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Study sets matching "essentials marketing"

25 terms
Marketing essentials 2012-Chapter 4
international trade
imports
exports
balance of trade
The exchange of goods and services among nations.
Goods and services purchased from other countries.
Goods and services sold to other countries.
The difference in value between exports and imports of a nati…
international trade
The exchange of goods and services among nations.
imports
Goods and services purchased from other countries.
29 terms
Chapter One Marketing Essentials
Marketing
Goods
Services
Channel Management
activity, set of institutions, and processes for creating, co…
tangible items that have monetary value and satisfy one's nee…
intangible items that have monetary value and satisfy your ne…
decides how to get goods to customers
Marketing
activity, set of institutions, and processes for creating, co…
Goods
tangible items that have monetary value and satisfy one's nee…
27 terms
Chapter One Marketing Essentials
Marketing
Goods
Services
Channel Management
activity, set of institutions, and processes for creating, co…
tangible items that have monetary value and satisfy one's nee…
intangible items that have monetary value and satisfy your ne…
decides how to get goods to customers
Marketing
activity, set of institutions, and processes for creating, co…
Goods
tangible items that have monetary value and satisfy one's nee…
18 terms
Marketing Essentials - Chapter 19.1
Promotional Advertising
Institutional Advertising
Media
Print Media
goal is to increase sales; supports selling efforts, sale pro…
creates a favorable image for a company and fosters goodwill…
are agencies, means, or instruments used to convey advertisin…
includes advertising in newspapers, magazines, direct mail, s…
Promotional Advertising
goal is to increase sales; supports selling efforts, sale pro…
Institutional Advertising
creates a favorable image for a company and fosters goodwill…
24 terms
Essentials of Marketing Ch 10
Channel of distribution
Direct marketing
Discrepancy of quantity
Discrepancy of assortment
Any series of firms or individuals who participate in the flo…
Direct communication between a seller and an individual custo…
The difference between the quantity of products it is economi…
The difference between the lines a typical producer makes and…
Channel of distribution
Any series of firms or individuals who participate in the flo…
Direct marketing
Direct communication between a seller and an individual custo…
84 terms
Marketing Essentials Midterm
demographics
SWOT analysis
environmental scan
market segmentation
Statistics that describe a population in terms of personal ch…
Assessment tool used by organization to determine its strengt…
Analysis of outside influences that impact an organization.
Dividing the total market into smaller groups of people who s…
demographics
Statistics that describe a population in terms of personal ch…
SWOT analysis
Assessment tool used by organization to determine its strengt…
14 terms
Marketing Essentials 2012-Chapter 35
business plan
business philosophy
trading area
buying behavior
A proposal that outlines a strategy to turn a business idea i…
A company's stated beliefs on how a business should be run.
The geographical area from which a business draws its custome…
The process that individuals use to decide what they will buy…
business plan
A proposal that outlines a strategy to turn a business idea i…
business philosophy
A company's stated beliefs on how a business should be run.
19 terms
Marketing Essentials - Ch 5
Free Enterprise System
patent
trademark
copyright
encourages individuals to start and operate their own busines…
owning the rights to an item or idea
identifies a good or service and that cannot be used by anyon…
involves anything that is authorized by an individual such as…
Free Enterprise System
encourages individuals to start and operate their own busines…
patent
owning the rights to an item or idea
15 terms
Marketing Essentials 2012 Ch 2
SWOT Analysis
PEST Analysis
Marketing Plan
Executive Summary
An assessment that lists and analyzes the company's strengths…
is the scanning of outside influences on an organization. Thi…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
An assessment that lists and analyzes the company's strengths…
PEST Analysis
is the scanning of outside influences on an organization. Thi…
20 terms
2012 Marketing Essentials Chapter 21
Channel of distribution
intermediaries
wholesalers
rack jobbers
The path a product takes from its producer or manufacturer to…
Middleman business involved in sales transactions that move p…
A business that obtains goods from manufacturers and resells…
One who manages inventory and merchandise for retailers by co…
Channel of distribution
The path a product takes from its producer or manufacturer to…
intermediaries
Middleman business involved in sales transactions that move p…
16 terms
Glencoe Marketing Essentials- Chapter 5
Business
Production
Marketplace
Management
All of the activities involved in producing and marketing goo…
The process of creating, growing, manufacturing, or improving…
Wherever two or more people agree to buy and sell a product.
The business function used to plan, organize, and control all…
Business
All of the activities involved in producing and marketing goo…
Production
The process of creating, growing, manufacturing, or improving…
23 terms
Marketing Essentials Chapter 31
Brand
Brand name
Trade name
Brand mark
a name, term, design, symbol, or combination of these element…
a word, group of words, letters, or numbers that represent a…
the legal name of the business.
incorporates a unique symbol, coloring, lettering, or design…
Brand
a name, term, design, symbol, or combination of these element…
Brand name
a word, group of words, letters, or numbers that represent a…
20 terms
Marketing Essentials Chapter 1
marketing
products
goods
services
the process of developing, promoting, and distributing produc…
goods and services
items you can touch or hold
the kinds of things you can't physically touch
marketing
the process of developing, promoting, and distributing produc…
products
goods and services
11 terms
Chapter 25 Marketing Essentials - TM
Price
Return on investment (ROI)
Market share
Market position
The value in money or its equivalent placed on a good or serv…
A financial calculation that is used to determine the relativ…
A company's percentage of the total sales volume generated by…
The relative standing a competitor has in a given market in c…
Price
The value in money or its equivalent placed on a good or serv…
Return on investment (ROI)
A financial calculation that is used to determine the relativ…
9 terms
Marketing Essentials Chapter 38
Job Lead
Networking
Public Employment Agencies
Private Employment Agencies
Information about a job opening
Finding contacts among people you know
Supported by state or federal taxes and offer free services t…
Are not supported by taxes, must earn a profit to stay in bus…
Job Lead
Information about a job opening
Networking
Finding contacts among people you know
25 terms
Marketing Essentials 2012 Chapter 4
International Trade
Imports
Exports
Balance of Trade
The exchange of goods and services among nations.
Goods and services purchased from other countries.
Goods and services sold to other countries.
The difference in value between exports and imports of a nati…
International Trade
The exchange of goods and services among nations.
Imports
Goods and services purchased from other countries.
18 terms
Marketing Essentials - Ch 12
Personal Selling
Business-to-business selling
Telemarketing
Consultative selling
any form of direct contact between a salesperson and a custom…
may take place in a manufacturer's or wholesaler's showroom (…
The process of selling over the telephone.
Providing solutions to customers' problems by finding product…
Personal Selling
any form of direct contact between a salesperson and a custom…
Business-to-business selling
may take place in a manufacturer's or wholesaler's showroom (…
31 terms
Marketing Essentials Chapter 5
TRUE OR FALSE: According to the laws o…
TRUE OR FALSE: Without competition, no…
TRUE OR FALSE: Providing information u…
TRUE OR FALSE: Because of deregulation…
True
True
True
False
TRUE OR FALSE: According to the laws o…
True
TRUE OR FALSE: Without competition, no…
True
21 terms
Chapter 4 Marketing Essentials- Global Analysis
international trade
imports
exports
balance of trade
trade between nations
Goods brought into a country
goods and services sold to other countries
the difference in value over a period of time of a country's…
international trade
trade between nations
imports
Goods brought into a country
20 terms
Marketing Essentials Chapter 3
recession
Traditional economy
resources
business cycle
a period of economic slow down that lasts for 2 periods, or 6…
a system in which traditions dictate production and distribut…
all things used in producing goods and services
recurring changes in economic activity, including growth and…
recession
a period of economic slow down that lasts for 2 periods, or 6…
Traditional economy
a system in which traditions dictate production and distribut…
21 terms
Marketing Essentials Chapter 13
Merchandising
Feature Benefit Selling
Product Features
Physical Features
involves coordination of sales and promotional plans with buy…
matching the characteristics of a product to a customers need…
basic, physical, or extended attributes of the product or pur…
tangible attributes that help explain how a product is constr…
Merchandising
involves coordination of sales and promotional plans with buy…
Feature Benefit Selling
matching the characteristics of a product to a customers need…
13 terms
Marketing Essentials - Ch 14
Layman's Terms
Objections
Excuses
Objection analysis sheet
Words the average customer can understand.
Concerns, hesitations, doubts, or other honest reasons a cust…
Reasons for not buying or not seeing the salesperson.
A document that lists common objections and possible response…
Layman's Terms
Words the average customer can understand.
Objections
Concerns, hesitations, doubts, or other honest reasons a cust…
22 terms
Marketing Essentials - Ch 24
receiving record
facilities
blind check method
direct check method
business records about goods it receives either manually or e…
where stock is placed when it is received
write the description of the merchandise, count the quantitie…
check directly against the actual invoice of purchase order
receiving record
business records about goods it receives either manually or e…
facilities
where stock is placed when it is received
359 terms
Marketing Essentials Vocabulary
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
17 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
359 terms
ME Marketing - Marketing Essentials Vocab.
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
15 terms
Marketing Essentials - Ch 21
Channel of Distribution
Intermediaries
Wholesalers
Rack Jobbers
The path a product takes from its producer or manufacturer to…
Businesses involved in sales transactions that move products…
Businesses that buy large quantities of goods from manufactur…
Wholesalers that manage inventory and merchandising for retai…
Channel of Distribution
The path a product takes from its producer or manufacturer to…
Intermediaries
Businesses involved in sales transactions that move products…
30 terms
Marketing Essentials - Ch 3
economy / economic system
resources
four factors of production
land
The organized way a nation provides for the needs and wants o…
All the things used in producing goods and services. Also kno…
Land, labor, capital, and entrepreneurship.
Includes everything contained in the earth or found in the se…
economy / economic system
The organized way a nation provides for the needs and wants o…
resources
All the things used in producing goods and services. Also kno…
28 terms
Marketing Essentials chapter 30
Product Planning
Product Mix
product line
product item
Making decisions about the features and services of a product…
All the different items that a company makes or sells
A group of closely related products that a company makes or s…
A specific model, brand, or size of a product within a produc…
Product Planning
Making decisions about the features and services of a product…
Product Mix
All the different items that a company makes or sells
41 terms
Essentials of Marketing CH 16
Price
Target return objective
Sales-oriented objective
Nonprice competition
The amount of money that is charged for "something" of value.
A specific level of profit as an objective.
An objective to get some level of unit sales, dollar sales, o…
Aggressive action on one or more of the Ps other than Price.
Price
The amount of money that is charged for "something" of value.
Target return objective
A specific level of profit as an objective.
20 terms
2012 Marketing Essentials Chapter 21
Channel of distribution
intermediaries
wholesalers
rack jobbers
The path a product takes from its producer or manufacturer to…
Middleman business involved in sales transactions that move p…
A business that obtains goods from manufacturers and resells…
One who manages inventory and merchandise for retailers by co…
Channel of distribution
The path a product takes from its producer or manufacturer to…
intermediaries
Middleman business involved in sales transactions that move p…
17 terms
Marketing Essentials - Ch. 14 & 15
Layman's Terms
Objections
Excuses
Objection Analysis Sheet
Words the average customer can understand.
Concerns, hesitations, doubts, or other honest reasons a cust…
Insincere reasons for not buying or net seeing the salesperson.
A list of common objections and possible responses to them.
Layman's Terms
Words the average customer can understand.
Objections
Concerns, hesitations, doubts, or other honest reasons a cust…
16 terms
Marketing Essentials 2012-Chapter 30
product planning
product mix
product line
product item
Making decisions about the features and services of a product…
All the different products a company makes or sells.
A group of closely related products manufactured or sold by a…
A specific model, brand, or size of a product within a produc…
product planning
Making decisions about the features and services of a product…
product mix
All the different products a company makes or sells.
359 terms
Marketing Essentials Vocabulary Final Exam 2nd Semester
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
33 terms
Marketing Essentials chapter 13
Service approach
Greeting approach
Merchandise Approach
Nonverbal communication
the salesperson asks the customer if he or she needs assistan…
the salesperson simply welcomes the customer to the store
the salesperson makes a comment or asks questions about a pro…
expressing yourself without the use of words
Service approach
the salesperson asks the customer if he or she needs assistan…
Greeting approach
the salesperson simply welcomes the customer to the store
28 terms
Marketing Essentials Chpt 5
Free Enterprise System
Patent
Trademark
Copyright
System that encouraged individuals to start and operate their…
Government issued exclusive right to make, use, or sell an in…
Brand name, brand mark, trade name, trade character, or a com…
The exclusive right to reproduce or sell a work authored by a…
Free Enterprise System
System that encouraged individuals to start and operate their…
Patent
Government issued exclusive right to make, use, or sell an in…
18 terms
Marketing Essentials 2012-Chapter 36
personal financil statement
asset
liability
net worth
A summary of one's current personal financial condition listi…
Anything of monetary value that a person owns, such as cash,…
A debt owed to others, such as credit card debts, school loan…
The difference between assets and your liabilities.
personal financil statement
A summary of one's current personal financial condition listi…
asset
Anything of monetary value that a person owns, such as cash,…
Marketing Essentials: Chapter 29 Vocabulary
problem definition
primary data
secondary data
survey method
when a business clearly identifies a problem or issue and the…
data that is obtained for the first time and used specificall…
data that has already been collected for some purpose other t…
a research technique in which information is gathered from pe…
problem definition
when a business clearly identifies a problem or issue and the…
primary data
data that is obtained for the first time and used specificall…
11 terms
Marketing Essentials Chapter 8
communication
channels or media
feedback
barriers
the process of exchanging messages between a sender and a rec…
the avenues through which messages are delivered
a receiver's response to a message
obstacles that interfere with the understanding of a message
communication
the process of exchanging messages between a sender and a rec…
channels or media
the avenues through which messages are delivered
17 terms
Marketing Essentials 2012-Chapter 32
warranty
express warranty
full warranty
limited warranty
A promise, or guarantee, given to a customer that product wil…
A warranty that is clearly stated in writing or offered verba…
A warranty that guarantees that if a product is found to be d…
A warranty that may exclude certain parts of the product from…
warranty
A promise, or guarantee, given to a customer that product wil…
express warranty
A warranty that is clearly stated in writing or offered verba…
13 terms
Marketing Essentials Chapter 2 Glencoe
Marketing Plan
Executive Summary
Situation Analysis
Marketing Strategy
A formal written document communicating the goals, objectives…
A brief overview of an entire marketing plan.
The study of the internal and external factors that affect ma…
Identification of target markets and determination of marketi…
Marketing Plan
A formal written document communicating the goals, objectives…
Executive Summary
A brief overview of an entire marketing plan.
34 terms
Marketing Essentials--Chapter 17
Promotion
promotional mix
product promotion
institutional promotion
any form of communication a business or organization uses to…
combination of the different types of promotion
used to convince potential customers to buy products instead…
used by a business to create a favorable image for itself, as…
Promotion
any form of communication a business or organization uses to…
promotional mix
combination of the different types of promotion
10 terms
Marketing Essentials Chapter 9
Product life cycle
Stage 1. Product development
Stage 2. Introduction
Stage 3. Growth
The course of a product's sales and profits over its lifetime
Begins when the company finds and develops a new product idea…
Is a period of slow sales growth as the product is introduced…
Is a period of rapid market acceptance and increasing profits
Product life cycle
The course of a product's sales and profits over its lifetime
Stage 1. Product development
Begins when the company finds and develops a new product idea…
27 terms
Marketing Essentials Chapter 8
Product
Service
Consumer product
Convenience product
Anything that can be offered to a market for attention, acqui…
An activity, benefit, or satisfaction offered for sale that i…
A product bought by final consumers for personal consumption
A consumer product that customers usually buy frequently, imm…
Product
Anything that can be offered to a market for attention, acqui…
Service
An activity, benefit, or satisfaction offered for sale that i…
15 terms
Marketing Essentials Chapter 12
personal selling
telemarketing
feature-benefit selling
product features
any form of direct contact between salesperson and customer
selling over the telephone
matching characteristics of a product to a customer's needs a…
basic, physical, or extended attributes of the product
personal selling
any form of direct contact between salesperson and customer
telemarketing
selling over the telephone
19 terms
Marketing Essentials 2012 - Chapter 6
flextime
telecommuting
Ad Council
green marketing
A system that allows workers to choose their work hours.
Working at home, usually on a computer. Employees cn send com…
A nonprofit organization that helps produce public service ad…
When companies engage in the production and promotion of envi…
flextime
A system that allows workers to choose their work hours.
telecommuting
Working at home, usually on a computer. Employees cn send com…
17 terms
Marketing Essentials Chapter 3
Economy
Infrastructure
Gross Domestic Product
Inflation
Choices a nation makes about its resources (land, labor, capi…
The basic organizational and physical structures needed for t…
Measure of the total economic activity in a nation representi…
The value of money decreases and the prices increase when thi…
Economy
Choices a nation makes about its resources (land, labor, capi…
Infrastructure
The basic organizational and physical structures needed for t…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
market segmentation
demographics
An assessment that lists and analyzes the company's strengths…
Scanning of outside influences on an organization. (p. 34)
The process of classifying people who form a given market int…
Statistics that describe a population in terms of personal ch…
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
Scanning of outside influences on an organization. (p. 34)
38 terms
Unit 1 Marketing Essentials
Channel Management
Company Analysis
Consumer
Cuaucasian
deciding how to get goods into customers hands
in this you'll find a company's mission statement, quality of…
uses the product (eats the cereal his mother buys)
US ethnic population that is declining in relation to other p…
Channel Management
deciding how to get goods into customers hands
Company Analysis
in this you'll find a company's mission statement, quality of…
359 terms
Marketing Essentials Vocabulary
marketing
Goods
Services
Utility
The process of planning, pricing, promoting, selling, and dis…
Tangible items of monetary value that satisfy needs and wants
intangible items of monetary value that satisfy needs and wants
An attribute of a product or service that makes it capable of…
marketing
The process of planning, pricing, promoting, selling, and dis…
Goods
Tangible items of monetary value that satisfy needs and wants
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