Study sets matching "comm 300 agenda setting"

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Study sets matching "comm 300 agenda setting"

COMM 300 - Agenda Setting Theory
World View... Tradition... Purpose
Theoretical Foundations: Agenda Settin…
The Media Agenda
Media Gatekeepers
WV1... Socio-Psychological Tradition... Purpose: To predict and exp…
A. Media determine what people think about... - Media deems what…
A. Setting what is important... - Newspaper prominence... - TV prom…
1. Elites - Media head... - Editors, CEOs... 2. People with social…
World View... Tradition... Purpose
WV1... Socio-Psychological Tradition... Purpose: To predict and exp…
Theoretical Foundations: Agenda Settin…
A. Media determine what people think about... - Media deems what…
15 terms
COM 300: Ch 11 (Agenda-setting)
abstractness
agenda
agenda building
agenda-setting function
the degree to which an issue is difficult to conceptualize or…
a list of items in the order of importance, with the most imp…
from Lang and Lang, a collective process in which media, gove…
the media's capability through repeated news coverage of rais…
abstractness
the degree to which an issue is difficult to conceptualize or…
agenda
a list of items in the order of importance, with the most imp…
15 terms
COM 300: Ch 11 (Agenda-setting)
abstractness
agenda
agenda building
agenda-setting function
the degree to which an issue is difficult to conceptualize or…
a list of items in the order of importance, with the most imp…
from Lang and Lang, a collective process in which media, gove…
the media's capability through repeated news coverage of rais…
abstractness
the degree to which an issue is difficult to conceptualize or…
agenda
a list of items in the order of importance, with the most imp…
Communication 1100 Final: Cultivation Theory & Agenda-setting theory
Research Methods: Content Analysis
Research Methods: Cultivation Analysis
'Core' of cultivation theory
Cultivation Differential
-Gerbner counts daytime & primetime numbers of violent acts... -…
-self-report measure of overall exposure to television; accep…
Level of television viewing influences beliefs about the worl…
-differences between light and heavy TV viewers... -as media co…
Research Methods: Content Analysis
-Gerbner counts daytime & primetime numbers of violent acts... -…
Research Methods: Cultivation Analysis
-self-report measure of overall exposure to television; accep…
COMM Exam #3: Agenda Setting
What is agenda setting?
Who sets the media agenda?
Gatekeeping
Attribute agenda setting
The media defines important issues through its choice of WHAT…
News professionals (they gauge a story's importance to consum…
Time and space restraints restrict information flow
Press coverage of certain issue attributes influences voters
What is agenda setting?
The media defines important issues through its choice of WHAT…
Who sets the media agenda?
News professionals (they gauge a story's importance to consum…
Agenda Setting
Major Premise
Assumptions
Agenda Setting Theory Model
Media Agenda
News media emphasis guides the publics focus on specific even…
1. Media establishes an agenda that shapes and filters realit…
Priority placed on issues and events discussed by mainstream…
Major Premise
News media emphasis guides the publics focus on specific even…
Assumptions
1. Media establishes an agenda that shapes and filters realit…
CH 30: agenda setting
Founder of agenda setting theory
worldview
1st level thesis
agenda setting hypothesis
McCombs/ Shaw: believe that media has ability to transfer imp…
objective
media doesn't tell us what to think but rather what to think…
media has ability to transfer issues of news to public agenda…
Founder of agenda setting theory
McCombs/ Shaw: believe that media has ability to transfer imp…
worldview
objective
Comm Final: Agenda Setting
Walter Lippon
What is more important than reality?
Selective Exposure
Agenda-Setting Theory
Said that the media acts as a mediator between the outside wo…
Perception is more important than reality in understanding hu…
-People often select media outlets that agree with their opin…
-the idea that the news media determine the issues the public…
Walter Lippon
Said that the media acts as a mediator between the outside wo…
What is more important than reality?
Perception is more important than reality in understanding hu…
12 terms
Agenda Setting Comm Exam #4
selective exposure
Agenda Setting Theory
media agenda
public agenda
people select media outlets that confirm their already existi…
the news media determines the issues the public thinks and ta…
news coverage
most important public issues
selective exposure
people select media outlets that confirm their already existi…
Agenda Setting Theory
the news media determines the issues the public thinks and ta…
16 terms
COMM Theory: Agenda Setting Theory
Agenda Setting Theory
Maxwell McCombs and Donald Shaw
Assumptions
Surveillance
In choosing and displaying news, the media plays an important…
Major researchers of AST. With the rise of media and noticing…
1. The media establish an agenda and so are not simply reflec…
The process of news people scanning the information that is i…
Agenda Setting Theory
In choosing and displaying news, the media plays an important…
Maxwell McCombs and Donald Shaw
Major researchers of AST. With the rise of media and noticing…
comm 102 exam 3 - agenda setting
agenda setting
who sets the media agenda?
gatekeeping
attribute agenda setting
- a type of communication effect showing a strong link betwee…
- news professional set agenda for news consumers by gauging…
time and space restraints restrict information flow
press coverage of certain issue attributes influences voters
agenda setting
- a type of communication effect showing a strong link betwee…
who sets the media agenda?
- news professional set agenda for news consumers by gauging…
Agenda Setting Theory
agenda setting theory
media agenda
public agenda
policy agenda
news media emphasis guides the public's focus on specific eve…
priority places on issues & events discussed by mainstream ou…
importance of issues for the public resulting from media agen…
result of public agenda interacting with what policy makers t…
agenda setting theory
news media emphasis guides the public's focus on specific eve…
media agenda
priority places on issues & events discussed by mainstream ou…
Chp 11: Agenda Setting
Abstractness
Concrete
Agenda
Agenda building
Degree to which an issue is difficult to conceptualize or to…
Something we can understand easily
List of items in the order of importance, with the most impor…
Land & Lang (1983) collective process in which media, governm…
Abstractness
Degree to which an issue is difficult to conceptualize or to…
Concrete
Something we can understand easily
Agenda Setting
Walter Lippman - "The World Outside an…
cognitive maps of the world
Agenda Setting - McCombs & Shaw (1972)
Media as Gatekeepers
in our minds, there are cognitive maps of how the world works…
limited direct views, role of news media... public opinion resp…
hypothesis: the mass media set the agenda by influencing the…
simply put, gatekeeping is the process by which the billions…
Walter Lippman - "The World Outside an…
in our minds, there are cognitive maps of how the world works…
cognitive maps of the world
limited direct views, role of news media... public opinion resp…
8 terms
COMM 1100 Final Exam: Agenda-setting theory
media agenda
public agenda
policy agenda
need for orientation
the pattern of news coverage across major print and broadcast…
the most important public issues as measured by public opinio…
the issues policy makers are paying serious attention to at a…
combination of interest on an issue and high levels of uncert…
media agenda
the pattern of news coverage across major print and broadcast…
public agenda
the most important public issues as measured by public opinio…
Agenda Setting Model
agenda setting
public agenda
media agenda
policy agenda
the mass media has the ability to transfer the salience of an…
audience's agenda
influence of mass media on the audience
how media and public agendas might influence the decisions of…
agenda setting
the mass media has the ability to transfer the salience of an…
public agenda
audience's agenda
8 terms
Com275 Chpt.6 Agenda Setting
Agenda setting
How does this happen?
Who sets the media agenda?
Agenda Setting Refined
-The media determines the importance placed upon particular i…
Salience is given to stories based on:... -where it appears... -tot…
Gatekeeping- control over flow of news information by media p…
-the agenda setting process is an ongoing competition among i…
Agenda setting
-The media determines the importance placed upon particular i…
How does this happen?
Salience is given to stories based on:... -where it appears... -tot…
Theories of Comm III-Agenda Setting Theory
Who Sets the Media Agenda
When is the media able to set the publ…
Representation Effect
The Persistent Public Agenda
-The Media Gatekeeper... -Influential Individuals... -Interest Aggr…
-High need for orientation... -Media credibility on an issue is…
When the public sets the media... ex] Kony 2012
When the public agenda remains unaffected by the media agenda
Who Sets the Media Agenda
-The Media Gatekeeper... -Influential Individuals... -Interest Aggr…
When is the media able to set the publ…
-High need for orientation... -Media credibility on an issue is…
27 terms
Chapter 6: Agenda Setting
Agenda Setting
Who sets the public agenda?
Causal direction is hard to establish,…
Salience is given to stories based on
the media determines the importance placed upon particular is…
media determines the importance placed on particular issues
link between news coverage and importance
where it happens, total time/space dedicated, duration of cov…
Agenda Setting
the media determines the importance placed upon particular is…
Who sets the public agenda?
media determines the importance placed on particular issues
Chapter 6: Agenda Setting
agenda setting
who sets the agenda?
gatekeeping
attribute agenda setting
A type of communication effect showing a strong link between…
News professionals ---- set agenda for news consumers by gaug…
time and space restraints restrict information flow; control…
press coverage of certain issue attributes influences voters;…
agenda setting
A type of communication effect showing a strong link between…
who sets the agenda?
News professionals ---- set agenda for news consumers by gaug…
11 terms
Agenda Setting
Location of important stories in a new…
Second Level of Agenda Setting
Importnat Agenda Setters
Agenda Setting in the electronic media
-front page headline story, a three column story on an inside…
people tend to attribute to candidates that which the press t…
-news professionals invariably set the agenda for news consum…
editors consider a long front-page article under a banner hea…
Location of important stories in a new…
-front page headline story, a three column story on an inside…
Second Level of Agenda Setting
people tend to attribute to candidates that which the press t…
Agenda Setting & Framing
Original vs. Revised Agenda Setting Mo…
Agenda-Setting
Agenda-Building
Priming vs. Framing
Newer version of agenda setting takes into account real world…
How media agenda influences public agenda
How media & public agenda influence policy agenda
Priming - what to think about... Framing - how to think about it
Original vs. Revised Agenda Setting Mo…
Newer version of agenda setting takes into account real world…
Agenda-Setting
How media agenda influences public agenda
15 terms
AGENDA SETTING
Main issues on public agenda
3 Concepts by Walter Lippman
Cognitive maps
Public opinion
Healthcare, economy, education
pictures in our heads, cognitive maps, pseudo environment
Limited direct experience, role of news media
Responds to pseudo environment
Main issues on public agenda
Healthcare, economy, education
3 Concepts by Walter Lippman
pictures in our heads, cognitive maps, pseudo environment
Chapter 21: Agenda Setting Theory
Agenda-Setting Theory
Pack Journalism
Assumptions of Agenda-Setting Theory
Media Framing
In choosing and displaying news, editors, newsroom staff, and…
the phenomenon of journalists having their agenda influenced…
-The media establish an agenda and in so doing are not simply…
How media depictions of events influence and constrain the wa…
Agenda-Setting Theory
In choosing and displaying news, editors, newsroom staff, and…
Pack Journalism
the phenomenon of journalists having their agenda influenced…
16 terms
Agenda Setting Theory
news is pitched to the gatekeepers, wi…
media determines what people think abo…
o What indicates importance according…
people who determine whether or not in…
Agenda setting
Agenda setting theory
The Media Agenda
Media Gatekeepers
news is pitched to the gatekeepers, wi…
Agenda setting
media determines what people think abo…
Agenda setting theory
35 terms
com 300 final exam
Inferential Statistis
Descriptive Statistics
Sampling Error
Alternative Hypothesis
Make predictions about data
Describe and summarize data
The degree to which a variable being tested in a sample diffe…
States that there is a relationship between two variables
Inferential Statistis
Make predictions about data
Descriptive Statistics
Describe and summarize data
Agenda Setting Theory
Agenda-Setting Hypothesis
Media Agenda
Public Agenda
Index of Curiosity
the mass media have the ability to transfer the salience of i…
the pattern of news coverage across major print and broadcast…
the most important public issues as measured by public opinio…
a measure of the extent to which individuals' need for orient…
Agenda-Setting Hypothesis
the mass media have the ability to transfer the salience of i…
Media Agenda
the pattern of news coverage across major print and broadcast…
24 terms
Agenda Setting Theory
surveillance
correlation
pack journalism
Agenda Setting Theory
process of newspeople scanning the info that is in the enviro…
way that media directs our attention to certain issues throug…
the phenomenon of journalists having their agendas influenced…
media tells people what is important by the number of times a…
surveillance
process of newspeople scanning the info that is in the enviro…
correlation
way that media directs our attention to certain issues throug…
11 terms
Agenda Setting
How is Agenda setting similiar to the…
Basic claims of Agenda setting
what forces influence what gets report…
What is the agenda setting hypothesis?
...
Not what to think but what to think about
...
The mass media have the ability to transfer the salience of i…
How is Agenda setting similiar to the…
...
Basic claims of Agenda setting
Not what to think but what to think about
comm 102 exam 3 agenda setting
agenda setting
Who sets the media's agenda?
gatekeeping
attribute agenda setting
-media defining important issues through its choice of what i…
News professionals (gatekeepers) set agenda for news consumer…
time and space restraints restrict information flow
press coverage of certain issue attributes influences voters…
agenda setting
-media defining important issues through its choice of what i…
Who sets the media's agenda?
News professionals (gatekeepers) set agenda for news consumer…
Comm. 89: Agenda Setting Theory
Major Premise:
Media Agenda:
Public Agenda:
2 stages the history of agenda setting…
News media guides emphasis are relative importance of public…
homogenization of news into a set of topics addressed by all…
Salience of issues/events in the mind of the public
1. pre-theoretical conceptualization... 2. the establishment of…
Major Premise:
News media guides emphasis are relative importance of public…
Media Agenda:
homogenization of news into a set of topics addressed by all…
CHAPTER 30 AGENDA SETTING THEORY
socio-scientific
the business of professional sports
that the media are just as market-driv…
the commercial partnership between net…
This theory fits under what tradition?
What example does Griffin use to show the behavioral affect o…
What do McCombs and Shaw determine from the Chapel Hill elect…
What does Fortunato claim in his book, the Ultimate Assist?
socio-scientific
This theory fits under what tradition?
the business of professional sports
What example does Griffin use to show the behavioral affect o…
9 terms
International Agenda Setting
Know Agenda Setting Theory
History of coverage of international i…
Reasons for limited international cove…
Case Study: Rwandan Genocide (why Rwan…
Agenda Setting Theory tells us what to think about. Shape our…
-2-4% of space in large daily newspapers... -TV News: 1/3 in 197…
-Broadcasting: majority of mass communication is profit drive…
Rwandan Genocide 1994, millions people murdered. "Ethnic clea…
Know Agenda Setting Theory
Agenda Setting Theory tells us what to think about. Shape our…
History of coverage of international i…
-2-4% of space in large daily newspapers... -TV News: 1/3 in 197…
Agenda Setting Theory
Original hypothesis
Revised hypothesis
Tankard's 6 Frames for how you can cha…
Agenda Setters
The media don't tell us how to think, but they tell us what t…
The media may not only tell us what to think about, they also…
1. central organizing idea... 2. supplies context... 3. selection... 4…
Gatekeepers, candidates, PR professionals, Interest aggregati…
Original hypothesis
The media don't tell us how to think, but they tell us what t…
Revised hypothesis
The media may not only tell us what to think about, they also…
BCOM 201 Agenda Setting
"I am one of the who believes that at…
Agenda Setting
"The press may not be successful in te…
Original CBS Evening News Outline
-Edward Willis Scripps
The importance placed upon particular issues demonstrates thi…
-Bernard Cohen
-What happened in the world today... -What happened in America t…
"I am one of the who believes that at…
-Edward Willis Scripps
Agenda Setting
The importance placed upon particular issues demonstrates thi…
Agenda Setting
agenda setting hypothesis
how McCombs and Shaw developed the the…
media agenda
public agenda
-the mass media have the ability to transfer the salience of…
-in response to a previously held selective-exposure hypothes…
-the pattern of news coverage across major print and broadcas…
-most importance issues as measured by public opinion surveys…
agenda setting hypothesis
-the mass media have the ability to transfer the salience of…
how McCombs and Shaw developed the the…
-in response to a previously held selective-exposure hypothes…
Comm 102 Ch. 6 Agenda Setting
Agenda Setting
difficult
public opinion
election campaigns
A type of communication effect showing a strong link between…
News media set public agenda but causal direction between new…
________ ________ is measured before and after coverage of is…
________ _________ suitable for study and popular among resea…
Agenda Setting
A type of communication effect showing a strong link between…
difficult
News media set public agenda but causal direction between new…
31 terms
Chap 21 Agenda setting Theory (AST)
Mass communication
Pretheoretical conceptualization and e…
-Media play an important part in shapi…
McCombs & Shaw (1972)... -A study about…
The context of the theory is?
The agenda setting research can be conceptualized in two stag…
Glance of the theory
Establishment of the theory
Mass communication
The context of the theory is?
Pretheoretical conceptualization and e…
The agenda setting research can be conceptualized in two stag…
14 terms
Challenger 300 Communications
This deck was created ... by Bombardier A…
In which areas are maintenance ... interp…
When is the emergency locator ... transmi…
What conditions must be met to erase d…
Forward and rear service panels
When excessive ... longitudinal forces occur
Parking brake set and ... hydraulic system powered
This deck was created ... by Bombardier A…
In which areas are maintenance ... interp…
Forward and rear service panels
Agenda Setting
Agenda Setting
How does Agenda Setting Happen?
Who sets the media agenda?
Agenda Setting Refined
- The media determines the importance placed upon particular…
- salience is given to stories based on ... . where it appears…
- Gatekeeping - control over flow of new information by media…
- the agenda setting process is an ongoing competition among…
Agenda Setting
- The media determines the importance placed upon particular…
How does Agenda Setting Happen?
- salience is given to stories based on ... . where it appears…
10 terms
Agenda setting theory
focus:
approach
tradition
link:
exposure to media leads one to feel that the issues conveyed…
objective
socio psy
media effects theories:... meia--->people... agenda setting theory…
focus:
exposure to media leads one to feel that the issues conveyed…
approach
objective
Media Effects and Agenda Setting
Key Aspects of Communication... • Sender
Key Aspects of Communication... • Message:
Key Aspects of Communication... • Channel:
Key Aspects of Communication... • Receive…
Encodes and Transmits
Content
medium used to transmit content
decodes to derive meaning
Key Aspects of Communication... • Sender
Encodes and Transmits
Key Aspects of Communication... • Message:
Content
Agenda Setting Theory
Agenda-setting hypothesis
1968 presidential race between Nixon a…
McCombs and Shaw
media agenda
mass media have ability to transfer the salience of issues on…
What did researchers use to study Agenda-setting theory?
Who were the two main researchers of Agenda-setting theory?
the pattern of news coverage across major print and broadcast…
Agenda-setting hypothesis
mass media have ability to transfer the salience of issues on…
1968 presidential race between Nixon a…
What did researchers use to study Agenda-setting theory?
9 terms
Agenda Setting Theory
Main Theory
Agenda Setting Hypothesis
Selective Exposure Hypothesis
Media Agenda
-the media doesn't tell us what to think, but rather what to…
-the mass media have the ability to transfer the salience (wh…
-people only watch news that don't threaten their beliefs (th…
-the pattern of news coverage across major print and broadcas…
Main Theory
-the media doesn't tell us what to think, but rather what to…
Agenda Setting Hypothesis
-the mass media have the ability to transfer the salience (wh…
Chapter 30- Agenda Setting Theory
Agenda Setting Hypothesis
Selective Exposure Hypothesis
Media Agenda
Public Agenda
The mass media have the ability to transfer the salience of i…
Claimed that people would attend only to news and views that…
The pattern of news coverage across major print and broadcast…
The most important public issues as measured by public opinio…
Agenda Setting Hypothesis
The mass media have the ability to transfer the salience of i…
Selective Exposure Hypothesis
Claimed that people would attend only to news and views that…
13 terms
Agenda Setting Theory
Agenda Setting theory
How many issues can be on the agenda a…
Relevance
Uncertainty
The ability (of the news media) to influence the salience (Im…
3-4
What is relevant to us in the media
The media will affect you more if you are uncertian
Agenda Setting theory
The ability (of the news media) to influence the salience (Im…
How many issues can be on the agenda a…
3-4
10 terms
Agenda-Setting Theory
Definition
Founder
The original agenda
Correlation does not prove...
The media tell us (1) what to think about, and (2) how to thi…
Maxwell McCombs & Donald Shaw
1.Not what to think, but what to think about... 2.The mass media…
Causation
Definition
The media tell us (1) what to think about, and (2) how to thi…
Founder
Maxwell McCombs & Donald Shaw
Comm 300
time needed for agenda setting effect…
time needed for agenda setting effect…
Agenda Building
Agenda Building step 1
the agenda setting effects for local television showed up aft…
Agenda setting effects for local newspapers showed up after 8…
A collective process in which media, government and the publi…
1) The press highlights some events or activities and makes t…
time needed for agenda setting effect…
the agenda setting effects for local television showed up aft…
time needed for agenda setting effect…
Agenda setting effects for local newspapers showed up after 8…
10 terms
Agenda Setting Theory-Objective
AGENDA SETTING
Media Agenda
Public Agenda
Framing
We judge as important what the media judge as important
Patterns of news coverage across major media, position and le…
The most important public issues s measured by surveys, nearl…
Selection of a specific number of attributes for inclusion on…
AGENDA SETTING
We judge as important what the media judge as important
Media Agenda
Patterns of news coverage across major media, position and le…
Week 8 - Agenda Setting Theory & Cultivation Theory
agenda-setting
2 basis assumptions
an "agenda" for what events the public…
agenda
the creation of public awareness and concern of salient issue…
the press and the media do not reflect reality- they filter a…
rather than being a reflection of public interest, the media…
news and media have an __________
agenda-setting
the creation of public awareness and concern of salient issue…
2 basis assumptions
the press and the media do not reflect reality- they filter a…
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