Study sets matching "marketing 300 business"

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Study sets matching "marketing 300 business"

33 terms
MKT 300 - Ch 7: Business Marketing
business marketing
B2B
stickiness
disintermediation
is the marketing of goods and services to individuals and org…
business to business (industrial market)
a measure of a website's effectiveness; calculated by multipl…
the elimination of intermediaries
business marketing
is the marketing of goods and services to individuals and org…
B2B
business to business (industrial market)
28 terms
Mkt300 Module 8 Business to Business Marketing
Business Market
What are the three types of business m…
Commercial Enterprises
Governmental Units
Consists of all organizations that buy goods and services for…
Governments, commercial enterprises, institutions
Manufacturers, construction companies, service firms, transpo…
Comprise the sector of the business market represented by fed…
Business Market
Consists of all organizations that buy goods and services for…
What are the three types of business m…
Governments, commercial enterprises, institutions
368 terms
General Business 300: Management and Marketing
Free Enterprise
Business
Marketing Intermediaries
Manufacturing Businesses
Individuals are free to decide what to produce, how to produc…
The organized effort of individuals to produce and sell FOR A…
Buy products from manufacturers and sells to consumers.
goods producing business.
Free Enterprise
Individuals are free to decide what to produce, how to produc…
Business
The organized effort of individuals to produce and sell FOR A…
56 terms
CHAPTER SEVEN: BUSINESS MARKETING, MKTG 300 DWYER
business marketing (industrial marketi…
B2B electronic commerce
content marketing
keys to designing websites
the marketing of goods and services to individuals and organi…
the use of the internet to facilitate activities between orga…
based on the idea of developing valuable content for interest…
1. simple, uncluttered design... 2. use of bold colors and large…
business marketing (industrial marketi…
the marketing of goods and services to individuals and organi…
B2B electronic commerce
the use of the internet to facilitate activities between orga…
26 terms
MKTG 300 Chapter 6: Business Markets and Business Buying Behavior
Business Buying Behavior
Business Buying Process
Supplier Development
Straight Rebuy
refers to the buying behavior of the organizations that buy g…
the process where business buyers determine which products an…
the systematic development of networks of supplier-partners t…
a buying situation in which the buyer routinely reorders some…
Business Buying Behavior
refers to the buying behavior of the organizations that buy g…
Business Buying Process
the process where business buyers determine which products an…
marketing 300
marketing
steps in the marketing process
needs, wants, demands
marketing offerings
process by which companies create value for customers and bui…
1. understand the marketplace... 2. design a customer driven mar…
marketing offerings, value and satisfaction, exchanges and re…
some combination of products, services, information, or exper…
marketing
process by which companies create value for customers and bui…
steps in the marketing process
1. understand the marketplace... 2. design a customer driven mar…
105 terms
COB 300 Marketing Final
Types of advertisements
Types of product advertisements
Types of institutional ads
Developing the advertising program
1. product... 2. institutional
-Pioneering: "Introduction", stimulate demand... -Comparative: "…
-Advocacy: position of company on issue... -Pioneering: announce…
1. Designing the ad... 2. Selecting the right media... 3. Different…
Types of advertisements
1. product... 2. institutional
Types of product advertisements
-Pioneering: "Introduction", stimulate demand... -Comparative: "…
Marketing 300
Armstrong and Kotler Marketing Definit…
Simple Definition of Marketing
2 Goals of Marketing
Customer Equity=
The process by which companies create value for customers and…
Marketing is managing profitable customer relationships
1. Attract new customers by promising superior value... 2. Keep…
Total combined customer lifetime values
Armstrong and Kotler Marketing Definit…
The process by which companies create value for customers and…
Simple Definition of Marketing
Marketing is managing profitable customer relationships
266 terms
Marketing 300
Marketing
Market Offerings
Brand experience
the customer
Managing Profitable Customer Relationships
some combination of products, services, information, or exper…
the whole experience the customer has each time
the center of the marketing and company's strategy
Marketing
Managing Profitable Customer Relationships
Market Offerings
some combination of products, services, information, or exper…
Marketing 300
Different ways to communicate value
Buyer purchase funnel
Pull marketing
Push marketing
Advertising... Sales Promotions... PR... Direct & interactive marketin…
Marketers create demand... Sellers fulfill demand
Marketers encourage customers to see out the product...APPLE…
Use sales force to induce intermediaries to carry, promote, a…
Different ways to communicate value
Advertising... Sales Promotions... PR... Direct & interactive marketin…
Buyer purchase funnel
Marketers create demand... Sellers fulfill demand
184 terms
Marketing 300
The Marketing Concept
Micro-Macro Dilemma
Marketing Mix
Market Penetration
Customer Satisfaction + Total Company Effort + Profit
what is "good" for some firms and consumers may not be good f…
Product, Price, Promotion and Place
same product, same market
The Marketing Concept
Customer Satisfaction + Total Company Effort + Profit
Micro-Macro Dilemma
what is "good" for some firms and consumers may not be good f…
98 terms
Business - Marketing
Marketing
Market
Market Size
Market Growth
A management process involved in Identifying, Anticipating an…
A place where two stakeholders (buyers and sellers) meet to e…
Amount of buyers in a market (number of buyers or total reven…
The % increase in market size from one time period to another
Marketing
A management process involved in Identifying, Anticipating an…
Market
A place where two stakeholders (buyers and sellers) meet to e…
Marketing 300
Focus-group subjects
Business Analytics
Predictive Analytics in Business
Big Data
Please their testers.impress their peers and overestimate the…
The application of data analysis technique to understand the…
To identify patterns in data to make predictions of market ou…
Data with sizes beyond ability of conventional tools to manag…
Focus-group subjects
Please their testers.impress their peers and overestimate the…
Business Analytics
The application of data analysis technique to understand the…
20 terms
Marketing 300 Chapter 13
Promotion
Mass selling
Personal selling
Advertising
Communicating information between the seller and potential bu…
Communicating with large numbers of potential customers at th…
Involves direct spoken communication between sellers and pote…
Any paid form of non-personal presentation of ideas, goods, o…
Promotion
Communicating information between the seller and potential bu…
Mass selling
Communicating with large numbers of potential customers at th…
59 terms
Marketing 300
What is the difference of upstream and…
Value delivery network vs product deli…
What are intermediaries?
What is direct marketing channel? and…
upstream: supply the raw materials, components, parts, inform…
Value delivery network- is made up of the company, suppliers,…
specialization, expertise, transform products, provide feedback
Has no intermediary levels- the company sells directly to cus…
What is the difference of upstream and…
upstream: supply the raw materials, components, parts, inform…
Value delivery network vs product deli…
Value delivery network- is made up of the company, suppliers,…
Business Marketing
Market Planning
Product and service management
Distribution
Pricing
Identifying and understanding the markets a company wants to…
Assisting in the design and development of products and servi…
Determining the best methods and procedures to use so prospec…
Establishing and communicating the value of products and serv…
Market Planning
Identifying and understanding the markets a company wants to…
Product and service management
Assisting in the design and development of products and servi…
Marketing 300
Price
Value
Profit Equation
Skimming Pricing
The money or other considerations exchanged for ownership or…
The ratio of perceived benefits to price
Profit = Total Revenue - Total Cost
Setting the highest initial price that customers really desir…
Price
The money or other considerations exchanged for ownership or…
Value
The ratio of perceived benefits to price
76 terms
Marketing 300 Exam 2
Brand
Brand name
Brand mark
Trademark
a names, term, design, symbol, or other feature that identifi…
the part of the brand that can be spoken, including letters,…
the part of a brand that is not made up of words such as symb…
a legal designation of exclusive use of a brand
Brand
a names, term, design, symbol, or other feature that identifi…
Brand name
the part of the brand that can be spoken, including letters,…
Marketing 300
Product Planning
Core Product Focus
Market Development
Product Development
the focus given to core businesses, market development, produ…
existing products for existing segments
adding new market segments
improve/adding products
Product Planning
the focus given to core businesses, market development, produ…
Core Product Focus
existing products for existing segments
Marketing 300
4 moments of truth
Marketing
Conditions for exchange
4 Marking mangement Philosophies
0.) prospect recognizes need and goes online to gather inform…
an exchange between customers + Businesses ... a philosophy/atti…
at least two parties ... something of value ... communication and d…
1.) Production - internal capabilities of the firm ... 2.) Sales…
4 moments of truth
0.) prospect recognizes need and goes online to gather inform…
Marketing
an exchange between customers + Businesses ... a philosophy/atti…
Marketing 300
Marketing
Market Offerings
Brand experience
The customer
Managing Profitable Customer Relationships
Some combination of products, services, information, or exper…
The whole experience the customer has each time it interacts…
The center of the marketing and company's strategy
Marketing
Managing Profitable Customer Relationships
Market Offerings
Some combination of products, services, information, or exper…
22 terms
Marketing 300
Marketing
Pure Subsistence Economy
Macro-marketing
Economies of Scale
The performance of activities that seek to accomplish an orga…
Each family produces everything it consumes = no need for mar…
A social process that directs an economy's flow of goods and…
As production increases, cost per unit decreases
Marketing
The performance of activities that seek to accomplish an orga…
Pure Subsistence Economy
Each family produces everything it consumes = no need for mar…
100 terms
Marketing300
Marketing is the process of
Marketing Focuses on Customers
Marketing activities
Target Market
• Creating, distributing, promoting, and pricing goods, servi…
• Purchasers of the products that organizations develop, prom…
create an exchange that is valuable and beneficial for... both p…
A specific group of customers on whom an organization... focuses…
Marketing is the process of
• Creating, distributing, promoting, and pricing goods, servi…
Marketing Focuses on Customers
• Purchasers of the products that organizations develop, prom…
67 terms
Marketing 300 Exam 1
Marketing
Goals of Marketing
5 Step Model of the Marketing Process
Customer Equity
Marketing is the process by which companies create value for…
1. Attract new customers by promising superior value... 2. Keep…
1. Understand the marketplace and customer needs and wants... 2.…
Customer Equity=Total Combined Customer lifetime Values
Marketing
Marketing is the process by which companies create value for…
Goals of Marketing
1. Attract new customers by promising superior value... 2. Keep…
Marketing 300
Marketing
macro marketing
universal functions of marketing
buying function
the performance of activities that seek to accomplish and org…
a social process that directs an economy's flow of goods and…
buying, selling, transporting, storing, standardization and g…
looking for and evaluating goods and services
Marketing
the performance of activities that seek to accomplish and org…
macro marketing
a social process that directs an economy's flow of goods and…
Marketing 300
marketing mix
market segmentation
components of the profit equation
market share
the controllable factors—product, price, promotion, and place…
involves aggregating prospective buyers into groups, or segme…
Price = List price - incentives/allowances + extra fees
is the ratio of sales revenue of the firm to the total sales…
marketing mix
the controllable factors—product, price, promotion, and place…
market segmentation
involves aggregating prospective buyers into groups, or segme…
32 terms
Marketing 300
Micromarketing
Macromarketing
Marketing
Marketing should begin with...
set of activities
social process that directs an economy's flow of goods and se…
the performance of activities that seek to accomplish an orga…
potential customer needs, not the production process
Micromarketing
set of activities
Macromarketing
social process that directs an economy's flow of goods and se…
95 terms
Marketing 300
Effectiveness
Efficiency
Agility
Market
An organizational philosophy that focuses on satisfying consu…
The qbility of an organization to execute activities with min…
The flexibility and speed with which organizations can identi…
All the individuals and organizations with potential desire a…
Effectiveness
An organizational philosophy that focuses on satisfying consu…
Efficiency
The qbility of an organization to execute activities with min…
138 terms
Marketing 300
marketing
Ways to market incorrectly
the big picture
New marketing mindset
art and science of meeting needs profitably
attending to wrong type of research, focusing on internal cap…
organizes common marketing decisions into linear framework
customer relationship management (CRM)
marketing
art and science of meeting needs profitably
Ways to market incorrectly
attending to wrong type of research, focusing on internal cap…
54 terms
Marketing 300
Marketing
Marketing mix
Marketing Environment
Marketing Concept
The process of creating, distributing, promoting, and pricing…
Four marketing activities—product, pricing, distribution, and…
The competitive, economic, political, legal and regulatory, t…
A managerial philosophy that an organization should try to sa…
Marketing
The process of creating, distributing, promoting, and pricing…
Marketing mix
Four marketing activities—product, pricing, distribution, and…
48 terms
Marketing 300
Marketing
Characteristics of Exchange
Production Orientation
Sales Orientation
activity, set of institutions, processes for creating, commun…
Must be at least 2 parties... Each party has something that migh…
A philosophy that focuses on the internal capabilities of the…
Is based on the belief that people will buy more goods and se…
Marketing
activity, set of institutions, processes for creating, commun…
Characteristics of Exchange
Must be at least 2 parties... Each party has something that migh…
Marketing 300
rebuilding consumer interest in pork
outbound telephone marketing
strategic planning concept
excessive markups
The National Pork Board developed "Pork. The Other White Meat…
By using ________ to contact potential customers, marketers s…
The ________ is specifically focused on future company needs.
Critics point to which of the following factors when they acc…
rebuilding consumer interest in pork
The National Pork Board developed "Pork. The Other White Meat…
outbound telephone marketing
By using ________ to contact potential customers, marketers s…
Marketing 300
Marketing
Production Orientation
Sales Orientation
Market Orientation
The activity, set of institutions, and processes for creating…
A marketing management philosophy that focuses on the interna…
A marketing management philosophy based on the belief that pe…
A marketing management philosophy based on social and economi…
Marketing
The activity, set of institutions, and processes for creating…
Production Orientation
A marketing management philosophy that focuses on the interna…
47 terms
Marketing 300
Market
Marketing
Needs
Wants
existing and potential customers
the activity, set of institutions, and processes of creating,…
state of felt deprivation for basic food items such as food a…
form that a human needs takes as shaped by culture and indivi…
Market
existing and potential customers
Marketing
the activity, set of institutions, and processes of creating,…
60 terms
Marketing 300
Author definition of Marketing
Target Market
AMA definition of marketing
Variables of Marketing mix
the process of creating, distributing, promoting, and pricing…
a vast number of people or a relatively small group.
the activity, set of institutions, and processes for creating…
Product, pricing, distribution, and promotion.
Author definition of Marketing
the process of creating, distributing, promoting, and pricing…
Target Market
a vast number of people or a relatively small group.
205 terms
Marketing 300 Final Study
DeBeers
Ryan Air
Candwich
New Coke
Created "diamonds are forever"
Satisfied the need for affordable flights
Satisfied need for a durable sandwich
Marketing gone wrong - looking at the wrong kind of market re…
DeBeers
Created "diamonds are forever"
Ryan Air
Satisfied the need for affordable flights
111 terms
Marketing 300- Exam 1
5 Eras
Simple Trade Era
Production Era
Sales Era
1. Simple Trade Era... 2. Production Era... 3. Sales Era... 4. MKT Dep…
Specialization. Moved away from sustenance economy. Traders h…
1920s, Industrial Revolution. Production of a few products. "…
1930s. Huge production capabilities so we had to sell! Compet…
5 Eras
1. Simple Trade Era... 2. Production Era... 3. Sales Era... 4. MKT Dep…
Simple Trade Era
Specialization. Moved away from sustenance economy. Traders h…
Marketing 300
In the BCG approach, ___ are high-grow…
It is _____ to keep a customer, than i…
In the Customer Value Hierarchy framew…
Methods that help companies learn more…
stars; cash cows
cheaper
attribute level
Mining customer databases to look for buying patters and new…
In the BCG approach, ___ are high-grow…
stars; cash cows
It is _____ to keep a customer, than i…
cheaper
Marketing 300
Skimming Price
Penetration Pricing
Prestige Pricing
Price Lining
Setting the highest initial price that consumers really desir…
Setting a low initial price on a new product to appeal immedi…
Involves setting a high price so that quality or status consc…
A firm that is selling not just a single product but a line o…
Skimming Price
Setting the highest initial price that consumers really desir…
Penetration Pricing
Setting a low initial price on a new product to appeal immedi…
158 terms
Marketing 300
business objective
marketing objective
source of volume
STP
goal, core competency, fundamental entity
acquisition or retention
steal share or stimulate demand
who exactly are we talking to, what do they currently believe…
business objective
goal, core competency, fundamental entity
marketing objective
acquisition or retention
63 terms
Marketing 300
Product
services
The most basic level of product and se…
Core customer value addresses which qu…
anything that can be offered to a market for attention, acqui…
a form of product that consists of activities, benefits or sa…
core customer value
what is the buyer really buying?
Product
anything that can be offered to a market for attention, acqui…
services
a form of product that consists of activities, benefits or sa…
Marketing 300
Marketing
Needs
Wants
Demands
The process by which companies create value for customers and…
States of felt deprivation
The form human needs take as they are shaped by culture and i…
Human wants that are backed by buying power
Marketing
The process by which companies create value for customers and…
Needs
States of felt deprivation
42 terms
Marketing 300 Chapter 8
Product
Quality
Product assortment
Product line
The need-satisfying offering of a firm
A product's ability to satisfy a customer's needs or requirem…
The set of all product lines and individual products a firm s…
A set of individual products that are closely related
Product
The need-satisfying offering of a firm
Quality
A product's ability to satisfy a customer's needs or requirem…
108 terms
Marketing 300
production
customer satisfaction
innovation
economies of scale
actually making goods or performing services
the extent to which a firm fulfills a customer's needs, desir…
the development and spread of new ideas, goods, and services
as a company produces larger numbers of a particular product,…
production
actually making goods or performing services
customer satisfaction
the extent to which a firm fulfills a customer's needs, desir…
Marketing 300
Accumulating
Bulk-breaking
Sorting
Assorting
Collecting products from many small producers
Dividing larger quantities into smaller quantities as product…
Separating products into grades and qualities desired by diff…
Putting together a variety of products to give a target marke…
Accumulating
Collecting products from many small producers
Bulk-breaking
Dividing larger quantities into smaller quantities as product…
240 terms
Marketing 300
Customer Insights
Marketing Information system (MIS)
Internal databases
Competitive marketing intelligence
Fresh understandings of customers and the marketplace derived…
People and procedures dedicated to assessing information need…
Electronic collections of consumer and market information obt…
The systematic collection and analysis of publicly available…
Customer Insights
Fresh understandings of customers and the marketplace derived…
Marketing Information system (MIS)
People and procedures dedicated to assessing information need…
11 terms
Marketing 300
simple trade era
production era
sales era
marketing department era
families traded or sold surplus output to local distributors
company focuses on production of a few products
company emphasizes selling because of increased competition
all marketing activities are brought under the control of on…
simple trade era
families traded or sold surplus output to local distributors
production era
company focuses on production of a few products
30 terms
Marketing 300
Segmentation
Targeting
Differentiation
Geographic
Dividing a market into smaller segments of buyers with this d…
Evaluating each market segments attractiveness and selecting…
Differentiating The market offering to create superior custom…
Dividing a market into different geographical unit such assig…
Segmentation
Dividing a market into smaller segments of buyers with this d…
Targeting
Evaluating each market segments attractiveness and selecting…
24 terms
Marketing 300
Innovation
Marketing
Pure Subsistence Economy
Macro-Marketing
Development and spread of new ideas, goods, and services
Performance of activities that seek to accomplish an organiza…
When each family unit produces everything it consumes
-Social process that directs an economy's flow of goods and s…
Innovation
Development and spread of new ideas, goods, and services
Marketing
Performance of activities that seek to accomplish an organiza…
Marketing 300
Why research if it doesn't give you th…
the role of marketing research in busi…
how market research impacts business
research to plan and refine
It gives you direction; stack the odds in your favor
- find insights through data analysis and qualitative research
- better decisions... - important to track customer satisfactio…
- to find opportunities via the situation analysis... - to deter…
Why research if it doesn't give you th…
It gives you direction; stack the odds in your favor
the role of marketing research in busi…
- find insights through data analysis and qualitative research
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