Study sets matching "entertainment sports"

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Study sets matching "entertainment sports"

17 terms
Sports entertainment
4 parts of marketing mix and what stra…
Market segmentation
mass marketing
target market
Product- designing, naming, packaging... Price- how much for pro…
process of dividing a large market into smaller parts, each o…
is promoting products with one key message and was more commo…
the customers that a company is trying to sell to is known as…
4 parts of marketing mix and what stra…
Product- designing, naming, packaging... Price- how much for pro…
Market segmentation
process of dividing a large market into smaller parts, each o…
sports and entertainment
senior management
middle management
supervisory management
planning organizing implementing contr…
establishes goals and obj ~~ decides how to use the company's…
meets goals that senior management sets ~~ goals for specific…
day to day ops ~~ in charge of people who produce or provide…
four functions of management
senior management
establishes goals and obj ~~ decides how to use the company's…
middle management
meets goals that senior management sets ~~ goals for specific…
29 terms
Sports and Entertainment
Interpersonal
Intrapersonal
Netiquette
Target market
Bonds with other people in the workplace, at home, or in soci…
Relationship with yourself
How to handle yourself on the Internet... Rules for electronic c…
The group you want to sell to
Interpersonal
Bonds with other people in the workplace, at home, or in soci…
Intrapersonal
Relationship with yourself
29 terms
Sports and Entertainment
variety of sports available
variety of entertainment/events availa…
factors contributing to the growth of…
negative impacts of SEM on community
professional team, professional individual sports,collegiate,…
music,movie industry,theme parks,radio industry,film industry…
increase of participants in sports/entertainment... increase of…
questionable impact on taxes... divert resources from other prio…
variety of sports available
professional team, professional individual sports,collegiate,…
variety of entertainment/events availa…
music,movie industry,theme parks,radio industry,film industry…
12 terms
Sports and Entertainment
Desensitized
Edutainment
Entertainment
mass media
made emotionally unresponsive
something that educates as it entertains
something that amuses, pleases, or diverts
forms of mass communication, such as newspapers, television,…
Desensitized
made emotionally unresponsive
Edutainment
something that educates as it entertains
16 terms
Sports and Entertainment - Unit 4
copyright
cross promotion
cross selling
endorsement
the legal protection of a creator's intellectual property or…
any form of communication through which one industry relies o…
the method of selling the customer additional related product…
approval of support of a product or idea, usually by a celebr…
copyright
the legal protection of a creator's intellectual property or…
cross promotion
any form of communication through which one industry relies o…
Sports and Entertainment
Work harder next time
Interpersonal
Intrapersonal
Netiquette
How should employees handle supervisors who criticize them
Bonds with other people in the workplace, at home, or in soci…
Relationship with yourself
How to handle yourself on the Internet... Rules for electronic c…
Work harder next time
How should employees handle supervisors who criticize them
Interpersonal
Bonds with other people in the workplace, at home, or in soci…
Sports and entertainment
marketing
primary focus of marketing
channel management
Pricing
The creation and satifying exchange relationships
Identify and satisfy your customers needs ... Develop superior…
Organizing how your getting your product to the place your se…
How to sell your products the process of establishing to comm…
marketing
The creation and satifying exchange relationships
primary focus of marketing
Identify and satisfy your customers needs ... Develop superior…
13 terms
Sports and Entertainment
Price
distribution
promotion
ratings
the amount a customer pays for the product
The locations and methods used to make products available to…
Ways to make customers aware of products and encourage them t…
The number of viewers the programming attracts.
Price
the amount a customer pays for the product
distribution
The locations and methods used to make products available to…
34 terms
Sports and Entertainment Pioneers
Adolph Zuckor
Michael Jordan
Ted Turner
Louis Armstrong
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Responsible for emergence of athlete/shoe company partnership…
Founded both TBS and CNN, former owner of his hometown profes…
Grew up very poor, teacher gave him trumpet lessons, overcame…
Adolph Zuckor
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Michael Jordan
Responsible for emergence of athlete/shoe company partnership…
7 terms
Intro to Sports and Entertainment Marketing
marketing
marketing mix
product
place
the process of developing, promoting, and distributing produc…
The combination of four basic marketing strategies (4 Ps of m…
what a business offers to satisfy needs and wants of customer…
the locations and methods used to make products available to…
marketing
the process of developing, promoting, and distributing produc…
marketing mix
The combination of four basic marketing strategies (4 Ps of m…
21 terms
Entertainment (Sports)
der Fan
der Sportler
die Sportlerin
der Spieler
the fan
the male athlete
the female athlete
the player
der Fan
the fan
der Sportler
the male athlete
8 terms
Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
Sports and Entertainment
types of businesses in SEM
variety of sports available
variety of entertainment/events availa…
factors contributing to the growth of…
franchises,security,advertising,sporting goods,media
professional team, professional individual sports,collegiate,…
music,movie industry,theme parks,radio industry,film industry…
increase of participants in sports/entertainment... increase of…
types of businesses in SEM
franchises,security,advertising,sporting goods,media
variety of sports available
professional team, professional individual sports,collegiate,…
12 terms
Sports and Entertainment
Desensitized
Edutainment
Entertainment
mass media
made emotionally unresponsive
something that educates as it entertains
something that amuses, pleases, or diverts
forms of mass communication, such as newspapers, television,…
Desensitized
made emotionally unresponsive
Edutainment
something that educates as it entertains
7 terms
Entertainment and Sports
えいが (映画)
おんがく (音楽)
ざっし (雑誌)
スポーツ
movie
music
magazine
sports
えいが (映画)
movie
おんがく (音楽)
music
7 terms
sports/entertainment
えいが
おんが
ざっし
スポーツ
movie
music
magazine
sport
えいが
movie
おんが
music
105 terms
Sports & Entertainment Marketing Final
Market Orientation
SWOT Analysis
Sports Participation
Selective Interpretation
Providing a sports product that meets consumers' needs while…
Strengths, Weaknesses, Opportunities, Threats
Bowling is the world's largest participation sport...game vs.…
Consumers interpret things consistent with their attitudes an…
Market Orientation
Providing a sports product that meets consumers' needs while…
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
22 terms
Sports & Entertainment
Market
Sports Marketing
Marketing Concept
Distribution
The term market is used to describe all potential customers w…
Sports Marketing is a growing division of the marketing field…
The marketing concept means that a business focuses on satisf…
Involves determining the best way to get products or services…
Market
The term market is used to describe all potential customers w…
Sports Marketing
Sports Marketing is a growing division of the marketing field…
44 terms
Sports Entertainment
Profit
profit motive
economics
economic utility
Money that is left after expenses have been paid for from a b…
making decisions to use resources in ways that results in the…
the study of how goods and services are produced, distributed…
the amount of satisfaction a person receives from the consump…
Profit
Money that is left after expenses have been paid for from a b…
profit motive
making decisions to use resources in ways that results in the…
24 terms
Sports & Entertainment Marketing Chapter 3
Balance sheet
Budget
Capital
Contingency planning
a statement that shows the company's assets (items of value,…
a detailed projection of financial performance for a specific…
a company's wealth in the form of money or property
the preparation for an unexpected emergency
Balance sheet
a statement that shows the company's assets (items of value,…
Budget
a detailed projection of financial performance for a specific…
Sports / Entertainment
referee
championship
athlete
tie
árbitro
campeonato
deportista
empate
referee
árbitro
championship
campeonato
Sports & Entertainment Ad Words
layout
print advertising/publications
newspapers
magazines
visual format in which the elements are arranged; organize el…
materials printed on a regular basis
use coupon ads, sales ads, informational ads
trade, sports,special interest, entertainment
layout
visual format in which the elements are arranged; organize el…
print advertising/publications
materials printed on a regular basis
12 terms
Ch 12 - Selling Sports and Entertainment
Club seats
Cold calling
Customer management
Group packages
premium stadium seats that provide another source of high rev…
contacting potential customers at random without researching…
building a customer base and carefully scheduling time spent…
special ticket prices offered to members of a group when tick…
Club seats
premium stadium seats that provide another source of high rev…
Cold calling
contacting potential customers at random without researching…
7 terms
Sports & Entertainment
Law of Diminishing Returns
Factors affecting business's profits
Factors affecting business environment
Target market
States that as investment in a particular area increases, the…
Sales changes, labor changes, natural factors, economic changes
External competition, technological advances, socio-economic
Group of customers a business has decided to aim its marketin…
Law of Diminishing Returns
States that as investment in a particular area increases, the…
Factors affecting business's profits
Sales changes, labor changes, natural factors, economic changes
Sports Entertainment
Jobs in sports marketing
Variety of Sports
amateur athletes
NCAA
⚾︎Scriptwriter... ⚾︎Producer... ⚾︎Ticket agent... ⚾︎Luxury-box sales r…
Amateur... High School... College... Professional
person who does not get paid to play a sport
national organization that governs college athletics and over…
Jobs in sports marketing
⚾︎Scriptwriter... ⚾︎Producer... ⚾︎Ticket agent... ⚾︎Luxury-box sales r…
Variety of Sports
Amateur... High School... College... Professional
Entertainment & Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
Sports entertainment
Trademark
Indefinitely
Continue
Copy right
A device that legally identifies ownership of a registered br…
A trademark registration may remain in force
For a trademark registration to remain valid, the owner must…
The legal protection of a creators intellectual property or p…
Trademark
A device that legally identifies ownership of a registered br…
Indefinitely
A trademark registration may remain in force
14 terms
Sports and Entertainment Marketing Chapter 6
Blue-chip athletes
Brand
Fringe benefits
Licensed brand
high-prospect athletes who have exceptional athletic ability…
the name, symbol, logo, word, or design (or a combination of…
incentives received in addition to a base salary
a well-known name and/or symbol established by one company an…
Blue-chip athletes
high-prospect athletes who have exceptional athletic ability…
Brand
the name, symbol, logo, word, or design (or a combination of…
22 terms
Sports Entertainment
Product
Price
Promotion
Place of Distribution
Something a business offers to satisfy needs and wants
The amount the customers pay for products
Ways to encourage customers to purchase products and increase…
Locations and methods used to make products available to cust…
Product
Something a business offers to satisfy needs and wants
Price
The amount the customers pay for products
Sports entertainment
4 parts of marketing mix and what stra…
Market segmentation
mass marketing
target market
Product- designing, naming, packaging... Price- how much for pro…
process of dividing a large market into smaller parts, each o…
is promoting products with one key message and was more commo…
the customers that a company is trying to sell to is known as…
4 parts of marketing mix and what stra…
Product- designing, naming, packaging... Price- how much for pro…
Market segmentation
process of dividing a large market into smaller parts, each o…
15 terms
Sports Entertainment
k
geographic segmentation
mass marketing
geographics
...
dividing consumers into markets based on where they live
...
refers to the descriptive charactersitics of a market such as…
k
...
geographic segmentation
dividing consumers into markets based on where they live
24 terms
Sports entertainment
Risk management
Market segment
Geographic Segmentation
Demographic Segmentation
is a strategy to offset business risks.
is group of customers with shared needs and wants that is sep…
divides the market into physical locations
divides the market based on information such as age, income,…
Risk management
is a strategy to offset business risks.
Market segment
is group of customers with shared needs and wants that is sep…
19 terms
sports/Entertainment
Demographics
Discretionary Income
Distribution
Entertainment
common characteristics of a group, such as age range, marital…
the amount of money individuals have available to spend after…
the locations and methods used to make products available to…
whatever people are willing to spend their money and spare ti…
Demographics
common characteristics of a group, such as age range, marital…
Discretionary Income
the amount of money individuals have available to spend after…
Sports and Entertainment - Professional Sports
Tier 1 prof sports
Tier 2 prof sports
Tier 3 prof sports
Canadian sport competitions
NHL, NBA, MLB, NFL
CFL (Can football), AFL (Amer football), MLS, NLL
United soccer league, women prof leagues, Canadian NASCAR
Ultimate fighting (MMA), prof rodeo, extreme sports, poker, s…
Tier 1 prof sports
NHL, NBA, MLB, NFL
Tier 2 prof sports
CFL (Can football), AFL (Amer football), MLS, NLL
Entertainment and sports
えいが
おんがく
ざつし
スポーツ
Film
Music
Magazine
Sports
えいが
Film
おんがく
Music
22 terms
Sports & Entertainment Marketing Chapter 5
Algorithm
Analytics
Big data
Cart-reminder email
a detailed set of instructions on how to sort data
the process of using computer programming and incorporating s…
the extraordinary amount of data that is being collected and…
an email reminding a customer of his or her incomplete purcha…
Algorithm
a detailed set of instructions on how to sort data
Analytics
the process of using computer programming and incorporating s…
10 terms
Entertainment and Sports
eega
ongaku
zashi
sportsu
movie
music
magazine
sports
eega
movie
ongaku
music
Sports Entertainment - Sport inventions
James Naismith
Jacques Plante
Thomas. F Ryan
Dr. William Chalmers
Basketball
First modern day goalie to wear a mask
Five pin bowling
Plexie glass
James Naismith
Basketball
Jacques Plante
First modern day goalie to wear a mask
80 terms
Sports entertainment
When you ask, "what does this sales pr…
Wintergreen ski area knows that the ar…
When prices go up or down, the change…
One reason sport/event organizers ofte…
D
B
A
C
When you ask, "what does this sales pr…
D
Wintergreen ski area knows that the ar…
B
Sports & Entertainment
Sport/event industries often use the e…
which of the following is a characteri…
which of the following is most likely…
A business places a matrix on a promot…
d. motivate customers to buy
d. interactive
c. HTML text
d. quick-response codes
Sport/event industries often use the e…
d. motivate customers to buy
which of the following is a characteri…
d. interactive
42 terms
Sports Entertainment
Money paid to owner, label, and or aut…
Total income from sales before the ded…
Putting the marketing plan into action…
A study of internal and external facto…
royalties
gross revenue
implementation
situational analysis
Money paid to owner, label, and or aut…
royalties
Total income from sales before the ded…
gross revenue
13 terms
Sports and Entertainment
Distribution
Gross impression
Demographics
Promotion
Involves the locations and methods used to make products avai…
The number of times per advertisement, game, or show, that a…
Common characteristics of a group, such as age, marital statu…
Ways to make customers aware of products and encourage them t…
Distribution
Involves the locations and methods used to make products avai…
Gross impression
The number of times per advertisement, game, or show, that a…
20 terms
Sports and Entertainment
Distribution function
Marketing Mix
Distribution
Channel of distribution
Involves determining the best methods and procedures to use s…
Includes all the tools and activities available to organizati…
Involves the locations and methods used to make the product a…
Organizations and individuals who participate in the movement…
Distribution function
Involves determining the best methods and procedures to use s…
Marketing Mix
Includes all the tools and activities available to organizati…
7 terms
Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
movie
music
magazine
sports
えいが
movie
おんがく
music
Entertainment and Sports
eiga
ongaku
zasshi
spootsu
movie
music
magazine
sports
eiga
movie
ongaku
music
Sports and Entertainment - Sports product
What is the core of the sport product
4 Primary products that depend on athl…
4 Derivative products that support pri…
2 potential marketing benefits offer b…
Athletic event
Athletes, teams, leagues, clubs
Merchandise, skilled services, facilities, media
give highly successful aid in production of another product (…
What is the core of the sport product
Athletic event
4 Primary products that depend on athl…
Athletes, teams, leagues, clubs
42 terms
Sports Entertainment
Money paid to owner, label, and or aut…
Total income from sales before the ded…
Putting the marketing plan into action…
A study of internal and external facto…
royalties
gross revenue
implementation
situational analysis
Money paid to owner, label, and or aut…
royalties
Total income from sales before the ded…
gross revenue
7 terms
Sports Entertainment
When did women began participating in…
When did women begin participating in…
What does Title IX say?
When was Title IX passed?
Mid-1800s
1920
No sexism
1972
When did women began participating in…
Mid-1800s
When did women begin participating in…
1920
26 terms
Sports and Entertainment
ganar
nadar
fiesta
bicicleta
to win
to swim
party
bicycle
ganar
to win
nadar
to swim
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