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Study sets matching "marketing 300 business"

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Study sets matching "marketing 300 business"

33 terms
MKT 300 - Ch 7: Business Marketing
business marketing
B2B
stickiness
disintermediation
is the marketing of goods and services to individuals and org…
business to business (industrial market)
a measure of a website's effectiveness; calculated by multipl…
the elimination of intermediaries
business marketing
is the marketing of goods and services to individuals and org…
B2B
business to business (industrial market)
28 terms
Mkt300 Module 8 Business to Business Marketing
Business Market
What are the three types of business m…
Commercial Enterprises
Governmental Units
Consists of all organizations that buy goods and services for…
Governments, commercial enterprises, institutions
Manufacturers, construction companies, service firms, transpo…
Comprise the sector of the business market represented by fed…
Business Market
Consists of all organizations that buy goods and services for…
What are the three types of business m…
Governments, commercial enterprises, institutions
368 terms
General Business 300: Management and Marketing
Free Enterprise
Business
Marketing Intermediaries
Manufacturing Businesses
Individuals are free to decide what to produce, how to produc…
The organized effort of individuals to produce and sell FOR A…
Buy products from manufacturers and sells to consumers.
goods producing business.
Free Enterprise
Individuals are free to decide what to produce, how to produc…
Business
The organized effort of individuals to produce and sell FOR A…
56 terms
CHAPTER SEVEN: BUSINESS MARKETING, MKTG 300 DWYER
business marketing (industrial marketi…
B2B electronic commerce
content marketing
keys to designing websites
the marketing of goods and services to individuals and organi…
the use of the internet to facilitate activities between orga…
based on the idea of developing valuable content for interest…
1. simple, uncluttered design... 2. use of bold colors and large…
business marketing (industrial marketi…
the marketing of goods and services to individuals and organi…
B2B electronic commerce
the use of the internet to facilitate activities between orga…
35 terms
MKTG 300 Chapter 6: Business Markets and Business Buying Behavior
Business Buying Behavior
Business Buying Process
1.) *What are business purchases like…
Supplier Development
refers to the buying behavior of the organizations that buy g…
the process where business buyers determine which products an…
More decision participants... More professional purchasing effor…
the systematic development of networks of supplier-partners t…
Business Buying Behavior
refers to the buying behavior of the organizations that buy g…
Business Buying Process
the process where business buyers determine which products an…
marketing 300
marketing
steps in the marketing process
needs, wants, demands
marketing offerings
process by which companies create value for customers and bui…
1. understand the marketplace... 2. design a customer driven mar…
marketing offerings, value and satisfaction, exchanges and re…
some combination of products, services, information, or exper…
marketing
process by which companies create value for customers and bui…
steps in the marketing process
1. understand the marketplace... 2. design a customer driven mar…
77 terms
Marketing 300
Armstrong and Kotler Marketing Definit…
Simple Definition of Marketing
2 Goals of Marketing
Customer Equity=
The process by which companies create value for customers and…
Marketing is managing profitable customer relationships
1. Attract new customers by promising superior value... 2. Keep…
Total combined customer lifetime values
Armstrong and Kotler Marketing Definit…
The process by which companies create value for customers and…
Simple Definition of Marketing
Marketing is managing profitable customer relationships
Marketing 300
Marketing
Production Orientation
Sales Orientation
Market Orientation
The activity, set of institutions, and processes for creating…
A marketing management philosophy that focuses on the interna…
A marketing management philosophy based on the belief that pe…
A marketing management philosophy based on social and economi…
Marketing
The activity, set of institutions, and processes for creating…
Production Orientation
A marketing management philosophy that focuses on the interna…
Marketing 300
Price
Value
Profit Equation
Skimming Pricing
The money or other considerations exchanged for ownership or…
The ratio of perceived benefits to price
Profit = Total Revenue - Total Cost
Setting the highest initial price that customers really desir…
Price
The money or other considerations exchanged for ownership or…
Value
The ratio of perceived benefits to price
17 terms
Marketing 300
Different ways to communicate value
Buyer purchase funnel
Pull marketing
Push marketing
Advertising... Sales Promotions... PR... Direct & interactive marketin…
Marketers create demand... Sellers fulfill demand
Marketers encourage customers to see out the product...APPLE…
Use sales force to induce intermediaries to carry, promote, a…
Different ways to communicate value
Advertising... Sales Promotions... PR... Direct & interactive marketin…
Buyer purchase funnel
Marketers create demand... Sellers fulfill demand
266 terms
Marketing 300
Marketing
Market Offerings
Brand experience
the customer
Managing Profitable Customer Relationships
some combination of products, services, information, or exper…
the whole experience the customer has each time
the center of the marketing and company's strategy
Marketing
Managing Profitable Customer Relationships
Market Offerings
some combination of products, services, information, or exper…
98 terms
Business - Marketing
Marketing
Market
Market Size
Market Growth
A management process involved in Identifying, Anticipating an…
A place where two stakeholders (buyers and sellers) meet to e…
Amount of buyers in a market (number of buyers or total reven…
The % increase in market size from one time period to another
Marketing
A management process involved in Identifying, Anticipating an…
Market
A place where two stakeholders (buyers and sellers) meet to e…
59 terms
Marketing 300
What is the difference of upstream and…
Value delivery network vs product deli…
What are intermediaries?
What is direct marketing channel? and…
upstream: supply the raw materials, components, parts, inform…
Value delivery network- is made up of the company, suppliers,…
specialization, expertise, transform products, provide feedback
Has no intermediary levels- the company sells directly to cus…
What is the difference of upstream and…
upstream: supply the raw materials, components, parts, inform…
Value delivery network vs product deli…
Value delivery network- is made up of the company, suppliers,…
138 terms
Marketing 300
marketing
Ways to market incorrectly
the big picture
New marketing mindset
art and science of meeting needs profitably
attending to wrong type of research, focusing on internal cap…
organizes common marketing decisions into linear framework
customer relationship management (CRM)
marketing
art and science of meeting needs profitably
Ways to market incorrectly
attending to wrong type of research, focusing on internal cap…
47 terms
Marketing 300
Market
Marketing
Needs
Wants
existing and potential customers
the activity, set of institutions, and processes of creating,…
state of felt deprivation for basic food items such as food a…
form that a human needs takes as shaped by culture and indivi…
Market
existing and potential customers
Marketing
the activity, set of institutions, and processes of creating,…
60 terms
Marketing 300
Author definition of Marketing
Target Market
AMA definition of marketing
Variables of Marketing mix
the process of creating, distributing, promoting, and pricing…
a vast number of people or a relatively small group.
the activity, set of institutions, and processes for creating…
Product, pricing, distribution, and promotion.
Author definition of Marketing
the process of creating, distributing, promoting, and pricing…
Target Market
a vast number of people or a relatively small group.
Marketing 300
In the BCG approach, ___ are high-grow…
It is _____ to keep a customer, than i…
In the Customer Value Hierarchy framew…
Methods that help companies learn more…
stars; cash cows
cheaper
attribute level
Mining customer databases to look for buying patters and new…
In the BCG approach, ___ are high-grow…
stars; cash cows
It is _____ to keep a customer, than i…
cheaper
63 terms
Marketing 300
Product
services
The most basic level of product and se…
Core customer value addresses which qu…
anything that can be offered to a market for attention, acqui…
a form of product that consists of activities, benefits or sa…
core customer value
what is the buyer really buying?
Product
anything that can be offered to a market for attention, acqui…
services
a form of product that consists of activities, benefits or sa…
24 terms
Marketing 300
Innovation
Marketing
Pure Subsistence Economy
Macro-Marketing
Development and spread of new ideas, goods, and services
Performance of activities that seek to accomplish an organiza…
When each family unit produces everything it consumes
-Social process that directs an economy's flow of goods and s…
Innovation
Development and spread of new ideas, goods, and services
Marketing
Performance of activities that seek to accomplish an organiza…
184 terms
Marketing 300
The Marketing Concept
Micro-Macro Dilemma
Marketing Mix
Market Penetration
Customer Satisfaction + Total Company Effort + Profit
what is "good" for some firms and consumers may not be good f…
Product, Price, Promotion and Place
same product, same market
The Marketing Concept
Customer Satisfaction + Total Company Effort + Profit
Micro-Macro Dilemma
what is "good" for some firms and consumers may not be good f…
9 terms
Business Marketing
Market Planning
Product and service management
Distribution
Pricing
Identifying and understanding the markets a company wants to…
Assisting in the design and development of products and servi…
Determining the best methods and procedures to use so prospec…
Establishing and communicating the value of products and serv…
Market Planning
Identifying and understanding the markets a company wants to…
Product and service management
Assisting in the design and development of products and servi…
38 terms
Marketing 300
4 moments of truth
Marketing
Conditions for exchange
4 Marking mangement Philosophies
0.) prospect recognizes need and goes online to gather inform…
an exchange between customers + Businesses ... a philosophy/atti…
at least two parties ... something of value ... communication and d…
1.) Production - internal capabilities of the firm ... 2.) Sales…
4 moments of truth
0.) prospect recognizes need and goes online to gather inform…
Marketing
an exchange between customers + Businesses ... a philosophy/atti…
222 terms
Marketing 300
Marketing
Market Offerings
Brand experience
The customer
Managing Profitable Customer Relationships
Some combination of products, services, information, or exper…
The whole experience the customer has each time it interacts…
The center of the marketing and company's strategy
Marketing
Managing Profitable Customer Relationships
Market Offerings
Some combination of products, services, information, or exper…
54 terms
Marketing 300
Marketing
Marketing mix
Marketing Environment
Marketing Concept
The process of creating, distributing, promoting, and pricing…
Four marketing activities—product, pricing, distribution, and…
The competitive, economic, political, legal and regulatory, t…
A managerial philosophy that an organization should try to sa…
Marketing
The process of creating, distributing, promoting, and pricing…
Marketing mix
Four marketing activities—product, pricing, distribution, and…
48 terms
Marketing 300
Marketing
Characteristics of Exchange
Production Orientation
Sales Orientation
activity, set of institutions, processes for creating, commun…
Must be at least 2 parties... Each party has something that migh…
A philosophy that focuses on the internal capabilities of the…
Is based on the belief that people will buy more goods and se…
Marketing
activity, set of institutions, processes for creating, commun…
Characteristics of Exchange
Must be at least 2 parties... Each party has something that migh…
Marketing 300
rebuilding consumer interest in pork
outbound telephone marketing
strategic planning concept
excessive markups
The National Pork Board developed "Pork. The Other White Meat…
By using ________ to contact potential customers, marketers s…
The ________ is specifically focused on future company needs.
Critics point to which of the following factors when they acc…
rebuilding consumer interest in pork
The National Pork Board developed "Pork. The Other White Meat…
outbound telephone marketing
By using ________ to contact potential customers, marketers s…
95 terms
Marketing 300
Effectiveness
Efficiency
Agility
Market
An organizational philosophy that focuses on satisfying consu…
The qbility of an organization to execute activities with min…
The flexibility and speed with which organizations can identi…
All the individuals and organizations with potential desire a…
Effectiveness
An organizational philosophy that focuses on satisfying consu…
Efficiency
The qbility of an organization to execute activities with min…
37 terms
Marketing 300
Marketing Mix
Segmentation
Customer Relationship Management (CRM)
Long tail
Combination of product, place, promotion, and pricing strateg…
Dividing a market into distinct groups of buyers who have dif…
Managing detailed info about individual customers to maximize…
Retail strategy of selling a large number of unique items wit…
Marketing Mix
Combination of product, place, promotion, and pricing strateg…
Segmentation
Dividing a market into distinct groups of buyers who have dif…
71 terms
Marketing 300
Skimming Price
Penetration Pricing
Prestige Pricing
Price Lining
Setting the highest initial price that consumers really desir…
Setting a low initial price on a new product to appeal immedi…
Involves setting a high price so that quality or status consc…
A firm that is selling not just a single product but a line o…
Skimming Price
Setting the highest initial price that consumers really desir…
Penetration Pricing
Setting a low initial price on a new product to appeal immedi…
32 terms
Marketing 300
Micromarketing
Macromarketing
Marketing
Marketing should begin with...
set of activities
social process that directs an economy's flow of goods and se…
the performance of activities that seek to accomplish an orga…
potential customer needs, not the production process
Micromarketing
set of activities
Macromarketing
social process that directs an economy's flow of goods and se…
Marketing 300
Accumulating
Bulk-breaking
Sorting
Assorting
Collecting products from many small producers
Dividing larger quantities into smaller quantities as product…
Separating products into grades and qualities desired by diff…
Putting together a variety of products to give a target marke…
Accumulating
Collecting products from many small producers
Bulk-breaking
Dividing larger quantities into smaller quantities as product…
Marketing 300
Customer relationship management
marketing Planning as a part of strate…
what does SWOT stand for?
The 4 P's
overall process of building and maintaining profitable custom…
supports company strategic planning with more detailed plans…
Strengths, weaknesses, opportunities, threats
Product, price, place, promotion
Customer relationship management
overall process of building and maintaining profitable custom…
marketing Planning as a part of strate…
supports company strategic planning with more detailed plans…
11 terms
Marketing 300
simple trade era
production era
sales era
marketing department era
families traded or sold surplus output to local distributors
company focuses on production of a few products
company emphasizes selling because of increased competition
all marketing activities are brought under the control of on…
simple trade era
families traded or sold surplus output to local distributors
production era
company focuses on production of a few products
164 terms
Marketing 300
Why research if it doesn't give you th…
the role of marketing research in busi…
how market research impacts business
research to plan and refine
It gives you direction; stack the odds in your favor
- find insights through data analysis and qualitative research
- better decisions... - important to track customer satisfactio…
- to find opportunities via the situation analysis... - to deter…
Why research if it doesn't give you th…
It gives you direction; stack the odds in your favor
the role of marketing research in busi…
- find insights through data analysis and qualitative research
158 terms
Marketing 300
business objective
marketing objective
source of volume
STP
goal, core competency, fundamental entity
acquisition or retention
steal share or stimulate demand
who exactly are we talking to, what do they currently believe…
business objective
goal, core competency, fundamental entity
marketing objective
acquisition or retention
108 terms
Marketing 300
production
customer satisfaction
innovation
economies of scale
actually making goods or performing services
the extent to which a firm fulfills a customer's needs, desir…
the development and spread of new ideas, goods, and services
as a company produces larger numbers of a particular product,…
production
actually making goods or performing services
customer satisfaction
the extent to which a firm fulfills a customer's needs, desir…
240 terms
Marketing 300
Customer Insights
Marketing Information system (MIS)
Internal databases
Competitive marketing intelligence
Fresh understandings of customers and the marketplace derived…
People and procedures dedicated to assessing information need…
Electronic collections of consumer and market information obt…
The systematic collection and analysis of publicly available…
Customer Insights
Fresh understandings of customers and the marketplace derived…
Marketing Information system (MIS)
People and procedures dedicated to assessing information need…
30 terms
Marketing 300
Segmentation
Targeting
Differentiation
Geographic
Dividing a market into smaller segments of buyers with this d…
Evaluating each market segments attractiveness and selecting…
Differentiating The market offering to create superior custom…
Dividing a market into different geographical unit such assig…
Segmentation
Dividing a market into smaller segments of buyers with this d…
Targeting
Evaluating each market segments attractiveness and selecting…
127 terms
Marketing 300
Levels of a Product
Types of Consumer Products
Product Mix Width
Product Line Depth
o 3 Levels:... • Core - need the product fulfills (transportatio…
o Convenience product - a relatively inexpensive item that me…
New product line added to product mix widens Product Mix Width
New product increases product depth for that product line
Levels of a Product
o 3 Levels:... • Core - need the product fulfills (transportatio…
Types of Consumer Products
o Convenience product - a relatively inexpensive item that me…
62 terms
Marketing 300
Marketing
Marketing Process
Market Offerings
Needs
Engaging customers and managing profitable customer relations…
1. Understand the marketplace, customer wants and needs... 2. De…
Combination of products, services, information, or experience…
state of deprivation
Marketing
Engaging customers and managing profitable customer relations…
Marketing Process
1. Understand the marketplace, customer wants and needs... 2. De…
54 terms
marketing 300
Implementation
control
Strategic (management) planning
Marketing Strategy
the process of putting marketing plans into action.
assessing and evaluating marketing performance. ... When perform…
developing and maintaining a match between an organization's…
specifies a target market and a related marketing mix; provid…
Implementation
the process of putting marketing plans into action.
control
assessing and evaluating marketing performance. ... When perform…
77 terms
marketing 300
marketing
marketing
promotion
exchange
an organizational function and a set of processes for creatin…
- creates value... - satisfies customers needs and wants... - entai…
communication by a marketer that informs, persuades, and remi…
the trade of things of value between the buyer and the seller…
marketing
an organizational function and a set of processes for creatin…
marketing
- creates value... - satisfies customers needs and wants... - entai…
44 terms
Marketing 300
Requirements of a Market
Segmentation
Undifferentiated Strategy
Concentrated Strategy
1. Need or desire for a particular product... 2. Have the abilit…
Taking heterogeneous market and breaking it down into smaller…
Target Market= Everyone
Target Market= A,B,C
Requirements of a Market
1. Need or desire for a particular product... 2. Have the abilit…
Segmentation
Taking heterogeneous market and breaking it down into smaller…
120 terms
Marketing 300 Exam 1
Marketing is...
What does Marketing do?
What are the conditions for ... Exchange?
Exchange
- A philosophy, an attitude, a perspective, or a management o…
It entails processes that focus on ... delivering value and bene…
- At least Two Parties... - Something of Value... - Communication a…
- An Exchange may not take place even if conditions are met.…
Marketing is...
- A philosophy, an attitude, a perspective, or a management o…
What does Marketing do?
It entails processes that focus on ... delivering value and bene…
11 terms
Marketing300
The term marketing refers to:
A business is concerned with many day-…
_______ is a philosophy, an attitude,…
The American Marketing Association's d…
a philosophy that stresses customer satisfaction.
Marketing... This description contains three of the four main a…
Marketing
includes the processes marketers use to establish and maintai…
The term marketing refers to:
a philosophy that stresses customer satisfaction.
A business is concerned with many day-…
Marketing... This description contains three of the four main a…
Marketing 300
What is "Market Fragmentation"
What is ... the general explanation for t…
Step 1 in targeting market
Segmentation variables include
The creation of many consumer groups due to the diversity of…
The process of dividing a larger market into smaller pieces b…
Segmentation
Demographics Psychographics ... Behavioral characteristics
What is "Market Fragmentation"
The creation of many consumer groups due to the diversity of…
What is ... the general explanation for t…
The process of dividing a larger market into smaller pieces b…
20 terms
Marketing 300
A firm's mission statement should answ…
The SBU acronym refers to:
Lands' End guarantees its products for…
The marketing plan is a written docume…
False
strategic business unit
Product
True
A firm's mission statement should answ…
False
The SBU acronym refers to:
strategic business unit
81 terms
COB 300 Marketing Midterm
Factors That Interfere With Marketing…
Political structure of the global exte…
Organizations that influence marketing…
What is Needed For Marketing to Occur…
-The organization.... -Society.... -Environmental forces.
Tariffs, import quotas, trade agreements
-Research and development... -Human resources... -Information syste…
-Unsatisfied needs.... -A desire and ability to satisfy these ne…
Factors That Interfere With Marketing…
-The organization.... -Society.... -Environmental forces.
Political structure of the global exte…
Tariffs, import quotas, trade agreements
40 terms
BUSINESS 300
To adopt
advertisement
to advertise
to afford
adoptar
anuncio
anunciarse
permitirse
To adopt
adoptar
advertisement
anuncio
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