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Study sets matching "fundamentals business marketing"

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Study sets matching "fundamentals business marketing"

36 terms
Business Fundamentals // Chapter 10: Marketing
Financial analysis
Emotional buying motive
Selling
Business consumers
Marketing function that involves budgeting for marketing acti…
Buying based on feelings and beliefs
Marketing function that involves communicating directly with…
Consumers who buy products for incorporation into other produ…
Financial analysis
Marketing function that involves budgeting for marketing acti…
Emotional buying motive
Buying based on feelings and beliefs
13 terms
Business - Marketing Fundamentals
Competition:
Indirect Competition:
Pure (Perfect) Competition:
Market Share:
2 or more businesses tying to sell the same type of product o…
Two or more non similar products but compete for the consumer…
Every company's product is similar, Product, Price, and Promo…
Market Share is a percentage of the sales volume of a total m…
Competition:
2 or more businesses tying to sell the same type of product o…
Indirect Competition:
Two or more non similar products but compete for the consumer…
16 terms
Global Business: Fundamentals of Marketing
Marketing
Marketing Mix
Marketing Plan
Mass Marketing
the activity, set of institutions, and processes for creating…
mix of variables marketers control to influence a business' s…
document which outlines a business's marketing problems and h…
marketing aimed at the masses without consideration of differ…
Marketing
the activity, set of institutions, and processes for creating…
Marketing Mix
mix of variables marketers control to influence a business' s…
24 terms
Business & Marketing Fundamentals: Part 1
Business
entrepreneur
good
services
any activity that seeks tp provide goods and services to othe…
a person who risk timeand money to start and manage a business
goods- tangible products such as computer,food,clothing,cars…
Intangible product that can´t be held in your hnad like educa…
Business
any activity that seeks tp provide goods and services to othe…
entrepreneur
a person who risk timeand money to start and manage a business
55 terms
Fundamentals of Marketing and Business - MKC1
In what way does cultural diversity af…
What element should marketing managers…
A group of producers of a particular p…
Which strategy will be best for the ma…
By requiring tailored marketing strategies
Substitute products
Federal Trade Commission Act
Seek a long-term contract guaranteeing the sale price of its…
In what way does cultural diversity af…
By requiring tailored marketing strategies
What element should marketing managers…
Substitute products
35 terms
Fundamentals of Business, Marketing and Finance - Final Exam 2014
Key to Business Success
5 Factors of Production
3 Classification of Business
GDP- Gross domestic products
Increase Customer Satisfaction... Release Operational Cost
Land, Labor, Capital, Knowledge, Entrepreneurship
Manufacturing, Service, Marketing Intermediaries
Total dollar value of goods & services produced by all people…
Key to Business Success
Increase Customer Satisfaction... Release Operational Cost
5 Factors of Production
Land, Labor, Capital, Knowledge, Entrepreneurship
110 terms
Fundamentals of Marketing & Business Communication (MKC1)
What is the role of a broker/agent?
How does an organization decide which…
Long Term Plans
Value Proposition
The broker/agent often has a role in place/distribution strat…
Organizations typically develop plans and strategies that out…
Longer than a year
a 30 second elevator speech stating the specific benefits a p…
What is the role of a broker/agent?
The broker/agent often has a role in place/distribution strat…
How does an organization decide which…
Organizations typically develop plans and strategies that out…
79 terms
MKC1: Fundamentals of Marketing and Business Communication
logistics
supply chain
exchanging
value era
The physical flow of materials in the supply chain.
All of the organizations that participate in the production,…
The act of transacting value between a buyer and a seller.
From the 1990s to the present, some argue that firms moved in…
logistics
The physical flow of materials in the supply chain.
supply chain
All of the organizations that participate in the production,…
26 terms
business fundamentals
primary industry
secondary industry
tertiary/service industry
sole trader
Involves the collection of resources from nature: agriculture…
industry dealing with manufacturing or construction
business that provides a service instead of making goods: ban…
A business in which one person provides the permanent finance…
primary industry
Involves the collection of resources from nature: agriculture…
secondary industry
industry dealing with manufacturing or construction
138 terms
Fundamentals of Marketing and Business Communication - MKC1
Value Proposition
Target Markets
Strategic planning
corporate level plans
A thirty-second "elevator speech" stating the specific benefi…
groups of customers, they want to reach when they are develop…
A process that helps an organization allocate its resources t…
Strategic plans developed for the corporation as a whole take…
Value Proposition
A thirty-second "elevator speech" stating the specific benefi…
Target Markets
groups of customers, they want to reach when they are develop…
88 terms
MKC1 - Fundamentals of Marketing and Business Communication
Consumer Behavior
Societal Factors
Asch Phenomenon
Household Roles
considers personal, situational, psychological, social reason…
Culture... Subculture... Social Class... Reference Groups ... Opinion Lea…
Individuals conform to majority rule, even if that majority g…
Autonomic ... Husband-dominant... Wife-dominant... Syncractic
Consumer Behavior
considers personal, situational, psychological, social reason…
Societal Factors
Culture... Subculture... Social Class... Reference Groups ... Opinion Lea…
35 terms
Fundamentals of Business, Marketing and Finance - Final Exam 2014
Key to Business Success
5 Factors of Production
3 Classification of Business
GDP- Gross domestic products
Increase Customer Satisfaction... Release Operational Cost
Land, Labor, Capital, Knowledge, Entrepreneurship
Manufacturing, Service, Marketing Intermediaries
Total dollar value of goods & services produced by all people…
Key to Business Success
Increase Customer Satisfaction... Release Operational Cost
5 Factors of Production
Land, Labor, Capital, Knowledge, Entrepreneurship
64 terms
Marketing Fundamentals
Product
Price
Place
Promotion
goods or services being sold by a business
what the consumer is willing to pay in order to obtain the pr…
decision of where to sell product
the advertising of product
Product
goods or services being sold by a business
Price
what the consumer is willing to pay in order to obtain the pr…
106 terms
Fundamentals of Marketing & Business Communication (MKC1)
What is the role of a broker/agent?
How does an organization decide which…
Long Term Plans
Value Proposition
The broker/agent often has a role in place/distribution strat…
Organizations typically develop plans and strategies that out…
Longer than a year
a 30 second elevator speech stating the specific benefits a p…
What is the role of a broker/agent?
The broker/agent often has a role in place/distribution strat…
How does an organization decide which…
Organizations typically develop plans and strategies that out…
20 terms
Marketing Fundamentals - Business 115. Test 1
Successful business organizations shou…
What type of competitive structure exi…
Kashi Heart to HeartTM cereal is aimed…
Deciding to add gel insoles to its run…
strengths; opportunities
Monopoly
target market.
product
Successful business organizations shou…
strengths; opportunities
What type of competitive structure exi…
Monopoly
79 terms
MKC1: Fundamentals of Marketing and Business Communication
logistics
supply chain
exchanging
value era
The physical flow of materials in the supply chain.
All of the organizations that participate in the production,…
The act of transacting value between a buyer and a seller.
From the 1990s to the present, some argue that firms moved in…
logistics
The physical flow of materials in the supply chain.
supply chain
All of the organizations that participate in the production,…
88 terms
MKC1 - Fundamentals of Marketing and Business Communication
Consumer Behavior
Societal Factors
Asch Phenomenon
Household Roles
considers personal, situational, psychological, social reason…
Culture... Subculture... Social Class... Reference Groups ... Opinion Lea…
Individuals conform to majority rule, even if that majority g…
Autonomic ... Husband-dominant... Wife-dominant... Syncractic
Consumer Behavior
considers personal, situational, psychological, social reason…
Societal Factors
Culture... Subculture... Social Class... Reference Groups ... Opinion Lea…
13 terms
Business fundamentals
(COGS) cost of goods sold
fixed cost
a plot
to plot
koszt własny sprzedaży
koszt stały
wykres
nanieść na wykres
(COGS) cost of goods sold
koszt własny sprzedaży
fixed cost
koszt stały
6 terms
Fundamentals of Marketing
Market
Consumer Market
Industrial Market
Market Share
A group of buyers and sellers of a particular good or service
Consumers who purchase goods and services for personal use
businesses that buy products to use in their operations; also…
A company's product sales as a percentage of total sales for…
Market
A group of buyers and sellers of a particular good or service
Consumer Market
Consumers who purchase goods and services for personal use
47 terms
Marketing Fundamentals
Product
Price
Place
Promotion
Goods or services being sold by a business
What the consumer is willing to pay in order to obtain the pr…
Decision of where to sell product
The advertising of a product
Product
Goods or services being sold by a business
Price
What the consumer is willing to pay in order to obtain the pr…
49 terms
Business fundamentals
Production function
Factors of production
Land
Labour
Involves the factors of productions... Ex. Economic ressources a…
Labour, land, capital , information-technology, entrepreneurs…
Raw materials - any goods that are used in the manufacturing…
Include all physical and mental work needed to produce goods…
Production function
Involves the factors of productions... Ex. Economic ressources a…
Factors of production
Labour, land, capital , information-technology, entrepreneurs…
161 terms
Business Fundamentals
Value
Michael Porter
Value Chain
Value Chain Analysis
One of the most important goals of a firm.
Leading authority on competitive strategy and models
The coordinated series of functional activities needed to tra…
Helps identify the ways in which the company creates value fo…
Value
One of the most important goals of a firm.
Michael Porter
Leading authority on competitive strategy and models
26 terms
Business fundamentals
Industry
Construction
Manufacturing
Entertainment
Przemysł, branża
Budownictwo
Produkcja
Rozrywka
Industry
Przemysł, branża
Construction
Budownictwo
64 terms
Marketing Fundamentals
Product
Price
Place
Promotion
goods or services being sold by a business
what the consumer is willing to pay in order to obtain the pr…
decision of where to sell product
the advertising of product
Product
goods or services being sold by a business
Price
what the consumer is willing to pay in order to obtain the pr…
37 terms
Unit 1- Business Fundamentals-Green Marketing/Unit 2-Communication/Interpersonal Skills
Compostable
Phantom Power
Leed
Green Marketing
the ability of organic material to be biologically decomposed…
refers to the power drawn by appliances and electronics even…
leadership in energy and environmental design builds "green"…
marketing efforts to produce, promote, and reclaim environmen…
Compostable
the ability of organic material to be biologically decomposed…
Phantom Power
refers to the power drawn by appliances and electronics even…
16 terms
Content Marketing Fundamentals, Value of a Business Blog for your Content Strategy
Branded Company Blog
Blog is ideal place to highlight
SEO Friendly
To make SEO Friendly
An essential channel for your business to create and share yo…
New customer case studies, industry commentary and informatio…
Aim to make each post on business blog into this.
Incorporate keywords into title of post as well as URL, add k…
Branded Company Blog
An essential channel for your business to create and share yo…
Blog is ideal place to highlight
New customer case studies, industry commentary and informatio…
37 terms
Unit 1- Business Fundamentals-Green Marketing/Unit 2-Communication/Interpersonal Skills
Compostable
Phantom Power
Leed
Green Marketing
the ability of organic material to be biologically decomposed…
refers to the power drawn by appliances and electronics even…
leadership in energy and environmental design builds "green"…
marketing efforts to produce, promote, and reclaim environmen…
Compostable
the ability of organic material to be biologically decomposed…
Phantom Power
refers to the power drawn by appliances and electronics even…
64 terms
Marketing Fundamentals
Product
Price
Place
Promotion
goods or services being sold by a business
what the consumer is willing to pay in order to obtain the pr…
decision of where to sell product
the advertising of product
Product
goods or services being sold by a business
Price
what the consumer is willing to pay in order to obtain the pr…
9 terms
Business fundamentals
sole trader
Public limited company (plc)
Limited liability company (LLC)
punctuated
samostatný obchodník, živnostník, majiteľ obchodu
akciová spoločnosť
s.r.o.
prerušený
sole trader
samostatný obchodník, živnostník, majiteľ obchodu
Public limited company (plc)
akciová spoločnosť
9 terms
Marketing Fundamentals
marketing
marketing concept
utility
form utility
process of planning, pricing, promoting, selling, and distrib…
the idea that a business should strive to satisfy customers'…
the attributes of a product or service that make it capable o…
involves changing raw materials or putting parts together to…
marketing
process of planning, pricing, promoting, selling, and distrib…
marketing concept
the idea that a business should strive to satisfy customers'…
26 terms
Business fundamentals
forestry
retail
utilities
real estate
leśnictwo... gospodarka leśna
handel detaliczny
usługi komunalne (gaz, woda, elektryczność)
nieruchomości
forestry
leśnictwo... gospodarka leśna
retail
handel detaliczny
18 terms
Business Fundamentals Unit 2
Communication
4 reasons we communicate
Verbal communication
Nonverbal communication
Exchange of messages
To inform, to request, to persuade, to build goodwill
Means of communication that uses verbal or written words.
Means of communication that uses symbols, gestures, expressio…
Communication
Exchange of messages
4 reasons we communicate
To inform, to request, to persuade, to build goodwill
18 terms
Marketing Fundamentals Marketing Strategy
Marketing Strategy
Segmentation... (Analyzing Consumers)
Targeting... (Selecting Segment)
Positioning... (Differentiating)
Market Segmentation -->Target Market Selection--> Product & S…
What do they want?... Dividing the market into... distinct groups…
Can and should we... deliver?... The process of... evaluating each ma…
How should we... position ourselves?... Arranging for a product... to…
Marketing Strategy
Market Segmentation -->Target Market Selection--> Product & S…
Segmentation... (Analyzing Consumers)
What do they want?... Dividing the market into... distinct groups…
27 terms
Business Fundamentals
Surge Protectors
Monitor Outlets
Vertical Organizations
Horizontal Organizations
prevent against electrical fires
control loose wires or fraying cords
centralized and often used by large companies; follow a speci…
decentralized; employees make more of their own decisions,... co…
Surge Protectors
prevent against electrical fires
Monitor Outlets
control loose wires or fraying cords
15 terms
Business Fundamentals
Banks are among the oldest businesses…
A measure that bans mandatory union me…
Banks have two important economic func…
An organization of workers that tries…
...
Right-to-Work Law
...
Labor Union
Banks are among the oldest businesses…
...
A measure that bans mandatory union me…
Right-to-Work Law
98 terms
Business - Marketing
Marketing
Market
Market Size
Market Growth
A management process involved in Identifying, Anticipating an…
A place where two stakeholders (buyers and sellers) meet to e…
Amount of buyers in a market (number of buyers or total reven…
The % increase in market size from one time period to another
Marketing
A management process involved in Identifying, Anticipating an…
Market
A place where two stakeholders (buyers and sellers) meet to e…
141 terms
Business Fundamentals CPAS Review
Communication
Auditory
Etiquette
Opportunity Cost
An exchange of messages.
Learner who learns by hearing and listening.
Code that governs the expectations of social behavior or what…
Cost of the next best alternative use of money, time, or reso…
Communication
An exchange of messages.
Auditory
Learner who learns by hearing and listening.
51 terms
Marketing Fundamentals
Marketing
Industrial Goods
Consumer Goods
Target Market
any business activity that helps get goods and services from…
products used in business to make other products or to assist…
nonindustrial products intended for personal use by the gener…
any group of consumers to whom marketers want to sell their p…
Marketing
any business activity that helps get goods and services from…
Industrial Goods
products used in business to make other products or to assist…
82 terms
Marketing fundamentals
Marketing
Core aspects of marketing
Marketing exchange
Customer needs
A set of processes for creating, capturing, communicating, de…
Marketers need to understand customer needs and wants and the…
Marketing consists of actions taken to create, maintain, and…
States of felt deprivation. They include basic physical needs…
Marketing
A set of processes for creating, capturing, communicating, de…
Core aspects of marketing
Marketers need to understand customer needs and wants and the…
174 terms
Business Fundamentals
Value
Michael Porter
Value Chain
Value Chain Analysis
One of the most important goals of a firm.
Leading authority on competitive strategy and models
The coordinated series of functional activities needed to tra…
Helps identify the ways in which the company creates value fo…
Value
One of the most important goals of a firm.
Michael Porter
Leading authority on competitive strategy and models
22 terms
Fundamentals of Marketing
Marketing Mix
Marketing Plan
Mass Marketing
Market Segmentation
Mix of variables marketers control to influence a business su…
Document which outlines a business's marketing problems and h…
Marketing aimed at the masses without consideration of differ…
Division of the mass market based on shared characteristics
Marketing Mix
Mix of variables marketers control to influence a business su…
Marketing Plan
Document which outlines a business's marketing problems and h…
43 terms
Business Fundamentals
biodiversity
biodegradable
BIOACCUMULATION
BLACKWATER
The range of living things in one area... and how they are part…
Breaking down of materials with help... from micoorganisms.
How animals and plants secrete toxins... in their tissues from…
Containing feces and urine
biodiversity
The range of living things in one area... and how they are part…
biodegradable
Breaking down of materials with help... from micoorganisms.
20 terms
Marketing Fundamentals
product category
competition
target marketing
products
categorizing products to group them together
two companies fighting for the same customers and consumers
marketing or advertising to a specific group of people
something (item, service, etc) that satisfies a need or a want
product category
categorizing products to group them together
competition
two companies fighting for the same customers and consumers
22 terms
business fundamentals
beverages
real estate
supplier
schedule
podstawowe produkty
nieruchomości
dostawca
harmonogram
beverages
podstawowe produkty
real estate
nieruchomości
28 terms
Business Fundamentals
Primary/secondary/tertiary
Primary/secondary/tertiary industries
A sole trader
A limited liability (company) (Ltd)
Первостепенный/второстепенный/третьестепенный
Добывающая промышленность / производство / сервис
Индивидуальный предприниматель
Компания с ограниченной ответственностью
Primary/secondary/tertiary
Первостепенный/второстепенный/третьестепенный
Primary/secondary/tertiary industries
Добывающая промышленность / производство / сервис
26 terms
Business fundamentals - Business activities
advertising
agriculture
civil engineering
construction
reklama
zemědělství
stavební inženýrství
stavitelství
advertising
reklama
agriculture
zemědělství
12 terms
Fundamentals of Marketing
Market
Consumer Market
Industrial Market
Consumer
all people who hava a smilar need or want and who have the ab…
consists of people who purchase products for personal use
consists of business who make purchase for use in their busin…
the person or business that uses the product
Market
all people who hava a smilar need or want and who have the ab…
Consumer Market
consists of people who purchase products for personal use
27 terms
Business Fundamentals: Business Law
Types Of Sexual Harassment
Quid Pro Quo
Hostile Environment
Disparate-Impact discrimination
Quid Pro Quo... Hostile Environment
"this for that"... give a condition of privilege of employee for…
unwelcome sexual comments, gestures, or contracts that interf…
occurs when the protected group is affected by an employers p…
Types Of Sexual Harassment
Quid Pro Quo... Hostile Environment
Quid Pro Quo
"this for that"... give a condition of privilege of employee for…
9 terms
Business Marketing
Market Planning
Product and service management
Distribution
Pricing
Identifying and understanding the markets a company wants to…
Assisting in the design and development of products and servi…
Determining the best methods and procedures to use so prospec…
Establishing and communicating the value of products and serv…
Market Planning
Identifying and understanding the markets a company wants to…
Product and service management
Assisting in the design and development of products and servi…
18 terms
Marketing Fundamentals
marketing
goods
services
marketing concept
The activity, set of institutions, and processes for creating…
Tangible items that have monetary value and satisfy one's nee…
Intangible items that have monetary value and satisfy your ne…
The idea that a business should strive to satisfy customers'…
marketing
The activity, set of institutions, and processes for creating…
goods
Tangible items that have monetary value and satisfy one's nee…
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