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Study sets matching "comm 300 agenda setting"

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Study sets matching "comm 300 agenda setting"

15 terms
COM 300: Ch 11 (Agenda-setting)
abstractness
agenda
agenda building
agenda-setting function
the degree to which an issue is difficult to conceptualize or…
a list of items in the order of importance, with the most imp…
from Lang and Lang, a collective process in which media, gove…
the media's capability through repeated news coverage of rais…
abstractness
the degree to which an issue is difficult to conceptualize or…
agenda
a list of items in the order of importance, with the most imp…
15 terms
COM 300: Ch 11 (Agenda-setting)
abstractness
agenda
agenda building
agenda-setting function
the degree to which an issue is difficult to conceptualize or…
a list of items in the order of importance, with the most imp…
from Lang and Lang, a collective process in which media, gove…
the media's capability through repeated news coverage of rais…
abstractness
the degree to which an issue is difficult to conceptualize or…
agenda
a list of items in the order of importance, with the most imp…
34 terms
Communication 300 set 2
Face-Negotiation Theory
Assumptions of Face-negotiation theory
Continued Assumptions of Face-negotiat…
Types of cultures
Cultures are not mutually exclusive
A. People are always negotiating face... • Face = public self im…
B. Facework differs across cultures... • Facework = specific ver…
A. Collectivist cultures - 2/3 of world; Asian cultures, comm…
Face-Negotiation Theory
Cultures are not mutually exclusive
Assumptions of Face-negotiation theory
A. People are always negotiating face... • Face = public self im…
14 terms
Communication 1100 Final: Cultivation Theory & Agenda-setting theory
Research Methods: Content Analysis
Research Methods: Cultivation Analysis
'Core' of cultivation theory
Cultivation Differential
-Gerbner counts daytime & primetime numbers of violent acts... -…
-self-report measure of overall exposure to television; accep…
Level of television viewing influences beliefs about the worl…
-differences between light and heavy TV viewers... -as media co…
Research Methods: Content Analysis
-Gerbner counts daytime & primetime numbers of violent acts... -…
Research Methods: Cultivation Analysis
-self-report measure of overall exposure to television; accep…
15 terms
COMM 1100: Agenda Setting
Gatekeeper
Agenda Setting
Media Agenda
Public Agenda
A person or thing that control access to something.
The mass media have the ability to transfer the sailence of a…
Topics the media covers
What "we" think is important
Gatekeeper
A person or thing that control access to something.
Agenda Setting
The mass media have the ability to transfer the sailence of a…
5 terms
COMM Exam #3: Agenda Setting
What is agenda setting?
Who sets the media agenda?
Gatekeeping
Attribute agenda setting
The media defines important issues through its choice of WHAT…
News professionals (they gauge a story's importance to consum…
Time and space restraints restrict information flow
Press coverage of certain issue attributes influences voters
What is agenda setting?
The media defines important issues through its choice of WHAT…
Who sets the media agenda?
News professionals (they gauge a story's importance to consum…
8 terms
Com275 Chpt.6 Agenda Setting
Agenda setting
How does this happen?
Who sets the media agenda?
Agenda Setting Refined
-The media determines the importance placed upon particular i…
Salience is given to stories based on:... -where it appears... -tot…
Gatekeeping- control over flow of news information by media p…
-the agenda setting process is an ongoing competition among i…
Agenda setting
-The media determines the importance placed upon particular i…
How does this happen?
Salience is given to stories based on:... -where it appears... -tot…
11 terms
COM 275: Lecture 12 (Agenda-Setting)
Original Model of Agenda-Setting
Gate-Keepers
Refined Model of Agenda-Setting
Agenda-Setting Research
The media determines the importance placed on particular issu…
Media professionals that have control over the flow of new in…
The agenda-setting process is an ongoing competition among is…
Concerned with how the media agenda influences the public age…
Original Model of Agenda-Setting
The media determines the importance placed on particular issu…
Gate-Keepers
Media professionals that have control over the flow of new in…
22 terms
Comm Final: Agenda Setting
Walter Lippon
What is more important than reality?
Selective Exposure
Agenda-Setting Theory
Said that the media acts as a mediator between the outside wo…
Perception is more important than reality in understanding hu…
-People often select media outlets that agree with their opin…
-the idea that the news media determine the issues the public…
Walter Lippon
Said that the media acts as a mediator between the outside wo…
What is more important than reality?
Perception is more important than reality in understanding hu…
14 terms
Challenger 300 Communications
This deck was created ... by Bombardier A…
In which areas are maintenance ... interp…
When is the emergency locator ... transmi…
What conditions must be met to erase d…
Forward and rear service panels
When excessive ... longitudinal forces occur
Parking brake set and ... hydraulic system powered
This deck was created ... by Bombardier A…
In which areas are maintenance ... interp…
Forward and rear service panels
16 terms
COMM Theory: Agenda Setting Theory
Agenda Setting Theory
Maxwell McCombs and Donald Shaw
Assumptions
Surveillance
In choosing and displaying news, the media plays an important…
Major researchers of AST. With the rise of media and noticing…
1. The media establish an agenda and so are not simply reflec…
The process of news people scanning the information that is i…
Agenda Setting Theory
In choosing and displaying news, the media plays an important…
Maxwell McCombs and Donald Shaw
Major researchers of AST. With the rise of media and noticing…
12 terms
Agenda Setting Comm Exam #4
selective exposure
Agenda Setting Theory
media agenda
public agenda
people select media outlets that confirm their already existi…
the news media determines the issues the public thinks and ta…
news coverage
most important public issues
selective exposure
people select media outlets that confirm their already existi…
Agenda Setting Theory
the news media determines the issues the public thinks and ta…
15 terms
comm 100 agenda-setting theory
agenda-setting theory
types of agendas
media agenda
gatekeepers set the media agenda
-for an issue to acquire public recognition its supporters mu…
-media agenda... -public agenda... -policy agenda
-the pattern of news coverage across major print and broadcas…
-too many stories for the media to sober so control is exerci…
agenda-setting theory
-for an issue to acquire public recognition its supporters mu…
types of agendas
-media agenda... -public agenda... -policy agenda
8 terms
Agenda Setting
agenda setting hypothesis
how McCombs and Shaw developed the the…
media agenda
public agenda
-the mass media have the ability to transfer the salience of…
-in response to a previously held selective-exposure hypothes…
-the pattern of news coverage across major print and broadcas…
-most importance issues as measured by public opinion surveys…
agenda setting hypothesis
-the mass media have the ability to transfer the salience of…
how McCombs and Shaw developed the the…
-in response to a previously held selective-exposure hypothes…
26 terms
Chp 11: Agenda Setting
Abstractness
Concrete
Agenda
Agenda building
Degree to which an issue is difficult to conceptualize or to…
Something we can understand easily
List of items in the order of importance, with the most impor…
Land & Lang (1983) collective process in which media, governm…
Abstractness
Degree to which an issue is difficult to conceptualize or to…
Concrete
Something we can understand easily
17 terms
comm 102 exam 3 agenda setting
agenda setting
Who sets the media's agenda?
gatekeeping
attribute agenda setting
-media defining important issues through its choice of what i…
News professionals (gatekeepers) set agenda for news consumer…
time and space restraints restrict information flow
press coverage of certain issue attributes influences voters…
agenda setting
-media defining important issues through its choice of what i…
Who sets the media's agenda?
News professionals (gatekeepers) set agenda for news consumer…
34 terms
comm 102 exam 3 - agenda setting
agenda setting
who sets the media agenda?
gatekeeping
attribute agenda setting
- a type of communication effect showing a strong link betwee…
- news professional set agenda for news consumers by gauging…
time and space restraints restrict information flow
press coverage of certain issue attributes influences voters
agenda setting
- a type of communication effect showing a strong link betwee…
who sets the media agenda?
- news professional set agenda for news consumers by gauging…
12 terms
COM200: Agenda Setting Theory
Overview
Media and Public Agenda
Media agenda
Public agenda
we judge as important what the media judge as important
nearly perfect correlations between media and public agenda
Patterns of news coverage across major media... Determined by po…
Most important public issues as measured by surveys
Overview
we judge as important what the media judge as important
Media and Public Agenda
nearly perfect correlations between media and public agenda
13 terms
Agenda Setting
Gate keeper
Agenda setting
Public agenda setting
Media agenda setting
People who decide what news to cover and report
The mass media has the ability to transfer the salience (impo…
The most important public issues are measured by public opini…
Pattern of news coverage across print and media measured by i…
Gate keeper
People who decide what news to cover and report
Agenda setting
The mass media has the ability to transfer the salience (impo…
Agenda Setting
Agenda Setting
How does Agenda Setting Happen?
Who sets the media agenda?
Agenda Setting Refined
- The media determines the importance placed upon particular…
- salience is given to stories based on ... . where it appears…
- Gatekeeping - control over flow of new information by media…
- the agenda setting process is an ongoing competition among…
Agenda Setting
- The media determines the importance placed upon particular…
How does Agenda Setting Happen?
- salience is given to stories based on ... . where it appears…
13 terms
391-agenda-setting theory
the agenda-setting role of the media-d…
agenda-setting origin
how agenda-setting works
who sets the media agenda
not what to think, but what to think about
-started with studies of presidential elections... -focused on m…
1. our psychological need of orientation leads us to seek inf…
1. exchanges with sources that provide info for news stories…
the agenda-setting role of the media-d…
not what to think, but what to think about
agenda-setting origin
-started with studies of presidential elections... -focused on m…
10 terms
Agenda Setting Model
agenda setting
public agenda
media agenda
policy agenda
the mass media has the ability to transfer the salience of an…
audience's agenda
influence of mass media on the audience
how media and public agendas might influence the decisions of…
agenda setting
the mass media has the ability to transfer the salience of an…
public agenda
audience's agenda
24 terms
Agenda Setting
agenda setting
gatekeeping
news professionals set agenda for news…
attribute agenda setting
strong link between importance placed on issues by news media…
control over flow of news information by media professionals
gauging its importance to readers and viewers
press coverage of certain issue attributes influences voters
agenda setting
strong link between importance placed on issues by news media…
gatekeeping
control over flow of news information by media professionals
11 terms
Agenda Setting
Walter Lippman - "The World Outside an…
cognitive maps of the world
Agenda Setting - McCombs & Shaw (1972)
Media as Gatekeepers
in our minds, there are cognitive maps of how the world works…
limited direct views, role of news media... public opinion resp…
hypothesis: the mass media set the agenda by influencing the…
simply put, gatekeeping is the process by which the billions…
Walter Lippman - "The World Outside an…
in our minds, there are cognitive maps of how the world works…
cognitive maps of the world
limited direct views, role of news media... public opinion resp…
8 terms
COMM 1100 Final Exam: Agenda-setting theory
media agenda
public agenda
policy agenda
need for orientation
the pattern of news coverage across major print and broadcast…
the most important public issues as measured by public opinio…
the issues policy makers are paying serious attention to at a…
combination of interest on an issue and high levels of uncert…
media agenda
the pattern of news coverage across major print and broadcast…
public agenda
the most important public issues as measured by public opinio…
8 terms
Theories of Comm III-Agenda Setting Theory
Who Sets the Media Agenda
When is the media able to set the publ…
Representation Effect
The Persistent Public Agenda
-The Media Gatekeeper... -Influential Individuals... -Interest Aggr…
-High need for orientation... -Media credibility on an issue is…
When the public sets the media... ex] Kony 2012
When the public agenda remains unaffected by the media agenda
Who Sets the Media Agenda
-The Media Gatekeeper... -Influential Individuals... -Interest Aggr…
When is the media able to set the publ…
-High need for orientation... -Media credibility on an issue is…
7 terms
Agenda Setting & Framing
Original vs. Revised Agenda Setting Mo…
Agenda-Setting
Agenda-Building
Priming vs. Framing
Newer version of agenda setting takes into account real world…
How media agenda influences public agenda
How media & public agenda influence policy agenda
Priming - what to think about... Framing - how to think about it
Original vs. Revised Agenda Setting Mo…
Newer version of agenda setting takes into account real world…
Agenda-Setting
How media agenda influences public agenda
21 terms
Set 2 - Agenda Setting
Salience
Agenda setting
Agenda (definition)
Media Agenda
Issue ranked in a hierarchy of importance..
determining what issues will be on the agenda and how these i…
a fluid concept of what is going to be talked about and can b…
an issue is on the media agenda when multiple media platforms…
Salience
Issue ranked in a hierarchy of importance..
Agenda setting
determining what issues will be on the agenda and how these i…
27 terms
Chapter 6: Agenda Setting
Agenda Setting
Who sets the public agenda?
Causal direction is hard to establish,…
Salience is given to stories based on
the media determines the importance placed upon particular is…
media determines the importance placed on particular issues
link between news coverage and importance
where it happens, total time/space dedicated, duration of cov…
Agenda Setting
the media determines the importance placed upon particular is…
Who sets the public agenda?
media determines the importance placed on particular issues
16 terms
Agenda Setting Theory
news is pitched to the gatekeepers, wi…
media determines what people think abo…
o What indicates importance according…
people who determine whether or not in…
Agenda setting
Agenda setting theory
The Media Agenda
Media Gatekeepers
news is pitched to the gatekeepers, wi…
Agenda setting
media determines what people think abo…
Agenda setting theory
19 terms
Chapter 6: Agenda Setting
agenda setting
who sets the agenda?
gatekeeping
attribute agenda setting
A type of communication effect showing a strong link between…
News professionals ---- set agenda for news consumers by gaug…
time and space restraints restrict information flow; control…
press coverage of certain issue attributes influences voters;…
agenda setting
A type of communication effect showing a strong link between…
who sets the agenda?
News professionals ---- set agenda for news consumers by gaug…
8 terms
CH 30: agenda setting
Founder of agenda setting theory
worldview
1st level thesis
agenda setting hypothesis
McCombs/ Shaw: believe that media has ability to transfer imp…
objective
media doesn't tell us what to think but rather what to think…
media has ability to transfer issues of news to public agenda…
Founder of agenda setting theory
McCombs/ Shaw: believe that media has ability to transfer imp…
worldview
objective
11 terms
Agenda Setting
Location of important stories in a new…
Second Level of Agenda Setting
Importnat Agenda Setters
Agenda Setting in the electronic media
-front page headline story, a three column story on an inside…
people tend to attribute to candidates that which the press t…
-news professionals invariably set the agenda for news consum…
editors consider a long front-page article under a banner hea…
Location of important stories in a new…
-front page headline story, a three column story on an inside…
Second Level of Agenda Setting
people tend to attribute to candidates that which the press t…
29 terms
Media Effects and Agenda Setting
Key Aspects of Communication... • Sender
Key Aspects of Communication... • Message:
Key Aspects of Communication... • Channel:
Key Aspects of Communication... • Receive…
Encodes and Transmits
Content
medium used to transmit content
decodes to derive meaning
Key Aspects of Communication... • Sender
Encodes and Transmits
Key Aspects of Communication... • Message:
Content
15 terms
AGENDA SETTING
Main issues on public agenda
3 Concepts by Walter Lippman
Cognitive maps
Public opinion
Healthcare, economy, education
pictures in our heads, cognitive maps, pseudo environment
Limited direct experience, role of news media
Responds to pseudo environment
Main issues on public agenda
Healthcare, economy, education
3 Concepts by Walter Lippman
pictures in our heads, cognitive maps, pseudo environment
24 terms
Agenda Setting Theory
surveillance
correlation
pack journalism
Agenda Setting Theory
process of newspeople scanning the info that is in the enviro…
way that media directs our attention to certain issues throug…
the phenomenon of journalists having their agendas influenced…
media tells people what is important by the number of times a…
surveillance
process of newspeople scanning the info that is in the enviro…
correlation
way that media directs our attention to certain issues throug…
23 terms
Agenda Setting Theory (AST)
AST
major researcher(s)
tradition
context
In choosing and displaying news, editors, newsroom staff, and…
Maxwell McCombs & Donald Shaw
socio-psychological
mass/media
AST
In choosing and displaying news, editors, newsroom staff, and…
major researcher(s)
Maxwell McCombs & Donald Shaw
12 terms
Ch. 21: Agenda Setting Theory
surveillance
correlation
pack journalism
agenda
the process of newspeople scanning the information that is in…
the way that media direct our attention to certain issues thr…
the phenomenon of journalists having their agendas influenced…
a list of the most important issues of the day as decided by…
surveillance
the process of newspeople scanning the information that is in…
correlation
the way that media direct our attention to certain issues thr…
12 terms
Chapter 21 Agenda Setting Theory
surveillance
correlation
pack journalism
agenda
the process of newspeople scanning the information that is in…
the way that media direct our attention to certain issues thr…
the phenomenon of journalists having their agendas influenced…
a list of the most important issues of the day as decided by…
surveillance
the process of newspeople scanning the information that is in…
correlation
the way that media direct our attention to certain issues thr…
9 terms
Comm. 89: Agenda Setting Theory
Major Premise:
Media Agenda:
Public Agenda:
2 stages the history of agenda setting…
News media guides emphasis are relative importance of public…
homogenization of news into a set of topics addressed by all…
Salience of issues/events in the mind of the public
1. pre-theoretical conceptualization... 2. the establishment of…
Major Premise:
News media guides emphasis are relative importance of public…
Media Agenda:
homogenization of news into a set of topics addressed by all…
11 terms
Agenda Setting
How is Agenda setting similiar to the…
Basic claims of Agenda setting
what forces influence what gets report…
What is the agenda setting hypothesis?
...
Not what to think but what to think about
...
The mass media have the ability to transfer the salience of i…
How is Agenda setting similiar to the…
...
Basic claims of Agenda setting
Not what to think but what to think about
quiz 21 agenda setting
For McCombs and shaw, an important sto…
At the second level of agenda setting…
Which of the following groups are not…
In analyzing the public priorities, Mc…
A three column story, a front page headline story, a lead edi…
Transfer salience of a collection of attributes that the medi…
industry leaders
undecided
For McCombs and shaw, an important sto…
A three column story, a front page headline story, a lead edi…
At the second level of agenda setting…
Transfer salience of a collection of attributes that the medi…
8 terms
Agenda Setting Theory
Agenda Setting Theory
Media Agenda
Public Agenda
Policy Agenda
Reaffirmed the power of the press, while still maintaining th…
Set by Gatekeepers ... The pattern of news coverage across majo…
The most important public issues, as measured by the prominen…
The issues policy makers are paying serious attention to at a…
Agenda Setting Theory
Reaffirmed the power of the press, while still maintaining th…
Media Agenda
Set by Gatekeepers ... The pattern of news coverage across majo…
9 terms
International Agenda Setting
Know Agenda Setting Theory
History of coverage of international i…
Reasons for limited international cove…
Case Study: Rwandan Genocide (why Rwan…
Agenda Setting Theory tells us what to think about. Shape our…
-2-4% of space in large daily newspapers... -TV News: 1/3 in 197…
-Broadcasting: majority of mass communication is profit drive…
Rwandan Genocide 1994, millions people murdered. "Ethnic clea…
Know Agenda Setting Theory
Agenda Setting Theory tells us what to think about. Shape our…
History of coverage of international i…
-2-4% of space in large daily newspapers... -TV News: 1/3 in 197…
BCOM 201 Agenda Setting
"I am one of the who believes that at…
Agenda Setting
"The press may not be successful in te…
Original CBS Evening News Outline
-Edward Willis Scripps
The importance placed upon particular issues demonstrates thi…
-Bernard Cohen
-What happened in the world today... -What happened in America t…
"I am one of the who believes that at…
-Edward Willis Scripps
Agenda Setting
The importance placed upon particular issues demonstrates thi…
31 terms
Chap 21 Agenda setting Theory (AST)
Mass communication
Pretheoretical conceptualization and e…
-Media play an important part in shapi…
McCombs & Shaw (1972)... -A study about…
The context of the theory is?
The agenda setting research can be conceptualized in two stag…
Glance of the theory
Establishment of the theory
Mass communication
The context of the theory is?
Pretheoretical conceptualization and e…
The agenda setting research can be conceptualized in two stag…
17 terms
Comm 102 Ch. 6 Agenda Setting
Agenda Setting
difficult
public opinion
election campaigns
A type of communication effect showing a strong link between…
News media set public agenda but causal direction between new…
________ ________ is measured before and after coverage of is…
________ _________ suitable for study and popular among resea…
Agenda Setting
A type of communication effect showing a strong link between…
difficult
News media set public agenda but causal direction between new…
12 terms
Comm 200 (ch. 21) Agenda Setting Theory
surveillance
correlation
pack journalism
agenda
newspeople scanning the info that is in the environment and d…
media direct our attention to certain issues through communic…
the phenomenon of journalists having their agendas influenced…
list of the most important issues of the day as decided by an…
surveillance
newspeople scanning the info that is in the environment and d…
correlation
media direct our attention to certain issues through communic…
15 terms
COM 300: Ch 11
abstractness
agenda
agenda building
agenda-setting function
the degree to which an issue is difficult to conceptualize or…
a list of items in the order of importance, with the most imp…
from Lang and Lang, a collective process in which media, gove…
the media's capability through repeated news coverage of rais…
abstractness
the degree to which an issue is difficult to conceptualize or…
agenda
a list of items in the order of importance, with the most imp…
35 terms
com 300 final exam
Inferential Statistis
Descriptive Statistics
Sampling Error
Alternative Hypothesis
Make predictions about data
Describe and summarize data
The degree to which a variable being tested in a sample diffe…
States that there is a relationship between two variables
Inferential Statistis
Make predictions about data
Descriptive Statistics
Describe and summarize data
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