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Study sets matching "entertainment sports"

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Study sets matching "entertainment sports"

17 terms
Sports entertainment
4 parts of marketing mix and what stra…
Market segmentation
mass marketing
target market
Product- designing, naming, packaging... Price- how much for pro…
process of dividing a large market into smaller parts, each o…
is promoting products with one key message and was more commo…
the customers that a company is trying to sell to is known as…
4 parts of marketing mix and what stra…
Product- designing, naming, packaging... Price- how much for pro…
Market segmentation
process of dividing a large market into smaller parts, each o…
29 terms
Sports and Entertainment
Interpersonal
Intrapersonal
Netiquette
Target market
Bonds with other people in the workplace, at home, or in soci…
Relationship with yourself
How to handle yourself on the Internet... Rules for electronic c…
The group you want to sell to
Interpersonal
Bonds with other people in the workplace, at home, or in soci…
Intrapersonal
Relationship with yourself
29 terms
Sports and Entertainment
variety of sports available
variety of entertainment/events availa…
factors contributing to the growth of…
negative impacts of SEM on community
professional team, professional individual sports,collegiate,…
music,movie industry,theme parks,radio industry,film industry…
increase of participants in sports/entertainment... increase of…
questionable impact on taxes... divert resources from other prio…
variety of sports available
professional team, professional individual sports,collegiate,…
variety of entertainment/events availa…
music,movie industry,theme parks,radio industry,film industry…
12 terms
Sports and Entertainment
Desensitized
Edutainment
Entertainment
mass media
made emotionally unresponsive
something that educates as it entertains
something that amuses, pleases, or diverts
forms of mass communication, such as newspapers, television,…
Desensitized
made emotionally unresponsive
Edutainment
something that educates as it entertains
54 terms
sports and entertainment
senior management
middle management
supervisory management
planning organizing implementing contr…
establishes goals and obj ~~ decides how to use the company's…
meets goals that senior management sets ~~ goals for specific…
day to day ops ~~ in charge of people who produce or provide…
four functions of management
senior management
establishes goals and obj ~~ decides how to use the company's…
middle management
meets goals that senior management sets ~~ goals for specific…
50 terms
sports & entertainment
backing vocalist
audience
lead singer
in tune
Hintergrund Sänger/in (n)
Publikum/Zuschauer (Theater/Vortrag/Konzert) (n)
Frontsänger (n)
richtig gestimmt (adj)
backing vocalist
Hintergrund Sänger/in (n)
audience
Publikum/Zuschauer (Theater/Vortrag/Konzert) (n)
17 terms
Sports & Entertainment Ad Words
layout
print advertising/publications
newspapers
magazines
visual format in which the elements are arranged; organize el…
materials printed on a regular basis
use coupon ads, sales ads, informational ads
trade, sports,special interest, entertainment
layout
visual format in which the elements are arranged; organize el…
print advertising/publications
materials printed on a regular basis
20 terms
Sports / Entertainment
referee
championship
athlete
tie
árbitro
campeonato
deportista
empate
referee
árbitro
championship
campeonato
16 terms
Sports and Entertainment - Unit 4
copyright
cross promotion
cross selling
endorsement
the legal protection of a creator's intellectual property or…
any form of communication through which one industry relies o…
the method of selling the customer additional related product…
approval of support of a product or idea, usually by a celebr…
copyright
the legal protection of a creator's intellectual property or…
cross promotion
any form of communication through which one industry relies o…
21 terms
Entertainment (Sports)
der Fan
der Sportler
die Sportlerin
der Spieler
the fan
the male athlete
the female athlete
the player
der Fan
the fan
der Sportler
the male athlete
8 terms
Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
45 terms
Sports and Entertainment
types of businesses in SEM
variety of sports available
variety of entertainment/events availa…
factors contributing to the growth of…
franchises,security,advertising,sporting goods,media
professional team, professional individual sports,collegiate,…
music,movie industry,theme parks,radio industry,film industry…
increase of participants in sports/entertainment... increase of…
types of businesses in SEM
franchises,security,advertising,sporting goods,media
variety of sports available
professional team, professional individual sports,collegiate,…
12 terms
Sports and Entertainment
Desensitized
Edutainment
Entertainment
mass media
made emotionally unresponsive
something that educates as it entertains
something that amuses, pleases, or diverts
forms of mass communication, such as newspapers, television,…
Desensitized
made emotionally unresponsive
Edutainment
something that educates as it entertains
61 terms
Entertainment and Sports
Aburrise
Aplaudir
Competir
Durar
to get bored
To applaud
to compete
to last
Aburrise
to get bored
Aplaudir
To applaud
62 terms
Entertainment and Sports
aburrirse
aplaudir
competir (e-i)
durar
No tengo nada para hacer, me aburro.
Debemos aplaudir fuerte.
Yo compito para mi equipo de escuela secundaria.
¿Cuánto dura la película?
aburrirse
No tengo nada para hacer, me aburro.
aplaudir
Debemos aplaudir fuerte.
15 terms
Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
漢字: 映画 (Movie)
漢字: 音楽 (Music)
漢字: 雑誌 (Magazine)
Sports
えいが
漢字: 映画 (Movie)
おんがく
漢字: 音楽 (Music)
25 terms
Entertainment and Sports
el baile
el concierto
la fiesta
ir de cámping
el baile
el concierto
49 terms
Sports and Entertainment
Work harder next time
Interpersonal
Intrapersonal
Netiquette
How should employees handle supervisors who criticize them
Bonds with other people in the workplace, at home, or in soci…
Relationship with yourself
How to handle yourself on the Internet... Rules for electronic c…
Work harder next time
How should employees handle supervisors who criticize them
Interpersonal
Bonds with other people in the workplace, at home, or in soci…
23 terms
Sports and entertainment
marketing
primary focus of marketing
channel management
Pricing
The creation and satifying exchange relationships
Identify and satisfy your customers needs ... Develop superior…
Organizing how your getting your product to the place your se…
How to sell your products the process of establishing to comm…
marketing
The creation and satifying exchange relationships
primary focus of marketing
Identify and satisfy your customers needs ... Develop superior…
34 terms
Sports and Entertainment Pioneers
Adolph Zuckor
Michael Jordan
Ted Turner
Louis Armstrong
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Responsible for emergence of athlete/shoe company partnership…
Founded both TBS and CNN, former owner of his hometown profes…
Grew up very poor, teacher gave him trumpet lessons, overcame…
Adolph Zuckor
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Michael Jordan
Responsible for emergence of athlete/shoe company partnership…
7 terms
Intro to Sports and Entertainment Marketing
marketing
marketing mix
product
place
the process of developing, promoting, and distributing produc…
The combination of four basic marketing strategies (4 Ps of m…
what a business offers to satisfy needs and wants of customer…
the locations and methods used to make products available to…
marketing
the process of developing, promoting, and distributing produc…
marketing mix
The combination of four basic marketing strategies (4 Ps of m…
13 terms
Sports and Entertainment
Price
distribution
promotion
ratings
the amount a customer pays for the product
The locations and methods used to make products available to…
Ways to make customers aware of products and encourage them t…
The number of viewers the programming attracts.
Price
the amount a customer pays for the product
distribution
The locations and methods used to make products available to…
50 terms
Economics in Sports & Entertainment Marketing
South Africa
direct impact
indirect impact
Stimulate the economy where they are l…
Who hosted the 2010 FIFA World Cup and was visited by 373,000…
New Orleans hosted the 2013 Super Bowl and had approximately…
Approximately 590,000 people visited England for the 2012 Lon…
Many states, like Georgia, will offer tax credits to film and…
South Africa
Who hosted the 2010 FIFA World Cup and was visited by 373,000…
direct impact
New Orleans hosted the 2013 Super Bowl and had approximately…
105 terms
Sports & Entertainment Marketing Final
Market Orientation
SWOT Analysis
Sports Participation
Selective Interpretation
Providing a sports product that meets consumers' needs while…
Strengths, Weaknesses, Opportunities, Threats
Bowling is the world's largest participation sport...game vs.…
Consumers interpret things consistent with their attitudes an…
Market Orientation
Providing a sports product that meets consumers' needs while…
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
22 terms
Sports & Entertainment
Market
Sports Marketing
Marketing Concept
Distribution
The term market is used to describe all potential customers w…
Sports Marketing is a growing division of the marketing field…
The marketing concept means that a business focuses on satisf…
Involves determining the best way to get products or services…
Market
The term market is used to describe all potential customers w…
Sports Marketing
Sports Marketing is a growing division of the marketing field…
44 terms
Sports Entertainment
Profit
profit motive
economics
economic utility
Money that is left after expenses have been paid for from a b…
making decisions to use resources in ways that results in the…
the study of how goods and services are produced, distributed…
the amount of satisfaction a person receives from the consump…
Profit
Money that is left after expenses have been paid for from a b…
profit motive
making decisions to use resources in ways that results in the…
54 terms
Sports entertainment
In-person interview
Job description
Needs assessment
Offer letter
A type of job interview in which the candidate meets with com…
Job description: A document detailing what a person who takes…
An internal company process to determine its staffing needs
A formal letter offering an individual a job
In-person interview
A type of job interview in which the candidate meets with com…
Job description
Job description: A document detailing what a person who takes…
24 terms
Sports & Entertainment Marketing Chapter 3
Balance sheet
Budget
Capital
Contingency planning
a statement that shows the company's assets (items of value,…
a detailed projection of financial performance for a specific…
a company's wealth in the form of money or property
the preparation for an unexpected emergency
Balance sheet
a statement that shows the company's assets (items of value,…
Budget
a detailed projection of financial performance for a specific…
8 terms
Entertainment & Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
10 terms
Entertainment and sports
eiga
ongaku
zatsushi
supo-tsu
movie
music
magizine
sports
eiga
movie
ongaku
music
24 terms
Sports entertainment
4 parts of marketing mix and what stra…
Market segmentation
mass marketing
target market
Product- designing, naming, packaging... Price- how much for pro…
process of dividing a large market into smaller parts, each o…
is promoting products with one key message and was more commo…
the customers that a company is trying to sell to is known as…
4 parts of marketing mix and what stra…
Product- designing, naming, packaging... Price- how much for pro…
Market segmentation
process of dividing a large market into smaller parts, each o…
22 terms
Sports Entertainment
Product
Price
Promotion
Place of Distribution
Something a business offers to satisfy needs and wants
The amount the customers pay for products
Ways to encourage customers to purchase products and increase…
Locations and methods used to make products available to cust…
Product
Something a business offers to satisfy needs and wants
Price
The amount the customers pay for products
77 terms
sports/entertainment
sports
entertainment
I am having fun
I love vacations
los deportes
el entretenimiento
yo estoy pasando un buen rato
me gustas las vacaciones
sports
los deportes
entertainment
el entretenimiento
15 terms
Sports Entertainment
k
geographic segmentation
mass marketing
geographics
...
dividing consumers into markets based on where they live
...
refers to the descriptive charactersitics of a market such as…
k
...
geographic segmentation
dividing consumers into markets based on where they live
10 terms
Entertainment and Sports
eega
ongaku
zashi
sportsu
movie
music
magazine
sports
eega
movie
ongaku
music
19 terms
entertainment/sports
movie
music
magazine
sports
えいが
おんがく
ぎっし
スポーツ
movie
えいが
music
おんがく
24 terms
Sports entertainment
Risk management
Market segment
Geographic Segmentation
Demographic Segmentation
is a strategy to offset business risks.
is group of customers with shared needs and wants that is sep…
divides the market into physical locations
divides the market based on information such as age, income,…
Risk management
is a strategy to offset business risks.
Market segment
is group of customers with shared needs and wants that is sep…
19 terms
sports/Entertainment
Demographics
Discretionary Income
Distribution
Entertainment
common characteristics of a group, such as age range, marital…
the amount of money individuals have available to spend after…
the locations and methods used to make products available to…
whatever people are willing to spend their money and spare ti…
Demographics
common characteristics of a group, such as age range, marital…
Discretionary Income
the amount of money individuals have available to spend after…
80 terms
Sports entertainment
When you ask, "what does this sales pr…
Wintergreen ski area knows that the ar…
When prices go up or down, the change…
One reason sport/event organizers ofte…
D
B
A
C
When you ask, "what does this sales pr…
D
Wintergreen ski area knows that the ar…
B
20 terms
Sports and Entertainment
Distribution function
Marketing Mix
Distribution
Channel of distribution
Involves determining the best methods and procedures to use s…
Includes all the tools and activities available to organizati…
Involves the locations and methods used to make the product a…
Organizations and individuals who participate in the movement…
Distribution function
Involves determining the best methods and procedures to use s…
Marketing Mix
Includes all the tools and activities available to organizati…
49 terms
Sports & Entertainment
Sport/event industries often use the e…
which of the following is a characteri…
which of the following is most likely…
A business places a matrix on a promot…
d. motivate customers to buy
d. interactive
c. HTML text
d. quick-response codes
Sport/event industries often use the e…
d. motivate customers to buy
which of the following is a characteri…
d. interactive
13 terms
Sports and Entertainment
Distribution
Gross impression
Demographics
Promotion
Involves the locations and methods used to make products avai…
The number of times per advertisement, game, or show, that a…
Common characteristics of a group, such as age, marital statu…
Ways to make customers aware of products and encourage them t…
Distribution
Involves the locations and methods used to make products avai…
Gross impression
The number of times per advertisement, game, or show, that a…
18 terms
Sports and Entertainment
Data Mining
Marketing
Marketing mix
Product
Digging up data needed to make decisions
Is the creation and maintenance of satisfying exchange relati…
Describes how a business blends the four marketing elements m…
What a business offers customers to satisfy needs
Data Mining
Digging up data needed to make decisions
Marketing
Is the creation and maintenance of satisfying exchange relati…
13 terms
Sports and entertainment
Human risk
Economic risk
Retaining the risk
Risk management
Customer dishonesty, employer theft, and employee incompetence
Changes in the business environment, how the economy affects…
Hire qualified employees, provide training, provide safety
A strategy to offset business risks
Human risk
Customer dishonesty, employer theft, and employee incompetence
Economic risk
Changes in the business environment, how the economy affects…
26 terms
Sports and Entertainment
ganar
nadar
fiesta
bicicleta
to win
to swim
party
bicycle
ganar
to win
nadar
to swim
20 terms
sports and entertainment
consumers
discretionary income
kinetoscope
vendors
people who use products
money left to spend after necessary expenses are paid
a device used to view a sequence of moving pictures
sellers of products
consumers
people who use products
discretionary income
money left to spend after necessary expenses are paid
41 terms
Sports and entertainment
Paul Brown
James Naismith
Babe Ruth
Chuck Taylor
Father of modern offense, creates communication with QB, prac…
Invented basketball in 1891
Highest paid player $16,000 best hitter ball park made for hi…
First basketball player to have a shoe endorsment
Paul Brown
Father of modern offense, creates communication with QB, prac…
James Naismith
Invented basketball in 1891
23 terms
Sports and entertainment
Marketing Concept
Benefits Derived
Target Market
Opportunity Cost
Keeping the focus of satisfying customer needs
The value people believe they receive from a product or service
A specific group of consumers you want to reach
The value of the next best alternative that you can forgo whe…
Marketing Concept
Keeping the focus of satisfying customer needs
Benefits Derived
The value people believe they receive from a product or service
32 terms
Entertainment and Sports
entertainment
mass entertainment
who controls the airways?
trends
defined as something that amuses, pleases, or diverts, encomp…
refers to forms of mass communication that are able to reach…
-some countries have government control (eg Canada and UK gov…
concept of daily news ... - entertainment value being blurred du…
entertainment
defined as something that amuses, pleases, or diverts, encomp…
mass entertainment
refers to forms of mass communication that are able to reach…
12 terms
Ch 12 - Selling Sports and Entertainment
Club seats
Cold calling
Customer management
Group packages
premium stadium seats that provide another source of high rev…
contacting potential customers at random without researching…
building a customer base and carefully scheduling time spent…
special ticket prices offered to members of a group when tick…
Club seats
premium stadium seats that provide another source of high rev…
Cold calling
contacting potential customers at random without researching…
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