Marketing
Functions of Business
Finance
Management
the action or business of promoting and selling products or se…
Production, Finance, Marketing, and Management
All activities involving money
All activities required to plan, organize, lead, and control a…
Marketing
the action or business of promoting and selling products or se…
Functions of Business
Production, Finance, Marketing, and Management
What usually results when business oper…
Which types of computer software progra…
Which companies would principally be in…
What is usually the last step in the bu…
consumers can buy quality products at competitive prices
word processing
toyota
placing the order
What usually results when business oper…
consumers can buy quality products at competitive prices
Which types of computer software progra…
word processing
Discuss the nature of customer relation…
Demonstrate customer service mindset?
Reinforce service orientation through c…
Describe the use of technology in the p…
Customer relationship management involves finding customers an…
A customer-service mindset is an attitude that customer satisf…
Use customer and employee surveys to pinpoint areas for improv…
Involves finding customers and keeping them satisfied through…
Discuss the nature of customer relation…
Customer relationship management involves finding customers an…
Demonstrate customer service mindset?
A customer-service mindset is an attitude that customer satisf…
promotion
product promotion
institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
a promotional method used to create a favorable image for a bu…
the cost effective combination of personal selling, advertisin…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
Appropriation (Tort)
Torts
Wrongful Interference (Tort)
Defamation (Tort)
Involves a business or person who uses, without permission, an…
Civil wrongdoings that cause harm or injury to another party
Predatory behavior undertaken by a business to draw either cus…
Making false, malicious statements about a person or organizat…
Appropriation (Tort)
Involves a business or person who uses, without permission, an…
Torts
Civil wrongdoings that cause harm or injury to another party
promotion
product promotion
institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
a promotional method used to create a favorable image for a bu…
the cost effective combination of personal selling, advertisin…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
genuineness of assent
consideration
capacity
intensive distribution
all parties know what they are agreeing to within a contract
the agreement within a contract must include something of valu…
involves having the mental and cognitive ability to make and u…
product is as available to consumers as possible
genuineness of assent
all parties know what they are agreeing to within a contract
consideration
the agreement within a contract must include something of valu…
Prospecting and Pre Approach
Approach
Determining Needs and Wants
Feature-Benefit (Presentation)
Searching for new accounts
Physical approach to the customer
Observing, ask questions and listening are key to this step of…
Feature - Something unique about the product or service ... Bene…
Prospecting and Pre Approach
Searching for new accounts
Approach
Physical approach to the customer
Employees should answer the telephone i…
In order to get the full meeting of wha…
An example of a type of simple written…
For which markets would producers use a…
project the image of the business
watch the speaker's body language
progress
local consumers
Employees should answer the telephone i…
project the image of the business
In order to get the full meeting of wha…
watch the speaker's body language
Appropriation (Tort)
Torts
Wrongful Interference (Tort)
Defamation (Tort)
Involves a business or person who uses, without permission, an…
Civil wrongdoings that cause harm or injury to another party
Predatory behavior undertaken by a business to draw either cus…
Making false, malicious statements about a person or organizat…
Appropriation (Tort)
Involves a business or person who uses, without permission, an…
Torts
Civil wrongdoings that cause harm or injury to another party
What usually results when business oper…
Which types of computer software progra…
Which companies would principally be in…
What is usually the last step in the bu…
consumers can buy quality products at competitive prices
word processing
toyota
placing the order
What usually results when business oper…
consumers can buy quality products at competitive prices
Which types of computer software progra…
word processing
promotion
product promotion
institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
a promotional method used to create a favorable image for a bu…
the cost effective combination of personal selling, advertisin…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
marketing
goal of marketing
dynamic
customer
The dynamic activities that focus on the customer to generate…
to meet a customers needs and wants with products customers ca…
constantly changing
individual or group that buys products
marketing
The dynamic activities that focus on the customer to generate…
goal of marketing
to meet a customers needs and wants with products customers ca…
promotion
product promotion
institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
a promotional method used to create a favorable image for a bu…
the cost effective combination of personal selling, advertisin…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
What usually results when business oper…
Which types of computer software progra…
Which companies would principally be in…
What is usually the last step in the bu…
consumers can buy quality products at competitive prices
word processing
toyota
placing the order
What usually results when business oper…
consumers can buy quality products at competitive prices
Which types of computer software progra…
word processing
How to Effectively Train Personnel
Steps to a Sale
Types of Approaches
Employee Motivaton
Prepare... Explain... Show... Observe... Supervise
Approach ... Determine needs... Present Product... Handle Questions... Clo…
Service- How can I help you?... Greeting- Hi, how are you?... Mercha…
TEAM/PACE
How to Effectively Train Personnel
Prepare... Explain... Show... Observe... Supervise
Steps to a Sale
Approach ... Determine needs... Present Product... Handle Questions... Clo…
promotion
product promotion
institutional promotion
promotional mix
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
a promotional method used to create a favorable image for a bu…
the cost effective combination of personal selling, advertisin…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
Marketing
Functions of Business
Finance
Management
the action or business of promoting and selling products or se…
Production, Finance, Marketing, and Management
All activities involving money
All activities required to plan, organize, lead, and control a…
Marketing
the action or business of promoting and selling products or se…
Functions of Business
Production, Finance, Marketing, and Management
promotion
product promotion
personal selling
direct marketing
any activity that helps in the exposure or sale of a product
promotional method used by business to convince prospects to s…
customer is one on one with seller
a type of promotion that companies use to address individuals…
promotion
any activity that helps in the exposure or sale of a product
product promotion
promotional method used by business to convince prospects to s…
Marketing
Financing
Promotion
Distribution
the commercial processes involved in promoting and selling and…
the management of money and credit and banking and investments
The advertising of a new product
Where a company decides to sell their product and how they sel…
Marketing
the commercial processes involved in promoting and selling and…
Financing
the management of money and credit and banking and investments
ABC's of selling
advertising campaign
Bait and Switch Advertising
breach of contract
advice often given to new salespeople, meaning "Always be Clos…
a series of related advertisements focusing on a common theme,…
Promoting a low-priced item to attract customers to whom the b…
A failure to perform, as promised, at the time the performance…
ABC's of selling
advice often given to new salespeople, meaning "Always be Clos…
advertising campaign
a series of related advertisements focusing on a common theme,…
acquisition
automation
Barter
Bonds
The process of taking possession of something, e.g., acquiring…
the use of robots or other automatic equipment to do certain t…
Exchange goods without involving money.
Paper notes promising to repay money after a certain length of…
acquisition
The process of taking possession of something, e.g., acquiring…
automation
the use of robots or other automatic equipment to do certain t…
Discuss the nature of customer relation…
Demonstrate customer service mindset?
Reinforce service orientation through c…
Describe the use of technology in the p…
Customer relationship management involves finding customers an…
A customer-service mindset is an attitude that customer satisf…
Use customer and employee surveys to pinpoint areas for improv…
Involves finding customers and keeping them satisfied through…
Discuss the nature of customer relation…
Customer relationship management involves finding customers an…
Demonstrate customer service mindset?
A customer-service mindset is an attitude that customer satisf…