Study sets matching "essentials marketing"

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Study sets matching "essentials marketing"

17 terms
Marketing Essentials - Ch 19
Promotional Advertising
Institutional Advertising
Media
Print Media
When the goal is to increase sales.
Creates a favorable image for a company and fosters goodwill…
The agencies, means, or instruments used to convey advertisin…
Advertising in newspapers, magazines, direct mail, signs, and…
Promotional Advertising
When the goal is to increase sales.
Institutional Advertising
Creates a favorable image for a company and fosters goodwill…
20 terms
Marketing Essentials 2012-Chapter 19
advertising
promotional advertising
institutional advertising
media
A form of nonpersonal promotion in which companies pay to pro…
Advertising designed to increase sales.
Advertising designed to create a favorable image for a compan…
The agencies, means or instruments used to convey message to…
advertising
A form of nonpersonal promotion in which companies pay to pro…
promotional advertising
Advertising designed to increase sales.
19 terms
Marketing Essentials 2012- Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
An assessment that lists and analyzes the company's strengths…
The scanning of outside influences on an organization. This m…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
The scanning of outside influences on an organization. This m…
21 terms
Marketing Essentials - Ch 31
Brand
Brand Name
Trade Name
Brand Mark
A name, term, design, symbol, or combination of these element…
A word, group of words, letters, or numbers that represent a…
Identifies and promotes a company or a division of a particul…
A unique symbol, coloring, lettering, or other design elements.
Brand
A name, term, design, symbol, or combination of these element…
Brand Name
A word, group of words, letters, or numbers that represent a…
20 terms
Marketing Essentials 2012- Chapter 16
sales check
layaway
on approval sale
cash on delivery sale (COD)
A written record of a sales transaction that includes such in…
Removing merchandise from stock and keeping it in a separate…
An agreement that allows a customer to take merchandise home…
A transaction that occurs when a customer pays for merchandis…
sales check
A written record of a sales transaction that includes such in…
layaway
Removing merchandise from stock and keeping it in a separate…
25 terms
Marketing Essentials 2012-Chapter 17
promotion
product promotion
institutional promotion
promotional mix
Decisions about advertising, personal selling, sales promotio…
A promotional method used by businesses to convince prospects…
A promotional method used to create a favorable image for a b…
A cost effective combination of advertising, selling, sales p…
promotion
Decisions about advertising, personal selling, sales promotio…
product promotion
A promotional method used by businesses to convince prospects…
24 terms
Marketing Essentials 2012- Chapter 3
economy
resources
factors of production
entrepreneurship
The organized way a nation provides for the needs and wants o…
All the things used in producing goods and services; a source…
Resources that are comprised of land, labor, capital, and ent…
The skills of people who are willing to invest their time and…
economy
The organized way a nation provides for the needs and wants o…
resources
All the things used in producing goods and services; a source…
12 terms
Marketing Essentials Chapter 14 TM
Layman's terms
Objections
Excuses
Objection Analysis Sheet
Words that the average customer can understand.
Concerns, hesitations, doubts, or other honest reasons a cust…
Reasons for not buying or not seeing the salesperson.
A document that lists common objections and possible response…
Layman's terms
Words that the average customer can understand.
Objections
Concerns, hesitations, doubts, or other honest reasons a cust…
30 terms
Marketing Essentials - Ch 3
economy / economic system
resources
four factors of production
land
The organized way a nation provides for the needs and wants o…
All the things used in producing goods and services. Also kno…
Land, labor, capital, and entrepreneurship.
Includes everything contained in the earth or found in the se…
economy / economic system
The organized way a nation provides for the needs and wants o…
resources
All the things used in producing goods and services. Also kno…
23 terms
Marketing Essentials Chapter 17
promotion
product promotion
institutional promotion
advertising
persuasive communication about a product service or an idea
convincing prospects to select products or services over a co…
creating a favorable image for a business, helping advocate f…
form of nonpersonal promotion
promotion
persuasive communication about a product service or an idea
product promotion
convincing prospects to select products or services over a co…
22 terms
Marketing Essentials - Chapter 5.1
free enterprise system
basis of free enterprise system
entrepreneur
patent
encourages individuals to start and operate their own busines…
freedom to own private property, compete, take risk, & make a…
a person who risks time and money to start and manage a busin…
protects an invention for 20 years
free enterprise system
encourages individuals to start and operate their own busines…
basis of free enterprise system
freedom to own private property, compete, take risk, & make a…
13 terms
Marketing Essentials - Ch 32
warranty
express warranty
full warranty
limited warranty
a promise or guarantee given to a customer that a product wil…
one that is explicitly stated, in writing or verbally, to enc…
guarantees that if a product is found to be defective within…
may exclude certain parts of the product from coverage or req…
warranty
a promise or guarantee given to a customer that a product wil…
express warranty
one that is explicitly stated, in writing or verbally, to enc…
21 terms
Marketing Essentials 2012-Chapter 18
visual merchandising
display
storefront
marquee
Coordinating all the physical elements in a place of business…
The visual and artistic aspects of presenting a product or se…
A business's exterior, including Encompasses the sign, marque…
A canopy that extends over a store's entrance.
visual merchandising
Coordinating all the physical elements in a place of business…
display
The visual and artistic aspects of presenting a product or se…
16 terms
Marketing Essentials Chapter 19
Advertising
Promotional advertising
Institutional advertising
Media
any paid form of non-personal promotion of ideas, goods, or s…
advertising designed to increase sales
create a favorable impression and goodwill for a business or…
agencies, means, or instruments used to convey advertising me…
Advertising
any paid form of non-personal promotion of ideas, goods, or s…
Promotional advertising
advertising designed to increase sales
30 terms
Marketing Essentials 2012 -Chapter 5
private enterprise
patent
trademark
copyright
Business ownership by ordinary people, not the government.
A document granting an inventor sole rights to an item or ide…
A word, name, symbol, brand name, brand mark, trade name, tra…
Anything that is authored by an individual, such as writings…
private enterprise
Business ownership by ordinary people, not the government.
patent
A document granting an inventor sole rights to an item or ide…
25 terms
Marketing essentials 2012-Chapter 4
international trade
imports
exports
balance of trade
The exchange of goods and services among nations.
Goods and services purchased from other countries.
Goods and services sold to other countries.
The difference in value between exports and imports of a nati…
international trade
The exchange of goods and services among nations.
imports
Goods and services purchased from other countries.
27 terms
Chapter One Marketing Essentials
Marketing
Goods
Services
Channel Management
activity, set of institutions, and processes for creating, co…
tangible items that have monetary value and satisfy one's nee…
intangible items that have monetary value and satisfy your ne…
decides how to get goods to customers
Marketing
activity, set of institutions, and processes for creating, co…
Goods
tangible items that have monetary value and satisfy one's nee…
29 terms
Chapter One Marketing Essentials
Marketing
Goods
Services
Channel Management
activity, set of institutions, and processes for creating, co…
tangible items that have monetary value and satisfy one's nee…
intangible items that have monetary value and satisfy your ne…
decides how to get goods to customers
Marketing
activity, set of institutions, and processes for creating, co…
Goods
tangible items that have monetary value and satisfy one's nee…
12 terms
Chapter 26 - Marketing Essentials - TM
Markup Pricing
Cost-plus Pricing
One-price Policy
Flexible-price Policy
Difference between the price of an item and its cost that is…
All costs and expenses are calculated and the desired profit…
All customers are charged the same price for the goods and se…
Customers pay different prices for the same type or amount of…
Markup Pricing
Difference between the price of an item and its cost that is…
Cost-plus Pricing
All costs and expenses are calculated and the desired profit…
Chapter 8 Marketing Essentials
Communication
Body Language
Channels
Feedback
The process of exchanging information, ideas, and feelings.
Your gestures, movements and mannerisms that communicate your…
the avenues by which messages are delivered.
The receiver's response to the message.
Communication
The process of exchanging information, ideas, and feelings.
Body Language
Your gestures, movements and mannerisms that communicate your…
18 terms
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
Essentials of Marketing Ch 10
Channel of distribution
Direct marketing
Discrepancy of quantity
Discrepancy of assortment
Any series of firms or individuals who participate in the flo…
Direct communication between a seller and an individual custo…
The difference between the quantity of products it is economi…
The difference between the lines a typical producer makes and…
Channel of distribution
Any series of firms or individuals who participate in the flo…
Direct marketing
Direct communication between a seller and an individual custo…
20 terms
2012 Marketing Essentials Chapter 21
Channel of distribution
intermediaries
wholesalers
rack jobbers
The path a product takes from its producer or manufacturer to…
Middleman business involved in sales transactions that move p…
A business that obtains goods from manufacturers and resells…
One who manages inventory and merchandise for retailers by co…
Channel of distribution
The path a product takes from its producer or manufacturer to…
intermediaries
Middleman business involved in sales transactions that move p…
359 terms
Marketing Essentials Vocabulary
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
12 terms
Marketing Essentials - Ch 20
Advertising Campaign
Advertising Agencies
Headline
Copy
A group of advertisements, commercials, and related promotion…
Independent businesses that specialize in developing ad campa…
The phrase or sentence that attracts the readers' attention t…
The selling message of a written advertisement that details h…
Advertising Campaign
A group of advertisements, commercials, and related promotion…
Advertising Agencies
Independent businesses that specialize in developing ad campa…
84 terms
Marketing Essentials Midterm
demographics
SWOT analysis
environmental scan
market segmentation
Statistics that describe a population in terms of personal ch…
Assessment tool used by organization to determine its strengt…
Analysis of outside influences that impact an organization.
Dividing the total market into smaller groups of people who s…
demographics
Statistics that describe a population in terms of personal ch…
SWOT analysis
Assessment tool used by organization to determine its strengt…
15 terms
Marketing Essentials - Ch 11
management
vertical organization
top management
middle management
getting work done through the effort of others
tasks and responsibilities of each level of the organization…
those who make decisions that affect the whole company
implements the decisions of top management
management
getting work done through the effort of others
vertical organization
tasks and responsibilities of each level of the organization…
9 terms
Marketing Essentials - Ch 15
Closing the sale
Buying signals
Trial close
Which Close
Obtaining an agreement to buy from the customer.
The things customers do or say to indicate a readiness to buy.
An initial effort to close a sale.
Encourages a customer to make a decision between two items.
Closing the sale
Obtaining an agreement to buy from the customer.
Buying signals
The things customers do or say to indicate a readiness to buy.
23 terms
Marketing Essentials Chapter 31
Brand
Brand name
Trade name
Brand mark
a name, term, design, symbol, or combination of these element…
a word, group of words, letters, or numbers that represent a…
the legal name of the business.
incorporates a unique symbol, coloring, lettering, or design…
Brand
a name, term, design, symbol, or combination of these element…
Brand name
a word, group of words, letters, or numbers that represent a…
15 terms
Marketing Essentials 2012 Ch 2
SWOT Analysis
PEST Analysis
Marketing Plan
Executive Summary
An assessment that lists and analyzes the company's strengths…
is the scanning of outside influences on an organization. Thi…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
An assessment that lists and analyzes the company's strengths…
PEST Analysis
is the scanning of outside influences on an organization. Thi…
14 terms
Marketing Essentials 2012-Chapter 35
business plan
business philosophy
trading area
buying behavior
A proposal that outlines a strategy to turn a business idea i…
A company's stated beliefs on how a business should be run.
The geographical area from which a business draws its custome…
The process that individuals use to decide what they will buy…
business plan
A proposal that outlines a strategy to turn a business idea i…
business philosophy
A company's stated beliefs on how a business should be run.
14 terms
Marketing Essentials - Ch 10
Self-esteem
Initiative
Time Management
Assertiveness
how you perceive your worth or value as a person.
taking actions and doing what needs to be done without being…
budgeting your time to accomplish tasks on a certain schedule.
standing up for what you believe.
Self-esteem
how you perceive your worth or value as a person.
Initiative
taking actions and doing what needs to be done without being…
19 terms
Marketing Essentials - Ch 5
Free Enterprise System
patent
trademark
copyright
encourages individuals to start and operate their own busines…
owning the rights to an item or idea
identifies a good or service and that cannot be used by anyon…
involves anything that is authorized by an individual such as…
Free Enterprise System
encourages individuals to start and operate their own busines…
patent
owning the rights to an item or idea
19 terms
Marketing Essentials - Ch 5
Free Enterprise System
patent
trademark
copyright
encourages individuals to start and operate their own busines…
owning the rights to an item or idea
identifies a good or service and that cannot be used by anyon…
involves anything that is authorized by an individual such as…
Free Enterprise System
encourages individuals to start and operate their own busines…
patent
owning the rights to an item or idea
25 terms
Marketing Essentials 2012 Chapter 4
International Trade
Imports
Exports
Balance of Trade
The exchange of goods and services among nations.
Goods and services purchased from other countries.
Goods and services sold to other countries.
The difference in value between exports and imports of a nati…
International Trade
The exchange of goods and services among nations.
Imports
Goods and services purchased from other countries.
20 terms
Marketing Essentials Chapter 1
marketing
products
goods
services
the process of developing, promoting, and distributing produc…
goods and services
items you can touch or hold
the kinds of things you can't physically touch
marketing
the process of developing, promoting, and distributing produc…
products
goods and services
18 terms
Marketing Essentials - Ch 12
Personal Selling
Business-to-business selling
Telemarketing
Consultative selling
any form of direct contact between a salesperson and a custom…
may take place in a manufacturer's or wholesaler's showroom (…
The process of selling over the telephone.
Providing solutions to customers' problems by finding product…
Personal Selling
any form of direct contact between a salesperson and a custom…
Business-to-business selling
may take place in a manufacturer's or wholesaler's showroom (…
16 terms
Glencoe Marketing Essentials- Chapter 5
Business
Production
Marketplace
Management
All of the activities involved in producing and marketing goo…
The process of creating, growing, manufacturing, or improving…
Wherever two or more people agree to buy and sell a product.
The business function used to plan, organize, and control all…
Business
All of the activities involved in producing and marketing goo…
Production
The process of creating, growing, manufacturing, or improving…
Marketing Essentials Chapter 38
Job Lead
Networking
Public Employment Agencies
Private Employment Agencies
Information about a job opening
Finding contacts among people you know
Supported by state or federal taxes and offer free services t…
Are not supported by taxes, must earn a profit to stay in bus…
Job Lead
Information about a job opening
Networking
Finding contacts among people you know
31 terms
Marketing Essentials Chapter 5
TRUE OR FALSE: According to the laws o…
TRUE OR FALSE: Without competition, no…
TRUE OR FALSE: Providing information u…
TRUE OR FALSE: Because of deregulation…
True
True
True
False
TRUE OR FALSE: According to the laws o…
True
TRUE OR FALSE: Without competition, no…
True
11 terms
Chapter 25 Marketing Essentials - TM
Price
Return on investment (ROI)
Market share
Market position
The value in money or its equivalent placed on a good or serv…
A financial calculation that is used to determine the relativ…
A company's percentage of the total sales volume generated by…
The relative standing a competitor has in a given market in c…
Price
The value in money or its equivalent placed on a good or serv…
Return on investment (ROI)
A financial calculation that is used to determine the relativ…
20 terms
Marketing Essentials Chapter 3
recession
Traditional economy
resources
business cycle
a period of economic slow down that lasts for 2 periods, or 6…
a system in which traditions dictate production and distribut…
all things used in producing goods and services
recurring changes in economic activity, including growth and…
recession
a period of economic slow down that lasts for 2 periods, or 6…
Traditional economy
a system in which traditions dictate production and distribut…
21 terms
Chapter 4 Marketing Essentials- Global Analysis
international trade
imports
exports
balance of trade
trade between nations
Goods brought into a country
goods and services sold to other countries
the difference in value over a period of time of a country's…
international trade
trade between nations
imports
Goods brought into a country
13 terms
Marketing Essentials - Ch 14
Layman's Terms
Objections
Excuses
Objection analysis sheet
Words the average customer can understand.
Concerns, hesitations, doubts, or other honest reasons a cust…
Reasons for not buying or not seeing the salesperson.
A document that lists common objections and possible response…
Layman's Terms
Words the average customer can understand.
Objections
Concerns, hesitations, doubts, or other honest reasons a cust…
21 terms
Marketing Essentials Chapter 13
Merchandising
Feature Benefit Selling
Product Features
Physical Features
involves coordination of sales and promotional plans with buy…
matching the characteristics of a product to a customers need…
basic, physical, or extended attributes of the product or pur…
tangible attributes that help explain how a product is constr…
Merchandising
involves coordination of sales and promotional plans with buy…
Feature Benefit Selling
matching the characteristics of a product to a customers need…
22 terms
Marketing Essentials - Ch 24
receiving record
facilities
blind check method
direct check method
business records about goods it receives either manually or e…
where stock is placed when it is received
write the description of the merchandise, count the quantitie…
check directly against the actual invoice of purchase order
receiving record
business records about goods it receives either manually or e…
facilities
where stock is placed when it is received
Marketing Essentials Vocabulary
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
17 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
Essentials of Marketing CH 16
Price
Target return objective
Sales-oriented objective
Nonprice competition
The amount of money that is charged for "something" of value.
A specific level of profit as an objective.
An objective to get some level of unit sales, dollar sales, o…
Aggressive action on one or more of the Ps other than Price.
Price
The amount of money that is charged for "something" of value.
Target return objective
A specific level of profit as an objective.
Marketing Essentials Vocabulary Final Exam 2nd Semester
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
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