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Study sets matching "kotler"

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Study sets matching "kotler"

10 terms
Framework. Kotler
judiciously
Alienate
Contemplated
Abhor
Розсудливо
відчужувати
Передбачуваний
Ненавидіти
judiciously
Розсудливо
Alienate
відчужувати
Kotler chapter 14
promotion mix
Public Relations
personal selling
direct marketing
Advertinsing: TV Commercials, Print, Internet and non persona…
Building good press, hand-off bad things, get the public to s…
one to one communication is a good way to close the deal
Catalog, telemarketing, kiosk
promotion mix
Advertinsing: TV Commercials, Print, Internet and non persona…
Public Relations
Building good press, hand-off bad things, get the public to s…
23 terms
Modeller Kotler
Marknadsföringsprocessen
Aktörer i ett modernt marknadsföringss…
Kundrelationer
Strategisk planering
Förstå Marknad och kunder->utveckla kundriven marknadsföring-…
Leverantörer =>Företaget/Konkurrenter->Mellanhänder->Slutanvä…
Kundlojalitet... Hög lönsamhet Fjärilar Riktiga Vänner... Låg Lönsa…
Definera företagets målskrivning->Fastställa företagets överg…
Marknadsföringsprocessen
Förstå Marknad och kunder->utveckla kundriven marknadsföring-…
Aktörer i ett modernt marknadsföringss…
Leverantörer =>Företaget/Konkurrenter->Mellanhänder->Slutanvä…
80 terms
Kotler 16
Retailing
retailer or retail store
Merchandising
how the goods or services are sold
all the activities in selling goods or services directly to f…
any business enterprise whose sales volume... comes primarily fr…
the promotion of goods and/or services that are available for…
(in person, by mail,... telephone, vending machine, or on the In…
Retailing
all the activities in selling goods or services directly to f…
retailer or retail store
any business enterprise whose sales volume... comes primarily fr…
15 terms
Kotler Chapter 11
Identify the 4 steps of strategic bran…
____ _____ provides predictability and…
Define "Customer-Based Brand Equity"
Define "Brand Promise"
1. Identifying and establishing brand positioning... 2. Planning…
Brand Loyalty
The differential effect brand knowledge has on consumer respo…
The marketer's vision of what the brand must be and do for cu…
Identify the 4 steps of strategic bran…
1. Identifying and establishing brand positioning... 2. Planning…
____ _____ provides predictability and…
Brand Loyalty
416 terms
KotlerKeller_MM15
activity-based cost (ABC)
adoption
advertising
advertising objective
accounting procedures that can quantify the true profitabilit…
an individual's decision to become a regular user of a product.
any paid form of nonpersonal presentation and promotion of id…
a specific communications task and achievement level to be ac…
activity-based cost (ABC)
accounting procedures that can quantify the true profitabilit…
adoption
an individual's decision to become a regular user of a product.
20 terms
Kotler & Kotler 14E Marketing Management: Ch 7
Organizational buying
Top Marketing Challenges (8)
Business Markets
Business buyer behavior
Organizational buying refers to the decision-making process b…
1. Understanding customer needs in new ways... 2 Identifying new…
The business market is vast and involves far more dollars and…
refers to the buying behavior of the organizations that buy g…
Organizational buying
Organizational buying refers to the decision-making process b…
Top Marketing Challenges (8)
1. Understanding customer needs in new ways... 2 Identifying new…
25 terms
Kotler & Kotler 14E Marketing Management: Ch 4
Marketing Information Systems(M.I.S)
5 qualifications that are essential fo…
Difference between routine and non rou…
Name 4 general resources for secondary…
Consists of people, equipment and procedures to gather, sort,…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
routine information helps with decision making, non routine i…
-government sources... -trade associations and shows... -magazines,…
Marketing Information Systems(M.I.S)
Consists of people, equipment and procedures to gather, sort,…
5 qualifications that are essential fo…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
42 terms
Kotler & Kotler 14E Marketing Management: Ch 3
Environmental Factors
Marketing Enviroment
Microenviroment
macroenviroment
Elements in our Enviroment that can and do impact marketing's…
Marketing intelligence and research used to collect informati…
actors close to the company that affect its ability to serve…
larger societal forces that affect the micro environment "not…
Environmental Factors
Elements in our Enviroment that can and do impact marketing's…
Marketing Enviroment
Marketing intelligence and research used to collect informati…
25 terms
Kotler & Kotler 14E Marketing Management: Ch 4
Marketing Information Systems(M.I.S)
5 qualifications that are essential fo…
Difference between routine and non rou…
Name 4 general resources for secondary…
Consists of people, equipment and procedures to gather, sort,…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
routine information helps with decision making, non routine i…
-government sources... -trade associations and shows... -magazines,…
Marketing Information Systems(M.I.S)
Consists of people, equipment and procedures to gather, sort,…
5 qualifications that are essential fo…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
23 terms
Kotler & Kotler 14E Marketing Management: Ch 8
What are the three requirements for ef…
Market Segment
Levels of Market Segmentation
The Market Segmentation Process
Identify and profile distinct groups of buyers who differ in…
A market segment consists of a group of customers who share a…
Niche Marketing (subgroups), Micromarketing (local, individua…
1. Define and analyze the market... 2. Identify and describe pot…
What are the three requirements for ef…
Identify and profile distinct groups of buyers who differ in…
Market Segment
A market segment consists of a group of customers who share a…
25 terms
Kotler Ch. 5
Consumer Buyer Behavior
Consumer Market
Culture
Subculture
the buying behavior of final consumers - individuals and hous…
all the individuals an households that buy or acquire goods a…
the set of basic values, perceptions, wants, and behaviors le…
a group of people with shared value systems based on common l…
Consumer Buyer Behavior
the buying behavior of final consumers - individuals and hous…
Consumer Market
all the individuals an households that buy or acquire goods a…
21 terms
Kotler & Kotler 14E Marketing Management: Ch 6
Consumer Buying Behavior
What are the seven pieces of the scope…
What Factors Influences Consumer Behav…
Culture
Refers to the buying behavior of people who buy goods and ser…
WHO buys our products?... HOW often are purchases made?... Influenc…
Cultural Factors (subculture, social class), Social Factors (…
Culture is the most basic cause of a person's wants and behav…
Consumer Buying Behavior
Refers to the buying behavior of people who buy goods and ser…
What are the seven pieces of the scope…
WHO buys our products?... HOW often are purchases made?... Influenc…
21 terms
Kotler & Kotler 14E Marketing Management: Ch 6
Consumer Buying Behavior
What are the seven pieces of the scope…
What Factors Influences Consumer Behav…
Culture
Refers to the buying behavior of people who buy goods and ser…
WHO buys our products?... HOW often are purchases made?... Influenc…
Cultural Factors (subculture, social class), Social Factors (…
Culture is the most basic cause of a person's wants and behav…
Consumer Buying Behavior
Refers to the buying behavior of people who buy goods and ser…
What are the seven pieces of the scope…
WHO buys our products?... HOW often are purchases made?... Influenc…
16 terms
Kotler Ch. 4
Customer Insights
Marketing Information System
Internal Databases
Competitive Marketing Intelligence
fresh understandings of customers and the marketplace derived…
people and procedures dedicated to assessing information need…
Electronic collections of consumer and market information obt…
the systematic collection and analysis of publicly available…
Customer Insights
fresh understandings of customers and the marketplace derived…
Marketing Information System
people and procedures dedicated to assessing information need…
16 terms
Kotler & Kotler 14E Marketing Management: Ch 11
Industry Competition
Competitive(6)
Competitive Postions (4)
Areas to Evaluate Strengths-Weaknesses
- Number of sellers - Degree of differentiation... - Entry, mobi…
- Products - variety/depth of product line... - Pricing - price/…
- Market Leader (Firm with the Largest Market Share): Expand…
- Sales & Market position by segment... - Level of Customer Sati…
Industry Competition
- Number of sellers - Degree of differentiation... - Entry, mobi…
Competitive(6)
- Products - variety/depth of product line... - Pricing - price/…
34 terms
Kotler & Kotler 14E Marketing Management: Ch 1
What is Marketing?
**What are the three categories the fu…
** What are the three Functions of Exc…
**What are the two Physical Supply Fun…
Marketing is an organizational function and a set of processe…
1. Functions of Exchange... 2. Physical Supply Functions... 3. Faci…
1. Buying (Ensuring that product offerings are available in s…
1. Storage (Warehousing products until needed for sale)... 2. Gr…
What is Marketing?
Marketing is an organizational function and a set of processe…
**What are the three categories the fu…
1. Functions of Exchange... 2. Physical Supply Functions... 3. Faci…
20 terms
Kotler & Kotler 14E Marketing Management: Ch 5
What kind of qualities define the emer…
What are some things to know about Mil…
Customer Focus Key Elements (8)
Satisfaction
Higher level of price awareness / sensitivity... More value cons…
"On the Rise and the March" "Lost Generation"... Few job prospec…
Relationship Marketing... Customer Satisfaction... Malcolm Baldridg…
Satisfaction is a person's feelings of pleasure or disappoint…
What kind of qualities define the emer…
Higher level of price awareness / sensitivity... More value cons…
What are some things to know about Mil…
"On the Rise and the March" "Lost Generation"... Few job prospec…
6 terms
Kotler Chapter 3
microenvironment
macroenvironment
demographics
technology trends
The actors close to the company that affect its ability to se…
The larger societal forces that affect the microenvironment-…
The study of human populations in terms of size, density, loc…
Forces that create new technologies, creating new product and…
microenvironment
The actors close to the company that affect its ability to se…
macroenvironment
The larger societal forces that affect the microenvironment-…
6 terms
Kotler Chapter 7
segmentation
targeting
positioning
differentiation
marketing strategy which involves dividing a broad target mar…
group of customers a business has decided to aim its marketin…
An effort to influence consumer perception of a brand or prod…
the process of distinguishing a product or service from other…
segmentation
marketing strategy which involves dividing a broad target mar…
targeting
group of customers a business has decided to aim its marketin…
15 terms
Kotler Chapter 10
Price
Customer value-based pricing
Good-value pricing
Value-added pricing
The amount of money charged for a product or service; the sum…
Setting price based on buyers' perceptions of value rather th…
Offering the right combination of quality and good service at…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service; the sum…
Customer value-based pricing
Setting price based on buyers' perceptions of value rather th…
10 terms
Kotler Chapter 8
products
services
brands
intangibles
anything that can be offered to a market for attention, acqui…
An activity, benefit, or satisfaction offered for sale that i…
A name, term, sign, symbol, or design, or a combination of th…
Services cannot be seen, tasted, felt, heard, or smelled befo…
products
anything that can be offered to a market for attention, acqui…
services
An activity, benefit, or satisfaction offered for sale that i…
16 terms
Kotler Ch 3
marketing environment
microenvironment
macroenvironment
marketing intermediaries
the actors and forces outside marketing that affect marketing…
the actors close to the company that affect its ability to se…
the larger societal forces that affect the microenvironment -…
firms that help the company to promote, sell, and distribute…
marketing environment
the actors and forces outside marketing that affect marketing…
microenvironment
the actors close to the company that affect its ability to se…
13 terms
Kotler Chapter 18
Competitive advantage
Competitor analysis
Competitive marketing strategies
Strategic group
An advantage over competitors gained by offering consumers gr…
The process of identifying key competitors; assessing their o…
Strategies that strongly position the company against competi…
A group of firms in an industry following the same or a simil…
Competitive advantage
An advantage over competitors gained by offering consumers gr…
Competitor analysis
The process of identifying key competitors; assessing their o…
9 terms
Kotler Chapter 4
market information
exploratory research
primary research
secondary research
People, equipment, and procedures to gather, sort , analyze,…
Marketing research to gather preliminary information that wil…
Information collected for the specific purpose at hand
Information that already exists somewhere, having been collec…
market information
People, equipment, and procedures to gather, sort , analyze,…
exploratory research
Marketing research to gather preliminary information that wil…
8 terms
Kotler Chapter 5
consumer buyer behavior
decision process
complex buying behavior
dissonance-reducing buying behavior
The buying behavior of final consumers- individuals and house…
need recognition, information search, evaluation of alternati…
Consumer buying behavior in situations characterized by high…
Consumer buying behavior in situations characterizes by high…
consumer buyer behavior
The buying behavior of final consumers- individuals and house…
decision process
need recognition, information search, evaluation of alternati…
9 terms
Kotler Chapter 2
mission
strategic planning
portfolio
marketing mix
A statement of the organization's purpose; what it wants to a…
The process of developing and maintaining a strategic fit bet…
The collection of businesses and products that make up the co…
The set of tactical marketing tools (product, price, place, a…
mission
A statement of the organization's purpose; what it wants to a…
strategic planning
The process of developing and maintaining a strategic fit bet…
26 terms
Kotler Chapter 12
Value delivery network
Marketing channel (or... distribution cha…
Channel level
Direct marketing channel
A network composed of the company, suppliers, distributors, a…
A set of interdependent organizations that help make a produc…
A layer of intermediaries that performs some work in bringing…
A marketing channel that has no intermediary levels.
Value delivery network
A network composed of the company, suppliers, distributors, a…
Marketing channel (or... distribution cha…
A set of interdependent organizations that help make a produc…
15 terms
kotler marketing chapter 17
the digital age
digitalisation and connectivity
explosion of the internet
new types of intermediaries
digitalisation and connectivity... explotion of the internet... new…
flow of digital information needs connectivity
created new economy
click-only... click-and-mortar
the digital age
digitalisation and connectivity... explotion of the internet... new…
digitalisation and connectivity
flow of digital information needs connectivity
20 terms
Kotler Chapter 13
Name and define the 5 levels of the cu…
Identify 4 types of consumer goods.
Define "Nondurable" and "Durable" goods.
Identify 6 of 9 different means of pro…
1. Core Benefit: service/benefit the customer is really buyin…
1. Convenience Goods... 2. Shopping Goods... 3. Specialty Goods... 4.…
Nondurable Goods: tangible goods normally consumed in one or…
Form, Features, Performance Quality, Conformance Quality, Dur…
Name and define the 5 levels of the cu…
1. Core Benefit: service/benefit the customer is really buyin…
Identify 4 types of consumer goods.
1. Convenience Goods... 2. Shopping Goods... 3. Specialty Goods... 4.…
52 terms
Principles of Marketing (Kotler)
Marketing management
Marketing
Market segmentation
Target marketing
is the art and science of choosing target markets and buildin…
is a process by which companies create value for customers an…
refers to dividing the markets into segments of customers
refers to which segments to go after
Marketing management
is the art and science of choosing target markets and buildin…
Marketing
is a process by which companies create value for customers an…
40 terms
Kotler Chapter 14
The promotion mix
Major promotion tools
Advertising
Sales promotion
is the integration by the company of its communication channe…
1. Advertising ... 2. Sales promotion... 3. PR... 4. personal selling…
any paid form of non-personal presentation and promotion of i…
short-term incentives to encourage the purchase or sale of a…
The promotion mix
is the integration by the company of its communication channe…
Major promotion tools
1. Advertising ... 2. Sales promotion... 3. PR... 4. personal selling…
117 terms
Principles of Marketing (Kotler)
Marketing management
Marketing
Market segmentation
Target marketing
is the art and science of choosing target markets and buildin…
is a process by which companies create value for customers an…
refers to dividing the markets into segments of customers... di…
refers to which segments to go after... process of evaluating e…
Marketing management
is the art and science of choosing target markets and buildin…
Marketing
is a process by which companies create value for customers an…
21 terms
Principles of Marketing - Kotler and Armstrong
Marketing
Marketing mix
Marketing
Marketing process - first step
Managing profitable customer relationships
A set of marketing tools that work together to satisfy custom…
The process by which companies create value for customers and…
Understand the marketplace and customer needs and wants
Marketing
Managing profitable customer relationships
Marketing mix
A set of marketing tools that work together to satisfy custom…
21 terms
Principles of Marketing - Kotler and Armstrong
Marketing
Marketing mix
Marketing
Marketing process - first step
Managing profitable customer relationships
A set of marketing tools that work together to satisfy custom…
The process by which companies create value for customers and…
Understand the marketplace and customer needs and wants
Marketing
Managing profitable customer relationships
Marketing mix
A set of marketing tools that work together to satisfy custom…
25 terms
Kotler & Kotler 14E Marketing Management: Ch 4
Marketing Information Systems(M.I.S)
5 qualifications that are essential fo…
Difference between routine and non rou…
Name 4 general resources for secondary…
Consists of people, equipment and procedures to gather, sort,…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
routine information helps with decision making, non routine i…
-government sources... -trade associations and shows... -magazines,…
Marketing Information Systems(M.I.S)
Consists of people, equipment and procedures to gather, sort,…
5 qualifications that are essential fo…
1.Timely... 2. Accurate/Reliable... 3. Relevant/Pertinent... 4. Easily…
23 terms
Kotlers Quiz
A drizzle is how many millimeters
At what percent of relative humidity d…
What causes relative humidity to reach…
Name the process that causes air to co…
.5mm
100%
evaporation and cooling
Adiabatic
A drizzle is how many millimeters
.5mm
At what percent of relative humidity d…
100%
20 terms
Kotler & Kotler 14E Marketing Management: Ch 7
Organizational buying
Top Marketing Challenges (8)
Business Markets
Business buyer behavior
Organizational buying refers to the decision-making process b…
1. Understanding customer needs in new ways... 2 Identifying new…
The business market is vast and involves far more dollars and…
refers to the buying behavior of the organizations that buy g…
Organizational buying
Organizational buying refers to the decision-making process b…
Top Marketing Challenges (8)
1. Understanding customer needs in new ways... 2 Identifying new…
34 terms
Kotler & Kotler 14E Marketing Management: Ch 1
What is Marketing?
**What are the three categories the fu…
** What are the three Functions of Exc…
**What are the two Physical Supply Fun…
Marketing is an organizational function and a set of processe…
1. Functions of Exchange... 2. Physical Supply Functions... 3. Faci…
1. Buying (Ensuring that product offerings are available in s…
1. Storage (Warehousing products until needed for sale)... 2. Gr…
What is Marketing?
Marketing is an organizational function and a set of processe…
**What are the three categories the fu…
1. Functions of Exchange... 2. Physical Supply Functions... 3. Faci…
48 terms
Marketing Ch8 Kotler
Market Offering
Actual Product
Augmented Product
Customer Products
Can be in the form of pure tangible goods, services. Many goo…
Brand name, quality level, features, design, packaging
Delivery and credit, after-sales service, product support, wa…
Includes convenience products, shopping products, specialty p…
Market Offering
Can be in the form of pure tangible goods, services. Many goo…
Actual Product
Brand name, quality level, features, design, packaging
29 terms
kotler marketing chapter 20
sustainable marketing definition:
different marketing concepts concernin…
deceptive pricing
high pressure selling
socially and enviromentally responsible... meets the needs of cu…
sustainable... societal... strategic... marketing
packaging (exaggerate, misleading)... promotion (misrepresenting…
persuade customers while they had no intention buying any
sustainable marketing definition:
socially and enviromentally responsible... meets the needs of cu…
different marketing concepts concernin…
sustainable... societal... strategic... marketing
14 terms
Marketing Ch10 Kotler
3 Major Pricing Strategies are
Customer Value Based Pricing
2 Types of Value-Based Pricing
Good-Value Pricing Example: Everyday L…
Customer-Value-Based Pricing, Cost-Based Pricing, Competitor-…
Set price based on the value perception of buyers than on sel…
Good-value pricing (offering the right combination of quality…
Charge a constant, everyday low price with few or no temporar…
3 Major Pricing Strategies are
Customer-Value-Based Pricing, Cost-Based Pricing, Competitor-…
Customer Value Based Pricing
Set price based on the value perception of buyers than on sel…
15 Kotler Flashcards
adoption
communities of practice
conjoint analysis
consumer-adoption process
an individual's decision to become a regular user of a product.
often housed on internal Web sites, when employees from diffe…
a method for deriving the utility values that consumers attac…
the mental steps through which an individual passes from firs…
adoption
an individual's decision to become a regular user of a product.
communities of practice
often housed on internal Web sites, when employees from diffe…
17 terms
Marketing Ch14 Kotler
Promotion Mix
5 Major Promotional Tools
Direct Marketing
Integrated Marketing Communication (IMC)
A specific blend of promotional tools a firm uses to persuasi…
Advertising, Sales Promotions, Personal Selling, Public Relat…
Direct connections with carefully targeted customers to obtai…
Carefully integrate and coordinate communication channels to…
Promotion Mix
A specific blend of promotional tools a firm uses to persuasi…
5 Major Promotional Tools
Advertising, Sales Promotions, Personal Selling, Public Relat…
47 terms
Marketing Ch11 Kotler
Product Mix
What are the two pricing strategies th…
Market-Skimming Pricing
Conditions for Market-Skimming Pricing
Total range of products the company offers
Market-skimming pricing and market-penetration pricing
Setting a high price for the product, then skim revenues laye…
Product's quality and image must support the higher price; th…
Product Mix
Total range of products the company offers
What are the two pricing strategies th…
Market-skimming pricing and market-penetration pricing
41 terms
Marketing Ch2 Kotler
Strategic Planning
Mission Statement
Business Portfolio
'Best' Business Portfolio
process of developing and managing the strategic fit between…
states the purpose of a firm and what it wants to accomplish…
A collection of businesses and products that make up the firm
One that best fits the strengths and weaknesses of the firm t…
Strategic Planning
process of developing and managing the strategic fit between…
Mission Statement
states the purpose of a firm and what it wants to accomplish…
40 terms
Marketing Ch1 Kotler
Marketing
What is the twofold goal of marketing?
Describe the marketing process.
Marketing mix
managing profitable relationships; process by which companies…
attract new customers & keep and grow current customer base
Understand the marketplace -> design a customer driven market…
set of tools that work together to satisfy customer needs and…
Marketing
managing profitable relationships; process by which companies…
What is the twofold goal of marketing?
attract new customers & keep and grow current customer base
23 terms
Kotler Ch. 2
Strategic Planning
Mission Statement
Business Portfolio
Portfolio analysis
The process of developing and maintaining a strategic fit bet…
A statement of the organization's purpose - what it wants to…
The collection of businesses and products that make up the co…
The process by which management evaluates the products and bu…
Strategic Planning
The process of developing and maintaining a strategic fit bet…
Mission Statement
A statement of the organization's purpose - what it wants to…
21 terms
Marketing Ch18 Kotler
Competitor Analysis
Identifying Competitors
Assessing Competitor
Selecting Competitors to Attack/Avoid
Identify competitors, assess their capabilities and select wh…
Avoid competitor myopia: a firm is more likely to be buried b…
Determine their objectives, strengths and weaknesses, strateg…
Strong/weak competitors, good/bad competitors, close/distant…
Competitor Analysis
Identify competitors, assess their capabilities and select wh…
Identifying Competitors
Avoid competitor myopia: a firm is more likely to be buried b…
30 terms
Marketing Ch3 Kotler
Microenvironment
Macroenvironment
Marketing Intermediaries
Resellers
Consist of actors close to the company that affect its abilit…
The larger societal factors that affect the microenvironment.…
Firms that help promote, sell and distribute the company's go…
Distribution channels that help the firm find customers or ma…
Microenvironment
Consist of actors close to the company that affect its abilit…
Macroenvironment
The larger societal factors that affect the microenvironment.…
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