Build brand awareness... 3. Bu…
Identify the 8 major modes of communic…
1. Advertising... 2. Sales promotion... 3. Events and experiences... 4…
Identify the four major communication…
Encoding, Decoding, Response, Feedback
12 terms
Introduction to Business - Chapter 10 Section 4
Promotion
Effective Communication
Encoding
Decoding
Any form of communication used to inform, persuade, or remind
The exchange of information so there is common understanding…
Preparing the information to be communicated
The receiver obtains the information from the channel and int…
Promotion
Any form of communication used to inform, persuade, or remind
Effective Communication
The exchange of information so there is common understanding…
18 terms
Introduction to Business - Chapter 10 Section 1
marketing
distribution
selling
marketing-information management
is the process of planning and executing the conception, pric…
determines the best way for consumers to obtain and use their…
is communicating with potential customers to determine and sa…
is obtaining and using and managing market information to imp…
marketing
is the process of planning and executing the conception, pric…
distribution
determines the best way for consumers to obtain and use their…
20 terms
Introduction to Business Vocab Quiz 1
Agent
Annual Fee
Annual Percentage Rate
Approach Stage
Intermediary that assists in the sale and/or promotion of goo…
An amount of money charged on a yearly basis for the privileg…
Rate of interest expressed as a yearly percentage
The beginning of a sale when the customer and salesperson fir…
Agent
Intermediary that assists in the sale and/or promotion of goo…
Annual Fee
An amount of money charged on a yearly basis for the privileg…
42 terms
Marketing I Communication and Interpersonal Skills
communication
channels
feedback
barriers
process of exchanging messages between a sender and receiver
avenues through which messages are delivered
receiver's response to a message
obstacles that keep a receiver from understanding the message
communication
process of exchanging messages between a sender and receiver
channels
avenues through which messages are delivered
17 terms
Chapter 1: Introduction to Global Marketing
Existing products and existing markets
new products and existing markets
new markets and existing products
new products and new markets
market penetration strategy
product development strategy
market development strategy
diversification strategy
Existing products and existing markets
market penetration strategy
new products and existing markets
product development strategy
20 terms
Introduction to Professional Communication
Professional
Public Relations
Advertising
Marketing
a courteous, conscientious and generally businesslike manner…
establishing and maintaining a relationship between an organi…
a paid communication which attempts to influence opinion
process of planning, pricing, promoting, selling and distribu…
Professional
a courteous, conscientious and generally businesslike manner…
Public Relations
establishing and maintaining a relationship between an organi…
16 terms
AR Introduction to Marketing Unit 5
Bonus
Cover letter
Follow-up
Fringe benefits
- special compensation paid to reward exceptional employment…
- a letter that introduces you and allows you to say why you…
- a short telephone call or letter sent a few days after an e…
- nonmonetary forms of compensation that might include compan…
Bonus
- special compensation paid to reward exceptional employment…
Cover letter
- a letter that introduces you and allows you to say why you…
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