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Study sets matching "fashion chapter 5"

22 terms
Chapter 5 Fashion
Market Segmentation
Target Marketing
Demographics
Psychographics
Dividing the market into smaller groups of buyers who have si…
Defining of the specialized niche of the market to whom the c…
Vital statistics of human populations, broken down by such fa…
Statistic that try to explain consumer behavior through such…
Market Segmentation
Dividing the market into smaller groups of buyers who have si…
Target Marketing
Defining of the specialized niche of the market to whom the c…
19 terms
Fashion Chapter 5
Sweatshops
Sumptuary laws
Ready to wear
Industrial revolution
Dark airless, uncomfortable and unhealthy places to work
Regulations that controlled what each social class could wear
Clothing made in advance for sale to any purchaser
Rapid changes that resulted from the invention of power drive…
Sweatshops
Dark airless, uncomfortable and unhealthy places to work
Sumptuary laws
Regulations that controlled what each social class could wear
16 terms
Fashion- Chapter 5 terms
Adaptation
Classic
Collection/line
Couturier
Garment that uses variations of the original design.
Item that has staying power in fashion.
Designers offerings for a particular season
Male designer of original styles that are made of expensive f…
Adaptation
Garment that uses variations of the original design.
Classic
Item that has staying power in fashion.
23 terms
Chapter 5 Fashion Terms
Market Segmentation
Target Marketing
Demographics
Psychographics
marketing strategy which involves dividing a broad target mar…
target market is a group of customers a business has decided…
statistics of human populations broken down by certain factors
study of personality, values, opinions, attitudes, interests,…
Market Segmentation
marketing strategy which involves dividing a broad target mar…
Target Marketing
target market is a group of customers a business has decided…
41 terms
Chapter 5 Fashion Review
Target market is ____.
Today's consumer market ____.
Market research is the _____.
Qualitative information shows ____.
Specialized niche of the market
wants easier care items of quality and value
gathering and analyzing information related to a specific mar…
what products consumers want.
Target market is ____.
Specialized niche of the market
Today's consumer market ____.
wants easier care items of quality and value
7 terms
FSH 616: Dynamics of Fashion - Chapter 5
primary level of fashion
secondary level of fashion
retail level of fashion
auxiliary level of fashion
composed of growers and producers of the raw materials of fas…
composed of industries - manufacturers and contractors - that…
the ultimate distribution level; different types of retailers…
composed of all of the support services that are working cons…
primary level of fashion
composed of growers and producers of the raw materials of fas…
secondary level of fashion
composed of industries - manufacturers and contractors - that…
40 terms
Fashion promo chapter 5
promotion planning
Strategic plan
What do you want to accompllish
how do you want to accomplish
includes all strategies and tactics employed to accomplish ac…
long term plan. 2 yars out. set objectives. determine goals
objectives
strategies
promotion planning
includes all strategies and tactics employed to accomplish ac…
Strategic plan
long term plan. 2 yars out. set objectives. determine goals
15 terms
fashion msd chapter 5
brand names
fabrics
fiber
generic names
a word, name, symbol,etc. especially one legally registered a…
materials formed from knitted, woven, or bonded yarns
a threadlike unit of raw material form which yearn and eventu…
non-trademarked names assigned by the federal trade commissio…
brand names
a word, name, symbol,etc. especially one legally registered a…
fabrics
materials formed from knitted, woven, or bonded yarns
22 terms
In fashion chapter 5
primary suppliers
fiber
yarn
fabrics
textile fiber and textile fabric manufacturers are considered…
an extremely fine, hairlike strand almost invisible to the ey…
fibers can be spun or twisted into continuous threads
yarns can be knitted, woven, or bonded into ____
primary suppliers
textile fiber and textile fabric manufacturers are considered…
fiber
an extremely fine, hairlike strand almost invisible to the ey…
fashion chapter 5
business of fashion
economic
scope
variety and comp
fashion is business affected by the same advances and economi…
economic importance of the fashion business
scope of the fashion business
variety and scope
business of fashion
fashion is business affected by the same advances and economi…
economic
economic importance of the fashion business
15 terms
Chapter 5: Fundamentals of Fashion
Vertical integration
Tailored clothing
Bespoke tailoring
Suit
Company operates at more than one level of the supply chain b…
Degree of hand workmanship employed during manufacturing.
U.K term for tailors.
Jackets and trousers
Vertical integration
Company operates at more than one level of the supply chain b…
Tailored clothing
Degree of hand workmanship employed during manufacturing.
34 terms
fashion chapter 5
Adaptation
classic
staple
collection/line
A garment that uses the main elements of another's design, wi…
an item that has staying power in the fashion industry.
integral parts of a wardrobe
A designer's or manufacturer's offerings for a particular sea…
Adaptation
A garment that uses the main elements of another's design, wi…
classic
an item that has staying power in the fashion industry.
22 terms
Chapter 5 Fashion Vocab
Market segmentation
Target marketing
Demographics
Psychographics
dividing the total market into smaller groups that contain si…
defining of the specialized niche of the market to whom to co…
vital statistics of human populations, broken down by factors…
Statistics that try and explain consumer behavior through suc…
Market segmentation
dividing the total market into smaller groups that contain si…
Target marketing
defining of the specialized niche of the market to whom to co…
Chapter 5 fashion
Line
Hardlines
Softlines
Apparel
Groups of style and designs produced and sold as a set relate…
Lines of products made of non textile, such as small and larg…
Lines of products made from textiles that include apparel and…
Term used for clothing as in a personal attire or garment
Line
Groups of style and designs produced and sold as a set relate…
Hardlines
Lines of products made of non textile, such as small and larg…
63 terms
fashion chapter 5
color wheel
adjacent complement
analogous
chroma
schematic representation of colors and their relationships to…
color scheme with a simple compliment plus one additional hue…
color scheme that includes two or more hues next to each othe…
(saturation)-----
color wheel
schematic representation of colors and their relationships to…
adjacent complement
color scheme with a simple compliment plus one additional hue…
10 terms
Chapter 5 Fashion
Cash sale
change fund
Initial markup
Keystone markup
a transaction in which the customer pays for the purchase wit…
coins and currency designated for use in opening the register…
The difference between merchandise cost and the selling price…
A markup that is equal to the cost of the merchandise.
Cash sale
a transaction in which the customer pays for the purchase wit…
change fund
coins and currency designated for use in opening the register…
22 terms
chapter 5 vocab fashion
market segmentation
target marketing
demographics
pyschographics
dividing the total market into smaller groups that contain si…
defining of the specialized niche of the market to whom the c…
vital statistics of human populations, broken down by such fa…
statistics that try to explain consumer behavior through such…
market segmentation
dividing the total market into smaller groups that contain si…
target marketing
defining of the specialized niche of the market to whom the c…
12 terms
Fashion: Chapter 5 Vocabulary
Lines
Hardlines
Softlines
Apparel
Groups of styles and designs produced and sold as a set of re…
lines of products that are non-textile, such as small and lar…
lines of products made from textiles that include apparel and…
term used for clothing, as in personal attire or garments
Lines
Groups of styles and designs produced and sold as a set of re…
Hardlines
lines of products that are non-textile, such as small and lar…
22 terms
Chapter 5 Fashion
Market Segmentation
Target Marketing
Demographics
Psychographics
Dividing the market into smaller groups of buyers who have si…
Defining of the specialized niche of the market to whom the c…
Vital statistics of human populations, broken down by such fa…
Statistic that try to explain consumer behavior through such…
Market Segmentation
Dividing the market into smaller groups of buyers who have si…
Target Marketing
Defining of the specialized niche of the market to whom the c…
8 terms
chapter 5 fashion
fashion cycle
fashion movement
fashion leaders
trickle-down theory
the period of time or life span during which the fashion exis…
the ongoing motion of fashions moving through the fashion cycle
trendsetters or individuals whoa re first to wear new styles,…
a hypothesis that states the movement of fashion starts at th…
fashion cycle
the period of time or life span during which the fashion exis…
fashion movement
the ongoing motion of fashions moving through the fashion cycle
10 terms
chapter 5 fashion review
Leg warmers used in the 1980s are an e…
The trickle-up theory of fashion is a…
The trickle-down theory of fashion is…
The trickle-down theory of fashion is…
Fad
The movement of fashion starts with consumers on lower income…
The movement of fashion starts with higher socioeconomic leve…
The movement of fashion starts to all socioeconomic levels at…
Leg warmers used in the 1980s are an e…
Fad
The trickle-up theory of fashion is a…
The movement of fashion starts with consumers on lower income…
22 terms
Chapter 5 fashion
market segmentation
target marketing
demographics
psychographics
dividing the total market into smaller groups that contain si…
defining of the specialized niche of the market wto whom the…
vital statistics of human populations, broken down by such fa…
statistics that try to explain consumer behavior through such…
market segmentation
dividing the total market into smaller groups that contain si…
target marketing
defining of the specialized niche of the market wto whom the…
28 terms
fashion chapter 5
absolute quota
camara de la moda esponola
central scandinavian clothing council
chambre syndicale de la couture parisi…
limits the amount of a good allowed into the country to some…
Chamber of Fashion
head quarters of copenhagen
trade association of Parisian couture
absolute quota
limits the amount of a good allowed into the country to some…
camara de la moda esponola
Chamber of Fashion
22 terms
Chapter 5 fashion vocab
market segmentation
target marketing
demographics
psychographics
dividing the total market into smaller groups that contain si…
defining of the specialized niche of the market to whom the c…
vital statistics of human populations, broken down by such fa…
statistics that try to explain consumer behavior through such…
market segmentation
dividing the total market into smaller groups that contain si…
target marketing
defining of the specialized niche of the market to whom the c…
17 terms
Fashion Industry: Chapter 5- The Business of Fashion
Auxiliary Level
Better Market
Bridge Market
Budget Market
Composed of all the support services that are working with pr…
...
...
...
Auxiliary Level
Composed of all the support services that are working with pr…
Better Market
...
23 terms
Chapter 5: The Business of Fashion
primary level
secondary level
designer market
bridge market
the earliest stage of planning textures and color decisions w…
-the fashion industry which consists of manufactures, contrac…
market at the top of the chain, producing innovative high fas…
between very expensive designs and high quality better mercha…
primary level
the earliest stage of planning textures and color decisions w…
secondary level
-the fashion industry which consists of manufactures, contrac…
75 terms
Fashion Chapter 5 JSU
The language of the trade: Adaptation
The language of the trade: Classic
The language of the trade: Collection/…
The language of the trade: Couturier (…
A garment that uses the main elements of another's design, wi…
Item that has staying power in the fashion industry.
Designer's or manufacturer's offerings for a particular seaso…
French terms for designers of original styles that are made o…
The language of the trade: Adaptation
A garment that uses the main elements of another's design, wi…
The language of the trade: Classic
Item that has staying power in the fashion industry.
22 terms
Chapter 5: Satisfying the Fashion Market.
Market Segmentation
Target Market
Demographics
Phycographics
Dividing the total market into smaller groups that contain si…
Defining of the specialized niche of the market to whom the c…
Vital statistics of human populations broken down by such fac…
Statistics that try to explain consumer behavior through such…
Market Segmentation
Dividing the total market into smaller groups that contain si…
Target Market
Defining of the specialized niche of the market to whom the c…
19 terms
Dynamics of Fashion - Chapter 5
Fashion Industry
4 Levels of the Fashion Industry
primary level
secondary level
the largest employer in the country
primary level, secondary level, retail level, and auxiliary l…
raw materials of fashion (fiber, leather, fur producers) the…
manufacturers and contractors- produce the semi finished of f…
Fashion Industry
the largest employer in the country
4 Levels of the Fashion Industry
primary level, secondary level, retail level, and auxiliary l…
13 terms
Fashion chapter 5
F
T
T
F
True or false: hardlines are lines of products made from text…
True or false: all accessories are categorized with soft goods
True or false: retailers use the same style numbers when orde…
True or false: Accessories cannot be used to transform a farm…
F
True or false: hardlines are lines of products made from text…
T
True or false: all accessories are categorized with soft goods
8 terms
History of Fashion Chapter 5 Monastic
Alb
Amice
Chasuble
Cope
A long white tunic with narrow sleeves and a slit for the hea…
A strip of linen placed around the shoulders and tied in posi…
An evolved form form of the paenula worn by clergy. Sides cut…
A voluminous cape worn for processions.
Alb
A long white tunic with narrow sleeves and a slit for the hea…
Amice
A strip of linen placed around the shoulders and tied in posi…
20 terms
Fashion marketing chapter 5
Fad
Apperal
The trickle-up theory of fashion
The home furnishing
Leg warmers used in the 1980's are an example of
Is the term used for clothing, as in personal attire or garme…
Is a hypothesis that states that the movement of fashion star…
Are fashion product category that includes textiles used to f…
Fad
Leg warmers used in the 1980's are an example of
Apperal
Is the term used for clothing, as in personal attire or garme…
23 terms
Fashion Merchandising Chapter 5
market segmentation
Target marketing
demographics
psychographics
marketing strategy which involves dividing a broad target mar…
A target market is a group of customers a business has decide…
statistical data relating to the population and particular gr…
the study and classification of people according to their att…
market segmentation
marketing strategy which involves dividing a broad target mar…
Target marketing
A target market is a group of customers a business has decide…
19 terms
Chapter 5 Fashion Marketing
Leg warmers in 1980s
Apparel
Trickle up theory
Home furnishings
Ex of a fad
Term used for clothing, as in personal attire or garments
A hypothesis that states that the movement of fashion starts…
Fashion product category that includes textiles used to furni…
Leg warmers in 1980s
Ex of a fad
Apparel
Term used for clothing, as in personal attire or garments
18 terms
Fashion Fundamentals Chapter 5
Consumer
Marketing
Marketing Mix
Promotion Mix
Anyone who buys a product; or a person who identifies a need,…
"An organizational function and a set of processes for creati…
(1) Product: What we're selling and if the customer needs or…
(1) Advertising: Information paid for and directed by the com…
Consumer
Anyone who buys a product; or a person who identifies a need,…
Marketing
"An organizational function and a set of processes for creati…
17 terms
Fashion Industry: Chapter 5- The Business of Fashion
Auxiliary Level
Better Market
Bridge Market
Budget Market
Composed of all the support services that are working with pr…
...
...
...
Auxiliary Level
Composed of all the support services that are working with pr…
Better Market
...
11 terms
Fashion Design Chapter 5
classic
technology
fashion
fad
a traditional style that stays in fashion for a very long time
the way a society uses scientific knoledge to produce things
the particular popular style at a given time
a fashion that is popular for only a short time, a fast fashi…
classic
a traditional style that stays in fashion for a very long time
technology
the way a society uses scientific knoledge to produce things
17 terms
Fashion Merch chapter 5
Adaptation
Classic
Collection/line
Couturier(e)
A garment that uses main elements of another's design
An item that has staying power in the fashion industry.
Designer's or manufacturer's offerings for a particular season
French terms for male and female designers of original styles…
Adaptation
A garment that uses main elements of another's design
Classic
An item that has staying power in the fashion industry.
22 terms
Chapter 5: Satisfying the Fashion Market
Market Segmentation
Target Marketing
Demographics
Pyscgographics
Dividing the total market into smaller groups that contain si…
Defining of the specialized niche of the market to whom the c…
Vital statistics of human populations, broken down by such fa…
Statistics that try to explain consumer behavior through such…
Market Segmentation
Dividing the total market into smaller groups that contain si…
Target Marketing
Defining of the specialized niche of the market to whom the c…
29 terms
advance fashion chapter 5
absolute quota
chambre syndicale de la couture parisi…
duty
GATT
are quotas that limit the amount of a specific good that may…
"the regulating commission that determines which fashion hous…
a task or action that someone is required to perform
'General Agreement On Tariffs And Trade The General Agreement…
absolute quota
are quotas that limit the amount of a specific good that may…
chambre syndicale de la couture parisi…
"the regulating commission that determines which fashion hous…
29 terms
advance fashion chapter 5
absolute quota
chambre syndicale de la couture parisi…
duty
GATT
are quotas that limit the amount of a specific good that may…
"the regulating commission that determines which fashion hous…
a task or action that someone is required to perform
'General Agreement On Tariffs And Trade The General Agreement…
absolute quota
are quotas that limit the amount of a specific good that may…
chambre syndicale de la couture parisi…
"the regulating commission that determines which fashion hous…
29 terms
advance fashion chapter 5
absolute quota
chambre syndicale de la couture parisi…
duty
GATT
are quotas that limit the amount of a specific good that may…
"the regulating commission that determines which fashion hous…
a task or action that someone is required to perform
'General Agreement On Tariffs And Trade The General Agreement…
absolute quota
are quotas that limit the amount of a specific good that may…
chambre syndicale de la couture parisi…
"the regulating commission that determines which fashion hous…
23 terms
Fashion Merchandising Chapter 5
market segmentation
target marketing
demographics
psychographics
Dividing the total market into smaller groups that contain si…
Defining of the specialized niche of the market to whom the c…
Vital statistics of human populations , broken down by such f…
The study and classification of people according to their att…
market segmentation
Dividing the total market into smaller groups that contain si…
target marketing
Defining of the specialized niche of the market to whom the c…
29 terms
Advance Fashion Chapter 5
absolute quota
camara de la moda
caution fee
Central Scandinavian Clothing Council
any merchandise that exceeds rhe established limit must be di…
...
an amount of money that someone has to pay when they rent pro…
Denmark , Sweden , Finland and Norway comprise the important…
absolute quota
any merchandise that exceeds rhe established limit must be di…
camara de la moda
...
31 terms
Fashion Forecasting - Chapter 5
Color Association of the United States…
Color Marketing Group (CMG)
Color Key Program
seasonal color analysis
based in Manhattan, a not-fort-profit trade association forme…
an international nonprofit association formed in 1962 to prov…
a system developed to assist in coordinating paint colors and…
an idea promoted in the 1980's to help consumers select the "…
Color Association of the United States…
based in Manhattan, a not-fort-profit trade association forme…
Color Marketing Group (CMG)
an international nonprofit association formed in 1962 to prov…
fashion branding chapter 5
mass market brands are....
mass market brands are positioned....
Differences between luxury and mass-ma…
service
-mass produced... -fashion followers not trendsetters... - range in…
-on values derived from price & convenience... -more for less
-attitude toward price premiums (do not adopt a premium price…
most basic level of services but customer service is great co…
mass market brands are....
-mass produced... -fashion followers not trendsetters... - range in…
mass market brands are positioned....
-on values derived from price & convenience... -more for less
14 terms
Chapter 5 - types of fashion
Lines
Hardlines
Softlines
Apparel
Groups of styles and designs produced and sold as a set of re…
Lines of products that awe non-textile, such as small and lar…
Lines of products made from textiles that include apparel and…
The term used for clothing, as in personal attire or garments
Lines
Groups of styles and designs produced and sold as a set of re…
Hardlines
Lines of products that awe non-textile, such as small and lar…
14 terms
Chapter 5 - Types of Fashion
lines
hardlines
softlines
apparel
groups of styles and designs produced and sold as a set of re…
lines of products that are non-textile, such as small and lar…
lines of products made from textiles that include apparel and…
the term used for clothing, as in personal attire or garments
lines
groups of styles and designs produced and sold as a set of re…
hardlines
lines of products that are non-textile, such as small and lar…
14 terms
Chapter 5 - Types of Fashion
Apparel
Accessories
Hardline
Soft Lines
Personal attire or garment.
Fashion items that are added to complete a look.
Lines of products that are not textile such as small and larg…
Lines of products made from textile that include apparel and…
Apparel
Personal attire or garment.
Accessories
Fashion items that are added to complete a look.
Chapter 5 Types of fashion
Lines
Hardlines
Softlines
Apparel
Group of styles and designs produced and sold and a set of re…
Lines of products that are non-textile, such as small and lar…
Lines of products made from textiles that include apparel and…
Term used for clothing ,as in personal attire or garments
Lines
Group of styles and designs produced and sold and a set of re…
Hardlines
Lines of products that are non-textile, such as small and lar…
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