Study sets matching "entertainment sports"

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Study sets matching "entertainment sports"

54 terms
Sports entertainment
In-person interview
Job description
Needs assessment
Offer letter
A type of job interview in which the candidate meets with com…
Job description: A document detailing what a person who takes…
An internal company process to determine its staffing needs
A formal letter offering an individual a job
In-person interview
A type of job interview in which the candidate meets with com…
Job description
Job description: A document detailing what a person who takes…
17 terms
Sports and Entertainment Vocab 9
marketing plan
executive summary
situation analysis
marketing strategy
written document that provides direction for the marketing ac…
overview of the entire marketing plan
study of internal and external factors that impact a marketin…
method that identifies target markets to make marketing mix d…
marketing plan
written document that provides direction for the marketing ac…
executive summary
overview of the entire marketing plan
77 terms
sports/entertainment
sports
entertainment
I am having fun
I love vacations
los deportes
el entretenimiento
yo estoy pasando un buen rato
me gustas las vacaciones
sports
los deportes
entertainment
el entretenimiento
19 terms
entertainment/sports
movie
music
magazine
sports
えいが
おんがく
ぎっし
スポーツ
movie
えいが
music
おんがく
20 terms
Sports and Entertainment Marketing 2
consumers
discretionary income
kinescope
venders
people who buy or use products
any money left and necessary expenses
device used to view a sequence of moving pictures
sellers of products
consumers
people who buy or use products
discretionary income
any money left and necessary expenses
Sports and Entertainment Marketing Ch. 1
marketing
marketing mix
demographics
discretionary income
Activity, set of institutions, and processes for creating, co…
A unique blend of product, place, promotion, and pricing stra…
Characteristics such as age, sex, income, location, education…
The money that is left over from a consumer's income after pa…
marketing
Activity, set of institutions, and processes for creating, co…
marketing mix
A unique blend of product, place, promotion, and pricing stra…
Sports&Entertainment.
Copyright.
Naming rights.
Endorsement.
Guarantee.
Legal protection of original works and intellectual propertie…
A financial transaction and form of advertising whereby a cor…
A form of testimonial from someone that indicates that they l…
The fee a licensee pays up front in order to use trademarked…
Copyright.
Legal protection of original works and intellectual propertie…
Naming rights.
A financial transaction and form of advertising whereby a cor…
8 terms
Sport and Entertainment
Entertainment
Mass media
Sport
Desensitized
something diverting, pleasurable or amusing
Means of communication such as newspapers, radio, television,…
Game, contest or other pastime that requires skill and physic…
no longer feeling shocked or upset by things which used to be…
Entertainment
something diverting, pleasurable or amusing
Mass media
Means of communication such as newspapers, radio, television,…
40 terms
Sports and entertainment marketing
Marketing
Marketing concept
Marketing mix
Discretionary income
The process of developing, promoting, and distributing produc…
The view that an organization's ability to sell its product a…
Describes how a business blends the four marketing element of…
The amount of money individuals have available to spend after…
Marketing
The process of developing, promoting, and distributing produc…
Marketing concept
The view that an organization's ability to sell its product a…
27 terms
sports/entertainment
فتح
معرکہ
تماشا
مایہ ناز
open
battle
spectacle
source of pride
فتح
open
معرکہ
battle
12 terms
Sports and Entertainment Ch 1
Marketing
Marketing mix
Product
Distribution
the creation and maintenance of satisfying exchange relations…
describes how a business blends the four marketing elements o…
what a business offers customers to satisfy needs
the locations and methods used to make products available to…
Marketing
the creation and maintenance of satisfying exchange relations…
Marketing mix
describes how a business blends the four marketing elements o…
Entertainment and Sports
Movie
Music
Magazine
Sports
eiga
ongaku
gitsushi
supo-tsu
Movie
eiga
Music
ongaku
10 terms
Entertainment and sports
eiga
ongaku
zatsushi
supo-tsu
movie
music
magizine
sports
eiga
movie
ongaku
music
Entertainment and sports
Eiga
Ongaku
Zasshi
Supootsu
Movie
Music
Magazine
Sports
Eiga
Movie
Ongaku
Music
18 terms
Sports and Entertainment
Data Mining
Marketing
Marketing mix
Product
Digging up data needed to make decisions
Is the creation and maintenance of satisfying exchange relati…
Describes how a business blends the four marketing elements m…
What a business offers customers to satisfy needs
Data Mining
Digging up data needed to make decisions
Marketing
Is the creation and maintenance of satisfying exchange relati…
Sports and entertainment
Human risk
Economic risk
Retaining the risk
Risk management
Customer dishonesty, employer theft, and employee incompetence
Changes in the business environment, how the economy affects…
Hire qualified employees, provide training, provide safety
A strategy to offset business risks
Human risk
Customer dishonesty, employer theft, and employee incompetence
Economic risk
Changes in the business environment, how the economy affects…
26 terms
Sports and Entertainment Chapter 2
Consumers
Discretionary Income
Kinetoscope
The Jazz Singer
people who use products
Money left to spend after necessary expenses are paid
Created in the late 1890 by Thomas Edison for viewing moving…
First talking movie
Consumers
people who use products
Discretionary Income
Money left to spend after necessary expenses are paid
16 terms
AR Sports Entertainment Unit 3
bundle
business products
consumer products
cost plus pricing
selling several products as a package for a set price
Products bought to use in a firm's operations
Products purchased by the ultimate consumer
all costs & expenses are added to the desired profit to deter…
bundle
selling several products as a package for a set price
business products
Products bought to use in a firm's operations
7 terms
Entertainment and Sports
eiga
ongaku
zasshi
supootsu
movie
music
magazine
sports
eiga
movie
ongaku
music
Sports and Entertainment
entertainment
I am having fun!
I love vacations!
to go to the beach
die Unterhaltung
Das macht mir Spaß!
Ich liebe Urlaub!
zum Strand gehen
entertainment
die Unterhaltung
I am having fun!
Das macht mir Spaß!
Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
Movie
Music
Magazine
Sports
えいが
Movie
おんがく
Music
22 terms
Sports & Entertainment Marketing Chapter 6
market research
secondary research
primary research
observation method
The process of systematically collecting, recording, analyzin…
Published data that have been collected for other purposes
Original research conducted for a specific marketing situation
A research technique that involves watching actual behavior a…
market research
The process of systematically collecting, recording, analyzin…
secondary research
Published data that have been collected for other purposes
sports and entertainment
a unique characteristic of the sport i…
The core benefits to customers who pur…
a characteristic of an event is that i…
promoting and selling an intangible pr…
demand most tangible products
achievement
at the same time
event
a unique characteristic of the sport i…
demand most tangible products
The core benefits to customers who pur…
achievement
Entertainment and Sports
Movie
Music
Magazine
Sports
えいが
おんがく
ざっし
スポーツ
Movie
えいが
Music
おんがく
Sports and entertainment
L'athlétisme
La pièce de théâtre
Le survêtement
Le vestibule
Athletics
Play
Tracksuit
Hall
L'athlétisme
Athletics
La pièce de théâtre
Play
6 terms
Sports/Entertainment Marketing
branding
promotional mix
advertising
sales promotions
...
...
...
...
branding
...
promotional mix
...
Sports and Entertainment Marketing Dilley
Sports Marketing
Amateur Athlete
NCAA
Professional Athlete
all the marketing activities designed to satisfy the needs an…
a person who does not get paid to play a sport
a national organization that governs college athletics and ov…
an athlete has the will and ability to earn an income from a…
Sports Marketing
all the marketing activities designed to satisfy the needs an…
Amateur Athlete
a person who does not get paid to play a sport
Sports and Entertainment Marketing Chapter 1
Marketing Mix
Product
Distribution
Price
Describes how a business blends the 4 marketing elements(prod…
What a business offers customers to satisfy needs.
Involves the locations and methods used to make products avai…
The amount customers pay for the product.
Marketing Mix
Describes how a business blends the 4 marketing elements(prod…
Product
What a business offers customers to satisfy needs.
23 terms
sports entertaining
Risk management
market segment
geographic segmentation
demographic segmentation
The forecasting and evaluating of financial risks together.
is a marketing strategy which involves dividing a broad targe…
when you serve customers in a particular area
market segmentation according to age, race, religion, gender,…
Risk management
The forecasting and evaluating of financial risks together.
market segment
is a marketing strategy which involves dividing a broad targe…
17 terms
Sports & Entertainment Marketing Ch 4 Vocab
International Olympic Committee
gender equity
joint venture
piracy
the governing authority of the Olympic Movement, which includ…
when opportunities for men and women are roughly equal
an agreement between two or more companies to work together o…
the theft of copyrighted material
International Olympic Committee
the governing authority of the Olympic Movement, which includ…
gender equity
when opportunities for men and women are roughly equal
17 terms
Sports/leisure/entertainment vocabulary
(sports) Season
Court
Stadium
Festival
Months that a sport is played competitively
Where basketball, volleyball, tennis are played
A large arena for sports like football and American football
Celebration, usually religious
(sports) Season
Months that a sport is played competitively
Court
Where basketball, volleyball, tennis are played
7 terms
Chapter 3 - Entertainment and Sports
えいが
おんがく
ざっし
スポーツ
movie
music
magazine
sports
えいが
movie
おんがく
music
25 terms
Sports and Entertainment Chapter 4
Marketing Concept
Productivity
Breakeven Point
Opportunity Cost
The focus of satisfying customer needs.
Rate of which companies produce goods or services in relation…
Point of sales in which all expenses are covered.
The value of the next best alternative that you forgo when ma…
Marketing Concept
The focus of satisfying customer needs.
Productivity
Rate of which companies produce goods or services in relation…
34 terms
Sports and Entertainment Pioneers
Adolph Zuckor
Michael Jordan
Ted Turner
Louis Armstrong
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Responsible for emergence of athlete/shoe company partnership…
Founded both TBS and CNN, former owner of his hometown profes…
Grew up very poor, teacher gave him trumpet lessons, overcame…
Adolph Zuckor
Founder of Paramount Pictures, 1919 bought 135 theaters in th…
Michael Jordan
Responsible for emergence of athlete/shoe company partnership…
76 terms
FBLA Sports and Entertainment Management
absolutism
Academic Progess Rate (APR)
activation
aftermarketing
belief that moral precepts are universal --that is, applicabl…
most recently initiated by NCAA, collects data on team's acad…
commitment of financial resources in support of a company's s…
customer retention activities that take place after purchase;…
absolutism
belief that moral precepts are universal --that is, applicabl…
Academic Progess Rate (APR)
most recently initiated by NCAA, collects data on team's acad…
15 terms
Vocab 8 Sports and Entertainment
Free enterprise
Amphitheathers
Venue
Mass media
an economic system that allows the unregulated supply and dem…
oval shaped outdoor theaters with tiered seating around a cen…
the facility where the event is held
describe a means of distributing an event to a large volume o…
Free enterprise
an economic system that allows the unregulated supply and dem…
Amphitheathers
oval shaped outdoor theaters with tiered seating around a cen…
Sports Entertainment Marketing 2
Consumers
Discretionary Income
Kinetoscope
Vendors
people who use products
money left to spend after necessary expenses are paid
device used to view moving pictures
sellers of products
Consumers
people who use products
Discretionary Income
money left to spend after necessary expenses are paid
15 terms
Chapter 4 Sports and Entertainment
Economic market
Benefits Derived
Comparative Advantage
Oppurtunity Cost
Includes all of the consumers who a product or service.
Refers to the value people believe they recieve from a produc…
The capability to produce products
Defined as the value of the next best alternative that you fo…
Economic market
Includes all of the consumers who a product or service.
Benefits Derived
Refers to the value people believe they recieve from a produc…
12 terms
Sports and Entertainment Marketing Chapter 3
Clinic
Direct Economic Impact
Domestic Visitors
E-zines
workshop
is the total of new spending resulting from the event or attr…
U.S. Tourists
web magazines that focus on a sport
Clinic
workshop
Direct Economic Impact
is the total of new spending resulting from the event or attr…
42 terms
Economics in Sports & Entertainment Marketing
Brazil
direct impact
indirect impact
Stimulate the economy where they are l…
Who hosted the 2014 FIFA World Cup and was visited by over 37…
New Orleans hosted the 2013 Super Bowl and had approximately…
Approximately 590,000 people visited England for the 2012 Lon…
Many states, like Georgia, will offer tax credits to film and…
Brazil
Who hosted the 2014 FIFA World Cup and was visited by over 37…
direct impact
New Orleans hosted the 2013 Super Bowl and had approximately…
20 terms
Ch 1 - What is Sports & Entertainment Marketing?
Demographics
Demographics
Discretionary income
Distribution
common characteristics of a group, such as age range, marital…
common characteristics of a group, such as age range, marital…
the amount of money individuals have available to spend after…
the locations and methods used to make products available to…
Demographics
common characteristics of a group, such as age range, marital…
Demographics
common characteristics of a group, such as age range, marital…
15 terms
Ch 13 - Sports and Entertainment Legal Issues
Advisers
Agent
Agent contract
Broadcast flags
financial and business counselors for celebrities (p. 346)
the legal representative of an athlete or celebrity (p. 344)
an agreement in which an athlete allows a person or agency to…
digital bits imbedded in digital programming to prevent progr…
Advisers
financial and business counselors for celebrities (p. 346)
Agent
the legal representative of an athlete or celebrity (p. 344)
24 terms
Ch 2 - Sports and Entertainment means Business
Assets
Balance sheet
Budget
Character development
items of value, including cash, property, and equipment (p. 50)
shows the company's assets and its liabilities at a specific…
a plan for how available funds will be spent (p. 49)
stages in which people advance from childish behavior to matu…
Assets
items of value, including cash, property, and equipment (p. 50)
Balance sheet
shows the company's assets and its liabilities at a specific…
Sports and Entertainment quiz #2
Profit
Profit motive
Revenue stream
Economics
The amount of money remaining from income after all expenses…
Making decisions on how to use resources in ways that result…
An activity that will produce money
The study of how goods and services are produced, distributed…
Profit
The amount of money remaining from income after all expenses…
Profit motive
Making decisions on how to use resources in ways that result…
10 terms
entertainment and sports
movie(hirogana)
movie(kanji)
music(hirogana)
music(kanji)
えいが
映画
おんがく
音楽
movie(hirogana)
えいが
movie(kanji)
映画
Sports and entertainment quiz #1
Discretionary income
Demographics
Distribution
Entertainment
The amount of money individuals have available to spend after…
Shared characteristics of a group, such as age, martial statu…
The locations and methods used to make products available to…
Some type of performance that people are willing to spend the…
Discretionary income
The amount of money individuals have available to spend after…
Demographics
Shared characteristics of a group, such as age, martial statu…
Sports and entertainment quiz #3
Advertising
Body language
Consumer sales promotion
Copy
A paid form of communication delivered to consumers by a prod…
Non-spoken signals
When a sales promotion is directed at the final consumer
Words to be spoken or printed into an ad, to convey their mes…
Advertising
A paid form of communication delivered to consumers by a prod…
Body language
Non-spoken signals
19 terms
Sports & Entertainment Marketing: Promotion
Advertising
Body Language
Consumer Sales Promotion
Copy
A paid form of communication delivered to consumers by a prod…
Non-spoken signals
When a sale promotion is directed at a final consumer
Words to be spoken or printed in an ad, to convey their message
Advertising
A paid form of communication delivered to consumers by a prod…
Body Language
Non-spoken signals
Sports and Entertainment Vocab
Ad Schedule
Advertising
Affiliate
Amateur
Organizes promotional message delivery.
One way mass communications paid for by an identified sponsor.
An independent broadcaster that contracts with a larger natio…
Someone who is not a proffesional in a specific field. In the…
Ad Schedule
Organizes promotional message delivery.
Advertising
One way mass communications paid for by an identified sponsor.
Sports and Entertainment - Canadian events
Men Tennis
Women's tennis
Men golf
Women golf
Rogers cup
Rogers cup
Canadian open`
CN Candian women open
Men Tennis
Rogers cup
Women's tennis
Rogers cup
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