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Study sets matching "marketing essentials chapter 2"

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Study sets matching "marketing essentials chapter 2"

13 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
21 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
24 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
21 terms
Marketing Essentials Chapter 2
Customer Analysis
Competitive position
Market
Market Segmentation
Examination and evaluation of consumer needs, desires, and wa…
Market Leader, Market Challenger, Market Follower, Market Nic…
A group of all potential customers who share common wants and…
Dividing a market into distinct groups of buyers who have dif…
Customer Analysis
Examination and evaluation of consumer needs, desires, and wa…
Competitive position
Market Leader, Market Challenger, Market Follower, Market Nic…
25 terms
Marketing Essentials Chapter 2
SWOT analysis
environmental scan
marketing plan
executive summary
A close look at strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
formal, written document that directs a company's activities…
brief overview of entire plan including costs
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
environmental scan
an analysis of outside influences that may have an impact on…
30 terms
Marketing Essentials - Chapter 2
marketing concept
market
target market
customer profile
businesses must satisfy customers' needs and wants while stri…
all potential customers who share common needs and wants, and…
a group of people identified as those most likely to become c…
used to create a clear picture of the target market; includes…
marketing concept
businesses must satisfy customers' needs and wants while stri…
market
all potential customers who share common needs and wants, and…
23 terms
Marketing Essentials - Chapter 2
marketing concept
market
target market
customer profile
businesses must satisfy customers' needs and wants while stri…
all potential customers who share common needs and wants, and…
a group of people identified as those most likely to become c…
used to create a clear picture of the target market; includes…
marketing concept
businesses must satisfy customers' needs and wants while stri…
market
all potential customers who share common needs and wants, and…
20 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
Analysis of outside influences that may have an impact on an…
14 terms
Marketing Essentials Chapter 2
Marketing Concept
Customer
Consumer
value
focusing on satisfying customers' needs and wants in order to…
someone who pays for goods or services
a person who uses goods or services
The personal satisfaction gained from use of a product
Marketing Concept
focusing on satisfying customers' needs and wants in order to…
Customer
someone who pays for goods or services
19 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summery
Analysis of strengths, weaknesses, opportunities, and threats…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan. 1st part of plan.
SWOT Analysis
Analysis of strengths, weaknesses, opportunities, and threats…
Environmental Scan
Analysis of outside influences that may have an impact on an…
19 terms
Marketing Essentials 2012- Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
An assessment that lists and analyzes the company's strengths…
The scanning of outside influences on an organization. This m…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
The scanning of outside influences on an organization. This m…
19 terms
Marketing Essentials Chapter 2
Marketing Concept
Customer
Consumer
value
focusing on satisfying customers' needs and wants in order to…
someone who pays for goods or services
a person who uses goods or services
The personal satisfaction gained from use of a product
Marketing Concept
focusing on satisfying customers' needs and wants in order to…
Customer
someone who pays for goods or services
13 terms
Marketing Essentials Chapter 2 Glencoe
Marketing Plan
Executive Summary
Situation Analysis
Marketing Strategy
A formal written document communicating the goals, objectives…
A brief overview of an entire marketing plan.
The study of the internal and external factors that affect ma…
Identification of target markets and determination of marketi…
Marketing Plan
A formal written document communicating the goals, objectives…
Executive Summary
A brief overview of an entire marketing plan.
30 terms
Marketing Essentials - Chapter 2 Review
marketing concept
market
target market
customer profile
businesses must satisfy customers' needs and wants while stri…
all potential customers who share common needs and wants, and…
a group of people identified as those most likely to become c…
used to create a clear picture of the target market; includes…
marketing concept
businesses must satisfy customers' needs and wants while stri…
market
all potential customers who share common needs and wants, and…
17 terms
Marketing Essentials Chapter 2
marketing concept
customers
consumers
market
businesses must satisfy customers' needs and wants in order t…
people who buy the product
people who actually use the product
all potential customers who share common needs and wants, and…
marketing concept
businesses must satisfy customers' needs and wants in order t…
customers
people who buy the product
16 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
Analysis of outside influences that may have an impact on an…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
market segmentation
demographics
An assessment that lists and analyzes the company's strengths…
Scanning of outside influences on an organization. (p. 34)
The process of classifying people who form a given market int…
Statistics that describe a population in terms of personal ch…
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
Scanning of outside influences on an organization. (p. 34)
19 terms
Marketing Essentials 2012- Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
An assessment that lists and analyzes the company's strengths…
The scanning of outside influences on an organization. This m…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
The scanning of outside influences on an organization. This m…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
marketing plan
executive summary
situation analysis
A close look at strengths, weaknesses, opportunities, and thr…
formal, written document that directs a company's activities…
brief overview of entire plan including costs
study of the internal and external factors that affect market…
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
marketing plan
formal, written document that directs a company's activities…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
marketing plan
executive summary
situation analysis
A close look at strengths, weaknesses, opportunities, and thr…
formal, written document that directs a company's activities…
brief overview of entire plan including costs
study of the internal and external factors that affect market…
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
marketing plan
formal, written document that directs a company's activities…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
an assessment that lists and analyzes the company's strengths…
the scanning of outside influences on an organization
a formal, written document that directs a company's activitie…
a brief overview of the entire marketing plan
SWOT analysis
an assessment that lists and analyzes the company's strengths…
PEST analysis
the scanning of outside influences on an organization
19 terms
Marketing Essentials Chapter 2
Marketing Concept
Customer
Consumer
value
focusing on satisfying customers' needs and wants in order to…
someone who pays for goods or services
a person who uses goods or services
The personal satisfaction gained from use of a product
Marketing Concept
focusing on satisfying customers' needs and wants in order to…
Customer
someone who pays for goods or services
26 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
an assessment that lists and analyzes the company's strengths…
the scanning of outside influences on an organization
a formal, written document that directs a company's activitie…
a brief overview of the entire marketing plan
SWOT analysis
an assessment that lists and analyzes the company's strengths…
PEST analysis
the scanning of outside influences on an organization
33 terms
chapter 2 marketing essentials
SWOT analysis
environmental scam
marketing plan
executive summary
identifying internal strengths (S) and weaknesses (W) and als…
analysis of outside influences that may have an impact on an…
a written document that acts as a guidebook of marketing acti…
brief overview of the entire marketing plan
SWOT analysis
identifying internal strengths (S) and weaknesses (W) and als…
environmental scam
analysis of outside influences that may have an impact on an…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
an assessment that lists and analyzes the company's strengths…
the scanning of outside influences on an organization
a formal, written document that directs a company's activitie…
a brief overview of the entire marketing plan
SWOT analysis
an assessment that lists and analyzes the company's strengths…
PEST analysis
the scanning of outside influences on an organization
19 terms
Marketing Essentials 2012 Chapter 2
SWOT analysis
PEST analysis
Marketing Plan
Executive Summary
An assessment that lists and analyzes the company's strengths…
The scanning of outside influences on an organization. This m…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT analysis
An assessment that lists and analyzes the company's strengths…
PEST analysis
The scanning of outside influences on an organization. This m…
Marketing essentials CHAPTER 2
what does SWOT stand for?
what is SWOT?
why do we use SWOT?
what strategies should a company like…
STRENGTHS: internal factors that affect a buisness ... WEAKNESS:…
a company's planning efforts begin with a critical look at it…
helps a business identify weaknesses and prepare to handle th…
advertising its strengths
what does SWOT stand for?
STRENGTHS: internal factors that affect a buisness ... WEAKNESS:…
what is SWOT?
a company's planning efforts begin with a critical look at it…
17 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
Analysis of outside influences that may have an impact on an…
10 terms
Marketing Essentials 2012 Final Exam Chapter 2
SWOT analysis
Marketing Plan
Marketing Strategy
Sales Forecasts
An assessment that lists and analyzes the company's strengths…
A formal written document that directs a company's activities…
Identifies target markets and sets marketing mix choices that…
The projection of probable, future sales in units or dollars.
SWOT analysis
An assessment that lists and analyzes the company's strengths…
Marketing Plan
A formal written document that directs a company's activities…
33 terms
Essentials of Marketing 7e Chapter 2
Strategic Planning
Planning
Marketing Planning
Marketing Plan
The managerial process of creating and maintaining a fit betw…
The process of anticipating future events and determining str…
designing activities relating to marketing objectives and the…
A written document that acts as a guidebook of marketing acti…
Strategic Planning
The managerial process of creating and maintaining a fit betw…
Planning
The process of anticipating future events and determining str…
30 terms
Marketing Essentials - Ch 2
SWOT
SWOT analysis
Internal factors
company, customer, and competition
The acronym for strengths, weaknesses, opportunities, and thr…
The process of analyzing everthing that can foster the busine…
Strengths and weaknesses are both ___________ that affect bus…
The internal analysis centers are these; the three Cs
SWOT
The acronym for strengths, weaknesses, opportunities, and thr…
SWOT analysis
The process of analyzing everthing that can foster the busine…
13 terms
Chapter 2 Marketing Essentials
SWOT Analysis
PEST Analysis
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Scanning of outside influences on an organization
A written document that acts as a guidebook of marketing acti…
A brief recounting of the key points contained in a business…
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
PEST Analysis
Scanning of outside influences on an organization
18 terms
Marketing Essentials Chapter 2
SWOT analysis
Marketing Mix
PEST Analysis
Marketing Plan
assessment that lists and analyzes the company's strengths an…
Product, Price, Promotion, Place
scanning of outside influences on an organization
Formal, Written document the directs a company's activities f…
SWOT analysis
assessment that lists and analyzes the company's strengths an…
Marketing Mix
Product, Price, Promotion, Place
Marketing Essentials Chapter 2
Marketing Concept
Customers
Consumers
Market
the philosophy that firms should analyze the needs of their c…
people who buy the product
people who are those people who actually use the product
all potential customers who share common needs and wants, and…
Marketing Concept
the philosophy that firms should analyze the needs of their c…
Customers
people who buy the product
29 terms
Marketing Essentials - Ch 2
SWOT
SWOT analysis
Internal factors
company, customer, and competition
The acronym for strengths, weaknesses, opportunities, and thr…
The process of analyzing everthing that can foster the busine…
Strengths and weaknesses are both ___________ that affect bus…
The internal analysis centers are these; the three Cs
SWOT
The acronym for strengths, weaknesses, opportunities, and thr…
SWOT analysis
The process of analyzing everthing that can foster the busine…
24 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
25 terms
Marketing Essentials Chapter 2
SWOT analysis
environmental scan
marketing plan
executive summary
A close look at strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
formal, written document that directs a company's activities…
brief overview of entire plan including costs
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
environmental scan
an analysis of outside influences that may have an impact on…
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
22 terms
Marketing Essentials Chapter 2 Test
The business uses four different strat…
PEST
What is a Marketing Plan?
Implementation
Product, place, price, and promotion.
Political, Economic, Social, and Technology
A formal written document which directs activities for a spec…
putting the marketing plan into action and managing it
The business uses four different strat…
Product, place, price, and promotion.
PEST
Political, Economic, Social, and Technology
25 terms
Marketing Essentials Chapter 2
SWOT analysis
environmental scan
marketing plan
executive summary
A close look at strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
formal, written document that directs a company's activities…
brief overview of entire plan including costs
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
environmental scan
an analysis of outside influences that may have an impact on…
17 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
Analysis of outside influences that may have an impact on an…
12 terms
Marketing Essentials Chapter 2
SWOT analysis
marketing plan
marketing strategy
demographics
A close look at strengths, weaknesses, opportunities, and thr…
formal, written document that directs a company's activities…
identifies target markets and sets marketing mix choices that…
statistics that describe a population in terms of personal ch…
SWOT analysis
A close look at strengths, weaknesses, opportunities, and thr…
marketing plan
formal, written document that directs a company's activities…
15 terms
Marketing Essentials Chapter 2
SWOT analysis
PEST analysis
marketing plan
executive summary
an assessment that lists and analyzes the company's strengths…
the scanning of outside influences on an organization
a formal, written document that directs a company's activitie…
a brief overview of the entire marketing plan
SWOT analysis
an assessment that lists and analyzes the company's strengths…
PEST analysis
the scanning of outside influences on an organization
15 terms
Chapter 2 marketing essentials
SWOT analysis
Marketing Plan
Executive Summary
Situation Analysis
Analysis of strengths, weaknesses, opportunities, and threats
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan. 1st part of plan.
Study of internal and external factors that affect marketing…
SWOT analysis
Analysis of strengths, weaknesses, opportunities, and threats
Marketing Plan
A formally, written document that direct's a company's activi…
24 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
17 terms
Marketing Essentials Chapter 2
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
Analysis of outside influences that may have an impact on an…
A formally, written document that direct's a company's activi…
Brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
Analysis of outside influences that may have an impact on an…
26 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
24 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
24 terms
Chapter 2 Marketing Essentials
SWOT Analysis
Environmental Scan
Marketing Plan
Executive Summary
A comparison of strengths, weaknesses, opportunities, and thr…
an analysis of outside influences that may have an impact on…
A formal written document that directs a company's activities…
A brief overview of the entire marketing plan
SWOT Analysis
A comparison of strengths, weaknesses, opportunities, and thr…
Environmental Scan
an analysis of outside influences that may have an impact on…
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