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Study sets matching "entertainment sports"

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Study sets matching "entertainment sports"

16 terms
AR Sports Entertainment Unit 3
bundle
business products
consumer products
cost plus pricing
selling several products as a package for a set price
Products bought to use in a firm's operations
Products purchased by the ultimate consumer
all costs & expenses are added to the desired profit to deter…
bundle
selling several products as a package for a set price
business products
Products bought to use in a firm's operations
20 terms
Sports and Entertainment Vocabulary
Yield Management Pricing
Marketing Mix
Product
Place
charging different prices for seats with different values
a comination of four basic marketing strategies, known as the…
developing, maintaining, and improving of a product
Making the product available to the customer
Yield Management Pricing
charging different prices for seats with different values
Marketing Mix
a comination of four basic marketing strategies, known as the…
20 terms
Entertainment/Sport
Skates
Chess
Plane
Departure
коньки
шахматы
самолёт
отправление
Skates
коньки
Chess
шахматы
23 terms
sports entertaining
Risk management
market segment
geographic segmentation
demographic segmentation
The forecasting and evaluating of financial risks together.
is a marketing strategy which involves dividing a broad targe…
when you serve customers in a particular area
market segmentation according to age, race, religion, gender,…
Risk management
The forecasting and evaluating of financial risks together.
market segment
is a marketing strategy which involves dividing a broad targe…
76 terms
FBLA Sports and Entertainment Management
absolutism
Academic Progess Rate (APR)
activation
aftermarketing
belief that moral precepts are universal --that is, applicabl…
most recently initiated by NCAA, collects data on team's acad…
commitment of financial resources in support of a company's s…
customer retention activities that take place after purchase;…
absolutism
belief that moral precepts are universal --that is, applicabl…
Academic Progess Rate (APR)
most recently initiated by NCAA, collects data on team's acad…
20 terms
Sports and Entertainment Marketing 2
consumers
discretionary income
kinescope
venders
people who buy or use products
any money left and necessary expenses
device used to view a sequence of moving pictures
sellers of products
consumers
people who buy or use products
discretionary income
any money left and necessary expenses
42 terms
Economics in Sports & Entertainment Marketing
Brazil
direct impact
indirect impact
Stimulate the economy where they are l…
Who hosted the 2014 FIFA World Cup and was visited by over 37…
New Orleans hosted the 2013 Super Bowl and had approximately…
Approximately 590,000 people visited England for the 2012 Lon…
Many states, like Georgia, will offer tax credits to film and…
Brazil
Who hosted the 2014 FIFA World Cup and was visited by over 37…
direct impact
New Orleans hosted the 2013 Super Bowl and had approximately…
17 terms
Sports and Entertainment Vocab 9
marketing plan
executive summary
situation analysis
marketing strategy
written document that provides direction for the marketing ac…
overview of the entire marketing plan
study of internal and external factors that impact a marketin…
method that identifies target markets to make marketing mix d…
marketing plan
written document that provides direction for the marketing ac…
executive summary
overview of the entire marketing plan
21 terms
Sports and Entertainment Marketing Vocab
Marketing
marketing concept
market
needs
process of developing, promoting, and distributing products o…
an idea that organizations need to satisfy their customers wh…
these are potential customer with shared needs who have the d…
these are basic necessities such as food, clothing, and shelter
Marketing
process of developing, promoting, and distributing products o…
marketing concept
an idea that organizations need to satisfy their customers wh…
40 terms
Sports and entertainment marketing
Marketing
Marketing concept
Marketing mix
Discretionary income
The process of developing, promoting, and distributing produc…
The view that an organization's ability to sell its product a…
Describes how a business blends the four marketing element of…
The amount of money individuals have available to spend after…
Marketing
The process of developing, promoting, and distributing produc…
Marketing concept
The view that an organization's ability to sell its product a…
10 terms
African Americans: Entertainment and Sports
Paul Robeson
Jesse Owens
Joe Louis (Barrow)
Ella Fitzgerald
(1898-1976) famous actor and singer known for his powerful ba…
(1913-1980) four-time Olympic gold medalist in track and fiel…
(1914-1981) world heavyweight champion boxer (1937-1949); one…
(1917-1996) first African American to win a Grammy (1959); kn…
Paul Robeson
(1898-1976) famous actor and singer known for his powerful ba…
Jesse Owens
(1913-1980) four-time Olympic gold medalist in track and fiel…
17 terms
Sports & Entertainment Marketing Ch 4 Vocab
International Olympic Committee
gender equity
joint venture
piracy
the governing authority of the Olympic Movement, which includ…
when opportunities for men and women are roughly equal
an agreement between two or more companies to work together o…
the theft of copyrighted material
International Olympic Committee
the governing authority of the Olympic Movement, which includ…
gender equity
when opportunities for men and women are roughly equal
99 terms
Sports and Entertainment Marketing Dilley
Sports Marketing
Amateur Athlete
NCAA
Professional Athlete
all the marketing activities designed to satisfy the needs an…
a person who does not get paid to play a sport
a national organization that governs college athletics and ov…
an athlete has the will and ability to earn an income from a…
Sports Marketing
all the marketing activities designed to satisfy the needs an…
Amateur Athlete
a person who does not get paid to play a sport
20 terms
Ch 1 - What is Sports & Entertainment Marketing?
Demographics
Demographics
Discretionary income
Distribution
common characteristics of a group, such as age range, marital…
common characteristics of a group, such as age range, marital…
the amount of money individuals have available to spend after…
the locations and methods used to make products available to…
Demographics
common characteristics of a group, such as age range, marital…
Demographics
common characteristics of a group, such as age range, marital…
20 terms
Sports and Entertainment Marketing Chapter 3
Clinic
Direct Economic Impact
Domestic Visitors
E-zines
Another term for a workshop
The total of new spending resulting from the event or an attr…
U.S. tourists
Web magazines that focus on a sport.
Clinic
Another term for a workshop
Direct Economic Impact
The total of new spending resulting from the event or an attr…
10 terms
Unit 5 Sports & Entertainment
broadcast
disappointing
enthusiast
equipment
放送する
期待外れの
熱狂者
機器
broadcast
放送する
disappointing
期待外れの
Lesson 3 Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
22 terms
Sports & Entertainment Marketing Chapter 5
Algorithm
Analytics
Big data
Cart-reminder email
a detailed set of instructions on how to sort data
the process of using computer programming and incorporating s…
the extraordinary amount of data that is being collected and…
an email reminding a customer of his or her incomplete purcha…
Algorithm
a detailed set of instructions on how to sort data
Analytics
the process of using computer programming and incorporating s…
16 terms
Sports Leisure and Entertainment
I was one of the first high profile wh…
I was given the nickname "werewolf" at…
I was the first paralympian to take pa…
I was the first man to run a mile in u…
Tanni Grey Thompson
David Wier
Oscar Pistorious
Roger Bannister
I was one of the first high profile wh…
Tanni Grey Thompson
I was given the nickname "werewolf" at…
David Wier
21 terms
NSE Entertainment & Pastimes & Sports
curtain
intermission
box office
costumes
telón
descanso
tequilla
vestuario
curtain
telón
intermission
descanso
46 terms
French Sports and Entertainment
le jeu(x)
le golf
la guitare
le jazz
game
golf
guitar
jazz
le jeu(x)
game
le golf
golf
33 terms
Sports & Entertainment Marketing - Chapter 9
law of demand
law of supply
scarcity
equilibrium
the inverse relationship when the price goes up demand goes d…
when the price goes up the supply produced goes up, when the…
the lack of resources
the point at which demand and supply are the same
law of demand
the inverse relationship when the price goes up demand goes d…
law of supply
when the price goes up the supply produced goes up, when the…
17 terms
Sports and Entertainment Marketing Chapter 1
Marketing
Marketing Mix
Product
Distribution
Creation and maintenance of satisfying exchange relationships
Describes how a business blends the four marketing elements.
What a business offers customers to satisfy needs.
Locations and methods used to make a product available.
Marketing
Creation and maintenance of satisfying exchange relationships
Marketing Mix
Describes how a business blends the four marketing elements.
15 terms
Ch 13 - Sports and Entertainment Legal Issues
Advisers
Agent
Agent contract
Broadcast flags
financial and business counselors for celebrities (p. 346)
the legal representative of an athlete or celebrity (p. 344)
an agreement in which an athlete allows a person or agency to…
digital bits imbedded in digital programming to prevent progr…
Advisers
financial and business counselors for celebrities (p. 346)
Agent
the legal representative of an athlete or celebrity (p. 344)
35 terms
Sports and Entertainment Marketing Chapter 2
Profit
Revenue
Expenses
Profit Motive
Money remaining from revenues after expenses are paid.
Money received from the sales of goods and services.
The costs of producing and selling the goods or services.
Making decisions to use resources in a way that result in the…
Profit
Money remaining from revenues after expenses are paid.
Revenue
Money received from the sales of goods and services.
24 terms
Ch 2 - Sports and Entertainment means Business
Assets
Balance sheet
Budget
Character development
items of value, including cash, property, and equipment (p. 50)
shows the company's assets and its liabilities at a specific…
a plan for how available funds will be spent (p. 49)
stages in which people advance from childish behavior to matu…
Assets
items of value, including cash, property, and equipment (p. 50)
Balance sheet
shows the company's assets and its liabilities at a specific…
19 terms
Review - Sports, Food and Entertainment
los deportes
el fútbol
el fútbol americano
el tenis
the sports
soccer
football
tennis
los deportes
the sports
el fútbol
soccer
206 terms
Sports and Entertainment MidTerm
fiscal year
business plan
viability
elements of a business plan
a 12 month accounting period
a proposal that describe a new business to potential investor…
the possibility of successful operation and profitability of…
executive summary, mission statement, industry overview, comp…
fiscal year
a 12 month accounting period
business plan
a proposal that describe a new business to potential investor…
15 terms
Sports and Entertainment Marketing Ch 2
Marketing concept
Productivity
Breakeven point
Opportunity cost
focus on satisfying customer needs
the rate at which companies produce goods or services in rela…
the minimum sales required to cover all of the expenses of or…
value of the next best alternative that you pass up when maki…
Marketing concept
focus on satisfying customer needs
Productivity
the rate at which companies produce goods or services in rela…
Sports and Entertainment Marketing Chapter 1
Marketing
Marketing Mix
Product
Product
is the creation and maintenance of satisfying exchange relati…
describes how a business blends the four marketing elements o…
what a business offers customers to satisfy needs.
Can be a good or a service
Marketing
is the creation and maintenance of satisfying exchange relati…
Marketing Mix
describes how a business blends the four marketing elements o…
20 terms
Sports Entertainment Marketing 2
Consumers
Discretionary Income
Kinetoscope
Vendors
people who use products
money left to spend after necessary expenses are paid
device used to view moving pictures
sellers of products
Consumers
people who use products
Discretionary Income
money left to spend after necessary expenses are paid
19 terms
Sports and Entertainment Marketing Ch 9
Media
Advertising
Sales promotion
Publicity
are the channels of communication used to send a message to t…
is a paid form of communication used to send a message to the…
is an additional incentive offered for a limited to encourage…
unpaid media attention, whether negative or positive, about a…
Media
are the channels of communication used to send a message to t…
Advertising
is a paid form of communication used to send a message to the…
99 terms
sports and entertainment marketing
Marketing
marketing concept
market
needs
defined as the process of developing, promoting, and distribu…
is the idea that organizations need to satisfy their customer…
consists of potential customers with shared needs who have th…
occurs when people experience a lack of basic necessities suc…
Marketing
defined as the process of developing, promoting, and distribu…
marketing concept
is the idea that organizations need to satisfy their customer…
19 terms
Sports and entertainment quiz #3
Advertising
Body language
Consumer sales promotion
Copy
A paid form of communication delivered to consumers by a prod…
Non-spoken signals
When a sales promotion is directed at the final consumer
Words to be spoken or printed into an ad, to convey their mes…
Advertising
A paid form of communication delivered to consumers by a prod…
Body language
Non-spoken signals
47 terms
Sports and Entertainment Management
Leadership
Expert Power
Identity power
Position power
The ability to influence individuals to cooperatively achieve…
Gained by superior power
Earned when others identify with managers and want to be acce…
comes from the position the manager hold in organization
Leadership
The ability to influence individuals to cooperatively achieve…
Expert Power
Gained by superior power
10 terms
Sports and Entertainment - Brands
Branding importance
3 potential benefits of effective bran…
3 parts of organization brand
Importance of brand name in marketing
Name, logo and other outward symbol that distinguish product…
increase attendance, more merch sales, increase athletic recr…
logo, brand name, slogan (jingle or soundmark)
recognition of it, memorable image and protect legally from u…
Branding importance
Name, logo and other outward symbol that distinguish product…
3 potential benefits of effective bran…
increase attendance, more merch sales, increase athletic recr…
18 terms
Sports & Entertainment / Marketing Basics
The creation and maintenance of satisf…
What is the most important form of mar…
How a business blends the five marketi…
What are the 5 P's?
Marketing
Word of Mouth Marketing
5 P's
Product... Price... Place ... Promotion... People
The creation and maintenance of satisf…
Marketing
What is the most important form of mar…
Word of Mouth Marketing
90 terms
Sports and Entertainment Marketing Vocab
Amateur Athlete
Awareness
Advertising
Affinity Sports
Someone who does not get paid but plays for enjoyment, challe…
Consciousness
A written or spoken media message designed to interest consum…
These are niche markets whose participants are just as passio…
Amateur Athlete
Someone who does not get paid but plays for enjoyment, challe…
Awareness
Consciousness
211 terms
Sports and Entertainment Marketing Review
Professional sports teams benefit thei…
The Chamber of Commerce for a large ci…
When a professional football expansion…
A unique characteristic of the sport i…
attracting tourist dollars
fiscal
increase job creation and more consumer spending
include spectators and participants
Professional sports teams benefit thei…
attracting tourist dollars
The Chamber of Commerce for a large ci…
fiscal
12 terms
chapter 3- sports and entertainment
Industry
industry standards
ghost writer
literary agent
a group of organizations involved in producing or handling th…
the guidelines and goals set for different entertainment indu…
someone that writes a celebrities book. Usually a sports and…
an author often hires this person. this person plans the mark…
Industry
a group of organizations involved in producing or handling th…
industry standards
the guidelines and goals set for different entertainment indu…
10 terms
Sports and entertainment vocab
marketing
marketing mix
product
distribution
the creation and maintenance of satisfying exchange relations…
describes how a business blends the four marketing elements o…
what a business offers customers to satisfying needs
involves the locations and methods used to make products avai…
marketing
the creation and maintenance of satisfying exchange relations…
marketing mix
describes how a business blends the four marketing elements o…
152 terms
Sports & Entertainment Management
Management
Profit
4 functions of management
Planning
The process of accomplishing the goals of an organization thr…
Typically the goal for sports and entertainment events as the…
Planning, organizing, implementing, and controlling
Involves analyzing information and making decisions about wha…
Management
The process of accomplishing the goals of an organization thr…
Profit
Typically the goal for sports and entertainment events as the…
21 terms
Sports & Entertainment Marketing
marketing
marketing concept
market
needs
the process of developing, promoting, or distributing product…
an idea that organizations need to satisfy their customers wh…
potential customers with shared needs who have the desire and…
basic necessities such as: food, clothing, and shelter
marketing
the process of developing, promoting, or distributing product…
marketing concept
an idea that organizations need to satisfy their customers wh…
47 terms
Sports and Entertainment Marketing
Demographics
Discretionary Income
Distribution
Entertainment
Shared charateristics of a group, such as age, marital status…
The amount of money individuals have available to spend after…
The locations and methods used to make products available to…
Some type of performance that people are willing to spend the…
Demographics
Shared charateristics of a group, such as age, marital status…
Discretionary Income
The amount of money individuals have available to spend after…
61 terms
Sports & Entertainment Marketing
Channel of Distribution
Demographics
Geographics
Market
The path that a product takes from the producer to the consum…
Statistics that describe a population in terms of personal ch…
Statistics that describe a population in terms of where they…
Potential customers who have the desire and ability to buy pr…
Channel of Distribution
The path that a product takes from the producer to the consum…
Demographics
Statistics that describe a population in terms of personal ch…
12 terms
Sports and Entertainment Marketing
Marketing
Goods
Services
Sports Marketing
the process of developing, promoting, pricing, and distributi…
Tangible items that are useful to customers
Intangible objects that are useful to consumers
the process of planning and executing the conception, pricing…
Marketing
the process of developing, promoting, pricing, and distributi…
Goods
Tangible items that are useful to customers
16 terms
Sports and Entertainment Marketing Ch 10
Event triangle
Exchange
Booking agent
Trailer mash
is formed by the interaction of the event, the sponsors, and…
give-and-take between the event, the sponsors, and the fans.
a firm that contracts with the venue on behalf of the perform…
up- which combines the short ads, or trailers, for all of awa…
Event triangle
is formed by the interaction of the event, the sponsors, and…
Exchange
give-and-take between the event, the sponsors, and the fans.
40 terms
Sports and Entertainment Marketing
Yield management pricing
Marketing mix
Product
Place
Charging different prices fornseats with different values
A combination of four basic marketing strategies, known as th…
Developing, maintaining, and improving a product
Making the product available to the customer
Yield management pricing
Charging different prices fornseats with different values
Marketing mix
A combination of four basic marketing strategies, known as th…
Sports and Entertainment Marketing Chapter 1
Marketing
Marketing Mix
Product
Product
is the creation and maintenance of satisfying exchange relati…
describes how a business blends the four marketing elements o…
what a business offers customers to satisfy needs.
Can be a good or a service
Marketing
is the creation and maintenance of satisfying exchange relati…
Marketing Mix
describes how a business blends the four marketing elements o…
Advanced sports and entertainment
Marketing Mix
Target market
sponsorship
Endorsements
A unique blend of product, place, promotion, and pricing stra…
one or more specific groups of potential consumers toward whi…
when a company gives financial support in return for publicat…
Is a person's public expression of approval or support for a…
Marketing Mix
A unique blend of product, place, promotion, and pricing stra…
Target market
one or more specific groups of potential consumers toward whi…
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